It's no wonder that Gu Yanshu is so serious, it's because the thing he's going to bring out next is the most important part that can solve Tao Ranju's predicament now.
Although before the end of the world, the strategic method of price war was actually a little behind.
Among the competitors that Gu Yanshu faced, none of them had ever used this method.
But before taking over the Gu family, Gu Yanshu also saw many cases of price wars.
So Gu Yanshu understands that there are only a few ways to solve the situation Tao Ran is facing now.
Or, it is like Tongyun Porcelain Studio, which lowers the price of items.
But with such a method, the competition does not only exist between Tao Ranju and Juju.
Instead, the flames of war will directly spread to the Zhou family behind Yuncizhai and Gu Yanshu, the owner of Tao Ranju.
At that time, we can only see that the Zhou family has more financial resources, and whoever can't support it first.
Let's not talk about how the Zhou family's family is doing, let's talk about the 120 million taels that Gu Yanshu just won back from the Changle gambling house.
Even if the principal bet was removed, there was a net profit of 51 taels.
Although 51 taels cannot be compared with 120 million taels, it is also not a small amount.
For Tao Ran Ju Ju Shuyao, it is not a small amount.
So as long as Gu Yanshu thinks about it, using the 51 taels he won from the Changle gambling house is enough to bring down Yuncizhai.
If it works properly, it might not be able to shake the foundation of the Zhou family behind Yuncizhai.
But Gu Yanshu didn't want to do that.
Not to mention that Gu Yanshu didn't want to waste the 50 taels on such meaningless things.
In other words, in a price war, it is undoubtedly a stupid way to follow the opponent to lower the price.
Especially when Taoranju is a boutique brand facing mid-to-high-end customers.
Gu Yanshu himself came from a wealthy family, and no one understands the thoughts of these so-called upper-class people better than him.
These people claim to be superior to others, and they want to show that they are different from ordinary people in every way.
This kind of psychology is especially obvious in a feudal system country like Tianqi.
If Tao Ranju lowers the price with Yuncizhai this time, when the price is low enough, there will naturally be looting.
At that time, those groups who could not afford Tao Ranju's porcelain in the past will naturally be able to consume it.
get up.
Under such circumstances, Taoranju's original customer base must be dissatisfied, and this dissatisfaction will eventually be transferred to the Taoranju brand.
At that time, these people will feel that people with ordinary income can also use Tao Ranju's porcelain, which shows that Tao Ranju's porcelain is not a delicate and expensive item.
Once this kind of thinking is formed, it is too difficult to reverse it.
Don’t you know how many girls are willing to save money to buy a big-name bag that is discounted out of season before the end of the world.
But if a brand known for its "cost-effectiveness" or "affordability" on weekdays accidentally produces a slightly more delicate item with a relatively high price.
Most of the customer groups of this brand will say the last sentence:
"Aren't you crazy? I bought your stuff just because it's cheap. I might as well buy a certain brand at this price!"
From this point, we can see how important a brand's positioning is.
Gu Yanshu has no intention of lowering the grade of Tao Ranju, so it is naturally not advisable to follow Yuncizhai to lower the price.
Since the price cannot be reduced, if you want to break the situation now, you can only choose another method:
Introduce new products.
However, when choosing new products to be introduced, they are also particular about it.
This new product must be rare enough, and at the same time rare enough, so that under such circumstances, it can overwhelm Yuncizhai, which already has an absolute advantage in price.
Because of the custom of renewing porcelain every year in Tianqi Kingdom, the craftsmanship of porcelain has actually reached the point of perfection.
So for others, it is really extremely difficult to come up with such a new product to break the game.
But for Gu Yanshu, who came from the end of the world and has seen many high-tech products in the technological age, it was as simple as doing a kindergarten problem.
For example, before the end of the world, an item that was extremely common and could even be called cheap——
Glass.
Glass and porcelain are connected, and even the firing methods have many similarities.
It's just that because the temperature required for glass firing is higher, it is more difficult to achieve the temperature required for glass firing in a dynasty with relatively backward technology like Tianqi, so glass appeared many years later than ceramics.
However, whether it is raising the temperature of the flame or lowering the temperature required for firing glass, it is not difficult for Gu Yanshu.
