Eat this toad [Entertainment]

During that time, Su Jinjiang often went to Wei Tan's fan support website to observe and study.In the top post of the [Internet Violence Countermeasures] forum, there is a topic that has been discussed the most: Why do trolls always become popular so quickly?

In this post, Sandalwood collected samples of many troll instances, and analyzed and summarized them like analyzing experimental data.

There are thousands of trolls and thousands of routines, but there is one core technique that almost never changes.Almost all trolls' speeches consist of two parts, one is extreme and extreme insulting remarks, and the other is accusations against the targets they want to attack.

The first part can quickly stir up negative emotions in the viewer and make them feel uneasy.The second part is to point out an outlet for these negative emotions and guide people to attack this target.

The post that got the most likes was this one:

[Imagine such a scene: on a rest day, you are listening to music comfortably at home, and suddenly there is a continuous deafening electric drill sound from somewhere, which makes your patience reach the limit.Then someone came to tell you that the sound was made by a certain resident, and put a brick in your hand.But in reality, it was this guy who was making the drill noise.

Trolls work in a similar way to attract heat, first inciting negative emotions in people, and then pointing the finger at the person they want to attack.The more in an environment where information is asymmetric and people's communication channels are not smooth, the more effective this method is.Therefore, trolls must create chaos, hinder normal communication between others, and finally make everyone angry.

Therefore, inciting negative emotions is the core method of trolls, but it is also their culprit.

We are always more sensitive to negative emotions, which comes from the primitive instinct of self-preservation, because things that convey negative emotions may be danger signals and will be prioritized by our brains.

In other words, we are attracted to negative emotions precisely because we prioritize dealing with them, not because we like them.What we need is security and pleasure, and everyone is the same.

According to this line of thinking, the tricks used by trolls to incite negative emotions seem to cater to people's need to vent their emotions on the surface, but they are actually contrary to people's normal needs.This is their culprit.

In theory, as long as they seize this dead spot and prevent them from confusing the public and creating group irrationality, it is impossible for trolls to gain an advantage in public opinion.

After establishing a stable foundation for fans to feel safe, we can use trolls in reverse.Through comparison, use the positive emotions of the fans to contrast the negative emotions of the trolls, and use the heat created by the trolls to promote our ideas.

All in all, don't be afraid to encounter trolls, this is actually a moment to increase our cohesion.Cohesion is like a solid house. When the wind is sunny, people may not pay special attention to the safety of the house, but when the storm is raging, the importance and sense of security of the house will be highlighted. 】

This post is very long, and the final conclusion is that the most effective strategy to deal with trolls is to protect fans' sense of security and happiness for a long time, and to guide rational communication channels for a long time.When fans accumulate enough and last long enough, a ripple effect will form, affecting more and more people.In such an environment, it is difficult for the core means of trolling to work, because people's negative emotions will not accumulate and ferment in large quantities, and it will not be easy to incite aggression.

Sutang and Sandalwood established a CP fan exchange group, and the two parties walked around each other and learned from each other.In Su Jinjiang's "photo incident", black fans once pretended to be sandalwood to slander Su Jinjiang, but because of the rational and quick response of sandalwood, they failed to make a fuss.In order to prevent similar things from happening again, Sandalwood helped Sutang formulate countermeasures and emergency plans, and created a slogan shared by Sutang Sandalwood: [Fans love each other, idols are cuter. 】

Because of the preparations made, this time when the trolls came again, Su Jinjiang was more confident than ever.

In the comment section of his Weibo, Sutang and Sandalwood went out together to promote the common fan culture of the two with the help of a building built by trolls.

