Dangerous love wins love

In the Digrand Hotel, the magnificent conference hall, a crazy and exciting land auction has entered a feverish stage.

"Now, we are starting the public auction for land No. 666. Land No. 666 is located on the west side of Huaxia Plaza in the New District, at the intersection of Fuxing Road and Guli Road. It covers an area of ​​756 square meters and is for commercial use. All bidders bid according to the prescribed method, and the highest bidder is the bidder."

Professional auctioneer Huang Xiaomeng was wearing a golden cheongsam embroidered with dark patterns of blue dragons. She had exquisite makeup and an elegant temperament. She smiled and looked around at the bidders with different expressions. Land No. 666 was the highlight of today's auction, so she deliberately cleared it up. With a deep voice, he said loudly: "Okay, the auction for land No. 666 has officially started."

"No. 77, 3100 million."

"No. 568, 3200 million."

"No. 88, 3300 million."

"No. 77, 3300 million."

The competition for land No. 666 was fierce. In less than 5 minutes, the price had been called to 7900 million.

The auctioneer was overwhelmed with quoting the price, and the land dealer behind the auction table closed his eyes and rested his mind with a complacent expression. It seemed that the price of 7900 million had not met his ideal requirement.

"No. 77, 8000 million." With a smile on his face, the auctioneer looked at the bidder of No. 77——Fu's Huanyu Group.

8000 million is a price threshold. If her guess is correct, 8000% of the developers at the venue will consciously launch this fierce and cruel price war after reading out the crazy figure of 90 million after the price increase of Huanyu Group.

8000 million, which caused the bidders in the audience to whisper and discuss.

"Manager Li, guess what this land can be called?" A developer in a gray suit stretched out his index finger and made a "1" shape.

"1 million?" asked the friend sitting next to him.

"Well, it has become the first piece of land in the industry with a market value of over [-] million yuan this year!

"Hehe, it's really hard to say. But what is certain is that if Huanyu takes this land, their company's stock will skyrocket for a while, you blood-sucking capitalist." Before he finished speaking, No. 77 bid People also called out a "sky-high price" of 9000 million, which was beyond the reach of many developers.

******

Fu's Huanyu Group, the most mysterious capital empire in Dragon City, has monopolized Dragon City's catering, accommodation, entertainment and other service industries, and everyone in the business district knows about it.Although Huanyu has not invested in the real estate industry for a long time, with its strong capital and great ambitions, Huanyu Group took advantage of Longcheng's "real estate speculation" to become one of the top headhunters in the industry in just two years. one.

This large-scale land auction invited no less than a hundred real estate developers. Although the number of companies is quite large, as the price of No. 666 land continues to rise crazily, more and more real estate companies voluntarily give up bidding, more than 9000 million, and soon Breaking through 8 zeros, this is not a small amount, enough to develop 3 small real estates outside the Fifth Ring Road, build 10 high-end residential buildings, buy 500 sets of commercial housing with two bedrooms and one living room...

Although Land 666 is located in the core area of ​​the urban area and contains huge potential for commercial development, most small developers have more than enough energy to win this land. They do not have the money and courage to swallow this huge cake, even if It is still unknown whether the land No. 666 can be developed to the maximum extent after winning this land. The small companies can only regretfully put down the price tags in their hands and watch the ultimate contest of the remaining ten or so companies on the scene.

Small and medium-sized companies are the green leaf and foil of the auction, and only large companies like No. 77 Fu are eligible to participate in the price competition where big bucks are spent.

Several other real estate companies that have a strong interest in Land No. 666 rank among the top ten in the industry in terms of status and comprehensive strength, with strong assets and a wide network of contacts. If you point out any company at random, there are representative projects that are remarkable and affect the development of the industry.

But there are exceptions to everything——

"No. 105, 9100 million." The auctioneer looked at the bidding price tag of No. 105, lowered his head slightly, and looked up the background of the bidder of No. 105 in the data book with a slanted light.

"Ah, the first asking price for No. 105!" A well-known developer exclaimed.

"Could it be that this buddy made a mistake and raised the price tag wrong! This buddy has never raised the price before, and his number is so low, he is probably a small developer. Go." The companion echoed.

Not only did the two whisperers react like this, but most of the bidders present looked suspicious, searching around for Cheng Yaojin, the bidder No. 105, who came out halfway, and secretly asked why No. 105 was sacred.

