Let's be a world champion first! [sports]

_(:з」∠)_

Su Qian never imagined that his composition in elementary school and the conversation with his teacher would be dug up by netizens many years later.

The point is, he didn't expect that during the conversation between him and the teacher back then, his teacher would complain in the circle of friends.

Alas, it was a mistake.

In the dream space of the sand sculpture, there will be various restrictions on communication in the dream, but in reality there is a lack of this kind of restriction consciousness-for example, when he said that he was training in the dream, he should have restricted it. Well!

Su Qian turned on the phone with a slight sense of melancholy, glanced at the happy replies from various melon-eating netizens on the phone's Weibo page, and angrily posted an 'o(￣ヘ￣o#)' on Weibo Angry expression.

As the so-called sand sculpture netizens have a lot of fun, at this time there are already various derivative topics of "modest words" on the domestic Internet.

For example, 'I also studied hard in my dream, why didn't my test scores improve? ';

Another example is 'I am decathlon in my dream, why do my sports results always hurt me the most? '.

Over the past few days, the performance of the national team in the World Championships has brought a great sense of honor to the audience. Now that the schedule of the Chinese national track and field team is basically over, the people who eat melons on the Internet and track and field fans of course have changed their minds. The previous tense atmosphere began to happily wander around the melon field.

As for Su Qian's 'o(￣ヘ￣o#)' emoticon package, the people in Chigualu are not afraid at all. One by one, they found a bunch of relevant screenshots of Su Qian from nowhere, and started emoticons.

【Huh?Why did I train for the Olympics in my dream? 】

[I'm working so hard!I lied to you.gif]

Even in the past, Su Qian used to edit all kinds of hot-blooded and sensational trousers and trousers live broadcast platforms. This time, he edited a "Su Qian's dream training growth history" for Su Qian with the materials in their hands.

Originally, it was just an exposure of Su Qian's elementary school composition, but in the blink of an eye, it turned into a sea of ​​joy for the whole people.

In Budapest, after Su Qian finished his breakfast, he was finally free to enjoy the ultra-close-up experience of watching the game as a spectator on the day after his entire schedule.

In China, after the two new medals of the national team were released in the early morning, Liang Minghui, the deputy director of the field management center in charge of marketing and business operations, couldn't close his mouth with a smile.

This time, the World Athletics Championships in Budapest is definitely the most concerned and popular competition for the Chinese track and field team in so many years and so many sessions.

To use popular vocabulary on the Internet, this World Athletics Championships, the Chinese team "out of the circle" several times, on the Internet, including Weibo, major search engines, Mouyin and other hot platforms related to track and field Both searches and pageviews hit new highs.

From the data obtained by Liang Minghui, it can be seen that although the live broadcast time of this Budapest World Athletics Championships has no advantage in China, the number of live broadcast viewers has actually improved compared to previous ones.

Not only that, many key popular events and competitions, the popularity of replays, playback volume, discussion volume, etc. after the event, far exceed the level of previous World Championships.

The staff of the marketing and business operation department under Liang Minghui analyzed the data reports made in stages before and after the World Championships. It can also be clearly seen that many players of the national track and field team have lost their lives after this World Championships. , the level of public awareness has been greatly improved.

Especially Lin Xi, Chen Yue, Meng Jialin, and Chen Liang and Liu Wei from the men's team. After the game in the early hours of this morning, their attention has skyrocketed today.

As for the top players in the sprint, such as Yao Xuelu of the women's team, and Xian Wangxing and Su Qian of the men's team, it goes without saying that the popularity has doubled.

A player like Su Qian who already has a certain popularity among the masses can basically be called a famous domestic sprint player at this stage.

So far in the World Championships, because of the hard work of the track and field national team players and their achievements, batch after batch of businessmen have come to their door, wanting to urgently sign a wave of contracts with the track and field team.

And after the results of the relay team came out early this morning, there were even more teams intending to sign advertising contracts with the track and field national team.

Liang Minghui was very busy, but he still gritted his teeth and never let go when it comes to screening the qualifications of various brand merchants and fighting for the interests of the national team players.

"Remember, all those who want to take the opportunity to sign players from popular sports now, sign directly to the Olympic cycle, and then the contract expires after the Olympic bonus cycle ends, don't keep any of them."

Liang Minghui is instructing his staff to review the materials submitted by these brands and merchants.

Now that the World Athletics Championships in Budapest is coming to an end, there is less than a year left before next year's Paris Olympics.

