Cross the road of the director

2025 7 Month 25 Day.

Mo Feiyang brought his work "To Live" to land in major theaters, ranking first with a screening rate as high as 33%.On the first day of its release, "Alive" was the single-day box office champion, with a total box office exceeding [-] million; on the second day of its release, its box office exceeded [-] million;

No one could have imagined that a literary film could get such a high box office.Even Mo Feiyang never thought that it could achieve such a result.

A few months ago, Mo Feiyang and Lu Jue made a bet, whoever's new work can get a higher box office will be the winner.At that time, Mo Feiyang had already taken over the task of Dong Yuan, a literary film.

Art films?High box office?

We must know that among the works of internationally renowned directors, there are very few literary films that can get high box office.Mo Feiyang is talented and innocent, but he also knows how difficult this task is.Therefore, after Yu Zihao became popular, he would seize this opportunity to hype his own movie.

The original work of "To Live" is a classic Chinese literary work. Basically every Chinese person was asked to write a review of "To Live" when they were in junior high school. This shows how popular this work is. "Alive" is just like the title of the book, it tells the story of how the heroine, an orphan, struggles to survive in the chaotic world after the catastrophe.The original writing is delicate and lifelike. Through the eyes of the heroine, it describes the tragedy of the little people in the background of the big era in detail, and records the painful past from a female perspective.

As we all know, if Chinese-language films want to win international film awards, they have to film poverty and suffering, an irresistible fate, and muddy legs facing the loess and back to the sky... This time Dongyuan bought the copyright of "To Live" this time , the meaning of which is well known.

According to Dong Yuan's vision, with Mo Feiyang directing and a top-level screenwriter, "To Live" can win one or two awards, which will also add two points of face to Dong Yuan.

Unfortunately, the bet made Mo Feiyang lose his composure.

He is also a famous director from a young age, Mo Feiyang is not Zhuang Sixian, let alone Lu Jue.In terms of hype and publicity, his ability is really not good.

Netizens are ruthless, they always pay attention to new information, and no one remembers the trending searches from the day before yesterday.

Although Yu Zihao cooperates with the hype, the shooting highlights are limited after all, and Mo Feiyang's hard work can't make "To Live" a real hit.

If you can't get out of the circle, it can only be a carnival of the niche, and the niche means that there is no high box office.This is a fact that Mo Feiyang cannot accept.

Dongyuan attaches great importance to the project "Alive", so he naturally discovered Mo Feiyang's little tricks.

Gao Zhixin took office as a new official and knew that his boss attached great importance to Mo Feiyang and this project.With this premise, how could Mo Feiyang ruin "To Live" for his own selfishness?

Soon, Gao Zhixin stepped in and took over the promotion plan of "Alive".

Gao Zhixin knew that Mo Feiyang was worried about the box office, knew that he was supporting Yu Zihao during this time, and knew that the hero of "To Live" had already made people protest to Dong Yuan to express their dissatisfaction.What kind of thing is it that the male protagonist who plays the most roles ignores and devotes himself to supporting roles?Not only the male lead was dissatisfied with this operation, but other people in the circle couldn't help but murmur.

Gao Zhixin is a professional after all.

The two quarreled over the direction of the promotion for countless times, and finally decided to release it on July 7.

Why July?

To be honest, Mo Feiyang struggled for a long time before choosing this day.

First of all, this time of release is just right to participate in this year's major A-category film festivals such as the Venice International Film Festival and the Moscow International Film Festival.Secondly, everyone inside Dongyuan knows that an important project with an investment of hundreds of millions will be released at the end of the year. "Alive" definitely doesn't have that much support.In the end, among the works released at the end of July, there were no blockbusters with imported special effects, and no films with three major investments. The rest were just small shrimps, which was not a worry for Mo Feiyang, who was backed by Dongyuan.

In fact, it was as Mo Feiyang guessed.

With Dongyuan's support, "Alive" successfully got the best film screening rate, and the promotion was extremely attentive. Relying on the "unforgettable past" as the selling point, it spent millions of dollars and spread the publicity overwhelmingly.

In addition, Gao Zhixin also contacted Yu Zihao's agent, and the two sides worked together to control the power of the fan base.When the movie was first released, Yu Zihao’s fans started tweeting topics and film reviews under the arrangement of Gao Zhixin, rated and commented for "Alive" in the tomato community, and sold Amway for "Alive" in the circle of friends...

In the past, the fans of traffic stars were also active, but it was unorganized and undisciplined, and they sold Amway spontaneously. Everyone just said a word or two when they thought of it. No one would go to various movie communities to rate and comment on the works of idols.But now, the power of fans has been gathered together, as long as they have a little spare time, they will keep making comments.

Quantitative changes have led to qualitative changes. Passers-by who have not experienced the control of reviews have found praise for "To Live" in the comments on various social platforms and movie review websites.Seeing these remarks, they simply thought that "To Live" was really good-looking, so they spontaneously paid attention to this work, and even bought its movie tickets, unknowingly rushing for the box office of this work.

In this way, Mo Feiyang's "To Live" attracted so much attention when it was released, even though it was a literary film.However, looking at the high score of "To Live" in the tomato community, many people who watched it couldn't help but mutter.

——Is "Alive" really good-looking?

Over the years, this novel has been filmed by someone, but there is a problem with the adaptation, and the filming time is too long, and the filming level is too far behind, so naturally not many people know about it.

After many years, Mo Feiyang brought a new version of "To Live" to the big screen. The combination of top screenwriters, powerful actors and actresses, and new young fresh meat gave the movie a special meaning.