[Love Susu, start with our own happiness~ Protect yourself, don't pinch them! 】

[[Screenshot][Screenshot][Screenshot] These accounts are black fans, sandalwood and Sutang will not be like this.If you see them, please detour or report them. ╰(*^︶^*)╯]

[Sandalwood candy, love is unparalleled~(￣▽￣)~Sandalwood candy, thick and long~(￣▽￣)～】

【Ah Pung is really irritable, let's watch you make trouble quietly】

[Ah Pung is really irritable, we love to laugh and he loves to dance]

Below these messages, passers-by expressed:

[Is this a joke or a joke?The sprayer seems to be about to be broken]

[I originally came in to watch the fight, but it was the first time I saw the scumbags so happy, and I said that I was a fan of these two fans]

[I feel that the trolls are drowned in the wave of the big party and are at a loss [laugh cry]]

Su Jinjiang flipped through a few messages, and the phone beeped, indicating that there was a text message.Click on it to see Wei Tan's reply:

【Catch up. (づ￣3￣)づ】

Su Jinjiang glanced at the time, only 5 minutes had passed since he sent the text message.He immediately pressed the keyboard and went back: [Isn't your phone charging?How did you come back so quickly? 】

Wei Tan: [Yes.I watched the stars at night and found that you still have unfinished love stories, so I didn't turn on the airplane mode. 】

Su Jinjiang: [Daxian, isn't it raining over there, how do you see the stars? 】

Wei Tan lost his voice.After a while, he suddenly sent an audio file in mp3 format.Su Jinjiang clicked on it to listen to it. It was a piano piece played by Wei Tan. The melody was very familiar. It was a song Su Jinjiang liked very much, "The Brightest Star in the Night Sky".

Su Jinjiang listened to it once, played it again, then set it as Wei Tan's exclusive ringtone, and sent a text message to ask Wei Tan: [The brightest star in the night sky, is this talking about me?Do you mean to say that my light is so dazzling that it can penetrate the dark clouds and receive the admiration of all people? 】

Wei Tan replied to him: [Benefactor, I advise you to be reserved. 】

■

In the evening, it was still raining.The autumn rain in this city is always long and delicate. It has been falling for two consecutive days, and it still seems that it has not stopped.

How to park the car downstairs.After waiting for a while, I saw Fei Changhuai walking down the steps in front of the company on the phone.

He Ruxu stepped on the accelerator slowly, slid the car forward a little, and stopped just in front of Fei Changhuai, not missing a step.

Now he has almost become Fei Changhuai's half-time full-time driver and secretary. He often follows Fei Changhuai to various workplaces, and the work of an artist has become a useless decoration instead.

For these actions of his, the company was full of all kinds of cynicism.Most people are laughing at him for being self-indulgent, and without weighing his own strengths, he just wants to climb into the company's management by currying favor with the boss.

For these voices, no matter how many times you hear them, you will just treat them as if you didn't hear them, and don't take them to heart at all.

Because of poor family conditions, he has been used to being treated unkindly since he was a child.And he gradually learned a truth from it: ridicule and bad-mouthing are actually a kind of weakness.

Many people express it in a bad way: you have done, or are doing, what they want to do but are not capable of doing.They badmouth you to make up for their inner frustration.

After finishing the phone call, Fei Changhuai got into the car, straightened the front of his suit and tie, and let out a tired face.He had a few meetings today, his throat was uncomfortable, and when he came out, he only answered the phone and forgot to bring out his water glass.

He Ruxu turned around and handed over a brand new thermos cup, which was exactly the same as the one Fei Changhuai used in his office.Fei Changhuai glanced at it, but didn't answer it. He waved his hand and said, "Let's drive."

The flooded streets glowed with water, like a blurred mirror, reflecting a slightly distorted city.

Fei Changhuai looked out the car window all the way without speaking.

How to estimate the time, accurately stopped the car at an intersection and waited for the red light.On the side of the road stood a huge light box, inside which was a print advertisement shot by Su Jinjiang for a commercial real estate.

In the photo, Su Jinjiang was dressed as an office white-collar worker, standing in front of the glass window and looking up into the distance, with the city lights in the background.The whole picture conveys such a message: climb to the top, become a winner in life, and let the whole world become the scenery in your palm.

