The reason why Lu Xiuyuan recommended Emperor Ming to run a newspaper similar to his own Yan Ruyu was because he was afraid that his family would be the only one and be sanctioned, so it would be better to take the initiative and give up half of the market to develop harmoniously.

In order to prevent the two newspapers from conflicting, he published newspapers on days when Yan Ruyu had odd numbers of one, three, and five, while Qingguo News was tentatively scheduled to have even numbers of two, four, and six.

However, Emperor Ming didn't understand these operations. After listening to Lu Xiuyuan nagging for a long time, the other party simply handed over the task of making news to him.

But he didn't mainly do this. The person Yan Ruyu really controlled was his family, Ah Chen, and he was just providing some good ideas.

But these words can't be said to Emperor Ming, so they can only go back and tell Shi Yunchen about it.

When the two were having dinner, Lu Xiuyuan told each other what happened during the day.

When Shi Yunchen heard this, he was a little confused: "Didn't you say that Yan Ruyu took care of all these before? My second set of printing plates is ready."

He was a little embarrassed after hearing this, so he simply told the other party about Emperor Ming's reaction recently.

"The more rights His Majesty gives you, the more you need to be careful about things like this. Forget it, it's useless for us to earn so much money, as long as we have enough money."

Hearing this explanation, Shi Yunchen frowned slightly, his face was a little ugly: "He won't treat you as the fourth prince's substitute..."

This, this Lu Xiuyuan is not sure: "In short, we just do our own job well, and pretend not to know about the others."

"Yeah." Shi Yunchen nodded, and reached out to hold his hand on the table.

"No matter what, I will protect you."

Hearing these words again warmed Lu Xiuyuan's heart, he smiled and shook his hand back.

"Don't worry, maybe it's not necessarily because we think too much."

"Hmph, I think you think too much." The other party rarely snorted coldly, "The minds of the superiors are the most difficult to guess. Even if you don't have it now, there is no guarantee that you won't have it in the future."

"Okay~ Ah Chen is right, my family's Ah Chen is the best." Lu Xiuyuan smiled gently, his fingers gently scratched the other's delicate palm, his eyes were full of hints.

Feeling the itching of his palm being scratched, Shi Yunchen gave him a sideways glance.

Now the days are short and the nights are long, it's getting dark after the family eats, and they don't have time to go to Yan Ruyu, the long nights are long, so the two of them simply do some post-dinner exercise to eliminate food.

In the early morning of the next day, the two went out to Yan Ruyu together. Because Lu Xiuyuan had the approval of Emperor Ming, he could not go to Dianmao for a while, and wrote articles in Yan Ruyu every day. That's it.

The printing plates of their branch are also coming in handy now, the only thing left is store decoration and newspaper content.

Since it is an official newspaper, it can't do the low-level entertainment news like Yan Ruyu did before, and can publish a little bit more high-end news.

In the early stage of Lu Xiuyuan's plan, in addition to small science popularization of people's livelihood, he also boldly took aim at the private lives of officials of the same dynasty.

Similar: Li Changsong, a bachelor of servants who is nearly [-] years old, said that the secret of longevity is to insist on eating breakfast every day.

There is also Tan Hualang, who loves beauty from the Imperial Academy, sharing his maintenance experience.

Even Emperor Ming wrote that he ate two eggs in the morning, and Emperor Ming personally called on the people to have a healthy diet with meat and vegetables.

When the first issue of the newspaper was drawn up and shown to Emperor Ming, the other party's eyebrows twitched.

"Will anyone really watch this thing?"

"Of course." Lu Xiuyuan assured: "Some people will be curious about what people of this untouchable class do every day. Even if they write about a day in the life of an ordinary petty official, some people will like to read it."

The live broadcasts of later generations are all kinds of daily life, and there are not many people watching them.

"But it won't take long to write about these officials..." The other party questioned.

This question was well asked, and Lu Xiuyuan began to explain to the other party what to do next.

"After the promotion of news and gossip, a part of it can be transformed, not only publishing the daily life of these officials and big figures, but also calling on the people to contribute their own articles."

"Are you tired of reading the daily life of princes and ministers in newspapers? You can also write what you usually eat, watch, cook, and contribute to Yan Ruyu with your fingers. Our news department will select the most interesting and print them out, so that people all over the country See your daily life."

