Cross the road of the director

On June 2026, 6, "The Unique He" officially landed in North American theaters.

With slogans such as "Oscar's Best Foreign Language Film" and "Most Touching Feature Film", the North American distributor CMC uses the best resources for Chinese films in recent years to promote.

At the beginning of its release, the attendance rate of 204 theaters was as high as 70%, and the box office of US$1380 in the first week broke the overseas box office record of Chinese films.

This time it is no longer limited to Chinese audiences. The top-notch English translation and dubbing made many Americans involuntarily enter the theater and enjoy this work.

With the increase in attendance and box office, the number of theaters is also constantly rising.

At the same time, many professional film critics in the European and American circles gave "The Unique He" a very high evaluation, and they all praised this year's best foreign language film.

The high praise spread to Facebook, making more people curious about the movie.North American Film Critic Network even opened up a special comment area for "The Unique Him" ​​for audience discussion.

#Autism is not scary#

#Rodney event could have been avoided#

#Worth Watching Chinese Movie#

Accompanied by related tags, "The Unique He" officially entered the field of vision of North American audiences, announcing its excellence with an absolutely powerful attitude.

"It's a good movie that can make you cry."

"Autism is not terrible. Why didn't our director make autism before? After publicity, the Rodney incident could have been avoided."

"Oh, can someone tell me who the director is? I think I'm in love with him."

"It's been almost a year, and the director of Huaxia brought us "The Unique Him". What about the directors in our country? No one cares about Rodney, no one cares about autism, they only care about themselves."

"The Asian faces on the big screen make people uncomfortable, but it is undeniable that it is an excellent work."

"Hollywood is trash."

"I like the boy who plays the younger brother, who can tell me his Facebook?"

"To avoid being the next Rodney, I'll pay to go into the cinema to support..."

……

Maybe it was to fight for rights, or maybe it was to mourn her son. Over the past year, Rodney's mother liked to post comments on Facebook, attacking white police officers and the American system.

The frequency of her appearance is too high, and the public's attention to her is also reduced.

This time, Rodney's mother began to miss the childhood Rodney through "The Unique Him", and even involved him with his younger brother in the "Unique Him" ​​movie to gain sympathy.

People thought of Rodney again, the young man who died innocently.They felt sorry for him, but at the same time they became curious about "The Unique Him".

Movies can move people.

Different from verbal evaluation and expert analysis, "The Unique He" uses pictures to bring people into the story, and let the audience know what autism is and how their lives are like.

Accompanied by the soft and ethereal dubbing, no matter how tough a hero is, he will be moved by the story.

Therefore, with the discussion of the Rodney incident, "The Unique He" really entered the hearts of foreigners with a solid plot.People scrambled to buy movie tickets, and for a while it was hard to get a ticket for "The Unique Him", which actually caused quite a stir overseas.

—

China.

Up to now, "The Unique He", which has been released for 15 days, has received an overseas box office of 1.72 million US dollars, officially breaking the overseas box office history of Chinese films.

The overseas craze and the excellent performance of "The Unique Him" ​​have attracted domestic attention.Every day, the marketing account is gaining attention through box office growth, the attitude of European and American movie stars, and real-time translation of audience comments.

In this way, Qingkong Studio and Lu Jue were sent to Twitter's hot search again...

"Is this what you expected?"

Chen Yipeng asked with a blank expression, "The Rodney incident, the Cannes Film Festival... Are these all your plans?"

Lu Jue raised his eyebrows and smiled and said, "How is it possible? You forgot that the script of "The Unique Him" ​​was written long before the Rodney incident. As for the Cannes Film Festival, the rules stipulate that films released overseas cannot be selected, so it must be the first prize After it’s announced, it’s best to release it overseas. Besides, we can use this time to find the best English translation and overseas movie stars to dub.”

Chen Yipeng: "..."

Rodney, who was autistic, was accidentally killed by Mu Cang last year. At that time, black people gathered in various protests, and the commotion was not ordinary.

A year later, Rodney's mother unexpectedly connected the movie with reality, and made trouble again.

"Although it's not authentic, I'm really grateful that Rodney's story was revealed." Chen Yipeng said with an inexplicable expression: "Our luck is really great..."

"Huh? It's not luck."

