advertising godfather

Zhang, a little excited.

☆, metamorphosis speech

The bidding conference started, and the scene fell silent instantly.

Xu Mao asked curiously, "Manager, are we determined to win this order today?"

Lu Qingshan said calmly: "It would be best to win it. We haven't cooperated with such a big guy in the car field yet, so try our best."

The big screen first played the new car model released this time, the general design concept, etc., and then began to announce the bidding requirements.

Bai Xiaoliang took out the bidding document in his bag and said, "Come on, Mao Mao, I will add blood to you and wish you fly!"

Xu Mao went up to submit the bid and company profile.

Lu Qingshan and Bai Xiaoliang waited boredly, suddenly Lu Qingshan narrowed his eyes, and said in a bad tone: "I didn't expect him to come too."

Bai Xiaoliang looked around, and at the place where he first saw the tender, the person lining up behind Xu Mao was Wang Siya!

Lu Qingshan said to himself: "I didn't expect the boss of Huanqiu Siya to come in person. It seems that this young man is getting bigger and bigger this year."

Bai Xiaoliang's eyes were fixed on Wang Siya.

Well, he is still so good at dressing up, he is tall, and a simple suit brings out his good figure.

From this angle, he couldn't see his side face clearly, but Bai Xiaoliang knew that he had beautiful Danfeng eyes.

When he smiled, the corners of his eyes curled into doting arcs, and when he was not smiling, he looked a bit stern and serious.

He held the tender in one hand, and put the other hand in his trouser pocket, with a handsome crease in his elbow. Those hands once helped him cook, used to pinch his face habitually, and once hugged himself tightly.

Although he knew it was worthless.

But Bai Xiaoliang had to admit how much he missed him.

I can't wait to rush up to hug him at this moment, and then playfully wait to see his expression change from surprise to surprise when he turns around.

Maybe it won't be a surprise now.

Five years failed to grind them into the same kind of people. Bai Xiaoliang is still the same good-for-nothing who can't enter the hall or kitchen; and Wang Siya is already the leading figure among the newcomers in the design industry.

The venue was so noisy, no one noticed the sourness in his eyes.

Bai Xiaoliang squeezed a corner of the computer bag in his hand, and it took a long time to calm down the turbulent emotions.

When Xu Mao came back from bidding, Lu Qingshan said: "Because of our company's reputation as the godfather, the organizer of the event specially arranged for our company representative to speak up. Which of you two will go?"

Xu Mao froze instantly into a popsicle, and said, "I stutter whenever my father-in-law goes to public places!"

Lu Qingshan and Xu Mao looked at Bai Xiaoliang together.

Bai Xiaoliang instantly felt maliciousness coming to his face.

Bai Xiaoliang said aggrievedly: "But I'm also very nervous, and I've only been in the company for half a month, so I don't understand the situation? I don't even know what to say!"

Lu Qingshan pulled out a piece of paper from the inner pocket of his suit as if by magic, "Don't worry, Xiao Qin has already prepared it for us."

Xiao Qin is the only big X administrative girl in the department who has the honor of drinking coffee with her godfather.

Bai Xiaoliang looked at the two of them speechlessly, and said depressedly, "I don't want to go, I'll pee my pants."

Lu Qingshan said lightly: "If you go, you will be one of the chief designers of our department after you go back today. I will help you with copywriting and designers to assist you, and start to take cases independently."

Bai Xiaoliang's eyes lit up. He was the boss' boyfriend in Global Siya, but he failed to become the main designer!

Although his ability to serve as the main design has long been more than enough, but Wang Siya doesn't seem to want him to show his edge too much, and always puts him at home doting on him.

As the chief designer, he can design products as he likes, and there are a bunch of young people behind him to help him color, retouch, and create embryos...

Think about it, it's so powerful!

Bai Xiaoliang was at war with heaven and man in his heart.

go!Let Wang Siya see that you can now speak on behalf of Zhengting Advertisement!

Don't go, you will be embarrassed if you make a typo!

Go ahead, what about the chief designer, when you make products in the future, what do you like!

don't go!What if the microphone suddenly loses power...

Neuropathy!How could it be such a coincidence that the microphone will cut off the power when it arrives!

What if...

What else is there!

Go ahead and prove yourself, Wang Siya is watching, so many elites in the industry are watching.

This is your first step into the past.

