technical type

The capacity of the Ji family jewelry shop is really small. When Ji Mo was ten years old, the Ji family jewelry shop was considered a little famous. It was mainly because of temple fairs and various holidays every year. Ji Mo would take the second brother Ji out to display The stall, the stall is small and exquisite, and there is no need to place many things. The key is to have a certain novelty and facilitate drainage.

If someone comes to buy, they point to Lu Ji's Jewelry Shop, if someone is picky, they point to Lu Ji's Jewelry Shop, if someone is dissatisfied, they point to Lu Ji's Jewelry Shop.

Do you want jewelry that belongs to you, is unique, and will never be the same as others?Jijia Jewelry Shop welcomes customized personalized jewelry, and guarantees that the whole world belongs to your only one in this life.

At any time, uniqueness is enviable, not to mention this uniqueness itself is the biggest selling point.

Many people went there rejoicing, they couldn't afford the unique Diancui jewelry, couldn't they still afford the unique ordinary jewelry (carved with their initials in the flower shape)?

There are three grades of high, middle and low prices, ensuring that no matter whether you are poor or rich, as long as you want to have it, you can have the same jewelry that is absolutely not the same as others.

This sounds quite difficult, there are so many people, and there are only so many styles of jewelry, but it is not difficult to actually do it.

"One more leaf, one less leaf is different. One more petal, one less petal, is also different. Similarly, the side and front of the flower shape, which side it is on, is also different. In addition, the initials engraved on it are also different. It's different, this kind of business is very legitimate, where are you fooling people?"

Brother Ji used the words given by Ji Mo to fool Father Ji. Father Ji is not a material for doing business. He will be honest and diligent all his life. , even if you don't come out, you can still live to old age in peace.

No matter what kind of system it is, I like this kind of honest and hardworking people who do things without compromise, standard tool people, and you can use them with confidence. The best thing is that even if there are some newly created styles, he only knows Send it to the superior for review, don't take credit!

Ji's father always felt that there was something wrong with Ji's words, and he was still not satisfied with such a slogan, but Ji's mother was very flexible, "What are you afraid of, our family said that, and we didn't stop others from saying it, look at it , The way our house sells, others have no one, so they have learned from here, and they don’t even pay for it!”

When it comes to this, Ji's mother is full of resentment. Long after Ji Mo made the simple red string bracelet with silver bells, she followed suit. In the case of the original version, there are copper bells, Jin Ling’s, and various flower bells, and the red rope has also changed. Not to mention the addition of various colored ropes, there are many more weaving methods, even the bells are different. There can be many more, different numbers have different meanings, and different colored ropes have different symbols.

The ancients were actually very smart. For many things, Ji Mo started the business for the sake of his own business. Before the smart Brother Ji could flourish, someone would directly join in and expand the market.

It made Ji Mo's original version look like an inferior imitator. Like Ji's mother, Ji Mo also had some resentment towards this matter. No one wanted to let the fruits of his labor be taken for nothing, even if the fruits of his labor were built on the basis of time travel. The author's borrowing ism.

Ji Mo didn't want any "copyright fees" or anything like that, he just thought about those copycats, so it would be a little late, wouldn't it be good for him to earn some money at least?

But...when this matter was brought up, Ji Mo complained a little, but without thinking about it, seeing that Ji's father remained silent after Ji's mother spoke, he knew it was over.

Ji's father is not actually afraid of his wife, he just believes that those who can do more work. As early as when he came here, Ji's mother did a lot of things, including business, which was negotiated by Ji's mother, so the topic of business , as long as Ji's mother said yes, Ji's father would acquiesce.

This kind of concession gave up Ji's mother's courage and also gave up Ji's father's family status.

Brother Ji smiled brightly: "Mother is right, I went around yesterday, and someone has already imitated the third brother's rhetoric, what a shame!"

The size of Ji’s jewelry shop is here, and Ji Mo, just two silversmiths who make jewelry, can’t make it fast. Ji Mo’s advocacy of custom-made models also has its last resort. If you want to go the high-quality line, but you can’t compare with those jewelry shops that are already powerful, you will naturally have to customize and personalize.

He may not really understand the marketing principles of these commercial routines, but he has lived in the era of information explosion, and has heard some successful cases. It is not necessary to copy all these cases, just learn a few points. up.

Among other things, customized models make more money, which is still very good.

It is not uncommon to have purely handmade things in ancient times. Everyone is purely handmade. Ji Mo's main sign is "exquisite workmanship". The same hairpin, why is their house so expensive?Is it really because the owner's name is engraved on it?

