cloud waterfront

The Liang family's villa has always seemed a little empty, even if the owners are all at home, there has never been a time of hustle and bustle.As soon as Xue Lida stepped into the living room, Sun Hang greeted her with a smile.

"Rita, you're here."

"It's rare that Mr. Sun is so free today." Xue Lida said with a sneering smile.

Sun Hang didn't seem to mind at all, and generously welcomed Xue Lida into the living room. "Tomorrow I will go out with the old man, and I will be lazy at home today."

Xue Lida glanced at the backyard through the floor-to-ceiling windows, and asked, "Is Tongtong at home?"

"She's gone for a beauty treatment." Sun Hang walked towards the stairs, while raising his hand as a gesture of invitation, "The old man is waiting for you on the second floor."

Xue Lida was a little puzzled, wondering what Liang Qian could not say in front of her daughter, but she followed Sun Hang up to the second floor without hesitation.

Outside the living room on the second floor is a spacious terrace. Liang Qian is sitting on a rattan chair with his eyes closed.

"Uncle Liang." Xue Lida smiled and walked over.

Liang Qian slowly opened his eyes, turned around and saw Xue Lida coming, with a trace of apology floating in his eyes. "Lily, you're here."

Xue Lida sat down on another rattan chair that had been prepared beside Liang Qian, only to find that Liang Qian's face was haggard, and the white hair on his temples had suddenly grown a lot.

Sun Hang came to Liang Qian's side, leaned over and said, "Dad, come in and sit down, it's windy here."

Liang Qian's face was full of sorrow, as if he was unable to say a word, he just waved his hands wearily.Sun Hang had no choice but to enter the room and fetch a small blanket, put it on Liang Qian's lap, then nodded to Xue Lida, turned and left.

Xue Lida knew that Liang Qian had always been a tough and face-saving person, and he seldom showed signs of depression in front of others, so she couldn't help asking, "Uncle Liang, what's bothering you recently?"

Liang Qian was silent for a long time, and then slowly spit out a few words: "Hetai...will not be able to make it through..."

Xue Lida was taken aback. "What happened?"

"The investor withdrew out of nowhere, alas..." Liang Qian let out a long sigh, "The funds for the second phase have not yet been settled, and now the mid-term project funds are urgently needed to pay..."

"How could this be?"

Liang Qian closed his eyes and shook his head dejectedly: "I've been traveling around for a month, but no one is willing to invest in Hetai's new project, and the bank loan cannot be approved."

"Uncle Liang, don't worry, think of a way." Xue Lida frowned, as if a thick cloud was covering her heart.But I can't do anything, after all, what Hetai urgently needs now is not tens of thousands, but hundreds of millions.

"Sun Hang has also been running around recently, but financing is really not easy now."

Xue Lida turned her head slightly, her eyes passed through the iron fence beside the terrace, and she cast her eyes on the spacious courtyard behind the house.The private swimming pool is clear and bright. On the other side of the wooden walkway by the pool is an open grass field, with a flower house standing in the center.Through the glass wall of the greenhouse, you can see that it is packed with a variety of flowers and plants, and even a few landscape trees are planted.

"Does Tongtong know about this?" Xue Lida stared at the greenhouse with worried eyes.

"She just came back, and I don't want to tell her yet. I only have one daughter left, and I just want her to live happily every day." Liang Qian sighed softly, then turned to look at Xue Lida, "As long as you have time Come and stay with her, Sun Hang and I will be very busy during this time."

Xue Lida nodded, but the worries in her heart continued unabated.

In just a few days, Ye Han collected a lot of information about movie pre-roll advertisements, and found a company that represented theater advertisements.The company's AE Liu Ling quickly sent the information to Ye Han.At first, Liu Ling always wanted to bypass Ye Han and directly talk to Wu Ruoyang about the business, but Wu Ruoyang told her that Ye Han had the final say on this matter, so she had to honestly wait for Ye Han's final reply.