Xu Maodao: "Xiaoliang, I'm going to speak to the company representative right away. You can't speak with such a constipated expression. Do you understand with a smile on your face?"

Lu Qingshan said: "That's right, Xiaoliang looks very handsome when he smiles."

Bai Xiaoliang looked around, but he didn't see which area Wang Siya was sitting in. He looked at Lu Qingshan and forced a smile.

Lu Qingshan said: "Think about the godfather, when he comes back, I will take you to see him. He also praised Mrs. Gui's non-smoking kitchen series design is very unique, I believe he must appreciate you very much."

Bai Xiaoliang took a deep breath and heard the announcement of the courtroom on the loudspeaker. He stood up and walked towards the stage under the encouragement of Lu Qingshan and Xu Mao.

Xu Mao asked Lu Qingshan in a low voice: "Manager, wasn't it already decided before, will he be the chief designer when he becomes a regular?"

Lu Qingshan said: "Yes."

Xu Maodao: "That is to say, Xiaoliang doesn't need to go up to speak, and..."

Lu Qingshan glanced at Xu Mao with a smile on his face, and a reflection flashed on the transparent lens.

Xu Mao: "..."

As soon as Bai Xiaoliang walked to the edge of the stage, a spotlight shone down. Bai Xiaoliang walked onto the stage under the light, and the audience burst into applause.

Under the dazzling spotlight, Bai Xiaoliang stood in the middle, he could only see a pale light in front of his eyes, and beside his ears was the introduction of Zhengting Advertising Company broadcast on the amplifier.

He held the speech prepared by Dabomei with both hands, trembling slightly.

"When it comes to our company, everyone must be the first to think of the godfather of advertising."

Bai Xiaoliang's crisp voice sounded from the power amplifier and spread throughout the large conference room. Wang Siya instantly raised her head and looked at the figure on the stage in shock.

Bai Xiaoliang stood in front of the standing microphone and said calmly: "The core concept of our company is insight. What is often compared with 'insight' is 'observation', and insight is a deeper observation."

Bai Xiaoliang's figure appeared on the huge electronic screen.The young man has a well-proportioned figure, with big and energetic eyes, and dimples appear at the corners of his mouth when he purses his lips.He was wearing a light blue suit and tie of the same color, and he looked extremely handsome.

Lu Qingshan smiled confidently: "That's why I asked him to speak."

"Children like to ask why. 'Dad, why is there a traffic light?' 'Dad, why do you need to use a red light when you stop?' When they are so entangled, Dad will say: 'What color is the blood? Does it hurt to bleed? ?Did you do something dangerous? Did you feel dangerous when you saw red? Is it dangerous to run a red light?' Dad was forced to answer more than N reasons, and he produced 'red means danger' Therefore, an insight is a deeper observation, and it is often an expression of basic human nature. What does this have to do with advertising? Of course there is, because the true expression of human nature is easier to impress people.” Note: 1

While staring, Wang Siya gradually forgot the surrounding environment.

It's only been a month since we separated, but it seems like a long time has passed.

How is he?

Is there enough money?

Will I be bullied at my new company?

This idiot who can't cook, what does he eat when he is alone?

But I can't be soft-hearted, Bai Xiaoliang's future, and my own future, have never been on the same line.

He vaguely remembered their first meeting.

Bai Xiaoliang copied some sentences from "A Brief History of the Gray School" stroke by stroke in his notebook.

The first sentence is: insight, it will produce magic that touches people's hearts.

Wang Siya stood beside Bai Xiaoliang and asked, "After finishing this book, can you lend me a read?"

Bai Xiaoliang raised his head and replied with a smile without any grievances: "Yes."

The sun hit his face, he was so pure and flawless.

That was an unforgettable moment in Wang Siya's life, and it was the only salvation in his dark and shackled youth.

"Finally," Bai Xiaoliang said with a smile standing in the spotlight, "what I want to share with all advertisers is to listen more, watch more, and ask why. Then, make good use of the consumer insight you have discovered, and tell the story of what the speaker said. characteristics, to be transformed into a physical page or a short film. This is the greatest beauty in this world.”

The spotlights went out, and Bai Xiaoliang returned to his seat amidst thunderous applause.

He wiped the sweat from his forehead, took a long breath and said, "I'm so nervous."

Xu Mao admired: "Liangliang! You are so handsome! The last part where you unscripted and performed by yourself is so handsome!"