Fei Changhuai's gaze stayed on the advertisement for a moment.How could I hear him smack his lips lightly, and after a while, he smacked again.

This is Fei Changhuai's habitual action when he starts to think about problems.He Ruxu kept silent, and when the car started up again, he quietly slowed down the speed a little.

He Ruxu hoped that Fei Changhuai would talk to him more about Su Jinjiang.He can't get in the way of other affairs in the company now.Only on the issue of Su Jinjiang, he has some say.Having the right to speak means that there is an opportunity to open a breakthrough.He didn't follow Fei Changhuai with a shy face every day just to be a driver and secretary.

After the car went back for a while, Fei Changhuai really spoke.But instead of talking to He Ruxu, he murmured thoughtfully to himself: "Su Jinjiang, um, Su Jinjiang."

He Ruxu glanced through the rearview mirror, "Mr. Fei, is there something bothering you?"

Fei Changhuai tapped his finger twice on his leg, "Xiao He, you know Su Jinjiang well, in your opinion, if he becomes a first-line player, will he renew his contract with the company? ——Oh, I'm just talking to you Just chat casually. The company needs to invest a lot of resources to cultivate a person, and all aspects must be confirmed first. There is no one else here, so you can say whatever you think, it doesn't matter."

"He is a man..." He Ruxu made a thoughtful expression, "In terms of personal relationship, I can trust him, and he is a very emotional person. When Wan Jin left his job, he felt very sorry. As for the work Son, there are many factors involved, and I can't say well."

"Oh, does he have a good relationship with Wan Jin?" Fei Changhuai teased lightly, "Then if Wan Jin comes to poach a corner in the future, will he leave?"

Without waiting for an answer, Fei Changhuai nodded and said, "I feel that he doesn't seem to agree with the development route the company has planned for him, and has his own set of ideas."

How to understand, what Fei Changhuai actually meant was that Su Jinjiang didn't seem to care much about how to make more money, but cared more about his personal image.For Fei Changhuai, the personality of an artist is just for attracting money and has no other value.Su Jinjiang didn't want to attract money, so his personality became his personal thing, which was of no use to the company.

"His family background is quite good. Maybe he didn't value material things too much, but he entered the entertainment industry because he wanted to try a different life experience." He Ruxu paused, and then said mockingly, "Unlike me , I have been afraid of being poor since I was a child, and my biggest ideal is to make more money, and I don’t think about anything else.”

Fei Changhuai seemed to smile, "It's good if you want to make more money. People who want to make more money are self-motivated and pragmatic, and they don't have so many things floating in the sky in their heads. Don't you?"

"Mr. Fei, you praise me." He Ruxu also smiled, "I think the most different thing about Su Jinjiang from me is that he is very concerned about what others think of him. I think this may have something to do with his family environment." Relationship. The environment in which a person grows up has a great influence on him.”

He Ruxu glanced at the rearview mirror, saw Fei Changhuai was looking at him, seemed to be quite interested in what he said, so he continued.

"I saw in the media that his biological mother had a bad relationship with his father and divorced when he was very young. His father preferred the younger brother born to his stepmother. He never had to worry about food or clothing since he was a child, but Unpopular. I think it may be because of this reason that he has become particularly concerned about the eyes of others and hopes to be recognized. For him, this should be more important than money."

Fei Changhuai remained silent, as if he was considering what he said.

He Ruoxu cautiously tried to come up with his own conclusion, "Mr. Fei, if I say it casually, you can listen to it casually. It may not necessarily be the case. I think this characteristic of him is a good thing for the company. You You noticed, he cares about his fans very much. In other words, he cares about his image in the eyes of his fans. But there is a cost to maintaining a persona. If only the company can help him pay for this cost, he won’t have If you think otherwise, you will only follow the company's arrangement."

He Ruxu saw Fei Changhuai turned his gaze out of the window, and immediately stopped talking, for fear that he would accidentally say too much and lose his sense of proportion.

