dancer on the knife

When I worked on a project for an investment company before, the cooperation and communication between Manager H and me were still in good rhythm, and we also kept communicating frequently after the project was over.When she switched to another unit, she was also engaged in the position of training manager.With annual training needs, invite me to communicate.When understanding the needs of the company, I caught a valuable business information: the company wants to build a seedling trading market.At that time, my family had been working as a nursery stock base for several years, and I had worked part-time in the nursery stock business for a period of time, so I still had a certain understanding of this industry and the business opportunities involved.

When presenting the final plan, Manager H asked me to communicate with Mr. Z, the professional manager of their company. I seized the opportunity and cleverly proposed an idea of ​​establishing an industry association. Mr. Z was very interested after listening to it, because they I wanted to establish an association before, but it has already been established. If I want to establish it again, I can only change the name or establish a township-level association. The idea I mentioned completely jumped out of their previous thinking, and because of my understanding of the association The operation suggestion led to the discussion not about the training plan, but about the association.From Mr. Z's expression, I can sense that the project of this association may have something to do.In the end, Z always asked me to come up with a plan as soon as possible.

This year, the company has been established for five years, and it is experiencing the most brutal test. Various financings have reached the deadline, and the whole person feels like suffering on a frying pan every day.Therefore, I also want to use my strength to achieve some projects. Undoubtedly, industry associations are an opportunity point.After returning to the company, I fell into deep thought about the association. After all, I have never operated an association, nor joined an association. I have only come into contact with some associations. Now I have to write a preparation and operation plan for an association. This is not a small task. challenge.However, in the past ten years of work, there have been too many challenges like this, so from the bottom of my heart, I believe that I can do this plan well, just to see how to do it?

The most commonly used copywriting ideas have played a role again. This can be said to be one of my trump cards. Generally, I will divide my copywriting into five steps:

The first step is time planning.When doing copywriting, it is best to limit a time. By doing so, you will have a sense of time and force yourself to complete the whole plan as soon as possible.Generally speaking, the plan is completed in one go, so that it can be more efficient.It is rarely delayed until the second or third day, so it is very necessary to set a good time. For example, it usually takes four to 10 minutes to write ideas, and it takes about an hour to collect materials.

The second step is to write ideas.At this stage, write whatever you think of, no matter whether the content is appropriate or not, regardless of logic, in order to force yourself to think out the core framework content of the plan as soon as possible, there is also a set of formed methods, that is, what purpose the plan should achieve, What problems are solved, what are the highlights, what are the precautions, etc.As for why the time limit of four to 10 minutes was established, it is based on years of experience in copywriting. If it is too short, it may be too short and not well thought out;Because thinking is endless, new ideas will be generated every night, and I will force myself to concentrate on thinking for four or 10 minutes, and basically "take out" all the thoughts in my mind.

The third step is to collect materials.The best way to learn is to imitate. This method has been used proficiently since I entered the consulting and training industry, because no one teaches you how to do it, so you can only rely on yourself to find reference solutions on the Internet.This time, I also found a lot of plans for the association's preparation and operation on the Internet, and then selected some useful ones for in-depth reading.

The fourth step is content construction.Combining one's own thinking, the collected materials are integrated and processed, and then the content is sorted out and supplemented according to the logical framework to make it a complete copy.

The fifth step, PPT production. PPT is the presentation form of copywriting, so this part does not take much time, because I have a large number of PPT templates on hand. For readers, everyone pays attention to the content itself, not the color and style of PPT.After each completion, the PPT will be checked page by page, and the draft will be considered completed after two to three rounds of inspection and revision.

After the final plan of the industry association was completed, my preliminary idea was truly implemented into a detailed plan.After the plan was handed over to Mr. Z, there was a quick response, and he asked me to come over for another interview.At that time, manager H had already left the company and started his own business. Unfortunately, our training plan failed in the end.The east is not bright, the west is bright.Originally, the training we were best at was not interested in the business side. Instead, they were most interested in the project of the industry association, which we were not good at, and finally reached a cooperation.Thinking about it, I understand a truth: it doesn't matter what you are good at, what matters is what the other party wants, and whether you can provide it?

Finally, I served as the person in charge of the preparatory group of the industry association and started various preparations in the early stage.But at that time, I was still able to run my own company, which was agreed with President Z in the early stage, and I was not an employee, it was a cooperation, and the organizing committee paid me 6000 yuan per month.Although the money is not much, what I value is the indirect income behind it, and the influence that can be shaped in the association, which is also very helpful for the company's later development.