Lu Qingshan also nodded in satisfaction and said: "That's right, did you play the last part yourself?"

Bai Xiaoliang said, "It's a passage from the Godfather in "A Brief History of the Gray School". I've always remembered it."

When the meeting ended, Bai Xiaoliang followed Lu Qingshan closely, urging him to leave quickly like burning his butt.

Lu Qingshan said depressedly: "I also want to hurry up. Didn't the people in front see it? And Xiaoliang, are you sure it doesn't matter if you are a leader like you?"

It was only then that Bai Xiaoliang realized that he had been pushing Lu Qingshan's butt in desperation just now.

He was very afraid to face Wang Siya, but in the end he left the lobby without meeting him.

In the underground parking lot, when a group of people were about to get in the car, Bai Xiaoliang suddenly saw a familiar car.

Wang Siya was standing by the co-pilot's door talking to the people inside, while Bai Xiaoliang stood in the corner and stared blankly at him.

As if he had a tacit understanding, Wang Siya suddenly turned his head and looked around, and finally his eyes fixed on Bai Xiaoliang.

Bai Xiaoliang's heart tightened, he opened his mouth, and almost involuntarily took a step in his direction, then stopped instantly.

However, Wang Siya just took a deep look at him, then turned and got into the car expressionlessly.

Until the car drifted away, Bai Xiaoliang was still standing in that dusty corner, as if blending into the darkness.

Xu Mao yelled in the car and asked, "Huh? Where's Liangliang?"

He poked his head out, and only then saw Bai Xiaoliang standing there foolishly.

"Let's go, go back Liangliang."

Bai Xiaoliang sat alone in the back seat, burying his face in his hands.

He sniffed.

Finally held back the grief.

Xu Mao congratulated happily in the front seat: "Congratulations, Xiaoliang, you will be the chief designer from now on!"

Bai Xiaoliang's eyes were red, and he said with a laughing voice: "Thank you, I will work hard."

The author has something to say: Note 1: This passage is excerpted from an introduction in the introduction of BCC advertisement

☆、Moxian Xiaoliang

After Bai Xiaoliang worked overtime, he went to the subway station with the grapes he bought early in the morning.

The leader sat cross-legged in his old position, smoking a cigarette.

Bai Xiaoliang went over with the washed grapes.

Zhao Xinyuan flicked the cigarette butt, shook the cigarette case to Bai Xiaoliang and said, "One?"

Bai Xiaoliang waved his hand and said, "I don't smoke."

He glanced at the cigarette case, which was all in English, and he didn't know what brand it was.

Zhao Xinyuan's hands were dirty and covered with pencil dust, Bai Xiaoliang said: "Go and wash your hands, you will get lead poisoning if you eat it directly."

After a while, Zhao Xinyuan came back, ate grapes and said, "I won't draw today, I'm in a bad mood."

Bai Xiaoliang asked in surprise, "What's wrong?"

Zhao Xinyuan said: "I'm broken in love."

Bai Xiaoliang looked at him with a thunderous bang, "Do you have a date?"

Zhao Xinyuan said: "Why? It doesn't look like it?"

Bai Xiaoliang said with a guilty conscience, "Like... like, why did you lose your love?"

Zhao Xinyuan smiled mockingly: "She thinks I have no money, so she married a rich old man."

Bai Xiaoliang was silent for a while, feeling that he and the gang leader were suffering from the same disease.

He tried to comfort him: "It's okay, I understand you. Don't be sad, try to change yourself, didn't you tell me last time? You are young and in good health, nothing can constitute a reason for our depression."

Zhao Xinyuan spat out the grape skins in one gulp, and sprayed far away with a "poof".

Bai Xiaoliang: "..."

Zhao Xinyuan said: "I'm not sad, it's just boring."

Bai Xiaoliang said, "No fun?"

Zhao Xinyuan turned his head and said lightly: "Yeah, we grew up together, and I feel that she is more like my sister. In fact, it's not because of her, it's just that I feel a little lost."

Bai Xiaoliang thought for a moment and said, "Maybe you can try to change the way you get along, and then you will know whether you want her to be your wife or sister."

Zhao Xinyuan: "Change?"

Bai Xiaoliang said, "Yes, change."

After meeting Wang Siya today, he remembered many things about them.

