After what kind of factors are fermented, can a social incident be formed?The answer may be - find the point that ordinary people can empathize with the most.

Ordinary people may not care about the debt crisis of a huge company, but if it is extended to a real estate purchased with a lifetime savings that suddenly goes unfinished, most people will feel angry like a common enemy.

In the big meeting room of Tianfeng Technology, there is a slightly strange combination pattern. The person sitting on the left side of the long table is a well-dressed white-collar elite from the group's public relations department. Chen Zhen was not accompanied by Zhen Zhen himself, but Lu Jiaren in formal attire.

Zhen Ming, who presided over the meeting, was obviously concerned about the fact that Lu Jiaren appeared at the meeting, but he quickly calmed down and said in a deep voice: "This is the end of the briefing, today we will mainly discuss the measures to deal with this crisis public relations. "

After speaking, he glanced at the direction of Lu Jiaren without any trace.

Three days ago, two middle-aged men who claimed to be "Cheng Changan's family representatives" appeared in Zhen's Building, claiming to seek justice for Cheng Changan who died, and demanded Tianfeng to compensate for the matter.

The conditions they put forward were indeed beyond everyone's expectations. The two men expressed that they would not accept any apology, but insisted on a huge compensation of 3000 million yuan, and declared that if they could not meet this requirement, they would make a big fuss about the matter and let All the people come to judge for them.

For this almost unreasonable request, Tianfeng naturally dare not agree easily, not to mention that the driving recorder is still waiting for data restoration, and the cause of the accident has not yet been clarified. Let Zhen Zhen meet Su Qing's mother and daughter, which makes people even more uneasy.

"Mrs. Cheng has been recuperating in the hospital for the past few days because of her grief. She doesn't want to see Tianfeng's people. I hope you don't force her to come forward." One of the short men said, "If you really want to apologize, you'd better The best way is to get the money out quickly.”

The negotiation did not achieve the expected result. The two men ignored the persuasion of the public relations staff, and left the company quickly after saying "wait and see".

They were not just talking. Soon, an online media known for their sharp opinions and eyeballs got the right to interview and live broadcast the interview with the victim of the "Tianfeng Incident". The two men claimed to be good friends of Cheng Changan's team. , Now that something happened to the Cheng family, they came to help out of morality to their friends.

"Siblings are still sick because of excessive grief. Chang'an's daughter is only seven years old, crying for her father all day long. The whole family lives on Chang'an's salary. It seems that they can't even eat..." The short man took out a video In the video, Su Qing, who was haggard and bedridden, was recorded, and Xiao Jin, who was standing beside him, was crying miserably, which really aroused sympathy.

This interview, coupled with the extremely powerful video footage, immediately made the netizens waiting behind the screen explode.

【unacceptable!Orphans and widows are miserable, how can Tianfeng Technology be so irresponsible, bad review! 】【The little girl in the video looks about the same age as my daughter. Since she became a mother, she can't watch this kind of video at all. I hope they can get compensation and live a good life. 】Some netizens who remained sober said that the incident is still under investigation. Tianfeng did not follow up immediately.

This neutral comment was immediately pushed to the front row by the eccentric Heizi——

[Empathy with capitalists?Did you see it sitting in Zhen Zhen's office?The family members of the family fell ill and were hospitalized, not to mention the compensation, has the person in charge gone to see it? 】【Turn a blind eye, indifference and cold-bloodedness, this is the attitude of a large company towards employees who work for her or even give their lives! ] Emotions were aroused, and people began to post new posts one after another, all of which focused on Zhen Zhen's character and past experiences, trying to find evidence that she was a "bad person".

In addition to the public discussion area, these posts also occupy many professional communities related to technology and finance on an unprecedented scale. The heirs of wealthy families and the material of black history can't help being curious. For a while, "Zhen Zhen ’ Word of mouth for the name plummeted.

"The current response to public opinion is not timely, and the handling of many black posts and false revelations is very slow. I think the public relations department should strengthen monitoring in this area, otherwise the situation will only worsen..." After Zhen Ming finished speaking, Lu Jiaren Be the first to express your opinion.

She appeared here as Zhen Zhen's authorized representative. After a short rest for half a day, Zhen Zhen led the R&D team into the laboratory and began to restore the data of the damaged driving recorder. In order to help her share With a little pressure, Lu Jiaren offered to help.

Faced with Lu Jiaren's doubts, Zhen Ming first sighed softly, and then said: "These are just trivial matters, and there are endless posts on the Internet. Now Zhen Zhen has been called a 'capital force'. Delete Excessive deletion of posts will only arouse the backlash of netizens...it is better to deal with it coldly first."

These words seemed convincing, but Lu Jiaren still frowned, and she said: "My people are doing monitoring data every day, and the discussion has skyrocketed in the past few days. I'm afraid it's not just Zhen Zhen whose reputation has been damaged..."

She even had some doubts about how Zhen Ming had secured his position all these years, but now was not the time to quarrel with him, she held back her breath and added: "I will synchronize the report with you every day, but the processing speed is really slow. too slow……"

"Business matters are handled very differently from your entertainment industry," Zhen Ming said unhurriedly after being robbed of a few words by her, "Zhen Zhen is my own sister, of course I will do my best to consider her, but The person who tied the bell has to be untied, and we are at a loss now, so let’s sit down and talk with each other as soon as possible.”

