Xueba Fengyun

Although, as a mobile phone, the price of the Titan mobile phone is indeed a bit high.But considering that it is a smartphone and has so many functions that ordinary mobile phones do not have, the price of 3999 yuan is really a conscience price.You know, the price of Apple 3G with the same capacity is 4999 yuan!The Titan mobile phone is 1000 yuan cheaper, and it also has functions that the Apple mobile phone does not have.Whether it is automatic photo beautification or voice intelligent assistant, this is a killer app!Especially the ultra-clear screen technology invented by Titan mobile phone, the clarity is completely the first in the market.In particular, Liu Miao also launched a special version of the Titan mobile phone. The price of 2999 yuan is completely comparable to ordinary mobile phones.

However, Liu Miao also quickly explained the purchase restrictions of the special mobile phone, "The special mobile phone can only be purchased by teachers and students. and other sales channels are not selling this phone. We can assure consumers that, except for the smaller memory capacity, the configuration of the special edition phone is exactly the same as our regular phone. But at the same time, we regret to remind buyers , the preferential version of the mobile phone is limited by its capacity, which may prevent you from experiencing a large number of work, entertainment and education applications prepared for you by the Play Store."

Originally, when Liu Miao launched the special edition mobile phone, the reporters in the audience were pleasantly surprised for a while, but their enthusiasm was quickly dispelled by various purchase restrictions.Liu Miao also has no plan to introduce a special edition mobile phone to the market. The price of her own mobile phone is already very low, and any lower price would be an insult to her brand.But the reason why the special version of mobile phones are launched for campuses is to accumulate future buyers for themselves.You must know that many consumers will be loyal to the brand of the first mobile phone they buy.Unless the brand kills itself, consumers will continue to buy from generation to generation.Think about Nokia, how many college students got their first mobile phone after work?When Nokia chose to bid farewell to the market with regret, how many consumers shed tears on Weibo for it.If it hadn't been for Nokia to play itself to death, the Chinese mobile phone market would have nothing to do with Apple and Samsung.

"Titan mobile phone will adhere to China's 'Three Guarantees' standard, and at the same time, we will adopt the maintenance method of replacing the whole machine." Liu Miao said with a smile, "During the guarantee period, we will replace the defective ones for consumers free of charge. To ensure that the mobile phone in your hand is a brand new mobile phone; during the warranty period, we will charge the cost according to the damage of the mobile phone, and consumers will get a brand new mobile phone. All replaced mobile phones have been passed through After our professional refurbishment, we will sell it in the Titan mobile phone online store. We will price these refurbished phones between 1999 yuan and 2499 yuan according to their quality. But because everyone knows the reason, the number of refurbished phones must not be too many. At the same time, refurbished machines have different restrictions on maintenance policies, please understand.”

Liu Miao launched the "whole machine replacement" maintenance policy before Apple, which aroused discussions among reporters present. You must know that except for large-scale commodities such as cars, which will consider overall replacement, no other products will adopt such a maintenance policy.But Liu Miao dared to bring it up, because he was completely confident in the quality of his mobile phone. With a good rate of 99.99999%, there are almost no defective products in the shipment of Titan mobile phones. In case someone actually buys a defective mobile phone, Liu Miao doesn't mind replacing him with a mobile phone at all.However, this pioneering three-guarantee policy has been affirmed by consumers and reporters.Huaxia people are very particular about perfection, so repaired mobile phones will always make them feel that they are not perfect, and Liu Miao's practice of completely replacing the new mobile phone naturally satisfies their thoughts.For Liu Miao, these replaced mobile phones can be sold again after a little refurbishment. In fact, the cost can be completely controlled.

The launch event of the Titan mobile phone finally came to an end during Liu Miao's answering questions from reporters, and the public relations personnel promptly sent a small gift package to all the reporters present.Liu Miao didn't put a red envelope in the gift bag, but a 16G Titan mobile phone is enough to make these reporters scream.In addition to the Titan phone, there are also products from TitanfitKit and TitanSmartFamily.The value of these gifts far exceeds the red envelopes earned by these journalists from participating in the press conference, especially the fact that they can get the Titan mobile phone earlier than most people on the market. This alone makes most reporters decide to go back and sing for the Titan press conference. hymn.

After the press conference, Titan Group also officially announced that the Titan mobile phone is officially on the market, but there are only three purchase channels at present.The first one was naturally purchased through Titan Electronics Mall. Titan Electronics Mall was established on the basis of Liu's father's Taobao website, and naturally also used Taobao's extremely powerful logistics system.Users who order through the Internet can also enjoy free laser engraving service in addition to buying a limited edition special offer Titan mobile phone.The second purchase channel is Titan's physical store, which is also called "genius house" by Liu Miao.However, the current expansion of Genius House is relatively cautious. China and the United States each have five physical stores, while Japan, South Korea, India, Western Europe, Northern Europe, Southern Europe, Eastern Europe, the Balkans, and Russia each have only three physical stores. shop.In order to stimulate consumption in physical stores, Liu Miao said that all users who go to physical stores to buy Titan mobile phones will get a lucky card.The lucky card will randomly give the user a Play Mall consumption coupon ranging from 1000 yuan to [-] yuan.And the last purchase channel is to enjoy contract machine discounts through local cooperative telecom operators.