Bai Xiaoliang said: "In fact, sometimes two people are not together, and it is not just one person's unilateral responsibility. My ex-partner, he always hoped that I could become more mature and sophisticated, and he never took me out to talk to him. Clients are socializing, on the one hand, they are afraid that I will suffer, and on the other hand, they are also afraid that I will say something wrong. Actually, I have always known what kind of person he needs, but I have never tried to change for him.”

Zhao Xinyuan listened carefully, his eyelashes cast a silhouette under the light, making his dirty face look much better.

Bai Xiaoliang said: "I met him today. In fact, I have a lot of things I want to say to him. But in the end I don't think it's necessary. We are like strangers. No one has spoken to the other. In fact, when I think about it now, even He told me to break up, but I never tried to persuade him to stay, and even moved out without asking why, and never contacted me again. This is what he disapproves of me the most.”

Zhao Xinyuan asked: "Why didn't you stay?"

Bai Xiaoliang tilted his head and thought for a while, then said: "I don't know, thinking about it now, I was probably spoiled by him, and I moved out with a feeling of anger in my heart, hoping that he would take the initiative to come to me like before, but I didn't expect this time That is farewell."

Zhao Xinyuan was silent for a while, then suddenly said: "What you said is very reasonable. Everyone has a momentary impulse when making a choice, and if you don't stay at that time, it will really be a farewell later."

Bai Xiaoliang smiled and said, "Actually, if you think about it from another angle, isn't all this a chance for you to start anew? In fact, tomorrow you can use the savings you have saved for so many years to rent a house, take a bath thoroughly, change your clothes, and change your hair. Cut it too, you see you have long hair and shawls. Then you are looking for a job, like me, an ant tribe struggling to survive here like all the dots. I always feel that you are like a general beggar Not the same, believe me, maybe you will become a great painter in the future!"

After eating the last grape, Zhao Xinyuan said with a smile: "You are right, I should consider starting over."

Bai Xiaoliang rummaged in the bag for a while, took out a business card and handed it to the leader, and said with a smile: "There is my contact information on it, you can call me if you need it."

Zhao Xinyuan felt that the boy in front of him smiled like a ray of sunshine.

He solemnly stuffed his business card into the inner pocket of his dirty windbreaker, and watched Bai Xiaoliang enter the subway station and leave.

He shouted at the back: "Is there still a chance to see you again?"

Bai Xiaoliang turned around and made a phone call gesture, saying: "When you settle down, I will treat you to dinner, remember to call me."

Zhao Xinyuan shouted: "It's a deal, goodbye."

The next day at work, as soon as Bai Xiaoliang took his seat, Xu Mao approached mysteriously and whispered, "An explosive news."

Bai Xiaoliang said with a numb face: "Tell me, who is getting married, who is going to have a baby, who is drinking coffee with whom?"

Xu Maodao: "This time the protagonist is amazing, we need more proprietresses!"

"What?!" Bai Xiaoliang said incredulously, "Godfather is getting married!?"

Xu Mao said: "It's not the godfather! It's the godfather and his father!"

Bai Xiaoliang breathed a sigh of relief instantly, "Oh, it's scary, his dad is getting married, so what?"

Xu Mao: "The most important thing! The proprietress Lin Yan, the executive vice president of the head office above! Her status is extraordinary!"

Bai Xiaoliang had an expression of "Please hurry up and finish talking, can everyone get down to business?"

Xu Maodao: "Lin Yan is the adopted daughter of the Zhao family who grew up with her godfather's childhood sweetheart, but she was raised as a child bride. They studied together in France. It is said that they were a couple at that time!"

Bai Xiaoliang said in surprise: "What a rich man! When will the godfather come back? What will he do?"

At this time, Lu Qingshan passed by their desks, coughed lightly, and Xu Mao stepped back to his position in an instant.

This gossip made Bai Xiaoliang sigh for a moment, but in the afternoon he forgot about it and devoted himself to his work.

Lu Qingshan has already equipped him with copywriting and design assistance, and is waiting for the case to be produced.

Bai Xiaoliang has been supplementing professional books every day for the past two days, so that he can be more comfortable after receiving a case. After all, he has only worked on two design cases so far, and his experience is still insufficient.

When he got off work, he habitually stopped at the subway entrance, but Bai Xiaoliang was a little disappointed when he didn't see the gang leader, but when he thought that the gang leader might have started his new life, he was sincerely happy for him.