In this way, it can definitely be promoted. Isn't that the entertainment news of later generations, which will make people keep reading.

"However, although this can quickly expand the scope, if the management is not good, it will also cause serious negative effects." Emperor Ming quickly thought of the disadvantages of this entertainment newspaper.The other party looked at the entertainment news column in the corner of the newspaper, so it was not unreasonable for Lu Xiuyuan to give such a small range.

"Then I will leave this matter to you, and let me know if there is any change."

Lu Xiuyuan nodded in agreement.

This entertainment news is a double-edged sword. It all depends on the intentions of the people who use it. Correctly guiding public opinion is actually conducive to the stability of their Qing Dynasty. As long as there are no problems with the management, there will generally be no major problems. .

After that, it will focus on showing the side of Emperor Ming who is wise and powerful while being close to the people.

When people outside are exposed to newspapers for the first time, they are naturally very fresh. In the past, storybooks or story books were written for readers, and even storytellers had to pay for listening to books.

As a result, as long as one of the people pays for a newspaper, the newspaper seller will tell them the content in a frustrating manner, which makes them feel very novel.

Especially when they heard that Emperor Ming also ate eggs in the morning like them, they suddenly felt that the new emperor was too approachable, and they thought that the emperor would also eat delicacies from mountains and seas in the morning.

So it didn't take long for the newly launched newspaper to become popular.

Although the other party doesn't sell much, the content in it is widely disseminated, and if you don't make money, you only need to achieve the purpose of dissemination to be considered a success.

Seeing that the new newspaper had spread so widely, Emperor Ming was pleased to praise Lu Xiuyuan.

"I knew you were capable."

He quickly waved his hand: "This is actually not the work of me alone. I am mainly responsible for writing manuscripts, and my family, Ah Chen, is responsible for the operation."

"Oh?" The other party raised his eyebrows slightly, "That little brother from the Shi family?"

Lu Xiuyuan nodded.

Emperor Ming smiled: "I have learned his skills. He is worthy of being the four generations of generals of the Shi family. Even a brother is so powerful."

Lu Xiuyuan wondered in his heart, when did Ah Chen fight against Emperor Ming?

While he was still thinking, Emperor Ming said again: "Your young master is so powerful, it's a pity to hide behind, why don't I do it for an official?"

Speaking of this, Lu Xiuyuan thought of the brother who is at the bottom of the society now, and the brother of Qin Orhu in their village.

"Your Majesty, Ah Chen is not the only powerful brother. It would be great if all the brothers could also obtain meritorious service and become officials."

These words are abrupt, but they are also his sincere words. Not all brothers or women like to stay in the backyard all their lives to care for their husbands and children.

The removal of restrictions will not have any impact on those brothers who like to guard their families. Instead, only those who are strong and intelligent can move forward.

"I have thought about what you said before, let's wait for two years for the country to stabilize before talking about it." Emperor Ming promised by dusting off the corner of his clothes.

When the new newspaper became widely known, the storytellers in the town stopped telling stories and began to perform vividly for everyone based on the news in the newspaper.

Also not long after, the common people were surprised to find that they could also write their daily life into manuscripts and submit them to bookstores. If they were adopted, not only would people across the country see them, but they could also get a sum of money!It's just a pity that the area where these manuscripts are placed is too small, and I can't listen to them at all every time.

After a period of time, the propaganda played a role. After the people knew that Emperor Ming was the Emperor Ming, they quickly relaxed from the panic of the change of dynasty. According to the newspapers, this Emperor Ming was much better than the old emperor. live and work in peace and contentment.

It's just that the people outside were calmed down, but there was another disturbance inside the court hall.

The newspaper is not only read by the common people, but also many ministers in the court secretly read it, especially when they saw that King Ming was close to people. Hairless, can't do things well.

Although I don't know who gave these people the illusion of being old, but not long after those people pointed and pointed at Emperor Ming, they were dragged out and beheaded, and the court began to panic again.

All the ministers finally remembered the legends when Emperor Ming was still King Ming, and they all shrunk into ostriches for the time being, and there was no one who dared to show his head.

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