Cannon Fodder Genius Game Producer

For Li Ming, WG’s senior business operation manager, every game he signs, evaluates the scores according to the specific departments, and then warms up before the game goes online. After the real game goes online, the game can climb to the download list They all know the range of the best-selling list and the best-selling list.

Based on the estimated performance of these games in the public beta, their operation team will also do another business with game developers-recommended purchases.

The so-called "buy volume" is also a default term in the game circle, which means to focus on publicity through the purchase of traffic to attract players' attention and downloads.

This is actually a part of game operation and promotion. Some people may not understand why it is necessary to buy additional volume even though there are already normal promotions from agents and game producers.

But take the example of the contract signed between WG platform and "Yinian Xianmo" and "Wasteland". Everyone knows that if a lot of publicity and exposure are invested to promote it, "Yi Nian Xian Mo" will definitely be able to get a score that exceeds the C+ rating, but considering the input-output ratio of the WG platform, they can obviously invest these resources and exposure into Everyone is more optimistic about "Wasteland", under such circumstances, why should they pay extra ineffectively for "One Thought Immortal Demon"?

As a platform, they have their own clear plans, and C+ games are the warm-up operation and publicity resources that match C+.

If the producer wants to better promote the game and bet on whether they can get better results, they need to pay extra to buy advertising space with more traffic.

Of course, the purchase of this kind of advertising space is not limited to the WG platform, but also on Weibo, Mouyin, WG live broadcast and other traffic platforms.

The only purpose is to allow more people to see this game repeatedly through short-term, concentrated, and massive exposure, so that they can become interested in and download the game.

With the saturation and chaos in the domestic game market today, the ratio of purchases and actual players attracted is increasing. In the past, a payment of three or five yuan could attract a real new player, but now a new player The drainage cost of user downloads has reached nearly 1 yuan, not to mention that this is only the average cost of acquiring new players. If you want to obtain activated, registered, and retained recharge users, the conversion of the purchase cost behind this will be even higher. Come up with at least ten times that.

In short, although game purchases are so expensive, including purchases, this behavior was once shameful in the game circle, but in order to have an outstanding performance or other goals on the first day of the game’s launch, the purchases are now already in the game circle. It is a common standard operating behavior.

Among the work items of the WG agency business operation department where Li Ming works, one of the important tasks is to recommend purchases.

After the rating and promotion plan of "One Thought Immortal Demon" came out, Li Ming also recommended the purchase plan to Bulo Studio.

But Wang Fei smiled and rejected their purchase plan, only saying that the cost of the studio is not enough to pay the high purchase price.

After that, Li Ming also heard about "Yinian Xianmo"'s behavior of inserting advertisements on various casual games-this method is actually an act of promoting purchases, but if it is carefully screened, this method is compared to major platforms. Much cheaper to advertise.

At that time, after Li Ming saw the advertisement and promotion method of "One Thought Immortal Demon", he confirmed that the financial strength of the studio is indeed limited. How much additional new traffic can the promotion method bring to them.

This is a C-rated game, no run.

—— Li Ming originally thought so.

But at this moment, Li Ming only felt a headache when he saw the relevant data in the background of the WG platform. Of course, there was great joy in the headache.

What troubled him was that he and his team were completely wrong in their estimation of "Yi Nian Xian Mo", relying only on the C-level WG platform promotion standards, coupled with their own small fights that did not lose to the studio "One Thought Immortal Demon", which was originally thought to be like a mud cow entering the sea quietly, was only crushed by "Super God" in the initial period of time on the first day of public testing today. After the real influx of game players, "One Thought Immortal Demon" "The fun and reputation of the game spread explosively through all kinds of players' Amway posts.

Originally, in the eyes of Li Ming and the others, "Yi Nian Xian Mo" had no splashes during the closed beta, but it turned out that the closed beta players were holding their breath and planned to "trap a wave of newcomers" during the public beta.

This……!

Li Ming really looked helpless. This kind of thing, which he hadn't encountered once in many years, just happened this time. Who should he turn to for reasoning?

It was also at this time that Li Ming remembered that the evaluation report given by the game evaluation team to "Yi Nian Xian Mo" was indeed S-level, but he didn't pay attention to it at the time.

