Xueba Fengyun

At the same time that her "Lovers Are Not Enough" swept all the popular charts in China, Japan and South Korea, Kylin Foods was already planning the marketing plan for the second product "Nutrition Express".With the successful case of Kirin Ice Green Tea, both the company and the group headquarters have given greater expectations to this new product.Strictly speaking, Nutrition Express is a large brand consisting of more than a dozen series in two categories. The two categories are Nutrition Express fruit juice flavored milk drinks and fruit and vegetable milk mixed drinks.

Because the Huaxia Food and Drug Administration in this time and space is very strict, there are strict regulations on the name of each drink, so there is no way to hype any "conceptual" drink.To put it simply, there are only two types of bottled water in China, natural mineral water and other drinking water. Other brands such as "oxygen-enriched water", "mineral water" and "distilled water" are not allowed.

Although some merchants complained that it was too strict, it was easy for consumers to distinguish.Another example is milk drinks, there are only four major categories: pure fresh milk, pure yogurt, milk drinks and milk-flavored drinks.Pure fresh milk and pure yogurt are actually easy to distinguish. What does it mean? Milk beverage refers to a mixed drink with fresh milk or yogurt as the main body; Other processes produce milky beverages.With such strict and simple regulations, consumers will immediately know whether the drinks they drink contain milk or not.

Therefore, according to this fixation, Nutrition Express belongs to the ranks of milk drinks, because Nutrition Express is a flavored drink with other beverages added.Since fruit juice milk is aimed at children, fresh milk is used as the base drink; while fruit and vegetable milk is aimed at girls who want to slim down, so yogurt is used as the base drink.Because of the precedent of iced green tea, Kylin Foods first launched basic publicity on the radio and print media. The keynote of the publicity was how fruity milk is suitable for the development of children and children, and how it can supplement vitamins and other trace elements; while fruit and vegetable milk is It is how to use dietary fiber to help slimming, and the effect of yogurt on eliminating stool.

These are all certified by the Huaxia Nutrition Society and the Huaxia Medical Association, so naturally some nutritionists and doctors must come forward to endorse the Nutrition Express.Today, as China's economy is getting stronger and stronger, eating well is no longer the first demand, but eating healthy and healthy is what consumers need.

Under the arrangement of Sun Fei, the two major brands of Kirin Nutrition Express Juice Milk and Fruit and Vegetable Milk officially landed in major retail channels in the Yangtze River Delta with the two concepts of "healthy nutrition" and "slimming and detoxification".To Kylin Foods' satisfaction, the weekly sales volume successfully exceeded 50 bottles without the intervention of strong TV commercials, which consolidated Sun Fei's position as the CEO of Kylin Foods in one fell swoop.At the same time that Kylin Nutrition Express was expanding outwards, two TV commercials were also fully rolled out on the five major TV networks.

An ad is a "family piece", what if children don't like to eat and don't have enough nutrition?So there is a place for Nutrition Express juice milk to play.Another ad is "Workplace", what should I do if the fans in the workplace do not exercise enough and have unbalanced nutrition?Nutrition Express Fruit and Vegetable Milk helps you solve the problem.Before Kirin Foods and Xianglong Dairy, there were few food companies in China that segmented the market, but these two companies have achieved the ultimate in market segmentation.

Of course, Liu Miao is well aware of the exaggeration of various food advertisements in parallel time and space. They are obviously just food, and they can't wait to boast that they are health care products or even medicines.Of course, Liu Miao in this life would not smash the signboards like this. All of Liu Miao’s food advertisements do not involve professional medical curative terms, and there are reminders on the packaging of all products, "This product is food and has no medical effect." function and special health effects."

In August, in addition to Kirin Foods shining brilliantly, as the fifth largest telecom operator in China, Yangtze River Telecom announced in its announcement that Kirin Asia Investment Company officially took a stake in Yangtze River Telecom, becoming the second largest after Yangtze River Communications Holdings. shareholder.Thanks to the capital injection from Kirin Asia Investment Company, Changjiang Telecom announced that it will start a pilot upgrade of 2G wireless networks in Dongfang City and Shu Province from August. All technologies will use Qualcomm's cdma2000 technology.

At the same time, the 3G version of Titan Tablet 2000 was also successfully trial-produced. This version will support cdma3 technology and wcdma technology respectively.Although China's 3G network is still in the pilot or pre-construction stage, Japan, the United States, and Western European countries have all completed 3G network upgrades, so the [-]G version of Titan Tablet [-] will be released in these regions in the future.At the same time, news came from the Mars Game Studio that the development of the official version of several supporting micro-games has also been completed, and will be handed over to the corresponding company for maintenance and operation in the future.

Generally speaking, Penguin Games is responsible for online games in Mars Games' products, while Mercury Home Entertainment is responsible for stand-alone games.Now this kind of mobile game makes Liu Miao have to register a company called Saturn Mobile Entertainment Co., Ltd. to operate it, and this time, Mr. Ma said with a wink that he would take a share.Liu Miao did not refuse either. Although Penguin is an investment company of Kirin Group, the two companies are allies rather than affiliates. Liu Miao is also willing to strengthen the alliance with Penguin.

