Xueba Fengyun

When the Titan tablet advertisements were being bombarded by major TV stations in China, Liu Miao was busy with her first semester final exam.Although Jingshi University and Yenching University have different systems for managing students, they both treat students very sincerely.They know very well that there is a kind of student called "genius" in the world, and they must be treated specially.Therefore, many universities in Huaxia have special genius clauses, which allow students to obtain corresponding credits by handing in homework and taking exams without taking classes; at the same time, they can also take other professional courses in a credit-sharing manner, and then obtain degrees in multiple majors.

For example, in addition to majoring in information technology, Liu Yan also majored in mechanical automation and mathematics; Liu Miao also majored in business administration and public communication; Subjects that will increase knowledge in future politics.The public subject credits of business administration and public communication can be shared with Liu Miao's major in law, but the professional subject credits of these two courses need to be obtained by Liu Miao himself.Moreover, depending on the grade point, the final credits obtained are also different, so Liu Miao is now worrying about a large pile of books on his desk.

Zhou Sen was the most relaxed of the three, because besides majoring in business administration, he only minored in accounting.Everyone knows that professional courses in accounting are actually not that difficult. What is sad is the CPA exam.Moreover, the rule of accounting is that as long as you successfully pass the CPA exam, you can automatically obtain the graduation certificate and degree certificate of the major, so everyone's pressure is not so great.

The sales of Titan Tablet in China are relatively standard, because Liu’s father is engaged in e-commerce, so Titan Electronics provides preferential services for online shopping and free delivery, and if you buy Titan Tablet on the official website, you can get free laser engraving service.

In addition to online purchases, Titan Electronics has opened Titan image stores in six first-tier metropolises in China, including Yanjing, Dongfang, Nanhua, Pengcheng, Mingzhu, and Beishi.Apple in this time and space has not yet set up an image store, but Liu Miao's Titan Electronics is one step ahead.Liu Miao does not intend to follow Apple's route, although Apple's k and mac desktops are very popular products.But Liu Miao knows very well that personal computers are actually a thing of the past, and personal wearable devices and smart home appliances are the future.

Therefore, without anyone paying attention, Liu Miao saw that Titan Electronics Industry Group was split into four parts: Titan Center, Titan Technology, Titan Electric, and Titan Interactive.The group provides legal, financial and personnel support and after-sales services; Titan Center is responsible for product research and development, promotion and after-sales; Titan Technology is mainly responsible for the production and sales of smartphones, tablet computers and wearable devices; Titan Electric is responsible for the production of smart home appliances and sales; Titan Interactive mainly provides technical support and content services for Titan Mall and Play Mall.

Although Liu Miao authorized the peripherals and peripheral products of Titan's products to Tan Yaohua's Odin Enterprise, it does not mean that there is nothing else to do.In order to keep the image store from being empty, Liu Miao arranged for Titan Electric to produce a batch of creative small home appliances.For example, the laptop is equipped with a Titan portable LED light that can be powered by the notebook USB; there is also a Titan Xiuxiu camera with several times higher pixels than ordinary cameras, and comes with various filters and skin beautification effects; in addition, there is a combination of portable software A Titan mic that can achieve various voice changes or beautify the voice...

These seem to be random accessories from the computer city, but after being professionally designed by the Titan Center, they are not so simple.First of all, the design full of industrial and technological sense is destined to not take the cheap route of these products, and secondly, these products have been optimized and improved according to the needs of users, so users love them even more.

With the arrival of Valentine's Day, Titan Tablets have been released to pre-ordered and snapped-up users one after another.This product is also loved by Huaxia users, but because Huaxia's 3G network is still in the pilot stage, there is no way to experience the excitement of online video anytime and anywhere.But using the existing wifi network, Huaxia users also quickly felt the charm of the Play Store. According to the scope of authorization, the content of Play Mall is also divided into domestic content and international content.

Because the same program may have been released in the United States, but it is still on the air in other regions, so the electronic version of this part of the content will not be sold in countries in the corresponding region.In order to control the scope of copyright, Play Store has also taken very strict measures.If it is the first time to purchase copyrighted content by impersonating users from other regions, the purchase will be cancelled, and of course, the payment will be refunded; if the second time is fake, the account will be suspended for a week; Permanently suspend user accounts.It is important to know that the account of the play mall is activated by a credit card, so the user can basically only register one account.

And for that kind of international trapeze, Play Mall also has intimate roaming services.Users only need to submit their own flight numbers through the system to roam automatically.Not enough, if you dare to use this to deceive the system, the system's punishment measures are also very severe.

Compared with the promotion in the US and Canada, the promotion of Liu Miao's Titan Tablet in China is even more amazing.In addition to the regular drawing of play mall vouchers, Liu Miao also specially cooperated with Odin Enterprise to launch a limited edition tablet case.These shells are all made of very festive Huaxia red, and are divided into two versions: Valentine's Day version and Spring Festival version.All users who come to buy on February 2 can choose Valentine's Day.There are also two options for the Valentine’s Day version, one is the heart-to-heart version, suitable for couples in love; the other is the “囍” version, suitable for newlyweds.

