Xueba Fengyun
Chapter 237
After Xianglong Foods launched Yiyang Yogurt, Papa Liu quickly called a meeting of his old subordinates to discuss possible commercial espionage within the company.When Liu's father suspected that there was a business espionage in the company that might have borrowed from the Kirin Group's next promotion plan, the entire conference room was boiling.
The people sitting here in the meeting are all old courtiers of the Kirin Group. In the future, they will either be senior directors or senior managers of the Kirin Group. Naturally, they despise such people and behaviors that cut their own money.Everyone quickly passed the agreement, authorizing Papa Liu to conduct a comprehensive investigation into the company.Because of what happened at the headquarters, Liu Miao became more and more worried about her Titan Electronics.
To be honest, the only thing that can be copied in the beverage and food industry is the promotion and marketing plan. After all, there is not much value in keeping secrets about beverage formulas.Even if the promotion and marketing plan is plagiarized, the loss is still within a controllable range.However, Titan Electronics is full of high-tech products. Once it is leaked, it will cost tens of millions of research and development and help others make wedding dresses.Thinking of this, Liu Miao is going to reorganize the president's office of Titan Electronics.
Originally, the President's Office of Titan Electronics was only responsible for appointing the Chief Executive Officer, Personnel Director, and Chief Financial Officer, as well as two subordinate departments, the Office of the President's Secretary and the Office of the President's Assistant.However, the incident at the headquarters group this time made Liu Miao feel that it is necessary to set up several internal control departments under the president's office. The first is an intelligence department. In addition to proactively collecting intelligence on competing companies, another job is anti-commercial espionage.Thinking of this, Liu Miao estimated that he would have to find a way to recruit a few retired senior managers from the intelligence department. God knows how to recruit such talents.
The second is a malicious legal department, which is different from the company's legal department. This department is mainly used to set up various legal obstacles and legal traps, and use judicial litigation to interfere with the work of competing companies.To be honest, these two departments are shady, and they have to be recruited in the name of Liu Miao's assistant in the future.
Because people took the lead in the yogurt industry, the morale of the newly established Kirin Foods Company was still quite damaged, especially at this time. In anger, the food company was abolished.The employees recruited by the food company are the ones with relatively low entry barriers. Everyone finally has a stable job, so naturally they don't want to lose this hard-won job.What's more, the salary and benefits that Kylin Foods promised to everyone are very competitive even in Dongfang City, so everyone cherishes their current jobs even more.Because of this, on the one hand, everyone cursed the possible traitors, and on the other hand, they secretly boycotted Xianglong Dairy, which caused them to lose their jobs.
At this time, Liu Miao just transferred to Kylin Foods. Kylin Foods is located in Jiangdong New District of Dongfang City. At this time, Jiangdong New District is not as prosperous as later generations.In fact, before the World Expo, Jiangdong New District did not look like the municipal district of Dongfang City.However, Liu Miao is naturally the value of Jiangdong New Area, so most of the industries within the Kirin Group are located in Jiangdong New Area.The Dongfang City Government has always planned to develop the Jiangdong New District. Now that a large consortium such as the Kirin Group is involved, the Dongfang City Government will naturally come up with a package of preferential plans.Although Liu Miao proposed a drink plan, she has never been to Kylin Foods, so she took this opportunity to come here to have a look.
I have to say that with the help of professionals, the production park of Kylin Foods is still decent, at least from the outside it looks very neat and clean.Neatness and cleanliness are very important for a food company. No one wants to import something produced in a factory full of garbage, right?Because of the greeting in advance, Liu Miao's car drove straight into the company.
Although Liu Miao's face is a little tender, but his height is still enough, so many factory employees came down to inspect the work because they were a supervisor.At present, one-fifth of Kirin Food Park is the administrative area and logistics area, and the remaining four-fifths are either production areas or storage areas.Four-fifths of the park are occupied by the tea beverage area and the milk beverage area; the remaining [-]% is the fruit juice beverage area, and the other half is the warehouse.
After Liu Miao walked around the park, he found that the morale of the workers was a bit low.Thinking about it, I have been preparing for half a year, and I really planned to be cut off when I really planned to do a big job during the golden time of summer vacation.In the past, it was Liu Miao who cut other people's butts, but this time it was someone else who cut off Liu Miao's butts. It turns out that being cut off is so uncomfortable!
