The Ji Pan fans who came to the movie theater team supported each other and walked out of the theater. They were not afraid, but it was too late now, and they lost too much energy after watching the movie.

"When I was watching the movie, did I scream?" one fan asked.

"No, I didn't hear that." Another person replied.

"Well, then we are quite brave." A group of people cheered for themselves silently.

The old dish who heard their conversation after failing to buy a ticket: "..."

This group of people didn't scream, but screamed together every time. With the blessing of the group effect, everyone seemed to not hear their own shouts, but only heard others.

The dialogue of this group of fans made Lao Cai notice one thing - the scale of this movie.

When the director was shooting the movie, he seemed to know very well the limit that the general public could bear, and stuck the thrilling plot in the movie to a level that made people feel scary and exciting but not unbearable.

And no matter how scary the movie is, it rarely uses disgusting visual stimuli to make people feel scared. It is obviously a horror movie, but the faces of the actors are beautiful most of the time.Especially Qi Wanlian, every time she hurts someone, she will show an innocent expression, so that the audience can't help but be attracted by the actor's beautiful face when they scream, and it's hard to tell whether it's fear or appreciation.

Most horror movies can alleviate a lot of the fear just by closing your eyes when you are scared, but this movie is different.If the audience closes their eyes and listens to the soundtrack and sound effects in the dark, they will have the feeling that the ghost is by their side.But if you open your eyes and look at the actor's face on the screen intently, you will be confused by the ghost instead, and you will have the illusion that it doesn't matter if you die like this and be with her forever.

But it is often such an idea. After watching the movie, the audience can't help but reflect, what was I thinking just now?I'm not really bewitched by ghosts, am I?Damn, the actors in this movie are not really ghosts, are they?

It does not rely on sensory stimulation, but appeals to the fear and confusion of the soul. Lao Cai has not seen this kind of horror movie for many years.

He really wants to watch it again as soon as possible, but unfortunately there is no movie theater schedule.

Lao Cai thought about it, and posted a post on the Internet: [Can't the movie theater put the "Fallen House" in the daytime?It is too unfriendly to the audience to see the dark sky outside as soon as you leave the theater!Don’t ask anything, I need a new pair of pants now [狗头]]

Even though it was already two o'clock in the morning, there were still many fans who stayed up all night waiting for Lao Cai to come out and criticize the movie. Unexpectedly, Lao Cai didn't criticize the movie this time, but the movie theater!

[Old Cai, although your voice is very relaxing, when did you really become so good?Do domestic horror movies scare you like this? 】

[Why do you need new pants?Aren't wet spots cooler? [dog head]]

[Old Cai, Lao Cai, according to what you mean, is the movie really good? 】

Lao Cai made another comment under the feed: [I was so engrossed in watching tonight, I forgot to take notes.Watch it again tomorrow and the video will be released. If you are brave enough to stay up all night, I suggest watching the midnight show, it’s so refreshing! 】

When the old dish was recommended to fans, a hot search quietly climbed the rankings.

#Why Horror Movies Should Be Ranked in the Midnight Show#

This was originally an entry created by Ji Pan's group building fans. They finally went home together in twos, lying on the bed but unable to sleep. Bewitched, I contacted my partner who was also awake and created this entry, and chatted in it.

[Before, Panpan praised Qi Wanlian so much, I thought that Panpan was entrusted by others, but now I understand, Qi Wanlian is really crazy. 】

[Yes, I kind of understand why the movie is called "Fallen House". In the last scene, Qi Wanlian stands with three humans who stay in the villa forever, and I actually think it's a bit beautiful. 】

【Go! Go! Go!How can there be such an unrighteous idea?This movie promotes truth, kindness and beauty. Among the four people, only the kind-hearted Xiao Luo left "Fallen House" alive. This tells everyone not to be a scumbag, not to bully others, and to be a good boy! 】