Looking back now, Li Ming realizes that the S-level evaluation report of "Yi Nian Xian Mo" was an opportunity he completely missed to truly recognize the true playability and potential of "Yi Nian Xian Mo".

He was delighted by the explosive performance of "One Thought Immortal Demon", but at the same time, it was the explosive performance of "One Thought Immortal Demon" that he regretted.

In the contract he signed with the Bulo studio, the turnover share between "Yi Nian Xian Mo" and the WG platform is [-]-[-]%, but the WG platform has a proportional re-examination reward mechanism, as long as the originally undervalued game can be reversed in terms of game revenue If you go up and reach a higher rating, you can adjust the share ratio through the mechanism of proportional re-examination.

Li Ming glanced at the single-day turnover of "One Thought Immortal Demon" as of 9:600 p.m. - [-] million!

There are still 3 hours of online peak period for players, and it is almost foreseeable that it will not be a problem for the daily turnover of "Yi Nian Xian Mo" to reach 800 million on all platforms.

Just today, in order to accommodate the influx of more players, the number of servers of "One Thought Immortal Demon" has also been continuously increased.

In Li Ming's view, the number of servers added to "One Thought Immortal Demon" is even a little conservative. At present, all servers have been displayed as red and busy, and the influx of new players on these servers is also a big boost for "One Thought Immortal Demon". 》A steady stream of new benefits.

The daily turnover of 800 million on the entire platform may still be his somewhat conservative estimate.

But no matter what, this data is destined to be a super S-level flow data.

What's even more frightening is that during the observation process, Li Ming and the staff of the WG platform also confirmed one thing - "Wasteland", which should have been able to pass [-] million during tonight's peak period, has been flooded by new players. Income speed, player activity data, and recharge data are all quietly declining. Although the turnover is still increasing steadily, as a game that should be positioned as a "popular" game, the current data trend of "Wasteland" is really not very good. healthy.

On the contrary, "Yi Nian Xian Mo", which was originally only positioned at a C+ rating, saw that it directly used the most coquettish steps to walk out of the rising trend of real and popular models.

Li Ming recalled now that he proposed to Wang Fei to buy out the contract of "Yi Nian Xian Mo" with 500 million copyright gold. Looking back, the way Wang Fei looked at him at that time seemed to be looking at Fool.

Li Ming: sosad

Of course, the more troublesome situation is that his subordinates are about to produce a retrial ratio reversal case that cannot be released once in two or three years on the WG platform.

Speaking of normal times, small percentage retrials and reversals still happen from time to time, but the rating of "Yi Nian Xian Mo" flipped from C-level to super-S-level... Li Ming could have expected it, when he was in the company's monthly report meeting When reporting this 'performance', what kind of eyes will the colleagues around you cast?

What a crime!

***

In the studio, there are usually only 4 people in the studio, but today it is rare that all the staff are there together with the gold master's younger brother Li Chuyue.

It goes without saying why Li Chuyue was here.

Forget about the game development period before, today is the day when his family Pei Pei's first game in eight years goes online for public beta, of course Li Chuyue will not miss it!

Sitting in the comfortable leisure area, at the closest position to Pei Shu, Li Chuyue operated the account of "I'm looking for a fairy" in his hand, and with a smile, he got stuck and snatched a batch of limited goods from Zhenbao Pavilion.

Jiang Ziye, who watched the whole process from the sidelines: ...

I always feel that the investor in their studio is unreliable. After asking Qiu Boyu for the exact refresh time of the Treasure Pavilion, he actually started buying and selling in the game by relying on this card point. Son.

Jiang Ziye almost wanted to say WTF to him.

But Qiu Boyu, who was intimidated when he saw Li Chuyue, didn't dare to say anything the whole time, but he was also in a state of complete shock in his heart - what are you doing?Are you sure it's that black-hearted ghost Li Chuyue?Isn't it his twin phantom or something?This guy actually came to play the games of their studio, and cheated by relying on his identity as the gold master! !

Among the few people, Pei Shu was the only one who was not surprised by Li Chuyue's behavior, but Li Chuyue, who was leaning on the leisure area, seemed a little displeased with Pei Shu's 'not caring', so She always used various excuses to come to Pei Shu's side and chat with Pei Shu.