No.

Take care.

It is not uncommon for the name to be cleverly hidden in the head of the hairpin. If the ancients wanted to leave a name on something they made, they would more or less find ways to keep the name from being overwhelming.

It is also understandable for artisans to leave a small personal stamp on the things they make.

So, how can we reflect this thought?

Ji Mo mainly worked on two aspects, one of which was color.As I said before, the reason why Diancui jewelry is valuable is because the color on it is rare, and the characteristic that the color will be different when viewed from different angles is its expensive part.

Then, it is a good way to work more on the color changes and composition to make the colors more charming.

Ji Mo creatively adopts pearlescent color as the main product. People describe the luster of pearls as lustrous, and they are flocking to them. Especially in ancient times, there were no artificially cultured pearls. They were all wild, with a bit more luck and the value of pearls. high.

So many people ignore the existence of shells, not all shells are beautiful, and many shells are not so delicate and beautiful, but no one can forget the surprise when they see the magic color inside after opening the shell .

very beautiful.This color is beautiful.

Ji Mo thought of a way to "take" this color down and make it the inherent color on the hairpin, so that the hairpin would have an extra layer of illusion like the inner wall of a shell.

This kind of illusion may not be as bright as pearls, but it is also rare and admirable.

In order to achieve this condition, he tried many methods. The hardness of the shell makes it impossible to peel off the thin layer as the attachment of some jewelry like the armor. If it is used as shell powder, the shell powder that is ground separately, Even if only one of the layers is taken, it still lacks the characteristics of illusion, or in other words, its own structure is damaged during the polishing process, and its color is lost.

So much so that Ji Mo, who came up with this good idea, was at a loss for shells for a long time. He simply knew the priorities and was not in a hurry to innovate. Regardless of learning, he followed Ji's father's study in an orderly manner, and only thought about how to achieve what he wanted in his spare time. Experiment with the colors you want.

In the middle, I was opportunistic and simply ground shells to make small hairpins. The material of the shells itself was not round enough, and it was not convenient to shape, so I tried the method of wrapping silver like gold inlaid jade, using silver as the base to make the slightly curved small hairpins The hairpin is not bad for shaping.

In addition, there are all kinds of shell flowers, which are used as flower-shaped decorations for hairpins, and are very popular because of their unique colors.

Encouraged by these likes (money), Ji Mo continued to work hard. After three years, he finally researched a method that can effectively use the pearlescent color. After the copper hairpin is attached to the pearlescent color, its value doubles immediately, but gold hairpins and silver hairpins and the like , You can use this method to add luster, but you can't overwhelm the host.

In terms of value, is it a bit... Ahem, scientific research costs money!

Glass is indeed made of sand, but the value of glass must not be equal to that of sand. The research and development costs, labor costs, costs, and time costs must always be added.

Shouldn't the cost of failing so many times before succeeding be added?

When it comes to making money, Ji Mo is less simple and more shrewd. He can earn less, but he must earn, not too little, otherwise, how will his hard work be reflected?

Oh, by the way, when researching bead hairpins, Ji Mo rarely opened the golden finger belonging to the traveler and made glass. Colorless and transparent glass is not easy to make, but colored glaze is much easier ——Glass hairpin is also a major selling point, and it can be regarded as an aspect of winning by material.

And because the well-known colored glaze is of high value, the higher asking price of this kind of hairpin is in line with the market conditions, otherwise there will be suspicion of malicious competition.

Even so, the Ji family still dare not sell those large colored glazes and utensils with higher value, because the money is touching. If it is a small piece of colored glaze, whether it is a colored glaze hairpin or colored glaze earrings, the value is limited, and a few taels of silver will be added. But if it's a big one, it's too eye-catching if it costs a hundred and 2000 taels.

The members of the Ji family really couldn't keep them.

Ji Mo doesn't need to say this truth, the Ji family, including Brother Ji who always loves to show off his cleverness, understands that their family can't afford to sell things that are too expensive.

Every time Ji Mo made colored glaze, he would do it quietly, with the excuse that it was made of materials bought from outside and carefully polished into jewelry. Duo Duo became a merchant, running back and forth in the southeast and northwest, fulfilling his wish, and also had a way to obscure the origin of these colored glazes.

The performance of the Ji family is so remarkable, which saves Ji Mo a lot of effort, and he can devote himself to learning and innovation. Only when he lacks money, will he come up with some new ideas to help himself In exchange for more research and development funds.