The price of a piece of land not much larger than a football field exceeded 9000 million, which was rare in Dragon City in 2001. After a few conservative real estate companies hesitated for a while, they did not raise their price tags. Their silence meant that they had given up. Land No. 666 is a piece of land, and the company has to bear huge investment risks and opportunity costs, which is not worth it.

"No. 77, 9200 million."

"Number 88, Number 9300."

"No. 568, 9400 million."

"No. 105, 9500 million."

No. 105 bid for the second time, and the auctioneer slowed down his speech this time, secretly observing the bidder of No. 105.

According to the information, Bidder No. 105 is a medium-sized real estate company with funds, mainly engaged in real estate development and planning, as well as real estate sales agency projects, and concurrently engaged in engineering construction. It was registered 10 years ago, and the source of funds for the project is simple. , 70% rely on bank loans, no foreign or large companies to inject capital.Auctioneers are in the real estate industry, so they naturally have a good understanding of the industry. Ten years ago, in the 10s, the first batch of real estate booms in Longcheng. According to statistics from the General Administration of Industry and Commerce, more than 90 real estate companies were registered and established in those three years. Everyone wanted to benefit from this lucrative industry. However, with government regulation and the brutal elimination of the market, only a dozen or so of the thousands of companies have survived to this day.

There are huge temptations in this industry, but also deadly competition.

Since bidder No. 105 was far away from the auction platform, the auctioneer couldn't see the bidder's appearance clearly.Looking from a distance, I could only see a man in a black suit holding a gold-plated price tag.

The auctioneer was very curious. If a small company of this size participates in the auction, it is purely seeking its own death, or maliciously raising the price. For 9500 million, it is possible to buy several small companies with the same strength as No. 105.However, the auctioneer thought about it again, perhaps No. 105 was pretending to be a pig and eating a tiger, and it was hidden.

The bidder seats are divided into three, five, and nine ranks. Those companies with strong backgrounds are all arranged in the high-end seats with a wide view and the closest to the auction platform. The smaller ones are not well-known, like No. 105. Far away, the auctioneer couldn't even see the hairstyle and appearance of the person clearly.

At this time, Liu Dali, the general manager of No. 568 Dingli Real Estate, protested dissatisfiedly: "Which rock did No. 105 come out of? It didn't increase the price at first, but it suddenly appeared at this juncture. No. 105 is an idiot!" The thing is intentional trouble, right?"

"President Liu, let me take a look at the list of bidders..." The secretary wiped the sweat off his face, "Ah, I found it, and it ranks very low on the list... No. 105 is called Hongye Real Estate Company, it seems to be It is a very low-key old company that has been established for more than ten years.”

"How much is the asset, what's the name of that idiot boss?" Liu Dali looked at the price tag in his hand irritably. Although he was asking for the information of bidder No. 105, his gaze was unconsciously aimed at bidder No. 77. The biggest competitor at that time was Huanyu Group.

"The surname is Ji, Ji Shaohui—" the secretary turned over another page of information and whispered, "The registered capital is 500 million."

"Ji Shaohui, the general manager of No. 105 is called Ji Shaohui. Apart from decades of project experience and qualifications, his company has no special highlights. It mainly develops residential real estate. They developed Meirun Homeland." The marketing director of Huanyu Group, The young man next to him bent slightly and said softly.

Although the man was about the same age as his son, the marketing director had a respectful and humble attitude and did not dare to exceed his duty at all.

"Boss Fu, we haven't collected all the information on No. 105. I'll call Meifang now and ask her to sort out the information on No. 105 immediately."

Fu Xiaohan looked away from the list of bidders and showed a contemptuous smile. A small company with assets of only 500 million is just a clown, not worth mentioning.

The marketing director understood the boss's expression and didn't mention anything about No. 105.

"Continue to increase the price." Fu Xiaohan whispered.The assistant immediately raised the price tag in his hand——

The auctioneer's loud and magnetic voice sounded almost simultaneously, "No. 77, 9600 million."

Before the auctioneer finished speaking, Liu Dali of No. 568 couldn't bear to raise the price automatically.After Liu Dali raised the price, another company continued to increase the price.

The auctioneer's voice was a little excited. The higher the auction price, the more commission she would get.

"No. 568, 9900 million."

9900 million, really exceeded 1 million, everyone held their breath, the temperature in the high-level conference room was just right, but many people's faces were sweating nervously.