In fact, if someone was on the sidelines at this time, you could see a boy with a stinking face wearing sunglasses and looking at the Qilin Food Industrial Park with a displeased expression on his face.This unhappy boy is Liu Miao, and Liu Miao is indeed in a bad mood.Although getting the first step by Xianglong does not mean that the whole situation is lost, but Liu Miao hates the feeling that this kind of thing is out of her control.Just when Liu Miao was sulking, the noise of arguing next to him caught his attention.
He walked over and saw a 30-year-old young woman arguing with several company executives, "The group's notice was just a routine internal investigation, and did not announce that we would stop production. Why did the company take the initiative to stop production? Do you know when it is now? The golden sales period of the beverage industry, if we miss this period, then Kirin Foods is really hopeless!" The young woman argued, "Besides, it is only the milk beverage department that is affected at present, and our tea beverage department has no impact at all. According to According to the original plan, we have already completed the production of iced green tea, so it should be bottled and marketed during this period of time. You can’t do nothing just because you are responsible?”
Liu Miao watched their quarrel with cold eyes. After about half an hour, she got a general understanding of the situation.The current Kirin Foods is actually a new company formed by the Kirin Group's acquisition of several local companies in Dongfang City, and the management personnel are naturally retained from the original company.But if you can be reduced to being acquired, you will know the quality of these managers.Because the group is investigating internally, they stopped production directly out of fear of problems.
Liu Miao has nothing to say about this. Of course, they are not shareholders, and it doesn't matter how much money they lose.On the contrary, the young woman is more responsible. She is the supervisor of the tea beverage department, so naturally she doesn't want to see the iced green tea beverage developed by the department be delayed like this.In the end, those supervisors still ignored the young woman, but went straight away.
Liu Miao walked up to the young woman, "Sister, I would like to know if there is any trial product for Kylin Foods' iced green tea? I want to try it."
"You are?" The young woman was still a little wary of the boy wearing sunglasses in front of her.But thinking that the other party can travel unimpeded in the park, it should be someone inside the company.The young woman guessed that it might be the assistant of a leader in the group who came down to investigate. Thinking of this, the young woman suddenly felt that she seemed to have a way to open up the situation.
She quickly smiled, "My name is Sun Fei, and I am the production supervisor of the tea beverage department of Kirin Food Co., Ltd. We have just developed iced green tea, which has passed the quality inspection of the company's internal quality control department and relevant departments in China. Received letters of recommendation from the Huaxia Nutrition Society and the Huaxia Medical Association."
"Oh?" Liu Miao originally had a good impression of Fei Sun, and then heard that they took the initiative to win the recommendation letters from the Huaxia Nutrition Society and the Huaxia Medical Association. “What is your entry point? As far as I know, nutrition societies and medical societies rarely endorse products? By the way, I wonder how you would promote iced green tea if you were a marketing executive.”
Here's your chance!Fei Sun is an ambitious woman, otherwise she would not have willingly switched from the No. [-] Beverage Company in the East to this little-known company.What she values is the growth of this company. She knows that any successful company will not treat the talents in the early stage of entrepreneurship, and what she wants to do is the talents in the early stage of entrepreneurship.I didn't expect that I ran into someone from the group who came to investigate privately. If she didn't seize this opportunity, Fei Sun would not be called Fei Sun anymore.
"The recommendation letter from the Huaxia Nutrition Society is mainly to recognize that the nutrition of our Kirin Ice Green Tea is very balanced, and drinking it for a long time will not cause extra burdens on the human body. You also know that girls like to drink sweet things but they don't like it. I am afraid that sweet things will make you fat. The natural honey we use is not too sweet, but it will not increase the burden on metabolic organs when supplementing nutrition. Therefore, after drinking it, you can quench your thirst and beautify without worrying about gaining weight, especially It is because green tea itself has a certain function of cleaning the stomach and intestines, so it has a slimming effect instead. The recognition of the Huaxia Medical Association is that tea drinks have a certain protective effect on the cardiovascular and cerebrovascular diseases when drinking for a long time, and at the same time have a certain effect on the kidneys of middle-aged people. There are also certain benefits. You also know that the elderly want to live longer, and the middle-aged want to be energetic. Our iced green tea can fully meet their needs. For young people, healthy and energetic drinks are naturally very attractive. But according to Our tea beverage department estimates that iced green tea is still aimed at teenagers and female groups, so we hope to sign a teenage idol group to shoot the advertisement, preferably a girl group. The girly skin will definitely imply that female consumers want to beautify and slim Body? Come drink our Kirin iced green tea! As for the influence of girl groups on the youth group, there is no need to say more. Especially, if the girl group can produce a brisk dance song to promote, the effect will be even more brilliant.”