So when thinking of introducing new items, Gu Yanshu didn't even think about it, and just
Made glass selected.
Although Zhou Laosan didn't know that what Gu Yanshu wanted him to make was glass, he could understand the importance of this item from Gu Yanshu's expression and tone at this time.
When meeting Gu Yanshu's serious expression, Zhou Laosan nodded without thinking:
"Don't worry about this, the princess, the little ones can do it."
Gu Yanshu didn't speak after getting Zhou Laosan's promise, but waved to Bai Shu standing behind him.
Seeing this, Bai Shu took a step forward, took out two pieces of paper from his pocket, and handed them to Zhou Laosan.
After Zhou Laosan reached out to take the two pieces of paper, he opened his mouth to explain:
"As a person, I have always been more cautious in doing things. In order to prevent us from conflicting over this matter in the future, you should take a look at this contract and sign it if there is no problem."
Gu Yanshu came from the apocalypse, and before the apocalypse, he also held a huge business empire in his hands.
As a qualified businessman, Gu Yanshu understands the importance of contracts better than anyone else.
Let the hype of the partners and competitors, until the contract is signed, everything is empty talk.
Gu Yanshu, who has seen many people suffer because of lack of contracts, naturally would not pin his hopes on one person's vague promises and conscience.
Since before going to Taoranju, Gu Yanshu had already thought about using glass to break the situation, so he naturally thought of the confidentiality issue during the glass firing process.
So before going out, Gu Yanshu had already drawn up this contract.
Following Gu Yanshu's answer, Zhou Laosan also opened the contract in his hand and read it carefully.
Although Zhou Laosan's family is not considered rich, it is not too poor. When he was young, Zhou Laosan also went to school for a few days and learned a few days of knowledge.
So although Zhou Laosan is not very knowledgeable, he is still literate.
Gu Yanshu's contract is also written in vernacular, the terms are clear and clear, anyone who is literate can understand it, and Zhou Laosan is no exception.
After reading the contract, Zhou Laosan found that there was not much content in it, and it was nothing more than the following points:
First, Gu Yanshu taught the glass making method to the craftsmen in Tao Ran Residence, but all the craftsmen involved in this matter need to keep the glass making method secret.
Second, without the permission of Gu Yanshu, the manufacturing method of glass shall not be disclosed, including but not limited to the raw materials needed to make glass and its manufacturing process.
Third, without regard to
Under the circumstances permitted by Yanshu, no one may trade any finished and semi-finished products related to glass privately at any time and any place.
Fourth, if there is a violation of the above terms, you need to bear the corresponding responsibility.
As for the responsibilities of the people in Taoran Kiln who violated the contract, Gu Yanshu also specified it in the contract.
This responsibility includes, but is not limited to, the consequences of breach of contract mentioned in Tianqi's laws, as well as the requirement for liquidated damages.
Once Gu Yanshu discovers that the glass manufacturing method has been leaked, all the workers in Taoran Kiln will need to bear at least a thousand taels of liquidated damages, each of them.
The most critical thing is that this breach of contract system adopts a continuous sitting system.
That is to say, once someone leaks the secret, Gu Yanshu will not investigate who the leaker is, nor will he investigate how much he leaked.
All he has to do is to claim compensation from all the workers in Taoran Kiln Factory.
Even Zhou Laosan, who had no intention of breaching the contract, was shocked when he saw the compensation for breach of contract.
Seeing that Zhou Laosan had read the contract, Gu Yanshu didn't speak for a long time, so he spoke first:
"Of course, if you find it unacceptable, I can find someone else."
"It's not unacceptable to be small," Zhou Laosan looked at the contract in his hand, "It's your continuous sitting system..."
"Isn't it reasonable?"
Gu Yanshu smiled lightly, and directly took what Zhou Laosan hadn't said.
Without giving Zhou Laosan a chance to speak, Gu Yanshu gave the answer:
"The greater the cost of making a mistake, the less likely you are to make a mistake. The consecutive seat system is nothing more than to make you more cautious when selecting candidates, and let you all supervise each other in the future."
"If the glass can be made successfully in the end, if you want to stay in Taoran Kiln Factory, you must sign this contract."