After Ye Han's advertising suggestion was handed over to Xue Lida, it was not surprising that it was quickly rejected.For this matter, the marketing department, planning department and sales department held countless discussions, but Xue Lida always insisted that the overall advertising budget cannot be increased, and the TV advertising budget cannot be cut.Under the chairmanship of Mr. Tang, he made symbolic minor adjustments to several budgets, but he never made a clear statement on the placement of new media advertisements. In the end, the question was thrown back to the planning department.

Seeing that the deadline for reporting and reviewing the advertising plan was getting closer, Wu Ruoyang sat at his desk with a sad face, thinking hard about countermeasures.Ye Han sat across from her and looked at her cautiously: "Or... just do what the marketing department wants."

"No!" Wu Ruoyang was decisive.

Ye Han was a little embarrassed, she knew that once Wu Ruoyang made up his mind, he would not be able to bring back nine cows, but the marketing department didn't seem to be so easy to deal with.

Holding the advertising plan in her hand, Wu Ruoyang already had an idea in her mind, but this idea made her infinitely distressed.The fall of this move means that they will fight Xue Lida head-on.She is not afraid of offending Xue Lida, the two people—or the two departments have already been fighting openly and secretly for several years, but she never provokes troubles easily.

In a company like Baishi, secret rivalry among colleagues is common, but Xue Lida's character determines that she never wants to be manipulated by others. Once threatened, she will fight back without hesitation, and will not beat the opponent to the point of weakness Fight back and refuse to give up.But Wu Ruoyang has always used defense as offense, trying his best to resolve conflicts that are not worth expanding.

There is another thing that makes Wu Ruoyang a headache, that is Su Jie, this guy is too close to Xue Lida.Although he is always on his side at critical moments, it is uncertain when he will be taken advantage of inexplicably.Should I say that she is lacking in heart, or should I lament that foodies are harming the country?

Moreover, if this matter fails, not only will he suffer, but Ye Han will be even more passive.But—a voice in her head kept reminding her: this thing is worth doing, and even must be done.

After a while, Wu Ruoyang put down the document in his hand, and said to Ye Han: "Go and prepare a PPT, and do it in detail."

Ye Han went in without knowing, but seeing the encouragement in Wu Ruoyang's eyes, she nodded and walked out.

A few days later, in the general manager's office, Wu Ruoyang was sitting opposite Mr. Gao's desk.

Mr. Gao is quite interested in the new media advertising that Wu Ruoyang said, but he is more interested in the purpose of Wu Ruoyang's visit to him today.He took a sip of tea, put down the cup and tapped it with his fingers, and asked, "Give me a reason why you want to attend this meeting."

"I think there should be a better solution for the ad serving program."

"Shouldn't you go to Mr. Tang for this matter?"

Wu Ruoyang pursed his lips, but did not answer.

Mr. Gao knew that Wu Ruoyang never liked to court Mr. Tang, so he estimated that Mr. Tang would not pay too much attention to this matter, and it might have a counterproductive effect.So he smiled and asked, "Will I be able to achieve the result you expect if I come forward?"

Wu Ruoyang smiled: "At least a little more sure."

Mr. Gao frowned slightly, and stared at Wu Ruoyang for a long time. "I hope you know what you're doing."

Wu Ruoyang was silent for a moment, then nodded.

In the afternoon, in the Baishi meeting room, Mr. Gao participated in an unplanned media selection briefing.

"I suggest adding more media options to the advertising in the pre-opening period." Ye Han opened the PPT prepared in advance, and the words "movie pre-advertisement" appeared on the projection screen.

She went on to say: "Movie pre-roll ads are becoming more and more popular with consumers locally, but they are often ignored by most advertisers. This is a new form of advertising medium. Its main features are sophisticated production and audience communication. The rate is high, the effect is easy to monitor, and compared with TV media, the cost of movie pre-roll advertising is much smaller. The main consumer groups it targets also have a considerable part of the target consumer groups of our project.”

The slideshow switches to the next page.

“这是今年从5月到8月即将上映的新片名单。我们这个项目开盘预计在7月至8月，开盘前的两个月是广告投放的重点阶段。而5月到8月都有相当多的好莱坞大制作影片上映，这对我们来说是非常有利的。”

After a brief silence, Xue Lida spoke: "Our previous projects would have intensively placed TV commercials before the opening, and the effect was good."