Fu Xiaohan sneered, waved to the assistant, and signaled the assistant to continue holding up the placard.The assistant held up the bidding tag covered with a layer of gold, but the auctioneer did not call out the serial number of the bidder from the Huanyu Group.

"Number 105, 1 million—"

The people under the auction stage were in an uproar. Everyone was whispering and discussing the first piece of land this year with a price of over [-] million yuan. Building a house on such expensive land is expensive. Whether it is for commercial or residential purposes, consumers may not be able to buy it. up.Although people in the industry have high expectations for this year's property market, the property market has always been unpredictable. In case of an accident, small companies may not even be able to get back their capital.

The risk is getting bigger and bigger, and one of the established real estate companies that have been raising prices has decided to withdraw.

******

In the first half of the auction, all the developers bid enthusiastically out of interest; but in the second half, it was obviously a game of competition among the top commercial giants. The most expensive land No. 666 was bought not only because of its The development potential of the land is unlimited, and because the most expensive land symbolizes a status that ordinary developers cannot touch, this is an unspoken rule in the industry.Dragon City's current real estate market is evenly matched, and the comprehensive strengths of several major real estate companies are evenly matched, but everyone wants to win the first place, dominate the market, and become the first golden signboard in Dragon City's real estate industry.

Liu Dali of No. 568 Dingli Real Estate was ready to fight to the death before participating in the auction. Although there were rumors that Dingli was heavily in debt due to poor management, Liu Dali was obviously dazzled by the benefits in front of him. Land No. 666 is a key project that he decided to make a fortune this year.Therefore, Dingli Real Estate was the bidder with the most price increases at the auction.

Ji Shaohui sat in the last row, listening attentively to the auctioneer's quotation.He has been in the industry for ten years. At the beginning of Hongye's establishment, the company owed millions of loans to the bank.At that time, Ji Shaohui’s close friends thought Ji Shaohui was crazy. At that time, it was the boom of reform and opening up, and he could earn 80 yuan by doing a small business, and the profit of contracting projects doubled, but Ji Shaohui However, he had to make a living in an unfamiliar industry. Apart from being overwhelmed, his friends couldn't find any reason to explain Ji Shaohui's convulsions.

In the first two or three years, due to Ji Shaohui's flamboyant personality and lack of experience, the market response of several real estate projects he invested in was not very good.It wasn't until the fourth year that the company's financial situation turned from loss to profit, and the profit doubled every year. Through all the hard work, his contacts became more and more abundant, and the real estate projects he built became bigger and bigger. But Ji Shaohui is not satisfied with this muddled state.

If he continues to develop small properties outside the third ring road, his Hongye business has already reached the peak of his career.As long as the market is positive, the company's projects will never lose money, and a net profit of tens of millions of yuan will be steadily recorded on the account at the end of the year.He doesn't have to worry about food and clothing, he only needs to hang out with those rich businessmen and friends every day, buy high-end villas, buy high-end sports cars, keep a few lovers Xiaomi, drink pools and meat forests, sing and sing every night, let the employees of the company glow with bonuses and feel good At that time, I built a Hope Primary School in my hometown. This kind of life must be envied by many people.

But those are other people's lives, Ji Shaohui has no interest in extravagance and debauchery other than basic entertainment.After ten years of hard work, Ji Shaohui clearly knew what he wanted - he wanted to improve his career, and he wanted Hongye to move towards a higher and broader platform.

To build a house, as long as a caring person grasps the right time, place and people, and works diligently, anyone can get a place in the thriving real estate industry.But Ji Shaohui is a businessman with ambitions and goals. If he is content with the status quo, Hongye will only stagnate. The future market competition will become more and more fierce. If Hongye does not make some new achievements, it will soon be replaced by the emerging Replaced by real estate companies, they disappeared without a trace in the ups and downs of the times.

Participating in the bidding for land No. 666, many developers agreed that Ji Shaohui was overreaching, dreaming and crazy to make money.But Ji Shaohui believes that this is an excellent opportunity. If you let go of the gamble, there is still a possibility of success in the bidding. Even if you lose, at most you will be squeezed out by the big companies like Dingli, but the premise must be the industry giants They are willing to "condescend to honor" and lower their status to wear small shoes for Hongye.

No. 105 took the lead and broke the unwritten "rule" that big fish can only be caught with big nets, which really made some emerging real estate companies applaud. Several powerful developers who originally planned to give up this auction raised their hands Unexpectedly, this auction set off a second round of bidding climax.