"Miss Sun, if I tell you that you will be the CEO of Kylin Foods tomorrow, how will you solve the current problem?" Liu Miao asked, "Don't worry about my problem, you can completely regard this as yours. interview questions."
Fei Sun took a deep breath, "Milk drinks are actually suitable for promotion in all seasons, but iced green tea is only available during the summer vacation. I will immediately start the promotion of iced green tea, and then take over the promotion with Nutrition Express at the end of September and early October, and at the same time launch our Oolong tea and black tea promotion plan. Drink iced green tea in summer, drink nutrition express in spring and autumn, drink black tea in winter, and drink yogurt and oolong tea all year round. This is my promotion rhythm. I can give you the specific promotion plan within a week you."
"Very thoughtful! Congratulations, Ms. Sun, from now on, you will be the interim CEO of Kylin Foods." Liu Miao stretched out her hand, "The appointment notice should come out tomorrow. But I hope you remember that if you The sales volume did not meet my expectations, and I will consider replacing you by this time next year."
"Thank you! But who are you? Are you qualified to appoint me?" Fei Sun was a little surprised.
"Liu Guoqing is my father, and Kirin Holdings Pte Ltd is my personal company." Liu Miao replied with a smile.
The people sitting here in the meeting are all old courtiers of the Kirin Group. In the future, they will either be senior directors or senior managers of the Kirin Group. Naturally, they despise such people and behaviors that cut their own money.Everyone quickly passed the agreement, authorizing Papa Liu to conduct a comprehensive investigation into the company.Because of what happened at the headquarters, Liu Miao became more and more worried about her Titan Electronics.
To be honest, the only thing that can be copied in the beverage and food industry is the promotion and marketing plan. After all, there is not much value in keeping secrets about beverage formulas.Even if the promotion and marketing plan is plagiarized, the loss is still within a controllable range.However, Titan Electronics is full of high-tech products. Once it is leaked, it will cost tens of millions of research and development and help others make wedding dresses.Thinking of this, Liu Miao is going to reorganize the president's office of Titan Electronics.
Originally, the President's Office of Titan Electronics was only responsible for appointing the Chief Executive Officer, Personnel Director, and Chief Financial Officer, as well as two subordinate departments, the Office of the President's Secretary and the Office of the President's Assistant.However, the incident at the headquarters group this time made Liu Miao feel that it is necessary to set up several internal control departments under the president's office. The first is an intelligence department. In addition to proactively collecting intelligence on competing companies, another job is anti-commercial espionage.Thinking of this, Liu Miao estimated that he would have to find a way to recruit a few retired senior managers from the intelligence department. God knows how to recruit such talents.
The second is a malicious legal department, which is different from the company's legal department. This department is mainly used to set up various legal obstacles and legal traps, and use judicial litigation to interfere with the work of competing companies.To be honest, these two departments are shady, and they have to be recruited in the name of Liu Miao's assistant in the future.
Because people took the lead in the yogurt industry, the morale of the newly established Kirin Foods Company was still quite damaged, especially at this time. In anger, the food company was abolished.The employees recruited by the food company are the ones with relatively low entry barriers. Everyone finally has a stable job, so naturally they don't want to lose this hard-won job.What's more, the salary and benefits that Kylin Foods promised to everyone are very competitive even in Dongfang City, so everyone cherishes their current jobs even more.Because of this, on the one hand, everyone cursed the possible traitors, and on the other hand, they secretly boycotted Xianglong Dairy, which caused them to lose their jobs.