Ye Han unconsciously glanced at Wu Ruoyang, then adjusted his breathing, trying his best to calm himself down. "The positioning of this case is different from previous projects, and the target customer groups are also different. Most of Baishi's previous developments were purely residential real estate, but this project is a high-end urban complex, especially the first phase of sale is based on office buildings and High-rise apartment-based products, so in terms of media selection, corresponding adjustments should be made according to project positioning.”

Xue Lida was silent.At this time Wu Ruoyang said: "Television advertising can achieve a high coverage rate, but it must be established on the premise of high investment, and it is not selective for the audience, which is easy to cause a waste of funds. In addition, the content of TV advertisements is complicated and the quality is low. The unevenness will affect the audience's memory of the advertising information."

Mr. Gao flipped through the stack of materials prepared by Ye Han, and nodded from time to time.

At this time, Su Jie cast a crucial vote. "I agree with Manager Ye's proposal."

Mr. Gao put down the materials in his hand, looked at the people present, and said with a smile: "The choice of new media is a good attempt. Of course, traditional media can't give up. Let's cut the TV advertising budget by 30%, and the overall budget An additional 600 million will be added, and the media selection will be carried out according to Manager Ye’s plan.”

After the meeting ended, Xue Lida left the meeting room with a livid face without saying a word.When Ye Han got up to pack the materials on the table, he gave Wu Ruoyang a grateful smile, which happened to be caught by Su Jie.

When it was time to get off work, Wu Ruoyang and Su Jie walked into the parking lot together. Tonight Liu Yang specially reserved a table at the restaurant to thank the two.

When Wu Ruoyang walked to her car, Su Jie followed behind and patted the hood of the car, raised her eyebrows and said to her, "Annie...not bad, huh?"

Wu Ruoyang lowered his head and took out the car keys from his bag, pretending not to hear clearly. "What?"

"Annie."

"Well, I did pretty well today." After speaking, Wu Ruoyang opened the car door and got in.

Su Jie also opened the right door and got in. "I didn't mean today."

"Then what do you want to say?"

Su Jie stared at Wu Ruoyang with a smile: "Speaking of her, what do you think of her?"

"Not bad, do you want to think about it?" Wu Ruoyang didn't look at Su Jie, and put on his seat belt on his own.

"Don't steal my lines!"

Wu Ruoyang started the car, looked ahead and said, "Liu Yang has already arrived."

"Hey, don't change the subject, let's get down to business now!"

"What kind of business is this?"

"Don't you think Annie treats you very well? My intuition tells me that the two of you have something to do." As she spoke, Su Jie winked at Wu Ruoyang with an ambiguous expression.

Wu Ruoyang then turned his head and pointed at Su Jie. "Don't drag people into the water indiscriminately."

Su Jie spread her hands innocently: "I've been worrying about you for so many years, I'm almost crooked myself!"

"Don't worry about it, I only have a working relationship with Ye Han."

"Working relationship? Tsk tsk tsk..." Su Jie shook her head contemptuously.

The author has something to say:

When repairing, I deleted some slobber words that I found annoying, and some things that I don’t understand, such as the following sentence:

“5月的《蜘蛛侠3》、《加勒比海盗3》，6月的《十三罗汉》、《虎胆龙威4》，7月的《变形金刚》、《哈利波特》和8月的《波恩的最后通牒》、《尖峰时刻3》，都将会是上座率极高的大片，也是我们投放广告的极佳机会。”

The suspicion of purely making up the number of words, but now I suddenly feel very emotional.This story is about what happened in 2007 (the feeling of old things...). The original concept came from a dream I had in 08. Of course, the storyline now has nothing to do with that dream.Accidentally, several years have passed, writing and deleting, deleting and writing, and writing intermittently until now.It's the first time I try to write a story, and of course I know the level, but let's post it.How do you know where the shortcomings are without touching a few bricks?Big deal pot escape (~￣▽￣～)