President Z and his unit have naturally become the chairman unit, responsible for the various expenses of the association in the early stage.In order to successfully win the big project of the 2000-acre flower trading market, they also fully supported the development of the association, rented a half-floor office building, and the decoration was still very high.At that time, the operation center of the chairman unit and the association worked together. After all, there were not many members of the association, and it did not take up one floor.Working in such an environment every day makes me feel more refreshed.

Because the association is an industrial non-profit organization, it is necessary to deal with government authorities frequently. This is indeed my shortcoming, but I have to face it in my work.In order to hold the preparatory meeting well, in addition to continuously inviting units to join the meeting, it is also necessary to consider how to invite the leaders of government units, which is a great knowledge.In order to understand the rank relationship of civil servants, I deliberately found the most comprehensive rank map on the Internet, and finally figured out the relationship between department level, division level, department level, provincial level, and national level.After preparing the invitation letter, go to the Civil Affairs Bureau, Agriculture Bureau, Forestry Bureau, universities, other industry associations and other departments to invite in person.During that period of life, the whole person was like a spinning top.

In the early stage of the founding conference, the entire preparatory committee held many meetings and carried out a very clear division of labor.On the day of the establishment of the conference, I introduced the situation of the entire association and the future development plan as the secretary-general.Because I was not as well-behaved as other associations when they were established, but I moved out my own corporate training and lectures, standing instead of sitting, not reading to the manuscript but using PPT for presentations, and because of the association. The unique idea of ​​the operation, so it also left a deep impression on the participants.This can be regarded as a rare time in my life to enjoy the highlights. The last time was when I was in the third year of high school.

After the establishment of the association, we continued to invite units to join the association and actively carried out various activities.Everything is going on in an orderly manner, and I am full of expectations for the future. I think this is an opportunity to make a comeback in my life, because once the 2000-mu flower trading market is established, our association will definitely make great achievements.Every time I learn about the land acquisition and demolition process of the project, I feel very excited.It's just that the good times don't last long, the remuneration can't be paid on time later, and the salary of the chairman unit can't be paid on time either.Only through other management did I know that it turned out that the chairman unit’s capital chain was broken.

Under such special circumstances, as the secretary-general, I wanted to separate the association from the chairman unit, and communicated with Mr. Z several times, but ultimately failed to reach an agreement.At that time, the atmosphere in the entire office was very depressed and pessimistic, and some people began to resign and find another platform.I have been sticking to it, because many members here joined through me.

Half a year after the establishment of the association, one day I went to the office suddenly and found that the door was locked, and I couldn't get in touch with the president later. Only when I contacted other people did I know that it was blocked because of arrears of property fees.Many of my personal items are still in the office. In order to get them back, I went to the office many times, but every time the door was locked.No matter how I contacted him, I couldn't get in touch with the president in the end.Think about it, it's only been less than a year, and I really want to keep the association, but as a secretary general, I can't do anything, because all the materials of the association are also locked in the office.

The smell of losing contact is no stranger, the last time losing contact was a few years ago.No one can tell how many blows a person has to go through before he can grow. Anyway, for me, blows are normal.Industry associations are like a flash in the pan, which makes me more cautious about subsequent cooperation, because these are all painful lessons that taught me business principles.

Later, a supplier asked the association to ask for money and found me, but I was just a secretary-general. Now the chairman unit has lost contact, and I haven’t even received my own salary. The probability of above is very low.Afterwards, I figured it out, the president is also a professional manager after all, he has already left the president's unit, so why should he worry about it.As for the legal representative of the association, it was only an executive hired by the chairman unit at that time, and this executive also left, so naturally he would not pay attention to these matters of the association.The entire association can only contact me, but I can't solve the problem.At that time, I privately sent a message to the president and the boss of the president’s unit, asking me to be responsible for picking up the order, and then we were responsible for all the expenses, including the payment that the association should pay to the supplier, but there was no response for a long time, and finally became cold-hearted. Completely cut off the idea of ​​starting the association again.

Experience is the best learning, which can make people understand the true meaning of life.After going through the incident with the association, I finally realized the reality. Instead of relying on others, I might as well concentrate on doing what I am best at, and I can't do this anymore.