【I think Shen Leshan is so handsome. He has sacrificed so much for Qi Wanlian. Qi Wanlian's youthful and beautiful appearance was bought with the pain of countless times of cramping and peeling. For her, he is willing to fall into the devil's way, ah!He loves her so much! 】

[Everyone, look at what entry you are chatting in?The sisters stood up and protested to the cinema that horror movies cannot be watched in the middle of the night!Can it be at noon? Now I always feel that Qi Wanlian has come to look for me.The scariest thing is that when she waved to me, I just wanted to go with her, woo woo woo. 】

There was also someone who quietly sneaked into the entry to praise Pang Xinhao: [I originally wanted to scold Pang Xinhao, but I didn't expect to be slapped in the face, so I changed my name and joined the organization to secretly praise him. 】

After a night of deliberation, the next morning, #Why恐怖电影要求在半夜场# took advantage of the fact that there were no recent hot events and the top streamers who really dominated the hot search hadn’t woken up, and quietly climbed to the top of the hot search.

This entry is easy to attract people's attention. Many passers-by clicked in and saw that the people in it were praising a horror movie that was released recently, so they searched for this movie.

People who searched on the short video platform saw the short video uploaded by Zhong Jiudao. After watching it in one go, they felt that it was worth watching for this unique promotion.

Many people don’t want to watch the show when they find the show time on the ticketing platform, but fortunately the next day is Saturday, some people who were strongly recommended by friends and have a Saturday holiday still bought tickets, which made the next day’s audience The rate is actually higher than the first day.

The movie theater will adjust the number of shows in time according to the box office. They saw that the box office of this movie did not decrease but increased after two consecutive days. In addition, many people who watched the movie on Friday night went to the movie theater to protest during the day, saying that the horror movie was scheduled for midnight. It's so inhumane that some movie theaters added two more shows on Sunday.

The newly added shows are mainly concentrated in the two time periods of 9:11 am and [-]:[-] noon, without occupying the prime time in the afternoon and evening and the large theater, and considering that many people like to watch horror movies in the middle of the night in pursuit of excitement, the original The midnight show has not been cancelled, but more choices have been added.

Although the new screenings were not prime time, the attendance rate of the movie still reached 40% because it was a weekend.

At this time, more and more people have watched the movie, and many recommended videos of film and television up masters have been sent out one after another.

After the first day of the screening, Zhong Jiudao uploaded a 30-second trailer when he went back that night. It edited some clips of human actors running wildly at the camera and ghost actors secretly observing, accompanied by Jiang Fen's very impactful The soundtrack, the entire trailer is very impactful.

This trailer can be downloaded, and many up masters directly made videos with trailers, soundtracks and posters after seeking the consent of the official blog.

Laocai's horror: [I have been commenting on classic horror films and making complaints about domestic horror films for so many years. This does not mean that I hate domestic horror films. The complaints are more about my hatred of domestic horror films.Is it true that domestic horror films are getting worse and worse because they are not allowed to shoot ghosts?I used to think so, but "Fallen House" has changed my opinion. Even if the film turns the blood black, even if it adds an ending that is all Xiao Luo's hallucinations, I still think it is a movie in the world. Excellent film under policy compromise.Because it does not have a fake face full of silicone, no big breasts and swimsuits deliberately displayed to attract the audience, only dedicated actors and creative teams. 】

Lingling Ling watched the drama: [As long as friends who have watched the movie know that "Fallen House" is a low-cost movie, the cost is so low that all the scenes are faked out of a house, and many props are in some places. The source can be found in big online movies, there is not a single well-known actor, and the director and producer are also unknown.But it is such a low-cost movie that allows me to see the intentions of the main creative team.With excellent actors, heart-pounding soundtrack, special effects production without PS traces and silky editing, the main creative team spent every penny wisely.I hope that everyone can abandon their prejudice against domestic horror films, and watch this movie with friends (don’t go by yourself) during the day when you have time, and praise me after watching it! 】