"Think about it from another angle, as long as you are honest and don't make mistakes and don't leak secrets, then the consequences of this ugly, cowardly, and ulterior Wujun
It has to be said that Gu Yanshu's last sentence can be said to have directly touched Zhou Laosan's heart.
Because in this contract, Gu Yanshu not only wrote the punishment for violating the contract, but also the reward for complying with the contract.
In the contract, not only is the monthly salary doubled, but everyone also has four more days of vacation per month.
Because in Gu Yanshu
In this contract, the system of five days off and two days off was adopted, which is four times more than the previous ten days off in Taoran kiln factory!
Working on the kiln is already tiring, and these extra holidays not only allow the workers to have a good rest, but also allow them to have more time to spend with their families.
In addition, the contract also said.
If you want to earn more, you can give up the rest time and work during the rest time, and you can get twice the usual salary.
In addition, there are additional holidays issued during the holidays.
In the past, they worked in the Taoran kiln factory, and they also needed to keep the styles of the new porcelains completely secret.
It is also confidential, but now this contract is obviously better.
As for the serious consequences after breach of contract?
What Princess Li said was right, as long as no one made a mistake and breached the contract, no matter how severe the punishment was, what did it matter to them?
Thinking of this, Zhou Laosan nodded directly:
"it is good!"
Gu Yanshu was not surprised by Zhou Laosan's answer.
After Zhou Laosan signed the contract and pressed his fingerprints, Gu Yanshu took out another piece of paper from his bosom, on which the method of making glass was written.
Everyone is a servant, and observing words and expressions is one of the most important skills.
Gu Yanshu attached so much importance to the glass manufacturing method that even Zhou Laosan, the producer, had to sign such a harsh contract if he wanted to know about it.
This specific method is naturally not something that just anyone can listen to from the sidelines.
So when Gu Yanshu took out the contract, Tang's shopkeeper Jing Zijia Rehua, who had been following him all the time, also turned around and quietly exited the cave.
While Gu Yanshu was exchanging the glass manufacturing method with Zhou Laosan in the cave, there were several people in the study room of the First Prince's Mansion discussing all kinds of things about Tao Ranju.
Although before the end of the world, the strategic method of price war was actually a little behind.
Among the competitors that Gu Yanshu faced, none of them had ever used this method.
But before taking over the Gu family, Gu Yanshu also saw many cases of price wars.
So Gu Yanshu understands that there are only a few ways to solve the situation Tao Ran is facing now.
Or, it is like Tongyun Porcelain Studio, which lowers the price of items.
But with such a method, the competition does not only exist between Tao Ranju and Juju.
Instead, the flames of war will directly spread to the Zhou family behind Yuncizhai and Gu Yanshu, the owner of Tao Ranju.
At that time, we can only see that the Zhou family has more financial resources, and whoever can't support it first.
Let's not talk about how the Zhou family's family is doing, let's talk about the 120 million taels that Gu Yanshu just won back from the Changle gambling house.
Even if the principal bet was removed, there was a net profit of 51 taels.
Although 51 taels cannot be compared with 120 million taels, it is also not a small amount.
For Tao Ran Ju Ju Shuyao, it is not a small amount.
So as long as Gu Yanshu thinks about it, using the 51 taels he won from the Changle gambling house is enough to bring down Yuncizhai.
If it works properly, it might not be able to shake the foundation of the Zhou family behind Yuncizhai.
But Gu Yanshu didn't want to do that.
Not to mention that Gu Yanshu didn't want to waste the 50 taels on such meaningless things.
In other words, in a price war, it is undoubtedly a stupid way to follow the opponent to lower the price.
Especially when Taoranju is a boutique brand facing mid-to-high-end customers.
Gu Yanshu himself came from a wealthy family, and no one understands the thoughts of these so-called upper-class people better than him.
These people claim to be superior to others, and they want to show that they are different from ordinary people in every way.
This kind of psychology is especially obvious in a feudal system country like Tianqi.
If Tao Ranju lowers the price with Yuncizhai this time, when the price is low enough, there will naturally be looting.
At that time, those groups who could not afford Tao Ranju's porcelain in the past will naturally be able to consume it.
get up.
