Xueba Fengyun

When many people analyze Apple, they either think of it as a computer company or a smartphone company, but in Liu Miao's view, Apple is more like a content terminal provider and a content channel service provider.Most of Apple's products, ipod, imac, k, appletv and other devices can use s to connect to re to obtain content services, and Apple has also used re to become a content channel in the United States that can compete with Comcast and Warner Cable one of the merchants.In particular, the closedness of Apple products and the large number of fans have led to Apple's channels always having a group of high-income young active and stable viewers, which has also led to many TV stations willing to cooperate with Apple to win over this group.

Now Apple's Jobs told Liu Miao, I will not be a channel, I will use your channel, you see how you compensate me.Liu Miao is not so stupid as to think that his Play Store has defeated re. On the contrary, Liu Miao knows that Apple fans are a long-term, stable, and huge fan base. As long as Apple exists, the fan base will only increase.With such a fan base as potential purchasing power, Apple has never worried about the future of re.

On the contrary, what Jobs thinks now is that I will cooperate with you as a channel, so you will naturally have to compensate me for the loss and subsidize the potential consumers I gave you; after letting go of the troublesome part of the channel, Jobs can concentrate more on designing and producing other channels. After all, this is the root of Apple and the foundation of everything.

From Liu Miao's point of view, he was completely dismissed by Jobs as a hot potato. If he didn't take it well, the alliance between the two companies would be nothing but a fantasy; but if he wanted to satisfy Jobs and Apple, he would have lost too much.Fortunately, Jobs said that Apple's board of directors was willing to use stock as compensation, so Liu Miao was moved.

There are no more than three companies directly under Liu Miao's current control, Titan Group, Liu Brothers and Phoenix Capital.Among them, Phoenix Capital is a company established by Liu Miao to host its own assets and conduct asset management and investment. It is registered in the Cayman Islands, which is currently the most confidential.Although Liu Miao and Google are rivals, Liu Miao's Phoenix Capital is Google's third largest shareholder.Of course, this news cannot be found out, otherwise Liu Miao and Google will be sued by the SEC.

The biggest role of Phoenix Capital is to ensure that Liu Miao and Liu Miao's descendants have no worries about food and clothing. Liu Miao does not think that his children will be born geniuses.If they are really not the material to manage the company, then the future Liu Family Fund and Phoenix Capital can guarantee them to live the life they want.It is precisely because of this concept that Phoenix Capital holds potential stocks and bonds that Liu Miao thinks are good in the future.Obviously, Apple's stock is a potential stock, so Liu Miao has actually secretly acquired about 2.5% of Apple's stock through the secondary market.

Liu Miao did not answer Jobs directly, but said that he needed to think about it.Of course, Jobs understood that this was not something that could be decided with a swipe of his head, so he laughed and chatted a few words before hanging up the phone.As soon as Jobs hung up the phone, Liu Miao immediately called his financial advisors, investment advisors, accountants, lawyers, and Titan Group's chief financial officer and legal director to a meeting.

Of course, Liu Miao did not hide this meeting from Zhou Sen and Liu Xing.Combining the performance of the two in Chinajoy and peacetime, Zhou Sen is currently the vice president of Titan Group, the president of Titan Digital Entertainment, and the CEO of Mars Games.

The current Mars Game Group is not just Mars Game Studio. The original Mars Game Studio was reorganized into Mars Huaxia Game Development Company; Venus Entertainment was renamed Mars Asia Entertainment Company; Mercury Interactive was renamed Mars North America Entertainment Company; Branches of Mars Home Entertainment and Mars International Game Publishing.

Now Mars Games is not only cooperating with Penguin Interactive Entertainment on large-scale mmorpg games (Legend and Westward Journey) and turn-based mmorpg games (Fantasy Westward Journey), but also began to set foot in its own publishing market.The current Mars games are mainly in the q version of mmoprg games (Adventure Island and Rainbow Island), competitive games (Running Kart and Bubble Hall) and casual games (King Band and Audition), while Mars games also have "Street Basketball" , "djmax" and "Super Run" were handed over to Tamron Games for operation.

Summoned by Liu Miao, a large group of people finally gathered in the conference room next to Liu Miao's office for a meeting an hour later.

"Jobs just talked to me on the phone. He said that Apple is willing to give up re and sell stocks in exchange for our cooperation, but the premise is that we must give up a part of the interests of the Play Store." Liu Miao outlined the following things.

After Liu Miao finished speaking, the meeting room suddenly became lively.Fortunately, the soundproofing effect of the meeting room is excellent, and at the same time, Liu Miao also lowered the blinds to isolate outsiders from prying eyes, otherwise I don't know how many people will be attracted to watch.But Liu Miao doesn't blame them for being excited. Although Titan Group's current technical capabilities can compete with Apple, how many years has Apple been established?In the eyes of a group of development technology nerds, Apple is the temple, the apple in God's Garden of Eden.Now Apple actually wants to form an alliance with itself, and in some respects, it also intends to form a community of interests. This news is really exciting.

