dancer on the knife

Chapter 17 Market Research under the Heat

Once a person is lucky, good luck will follow one after another.On that day, I happened to report to the talent market, and after I had completed the entry procedures, I received an interview notice from a large home textile company.When I received the notice, the department manager, Brother Huang, was assigning me and my colleague Xiao Song, who had just joined the company, to go to the car market for research.They come, the security.Thinking about the undecided results of the home textile company, it is better to settle down in the existing position and make some solid achievements, which should be more reliable.

After preparing the materials, there is actually nothing more to prepare, because the department has just been established, and many things can only be crossed by feeling the stones.It is nothing more than a notebook, a pen, and then research questions.Since I have just joined the company, I don’t even have a business card yet, but Xiao Song and I cherish this opportunity very much. Considering the situation of the auto market in Changsha, we decided to go to Zhongnan Auto Market for research first, where there are many units selling cars.

On the way, the two of us were discussing how to do the research later. After all, it was the first time for us to do on-site research in a sedan chair.The sun was shining brightly, and when we finally squeezed the bus to get there, our bodies were basically soaked through.I came to the largest store, which has many facades and many car dealers here.In order to strengthen each other, two people are together. In this case, the two take turns to ask and remember.

When we came to the first car sales company and expressed our interest in coming, the other party rejected us on the grounds that the person in charge was absent.I hit a wall the first time, and when I saw the second car sales company next to me, I felt a little fear in my heart, worried that I would be rejected again.But think about it, this kind of situation is also very normal. Taking a step back, others don’t know how to beat others, so what are you afraid of? Xiao Song and I encouraged each other and soon entered the second house.To our relief, the other party said yes, and then we started asking questions:

How many salespeople do you have here?

What models are mainly sold?

Have these salespersons been professionally trained?

If there were training courses for salespeople in the market, would you consider hiring such people?

What is the general salary of your sales staff here?

What kind of salespeople do you hope to recruit?

……

It was my first survey, and I was very nervous about asking the wrong questions.Simply, the other party was relatively easy to deal with, and even poured water for us to drink, which doubled our confidence.Taking advantage of this momentum, we non-stop started a family of research.As the number of research units increases, Xiao Song and I feel that if this continues, the number of research units in one day is still limited, and it is difficult to complete the research of the market units. Then we will divide the work, and each person will conduct research in different areas, so that the speed will be much faster.

The main purpose of this survey is to understand the treatment and demand for sales talents, and to listen to their views on the training of automotive talents.In order to leave some evidence for our research work, we will collect the business cards of the other party’s unit at the end, and will also write down the phone number if there is no business card.

As time went by, more and more people looked at the car in the store.When I arrived at their office, I found that everyone was very busy, so I had no choice but to find the time to conduct research.Some simply refused, while others said to wait.Rejecting again and again, waiting again and again, and asking questions again and again made me more and more courageous and my mentality tended to be stable.In just a few hours, I realized that life is not easy, and I also understood that not everyone will accept and recognize themselves.

Due to the research in one place, occasionally there will be repeated research. When encountering it, I will say sorry and quit immediately.We are like two salesmen appearing at the door of various car sales companies, repeating the words of research over and over again, rejection, acceptance, enthusiasm, indifference, etc. It is like a TV series being staged in turn, and we are the protagonist of this TV series .

At noon, Xiao Song and I were looking for restaurants in the huge car market.Finally found a restaurant to grab a bite to eat.I exchanged research with Xiao Song and found that the situation of each other is similar, but after a morning, I basically finished the research of the hypermarket, and the next step is to do the research of the automobile 4S stores around the store.

The car 4S shop is decorated in a more grand style, which makes people feel frightened just looking at it.As soon as he opened the door, the sales staff greeted him enthusiastically, which made him very embarrassed.But embarrassment alone can't solve the problem, and work still needs to be done.So they expressed their intentions, some people immediately turned from being enthusiastic to being cold, some were on guard to completely resisting, and some remained as before.Pushing open the door of the 4S store again and again, accepting the baptism again and again.Every time I go in, I first find someone who is suitable for research. Some will be introduced to the leader, and some will answer by myself. In a word, rejection and acceptance alternate like day and night.Simply, I constantly adjusted my speaking skills in a timely manner, from the stupid questioning at the beginning to the flexible questioning, from the panic at the beginning to the natural response later, I learned to observe the words and emotions, and learned to be appropriate.This kind of improvement and change happened unconsciously, the quality of the research became higher and higher, and the number of rejections became less and less.

Turning around between various 4S stores, the hot sun shone on my body, and I felt like my whole body was on fire.Clothes in sweat are wet and dry, and dry and wet.Every time you enter the 4S store, you will feel like going from hell to heaven, enjoying the coolness brought by the air conditioner.It's just that this kind of coolness won't be too long, and it will soon go from heaven to hell, and back and forth between heaven and hell again and again.The bones of the body are not bad at all, no heat stroke, no discomfort.Because these are so insignificant compared with farm work such as opening up wasteland, picking manure, chopping firewood, weeding, and cutting rice at home, so they are not worth mentioning.

When I was tired, I sat with Xiao Song in a certain corner of the hypermarket and chatted with each other, about the past, about the future, and about the research situation.We all came from hotels. In order to give ourselves a better future, we chose our current jobs.With a companion, there will be more confidence in the road ahead.What should each other plan for the next research?After all, this is just one of the markets in Changsha, and there are many car sales companies on Dongfeng Road, Yuanda Road, and Wanjiali Road.Looking at the sun outside, thinking about the unfinished work, there is an inexplicable feeling rising from my heart.

After returning to the company after the first day of research, I felt that my legs were numb and my voice was a little hoarse.When I returned to the company from the outside and opened the elevator door, I felt like a wanderer returning home after wandering for many years.It was also from that moment that I felt that I couldn't mess around anymore, and I was going to sink down and do something.Suddenly, an idea popped up in my mind, that is to become the general manager of the company through hard work.I also feel very surprised, but sometimes thoughts arise involuntarily in this way.Immediately, I felt that the hardship I endured outside today was deserved and worthwhile, because to become a boss, one must accept various tests.

The next day we continued to visit car sales companies in other markets, and some of them were even expelled by the security guards, but we adopted a roundabout tactic.The investigation of each family has collected first-hand information.From the vague understanding of the car broker project, it has gradually become clear later.There are some things that you can't understand when you think about them. Only when you do them can you gradually understand them.Sweat drenched the clothes again and again, thinking about the future, biting his lips, feeling heavy.This is a new starting point in life, and it may also be a turning point in life, so we have no choice but to go all out.

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