However, August is not all good news for Liu Miao. Xianglong launched a new product after investing in Ferry Technology—Let’s talk about Ferry.This is a product similar to Baidu Tieba in later generations. When Liu Miao saw this product in the news, he understood that the rise of ferry technology was no longer something anyone could stop.As a search engine, Ferry of Parallel Time and Space is naturally the most commonly used portal website for Chinese people, and thus has gathered a lot of traffic.For websites, how to convert new users into active users and how to monetize traffic is a big problem.

From a simple example, in the field of game information websites, 17173 is the absolute leader, while Duowan is just a rising star.In the first few years of Duowan's development, he didn't even have the qualifications to become an opponent of 17173.But since the establishment of YY, Duowan has not only become the biggest opponent of 17173, but also defeated 17173 to a certain extent, becoming the industry leader tied with 17173.If Duowan had not always defined Duowan and yy as two products internally, and 17173 had unparalleled authority and credibility in the game industry, Duowan might have become the number one game information website long ago.The reason is simple. As an information website, 17173 cannot turn its own traffic into users, and at the same time allow these users to become active users and pay.But yy, as a product, is born with such ability, and users can then feed back the needs of the website after accumulating like a snowball.

Google and Baidu also faced this problem. In the end, Google used gmail, the world's largest free email product at that time, to successfully retain its users, and Baidu also turned around by relying on Tieba.Now that the space-time ferry technology has launched a similar product, Liu Miao immediately felt bad.However, Liu Miao also knew that it was impossible to have all the good things by herself, so she had no choice but to grit her teeth and comfort herself like this.

With the end of August, Liu Miao and Liu Yan's college life is about to begin.Throughout August, Liu Miao and Liu Yan successfully obtained their probationary driver's licenses, although they could not cross provinces or use expressways.At the same time, Liu Miao successfully passed English and French in their foreign language proficiency test; Liu Yan also successfully passed English and Latin.Therefore, two people can apply for exemption from public foreign language courses with this score and automatically obtain credits.But at the same time, Jingshi University also sent military training instructions to the two.

China's military training in this life is not that simple. According to the regulations, men and women who are 35 years old to 16 years old and in good health must receive national military training for not less than one month every year, except for active soldiers or other special circumstances. .To put it simply, as long as you are 60 years old, you will not be able to escape the military training.According to regulations, enterprises and public institutions are not allowed to dismiss employees because citizens receive national military training, otherwise they will face double lawsuits from employees and the National Military Training Committee, and they will undoubtedly lose.At the same time, participating in military training does not mean that it is enough to participate. Those who score less than [-] points in military training must retrain.

Because this generation of Huaxia has a strict military training system and sports standard system, the physical fitness of this generation of Huaxia boys and girls is obviously better.Moreover, healthy milk and beef have also become the choice of Chinese dining tables, and the height of Chinese boys and girls in this life is also particularly prominent.Taking Jiangnan Province as an example, the average height of men in parallel time and space is only 169 centimeters, but in this life it is as high as 172 centimeters. The breakthrough of 3 centimeters is not so simple.At the same time, the life expectancy of the people has also increased from an average of 75 years to 87 years, all of which shows that the military training and sports standards enforced by the country are very important.

"It's time for military training." Liu Miao said with a bitter face.The military training in this life is very strict and standard. The military training is the real military training for entering the barracks, and it is no different from the training intensity of ordinary recruits.It's not like standing in a military posture in parallel time and space, kicking and going forward.That is to enter a fully enclosed military camp to receive formal military training. Not only will you not be able to see the opposite sex, but all communication tools will be confiscated. "Isolated from the world for a month, such a thing will continue for more than ten years, it's terrible!"

"It's not as exaggerated as you think!" Liu Yan gave Liu Miao a blank look, "Only the first year of military training goes to the military camp, and the rest of the military training is completed in the military training camp. The military training camp is the kind that arrives on time in the morning and arrives in the afternoon. A training institution that closes teams on time."

"But there is still a month of isolation!" Liu Miao obviously struggled with this, "Thinking about it makes me feel terrible."

"I think you should pack your military training bag! There are a lot of things that you need to bring yourself. If you don't want to become a black person after you come out, you must also bring some assistive devices. They can help reduce sports injuries." Liu Yan interrupted Liu Miao's thoughts of continuing to delve into a dead end.

At the same time, Liu Yan is checking whether there is any problem with his and Liu Miao's military training bags.Some sweat-absorbing and breathable underwear, some thick enough and breathable cotton socks, sunscreen, repair cream, mosquito repellent stickers, toilet water... Fortunately, the military training of ordinary citizens is not so strict, otherwise these bottles and cans will have to be thrown away. .But these things are necessary for boys who are still in high hormones.There is no problem with tanning wheaten and bronze, but if you really tan black, no girls will love it.