The agent of the contract machine in China is handed over to Yangtze Telecom Company, which has a shareholding relationship with Kirin Group.To the surprise of the executives of Changjiang Telecom, just this contract phone plan attracted nearly [-] users for Yangtze Telecom on the day the Titan mobile phone was released.If Changjiang Telecom hadn't just formed the ability to deploy a nationwide network at this time, then Changjiang Telecom would have greater user growth.It's a pity that Yangtze River Telecom's positions are concentrated along the Yangtze River, which has led to a large number of users who want to use contract phones but have no channels, and there are constant complaints for a while.

"I said Liu Miao, we are not only roommates but also friends, you actually have the heart to see that I don't have a Titan phone?" Liu Miao knew from the sound that it was Hua Jinlong, a big rascal, who came to grab something. "I heard that the Yangtze River Telecom company invested by your family can't even sell the goods of the contract aircraft to the north of the Yellow River and the south of the Pearl River. Tsk tsk, it's really a useless company. How about it? Talk to our Huaxia Telecom How is the group cooperation? Huaxia Telecom not only covers the whole of China, but also has our branches in Japan, South Korea, Australia and New Zealand, and we are also one of the top five telecom operators in the United States. You see, signing a contract with us will solve the problem at once So many countries contract aircraft agency operation. You can take advantage of it, how about it?"

"Hehe, it's just like we took advantage of you?" Liu Miao sneered, "Do you know how many contract subscribers Changjiang Telecom has increased in a day? Oh, by the way, if you haven't seen that data, don't you?" I will be tempted. However, you Huaxia Telecom can sign a contract phone sales plan, but I have to tell you something. I only have wcdma 3g mobile phones here for the time being. You are a cdma2000 network. I am afraid that you will have to wait for half a year. But as Compensation, I can sign China, Japan, and South Korea to you as the agent of the three countries. We already have partners in Australia and the United States, and you are one step late. But cooperation is cooperation, and I will not give you a discount on the signing fee. After all, I am helping you bring users, not you helping me bring users, so the signing bonus and future share will definitely not be low. You think it through yourself, and talk about it if there is no problem!"

Hua Jinlong did not bargain with Liu Miao again, and he also knew how popular the Titan phone was at this time.Not to mention ordinary people, even their circles are discussing the Titan mobile phone.And to Hua Jinlong's surprise, the Titan Group has entered the attention of high-level officials.From the perspective of the top management, the Titan Group is really a very suitable group.In the past, the products produced by Huaxia have been criticized by the international market for their low added value and low technological content, but the Titan mobile phone has amazed the whole world as soon as it appeared.Even Jobs, who brought the concept of smartphones to this planet, had to admit that the Titan phone is indeed superior to the Apple phone in some respects.Because of this, the top management decided to favor Titan Group at an appropriate time, hoping that it could grow into a flagship company in the domestic high-tech and electronics industries as soon as possible.

However, Liu Miao was not dazzled by the good news. He knew that compared to Apple, the Samsung and Android camps were the most terrifying enemies.No matter how scary Apple is, they will only fight with you with one or two models a year; but the Samsung and Android camps are adopting machine-sea tactics!Especially the Samsung Group, people named the smartphone models "Galaxy", and they turned out to be from the Galaxy A to the Galaxy Z, and there are two separate models of the Galaxy Note and the Galaxy Table.In addition to sweeping a to z, they have to launch at least five to six generations of mobile phones for each letter.Coupled with the fact that LG and HTC, the two big friends, are shouting together, at least a dozen Android phones are launched every month.As the saying goes, if there are too many ants, you can pile up dead elephants. Facing such a huge sea of ​​Android machines, Liu Miao is not confident that he can maintain much of an advantage.

In fact, the first countermeasure that Liu Miao thought of was to form an alliance with Apple. In fact, regardless of the fact that the market that Titan mobile phone hits is mainly the Apple market, the fans of the two companies really do not overlap.The Titan mobile phone has an industrial style. Basically, the users who prefer Apple mobile phones are mostly men, and women often complain that the Titan mobile phone is too hot.On the contrary, the Apple mobile phone has a small and fresh style, and most of them are women and artistic young men.Therefore, after Samsung launched the machine sea strategy, Liu Miao was the one to face directly.After all, Apple has developed for so many years and has a lot of diehard fans.As long as Apple doesn't kill itself, it can live well by relying on these iron fans.It's a pity that he had a bad relationship with Jobs last time, and he had no reason to persuade Apple, so Liu Miao had to hold back for the time being.However, as one of the sponsors of the Android system, Liu Miao still made a move, which is the Android phone assistant.You must know that the 91 and Pea Pods of later generations have become the largest Android channel providers in China by virtue of their accumulated Android users starting from mobile assistants.For mobile games and application software, whoever wins the channel wins the world.Therefore, it is not an exaggeration for the 91, Pea Pods and 360 mobile assistants of later generations to lie at home and count money. Their sales are sitting in their offices and waiting for the major manufacturers to deliver advertising fees and channel fees to their door. .There is such a good business that makes money easily!