Seriously, there are not too many bugs in the plot line of the movie, except that there are many meaningless branch lines, the narration that pops up from time to time, and the supporting role of Yu Zihao is too prominent in the movie.A Chinese teacher mentioned briefly in the original book, but in the movie, he frequently appears in front of the audience wearing a white shirt and glasses, and his role is comparable to that of the second male lead.

Ordinary audiences don't feel much, but anyone who loves movies can feel the problem of "To Live".It's not that no one has published film reviews, it's not that no one has raised Yu Zihao's issue, but every time such remarks are made, they are suppressed by comments and protests from Yu Zihao's fans.

The fourth day of "To Live" was released.

As a movie lover, Song Xuan is also a blogger with more than 500 million followers. He is keenly aware of the problems.After a simple investigation, he found that his peers had accepted Dongyuan's advertisements to advertise "Alive", and the comments in various communities were more or less problematic.

These comments are different from the water army. They are more numerous, more repetitive, and more sincere in their words.

After finding out here, Song Xuan roughly guessed what Dong Yuan did, and this incident made him extremely angry who was already dissatisfied.After all, Dong Yuan was already disliked by people, and this time he took advantage of his fans to such an extent, it was too disgusting.

Maybe he wanted to uphold justice, or maybe he wanted to gain attention. He directly intercepted the comments of "To Live" in the Tomato community, added a proper mosaic, and dropped the depth bomb without warning.

He questioned the veracity of the reviews, and to prove it, he also posted the space of the raters.Among them, nine of the ten people are new accounts, and only new accounts that give "Alive" praise...

"Navy?"

"What's going on? Why can't I understand?"

"At first I thought it was a troll, until I went to the scoring area of ​​"Alive". Good guy, [-]% of these comments only gave "Alive" a full score, and the content of the full-score comments was particularly repetitive. This Is it the water army? The water army has spread to the tomato community?"

"Before I watched "To Live", I felt so-so, but everyone agreed, which made me afraid to speak. I even suspected that there was something wrong with my aesthetics."

"Tweeting and blogging aside, but isn't there a mobile phone number that can only register one account in the tomato community? According to this rule, there shouldn't be so many trolls!"

"A friendly reminder, the biggest investor in "Alive" is Dongyuan Entertainment. Please take a closer look."

"Hey, hey, it's disgusting enough for Dongyuan to buy hot search and online trolls if he has nothing to do, and now he is still making fake movie reviews to deceive people? Is this company taking advantage of money?"

"I went to take a look just now, and the trending search for #东生影评假假# is gone."

"????"

"It's gone? Well, so many people are paying attention, how could it be gone?"

"Secretly tell you that Twitter has had a new business since last month. This business is nothing else, it just collects money to remove trending searches, and it is very profitable!"

"Removal of trending searches?! No wonder the topics I followed before are gone! Oh, Twitter is so disgusting! Buying trending searches is not enough, and now we are still in the business of removing trending searches!"

#推博收入收起热改#

With the explanation of the well-meaning people, the tweeting thing was exposed.

Everyone was discussing lively, occasionally mentioning "Alive", and more often commenting on the practice of tweeting.Some people think that tweeting is also about making money, and it’s not uncommon to withdraw popular searches. Some people think that tweeting is a place for everyone to express their opinions, and canceling popular searches is completely artificially disrupting the public’s right to speak...

Originally, everyone's focus had been shifted away from the fact that the film review of "To Live" was fake, but suddenly a bunch of people appeared and commented on Song Xuan's Twitter.They push their own comments up by likes, replying to comments, etc.

At a glance, three out of the top ten comments are for "Alive".

Perhaps influenced by the comments, a girl who claimed to be a former fan of Yu Zihao published a new blog, telling the fact that the fan base was controlled.

"Hehe, I thought Mo Feiyang was a good director at first, but now it seems... he and Dongyuan Snake are not very good people."

"Brother Xuan's old fan said that I kept reading comments just now, and then watched a certain sister's comment break through a thousand likes in 2 minutes. [Smile.jpg]"

"It's hard to say anything else, anyway, I won't watch "To Live" anymore."

"Why is everyone's tone so weird? Isn't this caused by the navy bought by Dongyuan? What does it have to do with Mo Feiyang?"

"If it was just the navy, everyone wouldn't be so angry. Sisters upstairs, I suggest you go to @白白白小兔, take a look there, there is the truth."

"What do you watch "To Live" in the summer? Listen to me, go watch "Taozu Hongjun"! I am here to use my real name for Amway, this domestic animation movie! It's so good! It's so damn good! Go buy tickets now!"

"Animated movies? Made in China? What's so good about this? Stop joking."

"No matter what movie is better than this "To Live"."

"Speaking of my conscience, the adaptation of "To Live" is really good, especially the Chinese teacher played by Yu Zihao. His words, deeds, demeanor and behavior have brought the character to life. Dongyuan also wants to let everyone see better works this time, "

Curious people click on the blog of 'Baibaibai Bunny', and they will naturally know that someone mobilized fans to rate "Alive". Obviously, it is because of them that "Alive" has such a high score in the tomato community .

Is the navy not enough for you Huo Huo?

Feeling disgusted, many people retweeted this tweet, and incidentally vented their anger at the movie "To Live".

The author has something to say: completion

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感谢在2020-12-2323:43:06~2020-12-3023:11:34期间为我投出霸王票或灌溉营养液的小天使哦~

Thanks to the little angel who cast the landmine: Cherry blossoms are full of loneliness, I have learned a lonely one;

Thanks to the little angel of irrigation nutrient solution: 6 bottles of rgmau; 1 bottle of Lin;

Thank you very much for your support, I will continue to work hard!