Take a look at it happily: [Everyone is praising the film's production and horror atmosphere, but my perspective is different. I want to praise the love in it.It's hard to imagine that I was actually moved by the love of a pair of evil spirits. Shen Leshan and Qi Wanlian locked it up. I put the key in the villa. Don't open it even if you die! 】

Talk about the movie in a serious way: ["Fallen House" is the first horror movie released after the introduction of the new rules for thriller and suspense movies. It is the pioneer of the new journey of domestic horror movies. I hope that under its leadership, more horror movies will emerge. More excellent thriller and suspense movies. 】

The main creative team of "Fallen House" has been crazy busy these days. From the first day, the praise on the Internet can't stop. Zhong Jiudao and Luo Huai are watching the comments all day and night. Zhong Jiudao is negative in the crew. Sabotaging work, Luo Huai hurriedly rushed to the car to read comments on his phone after filming.

On the first day, with only the midnight show, the box office reached 600 million that day.Zhong Jiudao calculated his investment, and found that only relying on the first day's box office, he got his money back!

However, 600 million is just the beginning.

The next day was Saturday, and more people went to the movies at night, and the box office reached 900 million that day.

On the third day, Sunday, the number of movie theaters increased, the attendance rate exceeded 40%, and the box office of the day was 3000 million.

On the fourth day, after counting the attendance rate, the movie theater increased the number of shows again, even during the prime time, there was a show of "Fallen House". Even though it was a Monday, the box office still reached 5000 million.

On the fifth day, Zhong Jiudao received a call from the movie theater, and the movie theater hoped that he could provide more high-definition posters and peripheral authorizations, because the posters pasted in the movie theater had been secretly torn away by the audience, and there was still a lot of enthusiasm The audience ran to the box office to ask for posters and peripheral products.

On the same day, the theater chain contacted Zhong Jiudao again, and there was an advertiser who wanted to place advertisements before the film was broadcast, and needed to discuss with investors about the sharing of advertising fees.

Since "Fallen House" was too unpopular at the beginning, the theaters did not discuss with Zhong Jiudao about peripherals and advertising costs at all. Talk about a fairly appropriate split.

On the night of the fifth day, before the advertisement placement and surrounding issues had been settled, various media came to Zhong Jiudao and asked for interviews with the main creative team and leading actors.

Before Zhong Jiudao could arrange the interview time, several advertisers contacted Qian Duoqun, the nominal person in charge of the company, hoping to invite Qi Wanlian and Fu Yue to endorse their products, mainly skin care products and clothing. It is a short-term endorsement, and the endorsement fee is not high, but for newcomers, it is not too low.

On the sixth day, as soon as Zhong Jiudao woke up, he saw countless missed calls and friend applications from strangers. There were actually several producers of variety shows among them, inviting the actors of "Fallen House" to participate in various variety shows.

On the same day, Zhong Jiudao's short video platform contacted him, hoping that he could bring the main actors of "Fallen House" to arrange a webcast in the near future, and many advertisers would invest in sponsorship.

He declined a lot of invitations before he was free to watch the box office of the previous day's movie. "Fallen House" had a box office of 6000 million on the fifth day of its release.

So far, the box office of "Fallen House" which has been released for five days has reached 5000 million. As the sole investor, Zhong Jiudao can get at least 5000 million, not counting the advertising fee and the peripheral share.

And this is far from over, because on the seventh day of its release, they will usher in the 40th Golden Week. During this golden week, [-]% of the film schedule in theaters is given to "Fallen House".

Another 40% of the film schedule is given to another big-budget movie "Keeping the Record" with an investment of 5 million to be released during the Golden Week.

It was the movie that the Zhong family invested heavily in.

The author has something to say: Master up: The investment in "Fallen House" was spent wisely!

Truth: Excellent actors, heart-pounding soundtrack, special effects without PS traces and silky editing are all free.

What is the most expensive project in the entire movie?

Zhong Jiudao: Rent, food, and the actor's silence...cough, consolation bonus. .

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