Lu Jue twisted his neck, and said casually: "May is the first anniversary of Rodney's death, and June is the day when the police officers involved in the Rodney case were finally sentenced. In such a sensitive period, "Unique Him" ​​only needs to log in Theaters are bound to be discovered by sensitive movie fans."

Chen Yipeng: "..."

Lu Jue: "Don't worry about North America for the time being. What we should do now is to confirm the release in Japan and South Korea as soon as possible. Brother Chen, I really don't have time here, so you can deal with it."

Chen Yipeng: "...Fortunately, I came to Qingkong." Fortunately, I did not continue to be your enemy.

The Rodney incident...

Thinking about it now, in addition to taking advantage of this incident to get a high box office, "The Unique Him" ​​may even be related to this incident, right?

It is true that the script was created earlier than the Rodney incident, but it does not mean that Lu Jue will not take advantage of this incident.It's like they all know that "The Unique Him" ​​has enough strength to win the award, but Lu Jue's too young resume makes them dare not have expectations.

In the end, they won, just like a dream - "The Unique Him" ​​won the award successfully.

Perhaps the Rodney incident was the key to the young Lu Jue winning the award.This also made Chen Yipeng couldn't help wondering - does Lu Jue have connections in Hollywood?

Whenever Chen Yipeng thought he knew Lu Jue well enough, he would always shock him in a unique way.

"You are terrible." Chen Yipeng sighed with lingering fear.

"What are you talking about? Didn't I say when I invited you that Qingkong should surpass Dongyuan? It's just a successful movie, and there is still a long way to go before Dongyuan." Lu Jue laughed, but felt deeply for the sensitivity of his partner .

"No, we have indeed surpassed the current Dongyuan in terms of movies."

As one of the three major companies, Dongyuan's past glory is a fact.

It’s just that Dongyuan has shifted to traffic in recent years, and the movie industry has long been lonely, and even the royal style can’t compare.It is undeniable that Qing Kong's foundation is too weak, but who made "The Unique He" so successful, its popularity increased steadily at the box office, and it broke box office records one after another?

Even the former Dong Yuan took ten years to produce a "Unique Him".

When Chen Yipeng thought of this, he couldn't help laughing.

"Hey, after contact, the first season of "Death Reincarnation" has been confirmed to be released in Japan and South Korea next month. I will take this opportunity to discuss with them about the copyright of "Unique Him". In addition, Blackdou.com has confirmed the purchase of "Death Reincarnation" "The second season will be launched in August without accident."

"As for the new work "Blue Star's End: Alien Beast", all the relevant procedures have been obtained, and the physical training of the actors is also progressing very well. Now the set and props teams are short... Well, the design of gossip elements in Wucheng is a bit complicated. If you want to It may take some time to restore the scene."

"Leaving aside the real scene construction, we can already shoot in the studio first, and the green screen plus post-production is not a big problem..."

Chen Yipeng briefly explained the situation.

It was the first time he was in charge of a major production with an investment of [-] million yuan, and he was already very satisfied with such progress.

Lu Jue thought for a while, and said, "I'll check on Qi Nuo and the others later on. How to do it depends on the situation." If you pay more attention, you can try to promote it."

Chen Yipeng nodded, "I know."

Propaganda?

If I remember correctly, there are quite a few dramas released in August, among which there are two or three dramas starring traffic stars. "Death Reincarnation" cannot be listed on the stars, and relying solely on Heidou.com to promote it will not be effective, let alone Heidou.com may not be the main promotion of "Death Reincarnation".

Chen Yipeng pushed his glasses, thinking about ways to promote.

—

July.

Director Yu Wei and starring Tang Wenlin and others participated in the recording of the variety show "Late Night Talk" to promote the second season of "Death Reincarnation".

As a sequel to a well-received web drama, as early as the publicity began, many movie fans and fans of the original book ordered the drama on the Black Bean website, waiting for its screening.

Tweets, short videos, offline activities...

This is the first time that Qingkong is so arrogant, even many movie fans who only pay attention to movies can't help ridiculing that "Qingkong has changed".When "Reincarnation of Death" started broadcasting, the original author and screenwriter excitedly posted several tweets, and Tang Wenlin and the others did not forget to add heat to the topic.

"Why are there only two episodes? It's not enough to watch."

