Cross the road of the director

On September 9th, "The Unique He" was released, and the fight for the National Day file officially began.

上映首日，《白狐传》以30.2%的排片狂揽九千300万票房,成为首日票房冠军；《黑暗年代之双雄》以28.3%的排片拿下八千700万票房，成为单日票房第二；《回到过去救老爸》以17.6%的排片拿到4000两百万票房,成为单日票房第三；《独特的他》则是以15.8%的排片拿到了三千800万票房……

The first round of matches ended with the overall victory of "White Fox".

On October 10st, the holiday began, and the power of the National Day files also began to explode.

上映第二天,《白狐传》以28.3%的排片拿下一亿三千600万票房,再次成为单日票房冠军；《双雄》以26.8%的排片拿下一亿一千500万票房，单日票房第二；《独特的他》以20.1%的排片拿下八千300万票房，单日票房第三；《回到过去救老爸》以18.5%排片拿下四千400万票房……

10 month 2 day.

上映第三天，《双雄》以27.2%的排片拿下一亿两千800万票房成功上位,首次拿到单日票房冠军；《白狐传》以26.1%的排片拿下九千700万票房，单日票房第二；《独特的他》以22.3%的排片拿下八千900万票房；《回到过去救老爸》……

As we all know, the entertainment industry has developed well in the past two years. There are more movie theaters in second- and third-tier cities, and the number of screens has increased, which will inevitably increase the box office.In fact, the box office of the National Day stalls has indeed increased greatly compared to last year.

It's just that the data in the National Day file is something that people in the industry never expected.

Before the movie was released, Lu Guangxiong's "Legend of the White Fox" had the greatest momentum and was the most popular. Professionals predicted that its box office could reach about 15 billion.

But after it was actually released, this fantasy film with the longest preparation time and the largest investment failed to capture the hearts of the audience.In the end, "Legend of the White Fox" took the highest ranking, and the attendance rate was worse than that of the next game, and was cut off by "Two Heroes" and fell to the second place.What's even more frightening is that "The Unique Him", which had been stepped on by "The Legend of the White Fox" before, actually eroded its film schedule in the opposite direction, and climbed up step by step.

According to this trend, it is not impossible for "The Unique Him" ​​to surpass "The Legend of the White Fox".

why?

Why can "Unique Him" ​​reverse the situation?

Who will choose a movie that no one knows about?Long before it was released, people in the industry predicted that its attendance rate would not be too high based on the popularity.

The results of it?On the first day of box office, "The Unique He" had a 49% attendance rate, and after increasing the number of films, the attendance rate still did not decrease, but it has always maintained more than half of the attendance rate.

Attendance rate, which is rarely paid attention to by ordinary audiences, is a vital data for theaters and movies.

There are always embarrassing times in the daily schedule of a movie, such as nine or ten in the morning, the time is too early, and few fans buy movie tickets for this time period, so there is a movie, only [-] or [-] people viewing situation.Similarly, when there are more people buying tickets during prime time, the number of viewers in a single game will reach its peak.But even so, no one would choose a corner or a location with a bad viewing angle.

Therefore, despite the fact that the attendance rate of 49% is not high, in fact, compared with the 31% attendance rate of "White Fox", it is already the only one in the National Day file.

With the emergence of 4G networks and the rise of mobile APPs, buying movie tickets online has gradually become a trend.When "The Ninth Letter" last year, the power of pre-sale was not obvious.After a year of development, online ticket purchase has finally become a trend.Different from traditional ticket purchases, the data feedback of online ticket purchases is faster and clearer.

The attendance rate, pre-sale ratio, and film scheduling rate are clearly visible. The theaters pay more attention to this, and it is fed back to changes in the film scheduling rate.

These changes have made people in the industry doubt and curious about the high attendance rate of "The Unique He".You must know that Lu Jue didn't play the trick of "propaganda deceit" in the promotion this time, and completely followed the normal routine of publicity.So, how did it get such a high attendance rate when there is no enthusiasm at all?

In this way, a group of people in the industry fell into deep doubts, but forgot to pay attention to the quality of the movies in the National Day file.

So, what is the reason for such a high attendance rate?

