After more than a week of shooting "Song of White Snow", Su Jinjiang's new manager Huo Hai came to visit the crew.

Wan Jin resigned for such a long time, Huo Hai should have joined the job here long ago.Helplessly, "Yaofeng Media" was going through an extraordinary period, Huo Hai followed Fei Changhuai busy up and down, one thing at hand followed another.Su Jinjiang is more worry-free, the company doesn't care about him, he grows quietly like a plant.As a result, the connection matter has been delayed, and the two parties only met once.

From the incident of "Wu Xin tearing up the manager" to the present, the internal strife in "Yaofeng" has continued unabated, and everyone from the board of directors to the middle management has become a mess.

Vice President Xin Qin also has a background in the board of directors and wants to start his own career.However, as the saying goes, half a senior official crushes people to death.For so many years, he has endured the fact that Fei Changhuai, the top leader of the company, has nowhere to display his ambitions, and he has long held back his anger.

Now, Fei Changhuai used the Wu Xin incident to disrupt the power distribution of the middle and senior management, and then logically took over a group of popular artists who originally belonged to Xin Qin.Xin Qin was hardly pissed off, but with the current situation, he had no choice but to admit defeat for the time being.

Fei Changhuai would not let down his vigilance against Xin Qin either. After a little calm in the company, he immediately strengthened the management of the artists he had just taken over and replaced them with a group of managers he trusted.

Huo Hai didn't have any outstanding talent as a manager, but he was good at figuring out Fei Changhuai's intentions.Fei Changhuai was relieved that he would be in charge of Su Jinjiang's future work.

During the day, Huo Hai wandered around the crew, answering calls every once in a while, as if he was busy with every day.After the crew finished work, he slowly came to Su Jinjiang and said to have dinner together.

On the second floor of the hotel, there is a viewing and dining corridor with glass curtain walls on all sides, and you can see the snow-capped mountains.Huo Hai just sat here with Su Jinjiang, and ordered a few dishes without asking Su Jinjiang what he wanted to eat.

"I'm quite familiar with this place, and I brought other artists here before." Huo Hai said in a nostalgic tone, "It feels like it happened not so long ago, and it's ten years younger after all. In this line of work, it's In this way, all the energy is on the artist, and I don’t know how to spend my time.”

These words seemed to tell Su Jinjiang that he had been a manager for a long time and was very dedicated.

After a few words, Huo Hai began to ask Su Jinjiang his opinion on fan stickiness.Su Jinjiang never felt close to this new manager, and said vaguely, it's pretty good.

"To what extent is it good?" Huo Hai asked, "For your current movie, after it is made, how much fans can help you drive the box office. Do you have a rough estimate in your heart? If this movie becomes popular , can the traffic brought up be maintained until your next play?"

"I don't know." Su Jinjiang said, "I haven't thought much about it."

Huo Hai leaned back, tapped his fingers on his thigh, looked at Su Jinjiang, and suddenly asked, "Have you ever been in love?"

Su Jinjiang was taken aback by his thoughtless question and didn't speak.

Huo Hai didn't wait for his answer, and continued to throw his own bricks to attract his own jade, "It's a matter of falling in love. When we talk about it, it's vigorous, as if it can be unforgettable for a lifetime. When the feelings fade away, the hormones come from the brain. Now that it’s gone, there’s only one thing left that I can really remember.—Do you know what it is?”

Su Jinjiang continued to remain silent, and Huo Hai continued to ask and answer: "It's just how much you spent for the other party. Or, let's not put it so vulgarly, it's just how much you paid for the other party. If you don't believe me, just ask someone who broke up with you." Ask, what is the deepest impression of a relationship, and he will definitely tell you: I think back then, what did I buy for him, what did I do for him.”

Su Jinjiang nodded and understood what he wanted to say.

Huo Hai could also see that he understood, he smiled, stopped going around in circles, and directly brought the topic to the main topic, "Fans chasing stars is actually similar to falling in love, except that the cycle of chasing stars is shorter than falling in love. Chasing stars After finishing a play, you may not even turn your face away, and you can't even remember the name of the protagonist. But once you spend money, it will be different. Donate for a while in the palm of your hand, isn’t it against the money you spent? So, if you want fans to remember you and support you for a long time, there is no other way but to make them spend more.”

Huo Hai paused for a moment, looked at Su Jinjiang's reaction, didn't see anything, and continued: "Actually, you don't need to worry about the things I said, the company has already made arrangements. From now on, you In the end, just focus on your work and don’t worry about anything else. Your Weibo account, fan group, etc. In the future, the company will have a dedicated public relations team to help you manage it. They are all experienced and will definitely help you manage your fans. All right. Leave it to me to accept the play, you, besides acting, you still have to act, and occasionally cooperate with the company's activities."