Under such circumstances, Taoranju's original customer base must be dissatisfied, and this dissatisfaction will eventually be transferred to the Taoranju brand.
At that time, these people will feel that people with ordinary income can also use Tao Ranju's porcelain, which shows that Tao Ranju's porcelain is not a delicate and expensive item.
Once this kind of thinking is formed, it is too difficult to reverse it.
Don’t you know how many girls are willing to save money to buy a big-name bag that is discounted out of season before the end of the world.
But if a brand known for its "cost-effectiveness" or "affordability" on weekdays accidentally produces a slightly more delicate item with a relatively high price.
Most of the customer groups of this brand will say the last sentence:
"Aren't you crazy? I bought your stuff just because it's cheap. I might as well buy a certain brand at this price!"
From this point, we can see how important a brand's positioning is.
Gu Yanshu has no intention of lowering the grade of Tao Ranju, so it is naturally not advisable to follow Yuncizhai to lower the price.
Since the price cannot be reduced, if you want to break the situation now, you can only choose another method:
Introduce new products.
However, when choosing new products to be introduced, they are also particular about it.
This new product must be rare enough, and at the same time rare enough, so that under such circumstances, it can overwhelm Yuncizhai, which already has an absolute advantage in price.
Because of the custom of renewing porcelain every year in Tianqi Kingdom, the craftsmanship of porcelain has actually reached the point of perfection.
So for others, it is really extremely difficult to come up with such a new product to break the game.
But for Gu Yanshu, who came from the end of the world and has seen many high-tech products in the technological age, it was as simple as doing a kindergarten problem.
For example, before the end of the world, an item that was extremely common and could even be called cheap——
Glass.
Glass and porcelain are connected, and even the firing methods have many similarities.
It's just that because the temperature required for glass firing is higher, it is more difficult to achieve the temperature required for glass firing in a dynasty with relatively backward technology like Tianqi, so glass appeared many years later than ceramics.
However, whether it is raising the temperature of the flame or lowering the temperature required for firing glass, it is not difficult for Gu Yanshu.
So when thinking of introducing new items, Gu Yanshu didn't even think about it, and just
Made glass selected.
Although Zhou Laosan didn't know that what Gu Yanshu wanted him to make was glass, he could understand the importance of this item from Gu Yanshu's expression and tone at this time.
When meeting Gu Yanshu's serious expression, Zhou Laosan nodded without thinking:
"Don't worry about this, the princess, the little ones can do it."
Gu Yanshu didn't speak after getting Zhou Laosan's promise, but waved to Bai Shu standing behind him.
Seeing this, Bai Shu took a step forward, took out two pieces of paper from his pocket, and handed them to Zhou Laosan.
After Zhou Laosan reached out to take the two pieces of paper, he opened his mouth to explain:
"As a person, I have always been more cautious in doing things. In order to prevent us from conflicting over this matter in the future, you should take a look at this contract and sign it if there is no problem."
Gu Yanshu came from the apocalypse, and before the apocalypse, he also held a huge business empire in his hands.
As a qualified businessman, Gu Yanshu understands the importance of contracts better than anyone else.
Let the hype of the partners and competitors, until the contract is signed, everything is empty talk.
Gu Yanshu, who has seen many people suffer because of lack of contracts, naturally would not pin his hopes on one person's vague promises and conscience.
Since before going to Taoranju, Gu Yanshu had already thought about using glass to break the situation, so he naturally thought of the confidentiality issue during the glass firing process.
So before going out, Gu Yanshu had already drawn up this contract.
Following Gu Yanshu's answer, Zhou Laosan also opened the contract in his hand and read it carefully.
Although Zhou Laosan's family is not considered rich, it is not too poor. When he was young, Zhou Laosan also went to school for a few days and learned a few days of knowledge.
So although Zhou Laosan is not very knowledgeable, he is still literate.
Gu Yanshu's contract is also written in vernacular, the terms are clear and clear, anyone who is literate can understand it, and Zhou Laosan is no exception.
After reading the contract, Zhou Laosan found that there was not much content in it, and it was nothing more than the following points:
First, Gu Yanshu taught the glass making method to the craftsmen in Tao Ran Residence, but all the craftsmen involved in this matter need to keep the glass making method secret.