Ran Xiangxue got three or four points right about this question that confuses Dong Yuan and Bai Yun.After discovering, she had a new understanding of Lu Jue and admired him even more.

Time goes back to the day of the premiere.

As a die-hard fan, Ran Xiangxue naturally wanted to contribute to Lu Jue's movie.Unfortunately, because of work, she can only buy movie tickets at eleven o'clock in the evening.

On the evening of the [-]th, Ran Xiangxue ran to the nearest movie theater with her best friend.As soon as she entered the theater, she saw the trailer of "Legend of the White Fox" playing on the LED screen on the side.Looking around, the dolls related to "Legend of the White Fox" have been placed neatly, and on the other side is the stand of "Two Heroes"...

"...IMAX is basically occupied by "The Legend of the White Fox", and the giant screen hall is full of "Two Heroes". Such a good lineup is too enviable!"

Ran Xiangxue said sourly, wishing to tear up the LED signboard in the theater.

Seeing her like this, Tang Wei helplessly supported her forehead, and sighed: "Isn't there a laser hall in "The Unique Him"? Don't be angry, let's watch the movie happily, and supporting your family Lu Jue is the most important thing."

With a bitter face, Ran Xiangxue glanced at her, and said aggrievedly: "Ah Jue only has two laser show sessions a day, but they have IMAX and giant screens at such a late hour!"

Tang Wei: "..."

It's sour!

To be honest, Tang Wei didn't have any feelings for Lu Jue, and she came here this time just to accompany her best friend.She wanted to watch "The Legend of the White Fox" more than "The Unique She".

Just looking at Ran Xiangxue's appearance...

Well, let's talk about it later.

"Cough, don't be sour, if you keep being sour, the movie will start."

Ran Xiangxue was startled, but she didn't bother anymore, and hurried to the theater with Tang Wei.

The auditorium arranged for this movie is relatively ordinary, it can only accommodate seventy or eighty people, and the environment is not bad. The screen is not as good as the giant screen or IMAX, which is the most popular screen in the early years.

Ran Xiangxue looked around quietly, and unexpectedly found that there were quite a lot of people coming to this movie, among them were many middle-aged couples with teenage children.

At this moment, the lights disappeared, and the entire theater dimmed. The noise gradually disappeared, and only the screen in the middle became brighter and brighter.

In the darkness, the audience could clearly hear the sound of heartbeat and breathing. This sound became stronger and stronger, affecting the audience and making them involuntarily breathe with the rhythm.

At this time, the narration sounded, and the actor played by Yao Yuhui opened his eyes and got up from the bed.The camera shakes, and the audience can clearly see his messy bedroom.The audience's eyes moved with the male protagonist, washing and tidying up, but in the blink of an eye, the male protagonist Xu Rui put on his glasses, put on a clean white shirt and slacks, and walked out the door with his schoolbag.

The moment the door was opened, a faint sunlight greeted the eyes, and there were noises from neighbors.At this moment, Xu Rui seemed to have stepped into another world. He merged into the crowd and followed the trend.

The pace of life in a big city is too fast, and the camera moves. The audience can only see Xu Rui disappearing among the coming and going crowd, and it is difficult to find his trace.

This is a migrant worker in a big city.

As Ran Xiangxue thought about it, the screen changed, and the logo of Qingkong and the names of the production members appeared.Accompanied by the perspective of Xu Rui going to work, the title ends soon, and at this time, he also sits at his work position and starts his day's work.

In the first few minutes of the movie, Xu Rui's life is explained.

Xu Rui lives in this steel city. He is a programmer. He is indifferent and old-fashioned. He does not communicate with others. His life is occupied by overtime work, and he lives alone and numbly.

On a rainy day, he opened the door as usual, walked down a few steps of the stairs, and then stopped.

Xu Rui's whole body was stiff, like a machine, and he turned his head slowly.

I saw an old man in a shabby suit curled up in a corner. When the old man looked up, a light appeared in his cloudy eyes, and he showed a simple and honest smile.

"dad?!"

Xu Rui exclaimed in disbelief.