But after getting excited, everyone began to think calmly, and as a result, two major trends of opinions gradually formed.The proposal based on the financial and investment departments is cooperation, and this kind of strong cooperation can fully realize the effect of "11>2".In particular, Titan Group can use Apple's reputation as an endorsement, allowing Titan mobile phones and Titan tablets to gain a better foothold in the North American and European markets; especially Apple's stock is simply the best and most stable investment, which makes the investment department is jealous.

However, Zhou Sen's R&D department voted fiercely against it. They believed that although cooperating with Apple is the fastest way to improve the group, this method is based on the premise of damaging the group's core interests, which is not worthwhile.Especially when the Titan Group actually took over the development and operation of Apple's re, it had to pay compensation to Apple, which made the R&D department completely incomprehensible.

It has to be said that the opinions of both sides are based on the interests of the group, so Liu Miao had to think seriously.

At this time, Liu Xing suddenly added, "Have we overlooked a problem? Our system is the Zeus system, while Apple's is the ios system. This means that the popular applications on our system must be used by Apple. Redeveloped, in fact, there is no difference between two versions of Play in the future. The Zeus version of Play is still the current Play, and the iOS version of Play is not re? We can completely learn from McDonald’s and let Apple take care of it. For the development and operation and maintenance costs of the ios version of play, we only allow the Zeus version of the app to enter the ios version of the play and no longer charge the listing fee, so that the Apple Mall can be put on the shelves for free. But in the end, apart from the developer getting [-]%, the rest [-]% of the price is [-]% on one side and half on the other side. As for other content, for content providers, they have an additional distribution channel, and there is no problem of re-authorization. Therefore, our development and operation and maintenance costs are zero, and we only pay for free The price of authorization, but you can get half of the revenue of Apple Mall and Apple's promise not to develop re. As for Apple stock, I think we can also fight for it."

Liu Xing's formulation gave everyone another way of thinking. Everyone agreed that they had to take the ios version of the Play Store and make it themselves, but they didn't expect that it could be authorized.

"Actually, we have to consider the risks when doing authorization. I think Apple will have too many problems." Liu Miao thought for a while, "Now the Play Mall is developed by Athena Labs, and Titan Digital Entertainment Group is in charge. Operation and maintenance. How about this, Apple will inject 2 million US dollars and incorporate the entire re team, and we will jointly form a play digital entertainment system company, we will hold 90% of the shares, and Apple will hold 10% of the shares. The 2 million US dollars can be stock Or patents, if not enough, Phoenix Capital on my side is responsible for providing cash. How?"

Liu Miao's final proposal was approved by everyone, so Liu Miao called Jobs and told him the Titan Group's decision.

Jobs chuckled, "Sure enough, he's a cunning little fox, and he doesn't suffer at all. I don't have $2 million here, but I can discount it with Apple stock. As for the patent part, don't even think about it."

So the day before Google's Android Developers Conference was officially held, the most famous American technology magazine "Connection" officially reported, "Titan and Apple launched a cross-system version of the Play Store, how will the Google Android camp respond?" As soon as the news came out , not only the shipments of Titan mobile phones and Titan tablets in Europe and the United States increased again, but also Apple's stock rose accordingly.Almost all investors are optimistic about the cooperation between the two major smartphone manufacturers, and they all believe that such cooperation is beneficial to the future of both parties.

The "Wall Street Journal" commented, "In the face of the menacing machine-sea tactics of the Android camp, the alliance of the two pioneers is undoubtedly a warning to the latecomers.... At the same time, for users, Zeus and iOS users are both There is no need to envy each other's exclusive applications, because from now on, you will enjoy everything that each other has....And for application developers and content providers, they have gained another channel without paying more, Is there anything happier than this?... Based on these news, developers and content providers, whether you join the Android tribe or the alliance camp, it's time!"

The alliance between Apple and Titan is naturally terrible news for the Android camp. App developers who had been a little shaken have released news one after another, saying that they will continue to renew their contracts with Apple and Titan.This made the participants of the originally high-spirited Android Developers Conference become a little depressed, and even Google's two technology nerd bosses couldn't help but swear.Only Li Jianxi, the president of Samsung Electronics, returned to his room with a faint smile after being stunned for a moment.

"These two foxes really formed an alliance, tsk tsk, it gave us a chance. If you find someone to contact Liu Miao, Samsung Electronics can pay a higher price than Apple's mobile phone, but we must join the play camp. Yes Well, you can also tell them that maybe only our Samsung bada system mobile phones joined in the early stage, and Korean Android phones such as LG and us will join this camp in the future. You can ask Liu Miao, is my sincerity enough?"

"Everyone is so sincere, but it's hard for me to do well!" Liu Miao had a headache again after receiving the news from Li Jianxi.