Cannon Fodder Genius Game Producer

On September 9st, the first battle of "One Thought Immortal Demon" won by the studio!

This game, which had less than 3 pre-ordered downloads before the public beta, broke through 30 downloads on the first day thanks to the miraculous word-of-mouth effect.

The core group of internal beta players, coupled with the word-of-mouth communication of the first batch of players in the public beta, created a counterattack miracle in the game market this year.

And the project "Wasteland", which also broke through tens of millions of turnover on the entire platform on the day of the public beta on September 9, seems to many people to be a well-deserved success.

With the full promotion of the WG platform and Huanyu Company, as of September 9, the number of pre-ordered downloads of the game "Wasteland" has reached 20. Break through the 20 figure.

These two games, which are almost the same from the first-day full-platform turnover data, can be seen from the actual downloads. There is a huge gap.

30 downloads compared to 80 downloads, the final flow data of the entire platform is almost the same?

Everyone in the "Wasteland" project team realized the seriousness of the problem after receiving the data report collected and analyzed urgently by the data analysis team of Huanyu Company the night before.

In fact, if you just look at the number of downloads of "Wasteland" and its daily turnover, this is already a very good-looking data, but the data analysis report given by the staff of the Universal Data Analysis Team is another kind of data. Condition.

Apart from only downloading unregistered and logged-in users, among the number of logged-in users, the data curve of the first 20 minutes of the game is excellent, especially the first 10 minutes of the game, which basically belongs to the data trend of the newcomer guidance stage. data trends that a game should have.

After the first 10 minutes of boot time, basically starting from the game's first krypton gold boot node, the data gradually fluctuated.

From the 10th minute of the game, recharge pop-up windows gradually appear in the game—this kind of recharge pop-up window is beautified and packaged in the form of 'Fortress Emergency Munitions', 'Fortress Operation Supplementary Pack', etc. Appeared, let the players facing the checkpoints subconsciously receive a message of 'As long as I recharge this wave, I can quickly upgrade and improve my strength to break through the checkpoints', supplemented by '1% off', '3% off', '5% off' Huge discounts like ', can often have an unmissable attraction for players.

Judging from the previous game recharge data, this kind of packaging and recharge discounts are very effective, and the proportion of players who choose to recharge is extremely high.

In fact, even with these recharge guides, in the first hour of "Wasteland" game time, the player's retention rate still belongs to the category of S-level games.

Starting from the emergence of the game recharge guide, players gradually began to experience a small amount of loss, and these loss data are within the normal range, but as gift packages pop up one after another, various forced krypton methods emerge in an endless stream, such as insufficient VIP levels, and buildings temporarily unable to Continue to cultivate and so on.

These restrictions on ordinary players have gradually widened the gap between heavy krypton players and mid-to-low krypton players.

At 8:30 p.m. that night, the first day of the public beta event in the game took place. This event called Ruins Treasure Hunting was of course a benefit for players in name, but it was actually another kind of forced krypton activity in disguise.

The map of this event is a huge urban battlefield. Players participating in the event will gather on the same map based on the real location of the city, and then there will be random chaos.

Players may encounter BOSS in the ruins, or they may encounter real players.

This is an upgraded version of the "abandoned city exploration" gameplay in the game. From the background setting of the game, in this newly discovered ruins, because there are terrible zombie kings and alien plants, the resources in it They have been completely preserved, waiting for players to explore.

There are a lot of resources in it, but this abandoned city is also full of dangerous erosion energy. To enter it, you need to have a special prop "Heart of the Wasteland".

There is no doubt that 'Heart of the Wasteland' is of course a paid item.

In addition to the 1 'Heart of the Wasteland' given to each person before the event, if you want to get extra, you have to pay.

But this is not the point of disgusting players - the point is that players dig resources in the abandoned city, and want to take the resources away, they also need to consume a 'Heart of the Wasteland', the packaging saying in the plot, As the name suggests, the abandoned city is full of erosive energy, and the resources in it have also been eroded by pollution, and additional wasteland hearts need to be consumed to purify the resources.

Players: ^^ Do you think we are stupid?

Even after calculations, players know that the resources obtained from the event are still more cost-effective than official purchases even if they pay for the Heart of the Wasteland, but this feeling of being chased after their butts and forcing them to make money makes many low- and middle-level players High-speed players and some heavy krypton players feel a little uncomfortable.

After all, the game "Wasteland" is really doing very well. Players who like this type of theme cannot find a game of the same type outside of "Wasteland", so they have to hold their noses and stay.