"Go ahead." Fei Changhuai didn't look at him, "I'm listening."

"Then I'll just follow suit. Don't laugh at the immaturity." He Ruxu said with a smile, "I don't have a high degree of education, so I usually like to browse the Internet when I have nothing to do, thinking about learning more. New thing. Once I saw a word called "Expectation Threshold" and thought it was a bit interesting. According to the explanation on the Internet, in the vernacular, a person does bad things all his life, and only does one good thing in the end Son, it means that the prodigal son will not be exchanged for money. Conversely, if a person does good deeds all his life, he only does one bad deed in the end, that is, he will lose his reputation at the end of the year. I thought about it, and this is indeed the case. If a person is good, others The expectations for him will also rise, and he must do better to maintain this expectation, otherwise he will let others down, and he will be scolded for doing good things."

Fei Changhuai laughed, "You young people's theories are very interesting."

"You praise me. In fact, the principles are still the principles of the ancestors, old wine in new bottles." He Ruxu said, "So I think it is not easy to be a good person, you have to get better and better, and the cost is getting higher and higher. One day I can't afford this cost, and the character design will collapse. Look at the most popular people in the entertainment circle, which one is not black, red, black and red, the blacker the redder. The more people scold, the more people admire More and more. In fact, I have talked with Su Jinjiang about these things before, and he doesn’t take it seriously, always thinking that the most important thing is to make a good impression on fans. I think he is still the same now, and he can’t change his mind.”

"It's not so easy to change people's thinking. Especially these young people who want to be stars, they have a big temper, short-sightedness, and they are very stubborn. If they listen to what others say, the company's artist coordinator will not It's so hard to do." Fei Changhuai finished with emotion, stopped talking, and leaned on the back of the chair with his eyes closed.

However, such thinking actually coincides with him.He planned to let Su Jinjiang be the image ambassador of the foundation, and he did have this consideration in mind.Su Jinjiang's own conditions are good, he is friendly and cherishes his image.Through the company's packaging and publicity, he can be made into a perfect man in the media and public opinion, and win word of mouth for "Yaofeng".

If Su Jinjiang wants to terminate the contract with the company in the future, the company can announce through its media that the reason for the termination is that Su Jinjiang thinks that the remuneration for public welfare undertakings is too low.There is a saying that the higher the praise, the harder the fall. The public is used to seeing him as a perfect person, and will have zero tolerance for the stains on him.His personal image will definitely plummet. At that time, even if Xie Zixin poached him, he would be almost a mess and not worth much.

For someone like Su Jinjiang who values ​​his own image more than money, the best way is not to suppress, but to praise.

The car turned a corner and arrived at Fei Changhuai's destination.

He Ruoxu got out of the car, opened the door of the back seat, and held up his umbrella. "We're here, Mr. Fei. Slow down, the ground is slippery."

When Fei Changhuai got out of the car, he was shocked by the cold air outside, his throat was itchy, and he couldn't help coughing.

He Ruxu once again handed over the water glass at the right time, "Mr. Fei, you talk a lot today, take a sip to moisten your throat before going in."

Fei Changhuai took the cup, unscrewed the lid and took a look.He Ruxu immediately said aside: "Dongding oolong, just like the one in your office."

Fei Changhuai took a sip of tea, the temperature was just right, and his itchy throat immediately felt much better.He returned the cup to He Haoxu and said, "Let's go, you go in with me. Get to know a few more people and learn how to look up and down."

In the past, when Fei Changhuai met someone to discuss work in the clubhouse, He Ruxu would just send him to the door, and he was not qualified to accompany him in.This is the first time he has extended an invitation to He Ruxu, which can be regarded as a kind of affirmation of He Ruxu.

He Ruxu suppressed the joy in his heart, lowered his head, and opened the umbrella in his hand more straightly, "Okay, Mr. Fei."

In the same city, different people have different moods.

At this moment, Bai Pu's heart is suffering.He couldn't figure out why: as if suddenly, his life had entered a horror story.