On the day of the Spring Festival, you can get the traditional "Fu Da Lai" version, as well as the "Lucky Fortune" suitable for business friends and the "Great Exhibition" suitable for political friends.The launch of these Titan Tablet shells not only drives the sales of other shells, but also makes many users regret that these limited shells are not for sale.Because only users who go to the image store to buy on the same day can get it, and it cannot be obtained online or through other channels.

"Tsk tsk, you're pretty good at playing the Japanese set of limited sales." While busy directing people to decorate his fraternity meeting place, Hua Jinlong teased Liu Miao, who was also supervising the venue. "It's hunger marketing, and it's limited. After a few tricks, users will feel that your product is high-end and mysterious. And the strategy of limited sales is completely irresistible to die-hard collectors."

The strategy of limited product sales is the most thorough implementation of Japanese manufacturers. They not only have limited time, such as cherry blossom season and snowflake season; Or Osaka is absolutely nothing.Such a sales strategy will attract users to buy many of the same products unknowingly, because human beings have a psychology of perfection.Coupled with the vanity of users, limited funds are often the standard for comparing loyalty among core users.

To put it simply, in fact, why did Japan's record sales catch up with the United States, which has a population far greater than itself, in parallel time and space?Some American singers may release an album for several years, and then combine this album to at most a regular version and a celebration deluxe version.But what about Japanese singers?First, the single disc will wash the fan market, and then the pre-sale album will be washed again with the regular edition and the limited edition. When the sales volume reaches the number at the end of the year, then the deluxe edition will be washed again... No matter how small the fan market is, you will be washed five times like this. Still worried about sales?If you meet a team singer, there will be several limited edition albums with different individuals or groups on the cover.

Don't you see that when akb48's album breaks one million, isn't it just when the general election is in full swing?In order for their beloved idol to be able to stand on the position of r smoothly, fans threw away tens of thousands of albums... As for whether the albums they bought are listened to or not, no one cares.This shows how influential the limited edition is to stimulate consumer consumption.Therefore, Liu Miao also cited the concept of limited editions when withdrawing from the related accessories of the Titan Tablet, which can be regarded as carrying forward the Japanese marketing methods.

Liu Miao did not answer Hua Jinlong's words, but commented on Hua Jinlong's decoration style, "In the United States, you will definitely experience a lot of people at a meeting place with a British atmosphere, but it may not be so in China. In the future, you will not only arrange fraternity parties In addition to the party, some celebrities and gentry will definitely be arranged to come to the social party, and this kind of British tone is becoming more and more nondescript. Americans love parties, but Chinese people think that dinner can represent everything. So let me tell you, You need to make a large living room, which you can make into a British style to show the style of the fraternity. But the real gathering place must be a large enough dining room. In addition to three to five round tables, you also need Arrange some sofas and tea tables, so that friends can drink tea and chat privately between meals. If there is a meal, good wine is indispensable, so instead of transforming the basement into a mystic style, it is more practical to replace it with a wine cellar. In addition, the second floor You have to make full use of the dormitory area. The social atmosphere in the East and the West is different. Many intimacy behaviors that are considered to be couples in the West are just friendships between friends of the same sex in the East, so you can try to introduce the shared dormitory system in Japanese schools. But the tatami style Forget about the Chase bunk, you can refer to the upper and lower bunks in the youth dormitory."

Hua Jinlong thought for a while, "The dormitory system is really good. I've heard others talk about it before. It's very helpful for everyone's sense of identity with the fraternity."

Because of Liu Miao's proposal, Hua Jinlong changed several designs, which forced the establishment of the Brotherhood to be postponed until the next semester.

"By the way, the Yonghe Soymilk and Minmin Fast Food purchased by your family are really aggressive. I only saw your establishment in the first half of the year, and the country has blossomed in the second half of the year. And there are different specialties for different regions of the restaurant. But It’s much better than the restaurant under my name. I also heard that you have also acquired Burger King and Subway in the United States, when will you enter?”

"Burger King and Subway will basically expand with our Xinlongmen Plaza, and they should be in the first batch of cities next year." Liu Miao replied flatly, "Mine is only the low-end fast food industry. Can it compare with yours? Isn't your 'Yi Jiangnan' almost Michelin three stars? The Yanjing store and the Dongfang store are enough to earn enough? Also, your family's 'Xiang Jiang' launched in our Xinlongmen Square Are the four restaurants, Village House, Chuanmei Restaurant, Northeast Wind and Champs Elysees earning less?"

Hua Jinlong just smiled at Liu Miao's rebuttal.Although both of them are in the catering industry, it is true that Liu Miao is targeting the low-end market, while Hua Jinlong is more targeting the high-end and luxury market, so there is no conflict.