The Olympic Games is undoubtedly the most popular moment for all competitive sports. No matter how uninterested it is, it is completely possible to become popular in the Olympic cycle.

For profit-seeking brands and merchants, some brands will bet on signing a large number of athletes before the Olympics, in order to bet that the athlete will become famous in the Olympics, so the brand's advertisements may also become popular at this stage .

However, this kind of profit-seeking advertising contract often does not look at the long-term, because the Olympic bonus cycle is actually not long. The enthusiasm of the whole people will last for about 3 months after the Olympics. The athletes who were promoted as mascots during the bonus cycle will return to their ordinary training and competition careers after the 3-month heat cycle.

Liang Minghui's request to his staff is precisely to screen out these extremely profit-seeking businesses and protect the interests of athletes as much as possible.

And the reason why he specifically explained the "popular sports players" is because, even though the current track and field national team has indeed had a very high popularity in this World Championships, there are still sports such as shot put, javelin, and race walking. Even if the players of other events are extraordinary, their events are unpopular, and there are very few brand merchants who will come to them.

Under such circumstances, Liang Minghui must also consider the pros and cons of the contract, and consider whether these brand endorsements who are willing to come to him can be accepted as appropriate.

"Oh, Su Qian's enthusiasm is really amazing!"

The staff under Liang Minghui expressed emotion to each other while sorting out the various simply recorded brand invitations and conditions in their hands.

"Isn't that right? With Su Qian's enthusiasm, he should be the number one golden baby of our track and field national team soon, right?"

Before this year, when looking for brand invitations from the National Track and Field National Team, seven out of ten targets were Xian Wangxing.

After all, it is No.1 in the [-]-meter sprint in domestic track and field. Brands from all walks of life are willing to use this gimmick to advertise. Since this year, after many brands have gone through various market research and research on various data, there are already many brands. Shao Brand discovered Su Qian's wealth code.

And this wealth code cannot be completely hidden after this World Championships.

Su Qian currently has more followers on Weibo than Xian Wangxing, and has been ranked No.1 in the national track and field team. He only needs to pay attention to the trending topics related to the track and field national team, as well as the trending topics of this World Track and Field Championships. It can be clearly seen that a large number of hot topics are directly related to Su Qian.

Also with the evidence of these data and the support of Su Qian's own strength, his worth has risen in the eyes of advertising brand owners.

Liang Minghui has his own news channels. The information he got from those news channels is that these brand owners also have their own analysis teams. These teams all believe that the current World Championships is only the first hot spot for Su Qian. In an explosive stage, when the Olympic cycle comes, Su Qian's popularity will inevitably rise again or even double.

Moreover, Su Qian has another huge advantage compared to other athletes in the track and field national team - he is young.

A boy who is only 17 years old now, the product direction he can endorse can be more fashionable and younger. Trend, sports, speed and youth, these elements are superimposed, and they can often be compared with some products that originally wanted to create their own youth and trend. Businesses with brand culture are a perfect fit.

It is precisely because of these that Su Qian is already a golden baby in the eyes of the advertisers of the national team. He can't wait to sign him to his brand name immediately, and don't be one step ahead of other similar competing products. snatch away.

After Liang Minghui finally saw a series of invitation information related to Su Qian, he couldn't help feeling emotional with Huang Wenyu, the director of the field management center.

"This Su Qian is really amazing. I think he should support half of the advertising revenue of the track and field team!"

Overseas, Budapest

Su Qian doesn't know about these things in China yet, or in other words, he doesn't have much interest in such things as brand endorsement.

His family's tutoring since he was a child is just enough money, and speaking of it, because the family conditions are good, in fact, he has been very fond of him since he was a child, and he has never been short of anything.

Growing up in such an environment, he has also developed a character that does not have high material requirements. Since joining the track and field national team, he has no need or space to spend money.

When it comes to brand endorsement, to Su Qian, the more meaning is probably that 'shooting commercials seems to be quite fun'.

Of course, he doesn't know these things at the moment, and all his attention is on the last day of competition on September 9.

After finally being completely relaxed and happily being a spectator loudly cheering for the athletes on the field all day, Su Qian finally felt satisfied with this trip to the World Championships—hey, watching the game up close at the scene The feeling is really really good!

After Su Qian played happily for a day, when he returned to the athletes' village that night, Xing Yuanzhi and You Yun also called him with a smile.

"Here." Xing Yuanzhi handed a form to Su Qian.

Su Qian took a look at it, and then he laughed—the opportunity of the 400-meter sprint individual event he had been waiting for for a long time has finally arrived!