After becoming the son of the boss [entertainment circle]

Not long after Li Xianyin's statement was issued, T Agency, which had mocked him with a picture of his back in the morning, quickly changed his position and published a large article attacking the person in charge of the commercial street project within half an hour. The article can be regarded as scolding both parties in this melee within a day.

Because of this kind of indiscriminate attack, the melon-eaters who watched on one side gradually believed that they were absolutely neutral information disseminators. If T Agency is the helper of any party's public opinion, how could it possibly scold its own people?

To tell the truth, the words used by T Society when they hurt people are indeed quite spicy, and every sentence hurts people's feet. Few people are willing to let their accomplices laugh at themselves like this. Possibly—at least in the eyes of the general public, this possibility is extremely low.

However, it turns out that they have far underestimated Li Xianyin's thick skin. It is a strategic decision for employees of their own companies to publish articles that mock him, or even spread some unreliable black material. He will not feel any discomfort at all. The emotions are inside, and I only want to use the most economical and convenient method to achieve my goal.

Some media workers who are a little calmer just need to sit down and carefully review the two articles published by T agency in the morning and evening today, and they will find that their news about Li Xianyin in the morning actually has no real content, and it is completely standard. Speaking mode, I took a picture of Zhang Lixian in the underground parking lot of SM, and dared to turn on the mic to ridicule him for being embarrassed under the power of LG.

They are the unreasonable side.

Of course, in the eyes of many people, T Agency is not a serious news agency, and it is not news if it is shameless in daily life, so when it was published early this morning, everyone was not surprised. After all, T Agency is not the first time. It's because of Li Xian's popularity, but this time it's more disgusting, and it's so ugly to talk with people's tags. After the news came out, many passers-by couldn't help scolding them for unscrupulous media in the comment area.

This trick is one of the anti-speculation routines that have been popular in China since then. First, find the media to smear or spread rumors without basis. In order to achieve the goal that most people can sympathize with the discredited.

Of course Li Xianyin doesn't need other people's sympathy, but in the battle of public opinion, the sympathy points in the hands of passers-by are very important, which determines who the tide of public opinion will lean towards in the future, and under the real social tide, Even a chaebol-type company like LG has to consider gains and losses.

Judging from the news this morning, T Agency still helped Li Xianyin win a lot of sympathy points from passers-by. On the contrary, the article aimed at the person in charge of the commercial street tonight is even more malicious, and it is about to hammer people with their shares. Explosive breath, this is the ruthless hand that really wants the other party to rush to the street.

"Relying on LG's name, the fox pretends to be the tiger, is it an ill-considered behavior, or ulterior motives? "

Pretending to be unable to fight back after being sprayed by netizens for a day, T Agency’s wording in this article is much more rigorous than in the morning, and it is well-organized, and convincing evidence is piled up one after another. Don’t be afraid If you don't understand it, it depends on whether you want to believe it or not.

Of course, this article did not disclose anything particularly important, but revealed a series of previous incidents related to the invitation letter through a seemingly neutral third-party platform, and by the way hinted that the person in charge was a relying The original person in charge was squeezed out in the backstage, and only then was the high-ranking relationship account airborne.

However, the author's description in this regard is more tactful. In order to prevent some people's thinking from being too divergent, and feel that LG Real Estate may have sent the wrong invitation letter carelessly, it is not worth criticizing at all. The author quickly changed his mind and mentioned Some of the big names who attended the High Street presentation.

Immediately afterwards, he linked these people who added countless brilliance to the press conference with the invitation letter incident, and directly stated that these big shots also suffered the same hidden threat, but they chose to compromise and chose to run away. He is not as tough as Li Xianyin, so the secret confrontation did not come to the surface.

There is still a lot of market for this kind of rhetoric. Although the chain of evidence presented by T Agency in this regard is not sufficient, everyone feels that they cannot lie in this regard. The boss is not blind. If your name appears in the report, you will definitely check the matter carefully. If you really use their name to dance around, T will not only lose the trust of a large number of people, but may also be directly smashed by those big bosses. .

Anyone who sees it is an act that is not worth the gain, and it is impossible to do so if the brain is not bad.

Therefore, under Li Xianyin's emotional but vague statement, and T Agency's further report that seems to be unadulterated but with sufficient evidence, LG headquarters' plan to downgrade this matter to a personal grievance was quickly resolved within two hours. In a hurry, things went smoothly beyond imagination.

The most important thing is that after being pressed against the ground and rubbed against the ground, LG didn't have any follow-up reaction. Li Xianyin didn't expect that LG's response would still be so slow at the critical moment when this kind of public opinion war just started.

Don't you really think that you can sit back and relax by coming up with such a harmless trick...