"@黑豆网, I hope you can be more sensible and release the following dramas as soon as possible, otherwise, otherwise I will kneel down and beg you."

"The male lead is so handsome, who can tell me who he is?"

"Hahahahahaha, the productions produced by Qingkong must be high-quality products. The people studying abroad said that my classmates took over my computer to watch domestic dramas. The pictures are too beautiful to make me laugh."

"Speaking of which, the first season of "Reincarnation of Death" seems to be very popular in Japan?"

"It's very high. The unique unlimited stream has fascinated Japanese audiences as soon as it is broadcast. After each episode is broadcast, there are big guys guessing the development of the plot and the number of deaths in the forum. To add, spoilers in the forum will be censored." It’s sealed, don’t ask me how I know, haha.”

"A Korean student said that "Death Reincarnation" was not broadcast on the TV station, but only on the video website. The popularity is not as good as that of the next door, but there are still many diehard fans. Looking back on the past, it was my friends who asked me about the progress of the Korean drama. Who ever I think now it’s actually me chasing them to ask about the plot [笑哭.jpg]”

"Drama fans are here to report. Can anyone tell me what's going on with #天道游戏# on Twitter? Is this drama going to be aired in the day after tomorrow? Why is it starting to grab the number one spot today?"

"Oh, next door? They are rich and powerful, and Qing Kong, a stingy man, can't compare to him."

"Tiandao Game? The IP of Genesis Male Channel? The previous TV dramas of Genesis Male Channel have hit the street. Why are you spending so much money on publicity this time?"

"I don't know, I just want to watch the third episode of "Reincarnation of Death", thank you."

……

With the launch of the second season of "Dead Reincarnation", movie fans once again gathered together to call it.With high quality and special effects, the second season failed to completely break the circle, but it also had a good number of clicks and discussions.

According to this trend, it is not impossible to truly break the circle.

However, just when everyone thought that the second season of "Reincarnation of Death" could become the best film and television drama in August, "Game of Heaven" was officially released...

Once broadcast, the ratings of "Tiandao Game" reached 0.93, which is only one step away from breaking 1.What's even more frightening is that "Tiandao Game" had over 8000 million views in just half a day on Blueberry.com.

This data can be said to be the strongest this year.

It's just that the data of "Tiandao Game" is excellent, but the evaluation is polarized.Positive and negative reviews are equally divided, and the score of the tomato community is only 5.4 points.

"Thank you, "Game of Heaven" is the best TV series I have ever seen."

"8000 million views? Seriously? I didn't say that. The hot search is full of compliments, and there is no one discussing the plot. Where did you come from to tell me that this TV series is excellent?"

"I'm here to call for Zixu [pink flower.jpg]"

""Tiandao Game" has an investment of over [-] million yuan, and the quality is worthy of guarantee. What are you waiting for?"

"I really like the main character, the plot is so good, I can't stop crying..."

……

The densely repeated praise kept the popularity of "Tiandao Game" high, and the third episode even got [-] million views on the day it was broadcast.

In this regard, many people who don't know the truth are attracted to watch it, and some people who are deceived by the plot to abandon the drama keep spraying the plot.

Soon, the UP owners of the film and television area of ​​Heidou.com left the stage one after another, commenting on this circle-breaking "Tiandao Game".

The plot of the magic reform, the good persuasive way, the stiff acting skills of the lead actor Shao Ze and the ending that the male lead Lu Zixu desperately couldn't get back...

Sometimes, infamy can also bring traffic to TV dramas.

If the original bad reviews were comments from the audience, many of today's bad reviews have become the stage for fans of the opponent.

In this way, "Tiandao Game" became the target of fans and passers-by, and every episode was broadcast, they would be pulled out to whip the corpse and scold them.

This August, "Tiandao Game" got the highest popularity and the worst score, and "Death Reincarnation" got the average episode of [-] views and the best score.

The author has something to say: The Rodney Incident

In May last year, Rodney, a black guy over [-] years old, was emotional. His mother asked the Chinese actor Ai Ni to call the police. After the police came, they shot Rodney to death, and then there was the following.

This is what happened before Du Xiaoshuang's depression, and it also paves the way for the award of "The Unique Him"...

Ah, I finally got it back [wiping sweat]