Xueba Fengyun

In the battle of the game industry trade union, although Liu Miao and Hua Jinlong both lost, they did not lose everything. At least the Huaxia Game Producers and Publishers Federation and the Huaxia Overseas Game Practitioners Club won.Moreover, the China Interactive Entertainment Expo (Chinajoy) initiated by these two organizations has also been recognized and approved by the state, so Liu Miao and Hua Jinlong have been working on this event recently.

Hua Jinlong is mainly responsible for the game developer conference for manufacturers, media, industry and competent authorities, as well as the supporting global independent game and small game developer exchange forum and overseas game developer summit.And Liu Miao is fully responsible for the three activities of China's first college e-sports competition, China Golden Mask Cup cosplay elite competition and misschinajoy beauty pageant.According to Liu Miao and Hua Jinlong's prediction, the entire Chinajoy will be held for four days.The first two days are on working days and are mainly open to the industry, manufacturers and media; the second two days are weekends and are mainly open to players.Therefore, the developer conference and other content are on the first two days, while the three events are placed on the last two days.Saturday will be an esports competition, while Sunday will be a beauty pageant for cosplay and misschinajoy.After the general policy is set, a dedicated public relations company will be responsible for its implementation.

As the chief cooperative media and official website organizer of Chinajoy this year, Duowan.com has attracted strong attention from the entire industry since its launch. Under the tenet of "strong news and hot spots", Duowan.com has quickly become the industry leader. The second largest game information website after 17173.Unlike 17173, which currently only focuses on client-side online games, Duowan already has a stand-alone station (for xbox, ps, pc and other games), a page game station and a mobile game station. acg station, so the overall style of Duowan.com has been improved.In addition, Liu Miao and Hua Jinlong were willing to burn money. When the entire content department of 17173 had less than 100 people, the number of reporters and editors at Duowan.com had reached 200, and they were in North America, Europe, Japan and South Korea. A press station was established.Duowan.com not only launched the concept of game video station with Penguin Video Network, but also learned from the famous European and American game station ign and launched many game video programs.At this time, Huaxia stipulated that wireless TV networks were not allowed to broadcast game-related programs, and cable channels lacked professional game channels, so online game video programs suddenly became the favorite of many players, which also made the number of people online on Duowan.com thriving. The rate climbed steadily, approaching 17173, the industry leader.

In order to cooperate with Chinajoy's report this time, in addition to regular news topics, Duowan Video Center also specially launched three video programs, which cut into reports from high-end dialogue, new tour experience and surrounding gossip.Although Chinajoy is still nearly four months away from its opening, Duowan has already started to report on the trials of the Golden Mask Cup in various places and the grand occasion of the college league.Liu Miao did not release online games into the e-sports market this time for the sake of money. After all, before the emergence of moba games, online games were actually not suitable for e-sports.Of course, the racing online games and basketball online games that appeared later may be okay, but their excitement is still not as good as the two major real-time strategy games and shooting games.

In order to maintain the exciting level of the competition, Liu Miao only opened three competitions "StarCraft", "Warcraft" and "Counter-Strike" to enter the college e-sports league.In order to make the event more exciting, Chinajoy even announced that the prize money for the champion of this college e-sports competition is as high as one million. A finalist bonus of 50 yuan.The mvp players of the three events will also receive a bonus of 20 yuan separately.Although this can't be compared with the TI and S events in later generations, it has already made many college clubs crazy about it.

As for the cosplay competition, Liu Miao is very clear that many people in this circle really only participate in the competition because of love and sharing.Many young children can spend a year making props and rehearsing programs just to perform their favorite characters on the national stage.For many children, the purpose of their hard work year after year is to stand on the national stage and let everyone see the role they play.As for bonuses and trophies, those are just extras.This has also led to the fact that domestic cosplay bonuses have not been increased, and there is a lack of channels for excellent cosplay to obtain additional income in China.

After all, there are many doujin exhibitions in Japan that allow excellent cosplay teams or individuals to sell photobooks to maintain the operation of the club. In the United States, there are many clubs and individuals who provide props production services while performing their own performances to maintain funds.Therefore, Liu Miao has not hesitated to divide the Golden Mask Cup into team competition and individual competition. The team competition pursues the plot and team cooperation; the individual competition pursues the reproduction of the characters.

Liu Miao guarantees that all the teams that win the Golden Mask Cup will go to Dongfang City for free to participate in the finals, and the board and lodging will also be comprehensive.In particular, the team gold award is one million cash, and the individual will soon be 50 cash.After the news spread through anime-specific stations and magazines, it completely detonated the entire anime circle.Moreover, Golden Mask officially announced that the final album will be released. The champions, runners-up and third runners-up of the team competition and individual competition will have the opportunity to shoot their own independent photobooks, and the photobooks will share copyright revenue with them in the form of sharing, while other shortlisted teams A collection of picture albums will also be published, and finally the copyright revenue will be shared according to the number of photos of each team and individual.As soon as the two incentives, high bonuses and personal photobooks, were announced, the registration channel of Duowan.com was immediately crowded by the flood of users, forcing Duowan.com to temporarily increase bandwidth and servers.