Waiting for LG's reply, Li Xianyin, who was about to grow bean sprouts on his head, glanced at the time. It was already nine o'clock in the evening, and the related topics on the Internet were still very lively. Many office workers with busy daily work only had time now Come to participate in the discussion, the heat will not go away after a while. If LG, or the new person in charge of the commercial street, does not give further explanations about the invitation letter and the theft of other people's work results as soon as possible, it will be a problem. There is absolutely no chance to control the right to speak.

"I think LG will not respond until tomorrow morning at the earliest, and their PR department is off work." Jin Zhenjing, who was temporarily pulled by Li Xianyin to chat to pass the time on the other end of the phone, was not at all surprised, "Domestic Several well-known chaebol groups don’t care much about public relations construction, they are better at playing hooligans, they fight when they can’t afford it, and use violence is the easiest.”

As a person who has worked in a chaebol company and has an unpleasant work experience, Kim Jeong-kyung not only has a dislike for Samsung, which he once worked for, but also maintains a slight disgust for all the top five chaebol companies in South Korea.

If he didn't have the current job at S.MRE, he might endure the disgust and return to work in those big companies after the deadline stipulated in the competition contract. In any case, beating Samsung C&T in the real estate industry is his most important career goal. For this goal, he can suppress some small emotions in his heart. After all, big companies also have a broader platform, which is beneficial for him to sprint for revenge.

But now, he will definitely not run back like self-abuse, and he will spare no effort to complain about the disadvantages of the chaebols, as if those group companies with intricate internal relations have no advantages at all, and they are all rotten and hard-to-change bad habits .

"It's the first time I heard that the public relations department will get off work on time when the company has something to do."

Li Xianyin really finds it amazing that the role of the PR department is to race against time to save its public image when it is attacked by public opinion and its brand value is seriously declining. To a certain extent, they do not have standard off-duty hours. I have to work overtime to think of countermeasures, cherish every minute of reaction time as much as I can, let alone go home and sleep, there are many public relations strategies in order to reduce the influence, and often choose to publish announcements at one or two o'clock in the middle of the night to reduce browsing quantity.

Public relations and marketing are actually very important. Professionals working in this industry should be prepared to stay up all night from time to time since entering the industry. Big companies like LG usually don’t pay attention to public relations. Being scolded a few words will not affect their various business activities.

But that's just normal, in the current situation, Li Xianyin doesn't believe that LG is not angry or anxious at all!

The reason why they let their PR employees off work is probably because they know that their PR employees' abilities are really mediocre, they can only do some ordinary statement-making work, and being able to learn yin and yang to speak is super-level performance. If the opponent has a little bit of combat power, they may not be able to overcome it. It is better to retreat as soon as possible and leave the battlefield to other departments.

Li Xianyin just wanted to see what other actions LG would make to criticize him after he found out that his mouth was not bright, but after waiting and waiting, it was almost time for him to sleep, and the other side still had no response, a look of lying down and letting go The mocking appearance is really outrageous.

"I guess they still can't realize that the T agency is on our side. They feel that they are unlucky. Before the rhythm is brought up, they are ruined by the little guy who rushed out of the corner. They will either It is to abandon the car to protect the handsome man, ask the person in charge to come out and apologize, and take LG out of this matter by the way, or take some tougher measures to make us subdue."

Speaking of this, Jin Zhenjing's tone is unavoidably serious, the power of the chaebol is powerful, if the other party really wants to "play hooligans", the pressure on SM and its subsidiaries must be considerable, especially those artists , it is too easy to discredit them.

"It's okay, let them toss about it. I'm still worrying about no one to play with me." Li Xianyin didn't care much. Before the sub-credit crisis came, he was too busy to move around all the time. None of them can fully arouse his interest, and multiple opponents can pass the time by entanglement.

As for being soft, that's impossible, even if the opponent is LG, he doesn't think he will overturn here.

It was already past 09:30, Li Xianyin turned over on the bed, thought for a while, and decided not to wait, the most annoying thing about playing this kind of "interactive game" is that there is no return, you make moves but the other party does not It's pointless to reply halfway.

"Forget it, these are not important. The first phase of the resort hotel is about to be completed, right? When this part of the work is over, you can take Zhibin and the team they sent from China to the United States to check out the current situation. "

Before the phone was hung up, Li Xianyin arranged a wave of work for the next time. Time passed bit by bit, and the financial crisis was getting closer. Although the spread of financial information is not slow, if you don't pretend to cooperate Fang went to investigate secretly, they would be easily misled by some gossip.

Furthermore, he wants to sell the remaining shares of Qianyi under his name. He also needs someone to deal with them. At least he will sell them short one after another before June next year. Not to mention the financial crisis will affect the stock price. There is no room for further growth, and it is meaningless to be stuck in his hands. He can use the money in other places with higher returns.