Su Jinjiang thought for a while and said, "If possible, I still want to manage my own Weibo account and fan group. I know the company's team is more professional, but interacting with fans can teach me a lot."

"Ah." Huo Hai was taken aback for a moment, then smiled again, "The company is here to save you time. Besides, dealing with fans is risky."

"I know." Su Jinjiang also smiled, and repeated what he said just now in a different way, "I think it's good to interact with fans more. Do you think this is okay? I usually interact with fans by myself. If If there is any doubt, I will consult the company's team in time."

Huo Hai narrowed his eyes.His eyes are very small, and he can't see when he squints. His eyes are like bugs hiding in the crevices of stones, sizing up Su Jinjiang. "If you really want to come by yourself, that's fine too."

"Thank you." Su Jinjiang was still smiling.

Wei Tan once said before that he didn't want to be a person who can't speak.Su Jinjiang didn't want to either.Weibo and fan groups are currently the most direct channels for him to communicate with fans. If they are manipulated by others, he may lose the opportunity to speak freely in the future.

During the video call with Wei Tan at night, Su Jinjiang talked about it.Wei Tan thought for a while and said: "That's the only way, you can't go against the company's wishes now. If you are worried, just remind the fans, don't vote impulsively. But don't say it too directly, the company will know about it. Opinion."

Soon, after communicating with the crew and producer of "Song of White Snow", the official Weibo of "Yaofeng Media" released a new pinned content:

[The Feast of Martial Arts Movie #白雪歌# is being filmed, those who love me, come and vote for #耀峰年气流房#, cheer for me! @苏晋江]

Every year at this time, popular artists under "Yaofeng" will take turns to be on the top position of the official Weibo. On the surface, it is to promote new works, but in fact it is to call on fans to spend money on the list.The fans clearly knew that this was "Yaofeng"'s money-making strategy, but they still scolded and paid for it.Therefore, the most common comments under these top Weibo are often like this:

[No way, for our cubs, tighten your belt]

[The son is in their hands, what else can they do if they don't pay the money? 】

[Small pot and sell iron, buy resources for next year for my son]

Some of these messages came from real fans, while others were sent by Fei Changhuai instructing the public relations department to buy a trumpet to guide fans' impulsive consumption.In Fei Changhuai's view, it is very simple to get fans to pay, and it only takes three steps.The first is to guide fans to consume impulsively, the second is to transform impulsive consumption into a sense of participation, and the third is to turn the sense of participation into a habit.It doesn't matter whether the fans are loyal to the artist or not, or have a good impression of the agency, as long as they spend money habitually.

Su Jinjiang reposted this Weibo, attaching the promotion page of "Song of the White Snow" and the voting page of "Yaofeng Annual Popularity List", and a soliciting slogan: [Hey, vote for me, my The heart will fly with joy. (*/ ̄︶ ̄)/]

Su Tang, who followed his Weibo every day, immediately responded:

【Yaoshou!Our Su has gained the position by being cute again! 】

[I have voted~~ Susu Come on!I love you so much! (●'з`●)]

【Ahhh, I want to vote [-] votes for Susu! !ヾ(*≥Д≤)?]

Su Jinjiang replied to this: [No way!Then fly out of the solar system! ] Later, he posted a hand-painted picture of himself, a heart with two wings flying among the stars, and a cartoon little man with a terrified expression standing on the earth, with an arrow drawn next to it, saying A "Su" word.

Su Tang already had a good understanding with him, and turned to discuss this picture enthusiastically:

[Wow, Susu is hand-painted again!So cute, so cute! (*'yy')】

【Well, for the sake of our poor Su, I will reluctantly vote for one [doge]】

[Wait a minute, that frightened expression seems to be really me, Su? ? 】

【what's the situation?My Su started to produce emoji packs? 】

Su Jinjiang replied: [To tell you the truth, I stole a lot of emoticons from you when I was spying on the screen, and occasionally I have to reciprocate. 】

Huo Hai was also following Su Jinjiang's Weibo trends. After the "Yaofeng Media" top Weibo post was released, Su Jinjiang's ranking has indeed improved, but there has not been a big jump.After reading Su Jinjiang's latest Weibo, and flipping through the comments below, Huo Hai understood that Su Jinjiang was playing a trick of "fake insanity but not insanity" with him.

However, Huo Hai had nothing to do for a while.The slogan written by Su Jinjiang fully complies with the company's canvassing requirements, and the interaction and teasing between him and fans is normal, and there is no behavior that contradicts the company. Big problem.

But at this time, a new situation appeared.

Su Jinjiang's ranking was originally not far from Wei Tan's. After this round of "Yaofeng Media" official Weibo canvassing and "Song of White Snow" promotion, the two people's positions have become closer.Su Jinjiang's ranking is still slowly rising, and he has the potential to catch up with Wei Tan.

As a result, a batch of messages popped up on Su Jinjiang's Weibo without losing the opportunity.

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