Second, without the permission of Gu Yanshu, the manufacturing method of glass shall not be disclosed, including but not limited to the raw materials needed to make glass and its manufacturing process.
Third, without regard to
Under the circumstances permitted by Yanshu, no one may trade any finished and semi-finished products related to glass privately at any time and any place.
Fourth, if there is a violation of the above terms, you need to bear the corresponding responsibility.
As for the responsibilities of the people in Taoran Kiln who violated the contract, Gu Yanshu also specified it in the contract.
This responsibility includes, but is not limited to, the consequences of breach of contract mentioned in Tianqi's laws, as well as the requirement for liquidated damages.
Once Gu Yanshu discovers that the glass manufacturing method has been leaked, all the workers in Taoran Kiln will need to bear at least a thousand taels of liquidated damages, each of them.
The most critical thing is that this breach of contract system adopts a continuous sitting system.
That is to say, once someone leaks the secret, Gu Yanshu will not investigate who the leaker is, nor will he investigate how much he leaked.
All he has to do is to claim compensation from all the workers in Taoran Kiln Factory.
Even Zhou Laosan, who had no intention of breaching the contract, was shocked when he saw the compensation for breach of contract.
Seeing that Zhou Laosan had read the contract, Gu Yanshu didn't speak for a long time, so he spoke first:
"Of course, if you find it unacceptable, I can find someone else."
"It's not unacceptable to be small," Zhou Laosan looked at the contract in his hand, "It's your continuous sitting system..."
"Isn't it reasonable?"
Gu Yanshu smiled lightly, and directly took what Zhou Laosan hadn't said.
Without giving Zhou Laosan a chance to speak, Gu Yanshu gave the answer:
"The greater the cost of making a mistake, the less likely you are to make a mistake. The consecutive seat system is nothing more than to make you more cautious when selecting candidates, and let you all supervise each other in the future."
"If the glass can be made successfully in the end, if you want to stay in Taoran Kiln Factory, you must sign this contract."
"Think about it from another angle, as long as you are honest and don't make mistakes and don't leak secrets, then the consequences of this ugly, cowardly, and ulterior Wujun
It has to be said that Gu Yanshu's last sentence can be said to have directly touched Zhou Laosan's heart.
Because in this contract, Gu Yanshu not only wrote the punishment for violating the contract, but also the reward for complying with the contract.
In the contract, not only is the monthly salary doubled, but everyone also has four more days of vacation per month.
Because in Gu Yanshu
In this contract, the system of five days off and two days off was adopted, which is four times more than the previous ten days off in Taoran kiln factory!
Working on the kiln is already tiring, and these extra holidays not only allow the workers to have a good rest, but also allow them to have more time to spend with their families.
In addition, the contract also said.
If you want to earn more, you can give up the rest time and work during the rest time, and you can get twice the usual salary.
In addition, there are additional holidays issued during the holidays.
In the past, they worked in the Taoran kiln factory, and they also needed to keep the styles of the new porcelains completely secret.
It is also confidential, but now this contract is obviously better.
As for the serious consequences after breach of contract?
What Princess Li said was right, as long as no one made a mistake and breached the contract, no matter how severe the punishment was, what did it matter to them?
Thinking of this, Zhou Laosan nodded directly:
"it is good!"
Gu Yanshu was not surprised by Zhou Laosan's answer.
After Zhou Laosan signed the contract and pressed his fingerprints, Gu Yanshu took out another piece of paper from his bosom, on which the method of making glass was written.
Everyone is a servant, and observing words and expressions is one of the most important skills.
Gu Yanshu attached so much importance to the glass manufacturing method that even Zhou Laosan, the producer, had to sign such a harsh contract if he wanted to know about it.
This specific method is naturally not something that just anyone can listen to from the sidelines.
So when Gu Yanshu took out the contract, Tang's shopkeeper Jing Zijia Rehua, who had been following him all the time, also turned around and quietly exited the cave.
While Gu Yanshu was exchanging the glass manufacturing method with Zhou Laosan in the cave, there were several people in the study room of the First Prince's Mansion discussing all kinds of things about Tao Ranju.
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