Cross the road of the director

On the fourth day of the film's release, "Two Heroes" defended its single-day box office champion with 300 million; "Biography" relied on 800 million to support it, and its ranking fell to the third place in the single-day box office.

At the same time, Huanxi Culture's "Back to the Past and Save Dad" only won 620 million, becoming the first loser in the National Day file.

Who would have thought that "The Unique Him" ​​with the most scandalous materials could overtake "The Legend of the White Fox"?This is a big project invested by Baiyun Film and Television, one of the three major entertainment companies.A project of this magnitude is also rare for Bai Yun, and then it lost to Qingkong's Xiaomovie on the fourth day.

It was like a dream.

Looking at the data on the computer screen, Chen Yipeng always felt unreal.

"I didn't expect that Huanxi Culture would be the first to fall behind."

Chen Yipeng sat in the office, checking today's box office data.Since its release, the situation of the National Day file has gradually become clear, "The Unique He" has returned to its original cost, and without the pressure, he has resumed his confident elite style.

In just four days, the total box office of "The Legend of the White Fox" and "Two Heroes" both exceeded [-] million, the total box office of "The Unique Him" ​​exceeded [-] million, and the total box office of "Back to the Past to Save Dad" also broke [-] million.

Among them, "Double Heroes", "The Unique He", and "Back to the Past to Save Dad" have all returned their capital and entered the profit period. Only Baiyun Film and Television's "White Fox" is still in a state of loss.

[-] million investment want to pay back? The box office of "The Legend of the White Fox" must be at least [-] million.

Sometimes, winning or losing on the surface is nothing, but the benefits behind the scenes are the most important.

Just like this time, "Back to the Past and Save Dad" was the first to fall behind, but the comedy movie with an investment of only 2000 million can pay back early, and the rest depends on how much it can earn.

As a company that has only been established for five years, Huanxi Culture, a small company specializing in comedy, has already won.

On the other hand, "Legend of the White Fox" was overwhelmingly publicized, the most popular, and the most popular, but it was overtaken by their "Unique Him" ​​on the fourth day of its release, and there was a risk of falling behind at any time.

Thinking of this, Chen Yipeng was in a good mood and secretly refreshed, and he was even more convinced of Lu Jue as a partner from the bottom of his heart.

At the beginning, "The Legend of the White Fox" overwhelmed them strongly, and the difficulties encountered in the promotion made "The Unique He" lose any attention. Everyone in Qingkong had a premonition that "The Unique He" would lose money.

Chen Yipeng is sophisticated, sophisticated, and has a deep understanding of the rules of the entertainment industry. He is naturally afraid of the three major entertainment companies that occupy most of the industry's resources all the year round.Because of this, he never realized that he would be pessimistic and depressed every time he met the Big Three, subconsciously making the worst mental preparations.

For this duel, Chen Yipeng is also prepared to lose money, and has various plans in mind for the later copyright sales.

Chen Yipeng responded negatively. Without the flexibility of the past, Lu Jue, the partner, had no choice but to step forward and make a promotional plan for "The Unique Him".

On the surface, Qingkong mainly focused on Chen Yipeng's publicity plan. With the public's regular publicity, Qingkong secretly contacted other companies headed by Heidou.com according to Lu Jue's request.

Now in 2025, film announcements have changed from traditional TV and media to the current blog and video software, supplemented by other entities such as subway advertisements. It can be said that Zhuang Sixian has made a huge contribution and changed the entire Chinese film and television industry. .

For the emerging network, entertainment companies such as Dongyuan and Baiyun devoted themselves to research, and finally developed a "blog-based" publicity model, and this method has indeed made great progress compared with the previous one.

This time "The Legend of the White Fox" also focuses on this kind of publicity, and even suppresses the trending searches of "The Unique Him" ​​on Twitter, snatching their variety shows, so that they can only pick up the leftovers from "The Legend of the White Fox" Sunburn.

Faced with such strong pressure, I believe that "The Unique He" will only fall behind early and become a loser.Everyone in the film industry thought so, and some even felt sorry for Lu Jue, a new-generation director.

At this time, Lu Guangxiong and Baiyun Film and Television failed to understand the true meaning of digitalization and information society.

So, Lu Jue made a move.