But in this event, the low-to-medium krypton players who might not have been completely poisoned by the heavy krypton players finally faced the crushing of the heavy krypton players of "Wasteland".

The complaints of players on the WG forum "Wasteland" special edition collected by the Huanyu Data Group are like this——

[I don't even need to make a move, the golden elite team on the opposite side can send me away just by looking at it.I won't talk about anything else, this kind of big map game, don't you play a level division?Just throw all players of all levels and combat power together?Where is this where we go to the abandoned city to explore and hunt for treasure? This is a battle royale for low-krypton players!We paid to explore the city. After the exploration, we collected a lot of treasures, randomly met Krypton players, and then gave them food? !There is not even an option to refuse the challenge, oh, it is not without it, you also have a krypton gold prop 'protective shield', which can be immune to a defeat and looting.

It’s so small that the kitty can’t help but want to lobby you meow meow when it sees it!

If those of us who are low-to-medium krypton players are unlucky, they are only worthy of sending kryptonites thousands of miles away?

Hehe, I have seen it through, what kind of conscience game?That is the conscience of the limited version during the closed beta!

I don't want to accompany you anymore!

I think "One Thought Immortal Demon" next door is very good. They also have kryptonites, but ordinary players can also live. Kryptonites are treated well, and ordinary players also have awesome gameplay. Dugu Qiubai has a full server to challenge you, and your krypton eats the food you send to your mouth.

Goodbye, I am too lazy to continue complaining, the project master planner Lin Cheng, right?I remember you. Next time, whenever it is your game, I will stay away and never see you again! 】

At the beginning of the day, many players were distressed and asked the game to adjust the data quickly. After the exploration of this wave of ruins treasure hunting at night, WG's "Ruins" special edition began to spray the game producer very specifically. .

Also starting from this 8:30 p.m. event, the decline in various data in the game "Wasteland" has shown a significant increase, including the heavy krypton players of the game seem to be a little weaker - of course, the weakness of the heavy krypton players is not because of Masochistic, but because of 'boring'.

According to the information collected by the staff of the data analysis team, many heavy krypton players arrived at night, probably during this event, and these heavy krypton players began to feel that 'there are people weaker than me everywhere, it's a bit boring '.

It is precisely because of this that the recharge data was not as fast as expected during the game's online peak from 8:12 to 0:10 in the evening. Instead, it waited until "Yi Nian Xian Mo" had a single-day turnover of over [-] million first. Ten minutes before [-] o'clock, "Wasteland" barely broke the daily turnover of tens of millions.

In the end, the report given by the data analysis team pointed out that the current krypton gold model of "Wasteland" has major defects. If the defects of this model cannot be repaired as soon as possible, "Wasteland" is likely to face a cliff of game data in the future down.

At the same time, the data analysis team also gave another suggestion-adjust the frequency of activity updates, speed up the update of gameplay, give heavy krypton players stimulation and attraction, and prevent heavy krypton players from losing game playability and thus losing.

Of course, the senior executives of Huanyu also received the relevant analysis report of "Wasteland". Of course, the senior management of Huanyu paid special attention to this project that is very likely to become a new hit in Huanyu, but at the same time, they also felt that— —This may be a good opportunity to reach out to a hot item.

As we all know, most of Huanyu's top executives today are professional managers hired from outside. Although they are high-ranking and powerful, project teams like "Super God" in Huanyu also have enough confidence to challenge them and let their hands If you can't get into the project, you can't get the dividends of the project.

As the top executives of the group, they already have an annual income of at least seven figures, but for a project like "Super God", the year-end dividends of the core members will even be higher than the annual income of their senior executives - so what kind of income? Maybe not to make these foreign high-level jealous?

It's just that they couldn't get their hands into the "Super God" project in the past, but now in front of their eyes, the "Wasteland" project obviously also has the potential of "Super God".

The executives of Huanyu know the habits of Pole Star Studio. Each project under Pole Star Studio performs its own duties. Only after the person in charge of each project submits an application, will the power of Pole Star be concentrated to help, so they directly bypassed Pole Star. The chief person in charge, first recruit Lin Cheng.

So while Lin Cheng received the analysis report, he also received an interview invitation from the company's vice president in charge of operations, Mr. Lin.

***

When Lin Cheng got the report, he was full of irritability. When he received the interview invitation, he thought that he would be taught a lesson by Mr. Lin, but after seeing this Mr. Lin, what Lin Cheng received was a series of praise.