In fact, there are several companies under Liu Miao who want to participate in the exhibition. Of course, the two companies, Huanju Game and Penguin Interactive Entertainment, are not directly represented by Liu Miao.Liu Miao has now integrated his own games into five companies, namely Mars Games, which focuses on mmorpg and future moba games, Venus Entertainment, which focuses on casual games, and Mercury Interactive, which focuses on web games and mobile games.In addition, Korea Saturn Game Co., Ltd., which holds Korean companies such as Webzen, and Jupiter Entertainment Systems of the United States, which is successively acquiring V Club, Blizzard Entertainment, Northern Blizzard, and Unreal Engine.The main focus of Mars Games will be the turn-based mmorpg game "Fantasy Westward Journey" independently developed by Mars Games; Venus Entertainment will come up with "Adventure Island" and "Jing Band"; It is to show the farm game that has just become popular on the friend network recently, and the upcoming ranch game.According to Liu Miao's prediction, there will be fishery games, restaurant games and supermarket games integrated in the future.As for the two companies Saturn and Jupiter, Liu Miao doesn't worry about it, because these two companies are more like behind-the-scenes investment companies, basically they don't build large venues, at most they set up a small booth in the b2b exhibition area, and then distribute it The data will be ok.

However, in order to test the ability of his future assistants, Liu Miao specially called Zhou Sen and Liu Xing over, hoping that they could each be responsible for the construction of a booth.As one of the three major game exhibitors at this year's Chinajoy, Mars Game Studio, which is also China's first venture into online games, got the best booth in Chinajoy, which is opposite the audience entrance.As long as the audience enters the exhibition hall, they can see the Mars Game Studio.On both sides of the audience entrance are Hua Jinlong's Tenglong Entertainment and Zhang Xiaowei's Shengshi Huyu.In addition, in order to take care of Duowan.com, their media booth is next to Mars Game Studio.But besides Mars Game Studio, Liu Miao is also in charge of the booths of Venus Entertainment and Mercury Interactive.The booths of these two companies are naturally not that good, but Venus Entertainment still got a booth next to the main stage, and the booth of Mercury Interactive is near the exit, which can be regarded as a good position among medium booths.

"My energy is limited, and Mars games are the most important thing, so you two are in charge of the booths of Venus Entertainment and Mercury Interactive." Liu Miao told the profiles of the two companies and the materials and resources they already have. Liu Xing and Zhou Sen, "Now I hope you can help me take care of the booth construction and program arrangement. You also know that the CJ scene must be very lively. If there are no suitable programs and activities, you will have no way to retain the audience. Yes. At the same time, you should also pay attention to the programs on the main stage and the program arrangements of several major manufacturers, because once their main programs start, it would be a very unwise choice for you to also be on the main program.”

After listening to Liu Miao's explanation, Zhou Sen's eyes revealed an expression of eagerness.Compared with the people around Liu Miao, Zhou Sen is probably the one who is best protected.Based on the guilt of having caused Zhou Sen's mother and son to suffer too much, Zhou's father is very demanding of Zhou Sen, but he is also the kind who spoils the heavens.We must know that when Liu Miao was studying in Baoqing No. [-] Middle School or riding a domestic bicycle, Zhou Sen used the fashionable racing car that Zhou's father brought back from the United States through his relationship.Although Zhou Sen's appearance is average, but because Zhou Sen loves to discipline himself, and Zhou's father is responsive in this regard, Zhou Sen has also successfully entered the ranks of the school grass of Baoqing No. [-] Middle School.But the only thing Zhou Sen can't touch is all kinds of business-related things, so Zhou Sen basically can only watch but not do.Now that he finally has the opportunity to be the person in charge, Zhou Sen's mood is naturally urgent.But Liu Xing was a little scared, because Liu Xing came from an ordinary family in a small town, and the failure of an exhibition would be a waste of millions of money, and it would also lose tens of millions of publicity effects in the later stage.Such a loss made Liu Xing a little overwhelmed, so he dared not speak.

In the end, Zhou Sen said: "What are you afraid of? Anyway, there are so many experienced people helping. What you have to do is to choose the best plan, not to make a plan. There are people in planning and execution, and what we do is decision-making." Work. How about this, let me do the booth near the exit, after all, it is more popular next to the main stage, so basically there will be no big mistakes.”

Even Zhou Sen said so, Liu Xing finally nodded in agreement.

Just when Liu Miao was preparing to fight Chinajoy with a group of people, Liu's father suddenly called Liu Miao.It is said that Li Jianxi of the Samsung Group hopes to meet Liu Miao, and Liu's father is very optimistic about the cooperation with the Samsung Group, so he strictly ordered Liu Miao to meet Li Jianxi.So Liu Miao had no choice but to contact Li Jianxi's secretary according to Liu's father's request, and then went to Yanjing Intercontinental Hotel to meet with Li Jianxi under the reception of Li Jianxi's secretary.This time Li Jianxi came to Yanjing to discuss investing in China, but there are secrets behind it, and Liu Miao is one of them.