Xueba Fengyun

As a contracted artist of Star Disc Music Group, why does she not know who her boss is?And since he is an insider of Star Force Entertainment Group, he knows a lot about Liu Miao's legendary experience.The most legendary saying is that nine out of ten popular TV dramas and TV programs under Star Power have relations with Liu Miao.In particular, the two reality talent shows "China Idol" and "China Talent Show" launched by the first TV channel this year have detonated the entire entertainment circle, and the planner of these two programs is Liu Miao.Although the first TV channel is a cable channel that was born only half a year ago, it has become the number one subscription channel for cable channels in the country by virtue of its excellent variety shows and TV dramas.The prime time ratings are often ranked among the top three in the country, especially the TV dramas at [-] o'clock and the variety shows at [-] o'clock are completely crushing ratings.

Different from other TV stations, even if it is an eight o'clock prime-time theater, the first TV channel has a certain positioning.Before the Golden Theater was the so-called "Day-Day Theater". Unlike the day-time theater in the morning, the dramatic conflicts in the Day-Day Theater were more intense. Therefore, from [-]:[-] onwards, Channel [-] gathered a large number of viewers.On Mondays and Tuesdays at the Moonfire Theater, TV Channel [-] generally chooses idol dramas, no matter fashion dramas or costume dramas, they are all popular idols who play the leading roles, and they are completely nympho time slots for girls and young women; Shuimu Theater on Wednesdays and Thursdays is the first The main theater of a TV channel, the TV station has the best screenwriters and the most experienced drama actors, and the content of the series is mostly crime dramas, medical dramas and other timeless classic themes; as for Jinyao Theater on Friday It's comedy theater, and there's nothing more relaxing than watching an hour of comedy after a week's shift.On Saturdays and Sundays, there are large-scale variety shows. On Saturdays, "Two Days, One Night" is suitable for the whole family to watch, and on Sundays, there is the marriage show "Don't Disturb".

Many TV stations saw that Channel One invested so much in the production of TV dramas and variety shows regardless of cost, and once thought that Channel One's income would be very poor.According to the "China Cable TV Management Regulations", cable TV stations can earn income by charging subscription fees (similar to a monthly subscription) or on-demand fees (similar to a single charge), but it is absolutely not allowed to broadcast TV advertisements during prime time; TV shopping programs of no more than three hours are broadcast in the early morning and early morning hours.Although the subscription fee of the first TV channel is relatively high, it is definitely not comparable to that of movie cable channels, so it is natural that the profitability is doubted.

But Channel One quickly broke the myths of other TV stations. Indeed, relying solely on subscription fees and a small amount of TV shopping fees is not enough to pay for the production costs of Channel One.However, the excellence of TV Channel [-]'s programs is obvious to all, so many local stations will purchase the second-round broadcasting rights of TV Channel [-]'s TV dramas and TV programs, which is a considerable income; and many overseas TV stations will buy the first If the copyrights of TV channels’ excellent programs and TV series are adapted, this part of the income is even more enviable; the most important thing is that the sponsorship fee of the first TV channel’s ace TV series and TV programs is very high. It is allowed to show sponsored brands in the programs of various TV stations and radio stations, so the first TV channel is a place to make money.

And all of this is because Liu Miao has such and such a relationship, so the three newcomers are already a little dizzy.I can use this great player to make my debut single, if it is not popular, then I can only blame myself for not working hard.With this motivation, she and Zhang Jianjun got along very quickly.Within a week, Zhang Jianjun came to Liu Miao with the finished product.Although the producer of she is Zhang Jianjun, Liu Miao still has the title of producer, so in theory he should be allowed to listen.

After Liu Miao listened to it, it was basically better than she in parallel time and space, "Now I can arrange to shoot PV and cf. After PV and cf are finished, show me and then I can play songs on TV shows. Before that, let's go to the radio program to play songs. The two main charts of Huaxia Music Dragon and Tiger List and the City Golden Melody Supreme List must win the first place. The first wave of the main choice is "beautyupmylife"; wait for this song to be No. [-] for three consecutive weeks Afterwards, I will consider "The Love Is Not Enough". Basically, PV and CF should be finished and broadcast next week, so the music programs of the three major TV stations will go. Of course, "Music Live" on my own channel can arrange to make a debut stage Don’t be afraid to waste money on special programs.”

After Zhang Jianjun listened to it, he could only lament that this rookie group was very lucky.Although the radio and TV music programs in this time and space are concentrated on a few, each program can really make singers popular overnight.Huaxia Music Dragon and Tiger List is the oldest music program in China. It is more than a hundred years old. It uses a combination of radio DJ voting and music critics' ratings, so it is known as the most uncontroversial music list. while the City Golden Melody Supreme List is a list generated based on the number of listeners' requests. Generally speaking, it must be the most popular song at the moment to be on the list.

In addition to these two music simulcast programs, "Music Challenge" on MTV, "Diamond Stage" on Popular Channel, "Popular Golden Melody" on Golden Melody Channel and "Music Live" on TV One are the four major music TV programs.There are not only interviews but also live performances by singers. Because the four programs are well-produced, many singers will choose to play songs in the four music programs.For singers, the number of chart champions and program firsts determines their popularity.