Bai Xiaoliang abducted himself to the vegetable market at the entrance of the community to buy simple cooked food, and cooked a large pot of porridge at home. He was full, took a walk downstairs by himself for a while, and went home to sleep.

When he was lying on the bed, he suddenly felt that it was fine to be alone, but he was a little lonely and had no one to talk to him.

Maybe I should get a pet, what?

dog?It feels like a hassle to train.

cat?Feeling too lonely, scratching the scars on my face every minute.

turtle?Being docile and long-lived is pretty good, but it’s a little ugly, so it’s one of the options.

Bai Xiaoliang gradually fell asleep amidst wild thoughts. This was the No. 40 days of his broken love. Although thinking of Wang Siya still made him feel sad and depressed, he didn't miss him as much as he did at the beginning.

This is a good sign.

The next day was Sunday, Bai Xiaoliang took out three portraits drawn by the gang leader and took them to the gate of the community to frame them.

The framer was an ordinary man in his 30s. There were all kinds of photo frames hanging in the store, some with diamonds and some with simple Chinese style.The master's daughter is six years old this year. She is wearing overalls and has two braids. She is fat and white. She is sitting on a stool watching Balabala, the Little Demon Fairy.

Bai Xiaoliang stared at the little girl with great interest. The little girl noticed his gaze and turned to stare at him.

Bai Xiaoliang couldn't help laughing, two dimples appeared at the corners of his mouth.

"It's pretty." The little girl stared at Bai Xiaoliang and said.

The master said: "Is Caiyue calling someone? Brother."

Bai Xiaoliang was very embarrassed and said, "Call me Uncle, I'm 26 this year."

The little girl giggled: "My brother is pretty, and my brother looks like Ling Meixue."

Bai Xiaoliang looked at the beautiful girl Ling Meixue in a short skirt on TV, and couldn't laugh or cry.

The master said: "Little brother, don't be angry, children talk nonsense." He turned his head and scolded: "Don't look at Caiyue! Have you finished your homework!"

The little girl pursed her lips and said pitifully, "I'll do it later, and watch it for another 10 minutes."

Bai Xiaoliang teased her: "How long is 10 minutes?"

The little girl said: "Twenty and ten minutes is when I finish watching today's TV."

Bai Xiaoliang and the master laughed in unison.

The master casually said, "Little brother, did your girlfriend draw these for you?"

Bai Xiaoliang hurriedly said: "No, it's the one on the side of the road... Uh, it was drawn by a friend I just met."

The master said: "The painting is not bad, very vivid."

Bai Xiaoliang said: "That's right, so I kept it well, maybe one day he will become a great painter."

After tidying up the framed paintings, Bai Xiaoliang settled the money, bid farewell to his master and went home. Near the vegetable market, he suddenly felt blessed and went to buy another bag of goldfish.

In the small apartment, he put the fish tank on the coffee table, and hung several framed paintings on the wall one by one, tilted his head to look at it for a moment, and then took out a set of paints that he hadn't used for a long time With a paintbrush, I began to dip in the paint, painting stroke by stroke on the wall between the photo frames.

After a while, a hand-painted painting occupying the entire wall was born.

I saw that under the two facial portraits of Bai Xiaoliang, two sets of clothes of the Balabala Little Demon Fairy were added by the oil pen, and above the portrait, the Little Demon Fairy's long wavy hair with a crown was added, and around the profile portrait, Bai Xiaoliang stretched out his half-drawn arm, holding a magic wand in his hand, as if he was about to transform into a little magic fairy.

Bai Xiaoliang even drew a very cute dialog box next to the magic wand, in which the transformation spell was written in lovely artistic fonts: Balala energy!Sharo Sharo!The whole body changes!

At this point, there are pets and portraits.Bai Xiaoliang packed all the props with satisfaction, and invited his best friend Zhou Xiaoyu to come to his home for dinner and visit his works by the way.

As soon as Zhou Xiaoyu entered the door, he saw the whole wall of "Bai Xiaoliang's version of Little Demon Fairy", and was instantly stunned.

Bai Xiaoliang said: "How about it, my lord queen? Is there a little inexplicable cuteness in the unique beauty? Also, the dishes are all bought, everything is ready, I only owe you to cook for me..."

Zhou Xiaoyu: "..."