"Mr. Lin is really young and promising. The first day of the game "Wasteland" has over [-] million sales. In the future, it will definitely be another "Super God"!"

This President Lin wears gold-rimmed glasses, has a kind smile on his face, and is dressed in a suit and leather shoes, but he has no airs, and his voice even has a gentle meaning.

"To be able to have a future "Super God" in hand at such a young age, Lin Zhuce will be able to rank among the top game planners in the country in a short time, and it will be easy to be worth over [-] million by then."

Lin Cheng, who was originally full of irritability, did not expect to be greeted by such a gentle vice president of the group. Under the praise of Mr. Lin, Lin Cheng gradually became ecstatic again.

Look, the vice president of the Tangtang Group also likes him so much, he really deserves to be the vice president of the Huanyu Group, he just has vision!

Sitting opposite Lin Cheng, Mr. Lin looked at Lin Cheng's fluttering face, and the smile on his face became more and more cordial: "Next, Huanyu will continue to increase its enthusiasm for the promotion of "Wasteland", and strive to be in the public beta. An excellent result in the first month. Of course, the data analysis given by the data evaluation team today is also of certain value. If it can be adjusted properly, the future of "Wasteland" should be even better."

Lin Cheng, who was still in high spirits at first, became a little stiff when he heard this.

It's not that he doesn't want to change it, but he actually doesn't understand the game values ​​at all. If he is asked to adjust the plan, how should he adjust it?There is also the suggestion to increase the gameplay-how did he know what gameplay to add?

The current version of "Wasteland" is the latest version of "Wasteland" until his rebirth. The system gameplay in it is rich and diverse, and it is already very complete. Even the exploreable map is a complete version.

Lin Cheng had completely forgotten that there is no such thing as a "full version" of online games. In this world, even stand-alone games still have to provide players with DLC (downloadable content for stand-alone games) after sales from time to time, let alone online games?

Conventional PC-side online games usually maintain a frequency of at least two large-scale expansions a year, accompanied by various festivals, from Spring Festival to Valentine's Day, Tomb-sweeping Day, Labor Day, and now various inexplicable Qixi Festival lovers. Day, Double Eleven Singles’ Day, Thanksgiving Day, etc., whether you are an ancient game or a game with other backgrounds, you can’t wait to go around all the festivals in the world in the game.

Even for mobile games, the update frequency of expansion packs and the updates of various daily activities are indispensable, and based on the particularity of mobile games, there may be fewer expansion packs in large versions, but the updates of various new gameplays and new maps The frequency is often more than the number of games on the PC side.

After Lin Cheng released the 'full version' of "Wasteland" in the public beta stage, he had no idea what he should do next, but what he needs to face immediately is how to update the gameplay to keep heavy krypton players .

Mr. Lin saw that Lin Cheng's complexion had changed significantly, and he didn't know that Lin Cheng was panicking because of these reasons. He just thought that Lin Cheng was young and conceited, and he was unhappy with the suggestions he received from the data analysis team.

So Mr. Lin flattered Lin Cheng again, and finally said gently: "Chief Lin, I think the current number of people in the "Wasteland" project team is still too small. As the chief strategist, how can you let you do everything What are you going to do? The workload of the suggestions put forward by the data analysis team this time may not be small, I think I will select a few numerical planning and system planning for you to meet your needs, how about helping you?"

Lin Cheng's face froze again immediately. Although he was stupid, his sensitivity in this kind of matter was surprisingly high - this President Lin is a smiling tiger!After touting him for so long, he wanted to place his staff in the "Wasteland" project.

But at the same time, Lin Cheng thought of his own predicament.

Now he doesn't know how to adjust the values ​​and gameplay of "Wasteland". If that's the case, then what if those Mr. Lin's people are responsible?

Thinking of this, Lin Cheng thought for a long time with dissatisfaction, and finally nodded "reluctantly" under Mr. Lin's expectant gaze.

Mr. Lin originally thought that even if Lin Cheng agreed, he would only agree to let him install one or two people. Unexpectedly, Lin Cheng took over all of his suggestions.

Although there was a trace of weirdness in his heart, thinking that he might be able to control the right to speak in a "Super God" level project from behind, Mr. Lin suppressed the weirdness in his heart again.

Mr. Lin and Lin Cheng looked at each other, and the two guys with their own ulterior motives smiled and shook hands with each other, reaching a result of the interview that satisfied both of them.