Lu Jiaren doesn't have much opinion on this point. Although they can't really agree to this exaggerated compensation, at least they should try their best to get in touch with Cheng Chang'an's family members, and the attitude of the two agents' evasion always makes her feel A little uneasy.

After the two parties reached a consensus on communicating with the family members of the accident victim as soon as possible, Lu Jiaren said: "I still insist that the public opinion on the Internet should not be ignored. This is not only because of Zhen Zhen himself, but also the future of the entire Zhen family."

Zhen Ming nodded perfunctorily, and said with a smile on his face: "Miss Lu saw it too, I moved the office to Tianfeng to station directly, the whole group is not only busy with Tianfeng, my people are also spinning around Never stop..."

"I can help." Lu Jiaren insisted, "Since you are short of manpower, my studio can send someone to handle the public opinion."

Under her insistence, she finally forced Zhen Ming to make concessions, and reluctantly handed over part of the Internet public opinion processing authority. She didn't mention the core media and data support, and Lu Jiaren didn't bother with him. She just wanted to do her best first. Help Zhen Zhen overcome the difficulties in front of her.

The ferment of Internet public opinion is more serious than they expected.

"I don't believe this rhythm said it was not premeditated." Fu Ruyi handed a thick stack of documents to Lu Jiaren, "In the past few days, the reports of the major media have focused on tracing the truth of the incident, but netizens have It's like eating explosives, chasing Mr. Zhen and scolding..."

In this ignorant trend, some sympathize with Cheng Changan's wife and daughter, but such a one-sided situation seems familiar to Fu Ruyi, who has been immersed in the bloody storms in the entertainment industry all year round.

Lu Jiaren rubbed the center of her brows, staring at the screen for a long time, her eyes were a little bit astringent, and asked: "I didn't expect the first anti-criminal, not for myself, but for her..."

In the past few years since her debut, she has always followed the high-cold route, seldom paying attention to those black posts and gossip on the Internet. It is precisely because of this that almost everyone in the studio is exposed to such a large-scale data work for the first time. All the staff were busy in the dark.

"It won't work if we continue like this," Fu Ruyi said. "There are too many black haters posting every day. It's just a drop in the bucket just by us. We have to find someone to help."

Ding Ding raised his head from the computer, and echoed casually: "Yeah, every now and then I suddenly hate myself for not being the leader of the navy, so I raised my arms and summoned the [-] marketing account..."

She said this very carelessly, but she didn't want to make Fu Ruyi's eyes light up.

"If you want to talk about the three thousand marketing account, I really think that one person might be able to help us."

……

"Who said I have [-] marketing accounts? Isn't this a rumor!"

Qi Yongshan in the dressing room stared at Lu Jiaren with a pair of big eyes, a little guilty: "It's not that I don't have one, they are all fans who support me sincerely!"

Today is the day for the promotional poster shooting of "Dark Light". As a young surfer, Qi Yongshan also heard the news about Tianfeng Technology. She originally thought that Lu Jiaren might be absent for some reason, but unexpectedly she still arrived at the scene.

During the filming, the crew took care of Zhen Zhen a lot, so when Lu Jiaren appeared, all the main creators, including Director Long, stepped forward to express their condolences. Qi Yongshan stood at the edge of the crowd and watched hesitantly for a long time. Did not follow the past.

There are so many people who care about the disgusting Lu Jiaren, and if she joins in, she might be accused of trying to hype her up, so it's better not to cause her any more trouble.

She was thinking silently like this, but unexpectedly Lu Jiaren walked up to her and asked, "Do you have time?"

The moment the door of the dressing room was closed, Qi Yongshan was still a little nervous. She didn't know what Lu Jiaren was going to say to her. She watched the other party walk in front of her, and before she could say "Are you okay?", she was directly greeted by Lu Jiaren His eyes widened in shock at the next words.

"I know you have," Lu Jiaren blocked her between the dressing table and himself, she was a few centimeters taller than Qi Yongshan, and her aura seemed a bit oppressive at this moment, "Now I really need your help... ..."

Qi Yongshan leaned back against the edge of the dressing table, and insisted stammeringly: "Even if you say so, I didn't..."

"What do you want?" Unexpectedly, Lu Jiaren was not as angry as she expected, but frowned slightly, still looking at her with piercing eyes, "As long as I can do it, money, resources, or... other things I want Things that can be done..."

She thought for a while, then suddenly added: "Except for firing CP."

"I don't intend to fire CP with you!" Qi Yongshan almost jumped up from her words, she pursed her lips and hesitated again and again, wanting to harden her heart and continue to reject the other party, but seeing the obvious pleading look on Lu Jiaren's face, The phrase "no" suddenly became a little hard to say.

The disgusting Lu Jiaren is so good at pretending to be pitiful... This thought flashed across her mind, and she hesitated, "Then... let's talk about it first, you have to promise that you will never tell anyone about this..."

The light in Lu Jiaren's eyes brightened for a moment, and finally she showed a rare smile these days, and she breathed a sigh of relief: "Thank you."

Qi Yongshan turned her eyes to the other side: "Don't thank me, you forced me to do this..."

The author has something to say:

Qi Yongshan: Wang?

Also: One or two more chapters and the plot will be over~

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