The first is Heidou.com, a video platform where UP masters have emerged one after another.

Lu Jue contacted Song Xuan from the film and television section, Xiaotu from the animation section, and asked them to make inventory videos of mental illness in film and television (anime) respectively, so as to advertise for the autism-themed "Unique Him".

Unlike Twitter, which likes to discuss and pays attention to gossip, most of the users of Heidou.com are social waste who don't like to go out and are addicted to animation (film and television).

I don’t like to communicate with people, which makes them resonate with certain characteristics of autism, and then encouraged by these UP masters with many fans, it will always attract some people to go to the theater to watch.

Facts have proved that the emergence of stocktaking videos has indeed attracted great attention. Among them, Song Xuan's video has a million hits, [-] comments, and a big push on the homepage.

Winning Heidou.com was not enough. Lu Jue also reached an agreement with a series of app companies with millions of daily users, such as Today's Topic, Youth League Group Buying, Meitu Camera, and Cool Music, but which have not entered the mainstream field of vision.In the end, a series of contracts such as opening page animation and soft article promotion were obtained at a relatively low price.

In addition, Lu Jue specially made a 30-second short video and put it on the ticking short video, and then handed over the account to Wei Yuan, asking him to post tidbits and promotional videos on it regularly to promote the movie .

It has to be said that Lu Jue's editing of "Going Home" has a great sense of story, and the users on the ticking short video love it so much that they even took the initiative to share it on Moments, paving the way for the spread of "The Unique Him".

Compared with Twitter, which has more than 5000 million daily active users, and Penguin, which has hundreds of millions of daily active users, and WeChat, it is not an order of magnitude at all, and naturally it is not valued by others.

In this way, "The Unique He" relies on these inconspicuous small water droplets to gradually gather together, becoming a huge torrent that even Bai Yun and Dong Yuan cannot ignore.This torrent stabilized the pre-sale box office data of "The Unique Him", and made a huge contribution to "The Unique Him" ​​defeating "The Legend of the White Fox".

With the prosperity of APP software, users are accustomed to it.

Due to the different user groups, no one will use all the apps at the same time. Even if someone notices the opening page advertisement, they will only choose this small software to promote because they think that Lu Jue can't grab the hot search.

Because of negligence, the overlapping number of APP users is not high, which led to the fact that people in the industry did not understand the reason for two or three days after the release.

These days, Chen Yipeng's "old friends" appeared one after another, praising the movie and Qingkong one after another.Faced with their sudden concern, Chen Yipeng was so complacent and self-satisfied that he chatted about the old days without telling them the truth.

"Hey~~Old Chen, you laugh so disgustingly!"

As soon as he entered the door, Wei Yuan was startled by Chen Yipeng.

Lu Jue lazily walked to the sofa and lay down on the sofa, rubbed his forehead, and asked casually: "How is today's data? What about the feedback from film critics? The pre-sale box office has been slow to respond. It has been four days. The "White Fox" over there Has the data dropped yet?"

Wei Yuan has dark circles under his eyes, but he is in good spirits.He leaned over to Chen Yipeng and complained: "I've been staring at "The Legend of the White Fox"! Lu Guangxiong's position is too stable, and what Bai Yun did was really effective, slowing down the box office decline."

Chen Yipeng said: "I also got more than 8000 million today."

"8000?"

Lu Jue frowned, and walked to Chen Yipeng's side to operate the computer to check the data.Seeing this, Chen Yipeng simply got up and gave him his seat.

Wei Yuan pointed at him, and winked at Chen Yipeng, as if asking about the situation.Chen Yipeng shook his head, expressing his confusion, but he had a bad premonition in his heart.

"Our box office was stolen by "Legend of the White Fox"."

Lu Jue had a sullen face, and said with a sneer: "In other theaters, the box office ratio of "The Unique He" generally fluctuates around 28%, but in the theaters under Baiyun Film and Television, the box office ratio of "The Unique He" is 18%." %. I checked just now, and there is not much difference between the film schedule of "The Unique He" in Baiyun Film and Television and other theaters. It is not a problem of film scheduling, so what caused the 10% difference in the box office ratio of "The Unique He" Woolen cloth?"

As soon as these words came out, the faces of the two changed drastically.