The old man waved his hands, hugged the child in his arms, and said with a silly smile, "Ruizi, are you awake?" He followed his gaze and looked at the person in his arms, "This is your younger brother Xu Hao. Come to the big hospital and have a look.”

Xu Rui: "..."

Xu Rui, who is nearly [-] years old, has not seen his father for nearly ten years.Looking at his father's old appearance, Xu Rui lost his voice for a while, not knowing what to say.

After a long time, until the old man smiled stiffly and was about to leave, Xu Rui took his father home and called to ask for leave.

The sudden arrival of his father disturbed Xu Rui's life.

Faced with his father's sentence, "After all these years, Ruizi, why don't you still not know how to clean up the house", Xu Rui couldn't help but turn his back.

Xu Hao is sick.

Xu Rui didn't care about gossiping with his father, so he could only rush to the city's big hospital with him with a straight face.Xu Hao didn't say a word during the whole process, just holding a thick notebook, not knowing what he was doing.

The communication between Xu Rui and his father was so stiff, awkward, and difficult to breathe.

The two stayed outside the operating room, the old man chattered about Xu Rui, and missed Xu Rui's appearance when he was a child.These words made Xu Rui even more silent.

As if feeling his mood, the old man stopped talking, but stared at the operating room in a daze.

"Ruizi, your brother is sick, very sick."

The eyes of the old man who said this were red, and tears flowed down the wrinkles on his face slowly.

Xu Rui clenched his fists and said, "Dad, don't worry, Xu Hao will be fine after the operation. When the time comes, I'll take you home together."

The old man had a pale face, lowered his head, covered his eyes with one hand, and murmured: "It will never get better, it will never get better in this life..."

Time passed by minute by minute.

Xu Rui's expression became more and more anxious, his clean and tidy white shirt was wrinkled, and his meticulous neckline was loosened, revealing his already sweaty collar.

Finally, the door of the operating room opened, and the doctor announced that the operation was successful.

"Dad! Xu Hao's operation was successful..."

At this moment, Xu Rui finally realized that something was wrong with his father.

The old man died.

Only then did Xu Rui notice his father's emaciated body, crouched like a beggar on the side of the road, desolate and bleak.

Such a father died of a heart attack, just like that in the waiting room.

Xu Rui was numbly busy with his father's funeral, and at the same time he had to go to the hospital to take care of Xu Hao who was recovering.Facing the news of his father's death, Xu Hao remained silent and did not express anything.

Such a younger brother made Xu Rui resentful.

After finishing his father's funeral, Xu Rui returned home and started packing his luggage.Then he discovered the letters that his father had hidden, many, many unfinished letters.

Countless letters were scattered on the ground, reflecting each other with the messy room, and the gloomy light made Xu Rui's face flicker.

From these letters, it can be seen that his father hopes that he can take care of Xu Hao after his death.

Perhaps the old man felt that this request was difficult to say, and he couldn't finish every letter. Xu Rui knew the old man's prayer from the many letters.

It turned out that the old man came this time to restore contact with Xu Rui.

Now 65, he is afraid that after his death, Xu Hao will be left unattended and bullied.For the sake of the children, the old man sold his old house and land, and bought three houses in the county.He was going to give one house to Xu Rui and rent the other two to others, and then use the money to hand over to the nursing home to help take care of Xu Hao.

In the old man's plan, what Xu Rui needed to do was to meet Xu Hao occasionally to confirm his condition.

... Nursing home?

Xu Hao is only ten years old, why does he go to a nursing home?

Xu Rui was confused, and after searching for a long time, he found a line of words smeared with tears from a torn letter paper.

——Xu Hao, your younger brother suffers from autism.

The author has something to say: online ticket purchases have become the mainstream, various data are easier to count, and it is easier for investors and production companies to find problems.

This is big data, right?

I hate writing dramas within dramas every day, it’s really uncomfortable~ Rolling around for comfort~~~

=============

感谢在2021-01-2720:15:50~2021-01-2723:26:57期间为我投出霸王票或灌溉营养液的小天使哦~

Thanks to the little angels who irrigate the nutrient solution: 20 bottles of Kai and pudding; only 10 bottles for yourself;

Thank you very much for your support, I will continue to work hard!