Especially if two champions and four firsts are won, it is the so-called "Grand Slam Platinum Ballad".There are many songs that can win the "Grand Slam Platinum Ballad" in history, but the debut single of a newcomer can get this award-zero!Liu Miao wanted her's "Not Full of Love" to break this record.

Just when she recorded the single and started playing songs on the radio, Kylin Iced Green Tea has quietly completed the layout of the Yangtze River Delta, especially in the media of Dongfang City, some soft articles have appeared.Fei Sun arranged for a public relations company to promote the damage of carbonated drinks to children's bone development and adolescent sexual development in major media, and also pointed out that the high calories of carbonated drinks are harmful to female users and middle-aged and elderly users.Since these problems have been recognized by the Huaxia Nutrition Society and the Huaxia Medical Association, the carbonated beverage brands headed by Coca-Cola and Pepsi can only grit their teeth and pretend that they have not seen anything.

But Coca-Cola, who is not afraid of death, announced that they will soon release "Diet Coke" (low sugar version) and "Zero Coke" (sugar-free version).However, the overwhelming discussion in the media has really caused carbonated drinks to encounter winter this summer, especially the children's market and the youth market, which are the main consumers, have been completely blocked by worried mothers.

To Liu Miao's surprise, Sun Fei actually persuaded the Teachers and Parents Association and the Working Committee for Concerning the Next Generation to jointly sign a request for the Huaxia Food and Drug Administration to strictly order the major carbonated beverage manufacturers to prominently display the position on their carbonated beverage bottles. "Long-term drinking is harmful to health" and regulations prohibiting sales to minors are printed.After this trick came out, Coca-Cola and Pepsi were scared to death, which was almost the treatment of cigarettes and liquor.If carbonated drinks are really restricted in this way, then they should go bankrupt.So the two giants of carbonated beverages immediately turned into good friends, petitioning the government and lobbying together.

Taking advantage of the fact that the carbonated beverage manufacturers had no time to take care of it, Fei Sun launched the second round of publicity campaign, and the image advertisement of Kirin Iced Green Tea immediately landed on major media.Sun Fei completely grasped the two keywords of "natural" and "healthy" to make a fuss, emphasizing that the main ingredients of Kirin iced green tea, tea and honey, are completely natural, and also issued testing instructions from major authoritative organizations, indicating that Kirin iced green tea The food additives are completely lower than the national and international standards; at the same time, various health articles about drinking tea beverages are also overwhelming.

Just after the iced green tea was accepted by everyone, the first TV commercial and image advertisement shot by she began to land on major media.After Sun Fei got Liu Miao's support, the advertising fee was completely free.All of a sudden, all the bus stops and subway stations in Dongfang City could see the advertisements of these three young and cute little girls holding unicorn iced green tea.You can also see these three beautiful and lively little girls on TV. With the popularity of "beautyupmylife", Kirin iced green tea has also become popular.And the speed of its popularity far exceeded Fei Sun's expectations. Whether it was Nanhua City, the headquarters of the beverage market, or Yanjing City, the capital of China, Kirin Iced Green Tea became the most popular beverage this summer.

In the building of China Central Place in Yanjing Risheng District, a young man was really watching a TV commercial.With a cartoony beach background, three cute girls are dancing and drinking a bottle of drink into their mouths; the final freeze-frame picture is the sweet smiles of the three girls and the package of Kirin iced green tea.At this time, the boy also looked at the Kirin iced green tea in his hand, showing a sly smile.He returned to his desk, pressed the phone, "Let Sun Ping come in, and order the senior executives to hold a meeting at three o'clock in the afternoon."

In less than 5 minutes, a person under the age of 30 appeared in front of the boy.The boy said lightly: "How is the sales of Yiyang yogurt? Has our marketing promotion reached the southern market? Also, what do you think of this Kirin iced green tea?"

"At present, our Yiyang yogurt has occupied the entire Yanjing market and the Northeast market, and is currently occupying the Hebei Province market and the Jin City market; our next strategy is Henan Province, Shandong Province and Jin Province. The southern market has a strong demand for pure milk beverages. The demand is higher than that of yogurt, so the marketing department decided to suspend the development of the southern market. As for Kirin iced green tea, the sales in Yanjing and Jinshi are quite good, which can be regarded as filling a gap in the market. But this taste is only suitable for young people, middle-aged and old people Users didn't like it very much."

"There is no product that everyone loves. This iced green tea is obviously aimed at the carbonated beverage market, so as long as young people like it, that's right." The boy said coldly.Xianglong Dairy is the first industry I invested in after returning to China, but the innovative ability of this group of people in China still makes the boy feel a little frustrated.The last product, Yiyang Yogurt, was completely taught by myself. Now that other people’s iced green tea has come to the door, they have no sense of urgency.Strictly speaking, tea drinks and milk drinks are indeed two irrelevant product items.But as a beverage product, do you dare to say that people have no intention of making milk beverages? "You immediately send someone to investigate this Qilin Foods. No matter what method is used, I want to know the most detailed information. Also, their advertising creative department, if possible, all recruited with high salaries!"