Wei Yuan frowned, and muttered: "If the total daily box office of all theaters is 10 million, 3000% is 3000 million! Hey, Baiyun Film and Television stole [-] million from us? Isn't that too shameless?"

Chen Yipeng was shocked, and subconsciously said: "Stealing box office has always been done. In the past, traditional ticket buying was very easy to operate. Dongyuan just..."

Chen Yipeng, who had woken up, closed his mouth, but Lu Jue and the others still understood what he meant.

Lu Jue half-closed his eyes and said thoughtfully: "Buying tickets online makes the box office data feedback faster, and things like stealing box office become more obvious."

Today, box office data is fed back about every two hours, and the data is collected in internal forums that only industry insiders can log in to.This forum was created by Red Star Entertainment three years ago. Only a very small number of directors and producers can log in. The data inside is more detailed, and the data is forbidden to be shared, and the confidentiality is extremely strong.

Now, Lu Jue discovered Bai Yun Film and Television's behavior of 'stealing the box office' from this pile of data. There is nothing unusual about 'stealing the box office', you and I, everyone suffers together, and it is not easy to be discovered.As it turned out, the producer of "The Legend of the White Fox" was fine, staring at Qing Kong to make troubles, the others were fine, but the box office of "The Unique He" had problems, isn't that a little too much?

"Lu Guangxiong is too deceitful!" Lu Jue was furious and shouted angrily.

Lu Jue, who has always been calm, was angry for the first time, and Chen Yipeng and the others were stunned.

You know, when "The Legend of the White Fox" was vying for hot searches and playing black material, Chen Yipeng and the others were so angry that they were dying, but Lu Jue didn't take it seriously at all, and made a publicity plan with a smile.

Chen Yipeng thought Lu Jue had no temper.

"Actually, when Lu leads the way, he should ask Brother Yao to help. This will also make Baiyun Film and Television two points more scruples. Brother Yao doesn't show up, and we don't resist. They think we are easy to bully, so they step on us again and again. Lu Jue, I know you respect Director Lu and regard him as an idol, but you can't just retreat and retreat like this and let others manipulate you!"

Chen Yipeng tried to persuade Lu Jue, who was furious, to calm down.

Lu Jue: "..."

Wei Yuan echoed: "That's right, people like Lu Guangxiong are not worthy of respect at all. A Jue, your kindness is weak for people like him! This time Lu Guangxiong has gone too far, we can't back down and must fight back!"

Lu Jue: "..."

Looking at the excited two, the anger in Lu Jue's heart subsided instantly, and he froze in place.

After a long time, he found his voice and asked, "Idol? Respect? No, why do you think I regard him as an idol?"

Now, it was Chen Yipeng's turn to be dumbfounded.

Chen Yipeng: "Ever since we ran into "The Legend of the White Fox", you have always focused on avoiding it. Even the black material a few days ago, you only released screenshots to clarify, and did not attack Lu Guangxiong and Baiyun Film and Television."

Wei Yuan: "From last month, you will go to see Lu Guangxiong's movies when you have nothing to do, and you will also check his movie reviews."

Chen Yipeng: "You have encountered so many things, and you have never let Brother Yao take the lead."

Wei Yuan: "You still go to inquire about Lu Guangxiong, you are curious about all the gossip. It's all like this, tell me, you are not his fan?"

Lu Jue: "..."

Justified and convincing.

At this moment, Lu Jue didn't know what to say, so he could only applaud silently for the two of them.

The author has something to say: Director Lu: I heard you are my fanboy?

Lu Jue: ...

With a smile on his face, mmp in his heart!

Director Lu couldn't understand the brain power of these two people, and felt nauseous.

Hahahahahahahahahahahahahahahahahahaha, the questioned director Lu is really pitiful~ Poor I want to laugh so much

So, A Jue's way of publicity, I wonder if you have guessed it?

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感谢在2021-01-3021:05:09~2021-01-3122:43:30期间为我投出霸王票或灌溉营养液的小天使哦~

Thanks to the little angels who irrigate the nutrient solution: 10 bottles of ice cubes and cola; 5 bottles of rabbits; 3 bottles of quiet as before;

Thank you very much for your support, I will continue to work hard!