"Pei Pei, what are you still thinking about?"

Li Chuyue had long hands and long legs. He didn't feel much when he was slumped on the sofa. He sat up a little and could easily reach Pei Shu's shoulders with his arms. However, he didn't do that. He just put his hands on the Pei Shu leaned his head over to the edge of the fabric sofa behind him.

Pei Shu is using a laptop to access the backstage of WG to observe the real-time data, and he is playing with an account on the mobile phone in his hand, occasionally taking a leisurely spot.

Sensing the head approaching her, Pei Shu lightly blocked it. Seeing that Li Chuyue had no intention of approaching any further, she was slightly relieved, and then said with a smile, "I'm thinking, I took your investment and this Fortunately, the venue is not a shame."

Li Chuyue squinted his eyes, of course he heard the sense of distance deliberately created by Pei Shu's words.

Although he has always maintained an attitude of pursuing respect for Pei Shu, at this time he will not let Pei Shu continue to widen the distance between the two.

So he slipped his hand and hung it directly on Pei Shu's shoulder, rubbing his head a little closer to Pei Shu, and then said with a smile: "My Pei Pei is indeed the most powerful!"

Sensing Li Chuyue's approach, Pei Shu, who was always calm and at ease in the studio, felt a little awkward for some reason, and just wanted to push him away, but when he turned around, he saw Li Chuyue's straight gaze.

Pei Shu, who had never dealt with such gazes and pursuits, had no choice but to turn her head away, pretending nothing had happened with a headache.

Not far away, Qiu Boyu also secretly noticed the relationship between Li Chuyue and Pei Shu. Before he remembered to gossip with Jiang Ziye, Wang Fei, who was answering the phone outside, had already re-entered the office.

Among the few people who did not lose the studio, although the 'Teacher Do Not Lose' Pei Shu was more famous, the one who had actually been immersed in the game industry for a longer time was of course Wang Fei.

Not long after "One Thought Immortal Demon" was launched today, Wang Fei's various contact channels have been full of news. My son also popped up to congratulate him.

Li Sheng, Chen Shan and others in Jixing studio even called him directly to congratulate him on his brilliant achievements in the new company and new projects.

And Li Sheng also brought Wang Fei a new message - Huanyu's legal staff is inquiring about the game production cost of "One Thought Immortal Demon", so let Wang Fei pay attention.

When he received this news, Wang Fei really got a little angry.

To say that Huanyu was indeed a good company at the beginning, but since those external managers gradually occupied the top positions of the company, the whole company has become a bit of a mess. There is no nostalgia and care for employees of his level who leave. All I can think about all day is grabbing their little tails.

Regardless of whether it is the registration cost of the studio or the production cost of "One Thought Immortal Demon", Wang Fei does not need to worry about the threat brought by the non-compete agreement, but he knows that with today's "One Thought Immortal Demon" The trend is breaking out, and some people in the universe who did not deal with him before will definitely find a way to pull his pigtails.

"Old Wang, what's the matter with you?" Pei Shu caught a glimpse of the angry look on Wang Fei's face when he walked in, and was a little surprised.

After all, "One Thought Immortal Demon" had such a good grade today, Wang Fei basically smiled all day long, but now his face was cold.

Wang Fei shook his head: "It's nothing. Some guys in Huanyu want to find my fault and use a non-compete agreement to get me in the way. I can solve this matter. We didn't violate the rules throughout the process. They can't get me into this matter."

Pei Shu nodded. He knew Wang Fei's ability. Since Wang Fei said there was no problem, there must be no problem.

Seeing Wang Fei's angry appearance, Pei Shu smiled and turned the data on the computer screen in front of Wang Fei's eyes: "Don't think about those unhappy things, just tell me the good news, our one-day full platform There are tens of millions of water flowing."

"Oh?!"

Wang Fei was taken aback for a moment, and then he - glanced at the time on his mobile phone - it was only 11:20 at night, not even midnight!Is this already over ten million? !

While Wang Fei was stunned, in the studio, Jiang Ziye and Qiu Boyu also cheered in surprise at the same time—"Wow, breaking ten million! That's great!!"