At this time, Liu Miao just transferred to Kylin Foods. Kylin Foods is located in Jiangdong New District of Dongfang City. At this time, Jiangdong New District is not as prosperous as later generations.In fact, before the World Expo, Jiangdong New District did not look like the municipal district of Dongfang City.However, Liu Miao is naturally the value of Jiangdong New Area, so most of the industries within the Kirin Group are located in Jiangdong New Area.The Dongfang City Government has always planned to develop the Jiangdong New District. Now that a large consortium such as the Kirin Group is involved, the Dongfang City Government will naturally come up with a package of preferential plans.Although Liu Miao proposed a drink plan, she has never been to Kylin Foods, so she took this opportunity to come here to have a look.
I have to say that with the help of professionals, the production park of Kylin Foods is still decent, at least from the outside it looks very neat and clean.Neatness and cleanliness are very important for a food company. No one wants to import something produced in a factory full of garbage, right?Because of the greeting in advance, Liu Miao's car drove straight into the company.
Although Liu Miao's face is a little tender, but his height is still enough, so many factory employees came down to inspect the work because they were a supervisor.At present, one-fifth of Kirin Food Park is the administrative area and logistics area, and the remaining four-fifths are either production areas or storage areas.Four-fifths of the park are occupied by the tea beverage area and the milk beverage area; the remaining [-]% is the fruit juice beverage area, and the other half is the warehouse.
After Liu Miao walked around the park, he found that the morale of the workers was a bit low.Thinking about it, I have been preparing for half a year, and I really planned to be cut off when I really planned to do a big job during the golden time of summer vacation.In the past, it was Liu Miao who cut other people's butts, but this time it was someone else who cut off Liu Miao's butts. It turns out that being cut off is so uncomfortable!
In fact, if someone was on the sidelines at this time, you could see a boy with a stinking face wearing sunglasses and looking at the Qilin Food Industrial Park with a displeased expression on his face.This unhappy boy is Liu Miao, and Liu Miao is indeed in a bad mood.Although getting the first step by Xianglong does not mean that the whole situation is lost, but Liu Miao hates the feeling that this kind of thing is out of her control.Just when Liu Miao was sulking, the noise of arguing next to him caught his attention.
He walked over and saw a 30-year-old young woman arguing with several company executives, "The group's notice was just a routine internal investigation, and did not announce that we would stop production. Why did the company take the initiative to stop production? Do you know when it is now? The golden sales period of the beverage industry, if we miss this period, then Kirin Foods is really hopeless!" The young woman argued, "Besides, it is only the milk beverage department that is affected at present, and our tea beverage department has no impact at all. According to According to the original plan, we have already completed the production of iced green tea, so it should be bottled and marketed during this period of time. You can’t do nothing just because you are responsible?”
Liu Miao watched their quarrel with cold eyes. After about half an hour, she got a general understanding of the situation.The current Kirin Foods is actually a new company formed by the Kirin Group's acquisition of several local companies in Dongfang City, and the management personnel are naturally retained from the original company.But if you can be reduced to being acquired, you will know the quality of these managers.Because the group is investigating internally, they stopped production directly out of fear of problems.
Liu Miao has nothing to say about this. Of course, they are not shareholders, and it doesn't matter how much money they lose.On the contrary, the young woman is more responsible. She is the supervisor of the tea beverage department, so naturally she doesn't want to see the iced green tea beverage developed by the department be delayed like this.In the end, those supervisors still ignored the young woman, but went straight away.
Liu Miao walked up to the young woman, "Sister, I would like to know if there is any trial product for Kylin Foods' iced green tea? I want to try it."
"You are?" The young woman was still a little wary of the boy wearing sunglasses in front of her.But thinking that the other party can travel unimpeded in the park, it should be someone inside the company.The young woman guessed that it might be the assistant of a leader in the group who came down to investigate. Thinking of this, the young woman suddenly felt that she seemed to have a way to open up the situation.
She quickly smiled, "My name is Sun Fei, and I am the production supervisor of the tea beverage department of Kirin Food Co., Ltd. We have just developed iced green tea, which has passed the quality inspection of the company's internal quality control department and relevant departments in China. Received letters of recommendation from the Huaxia Nutrition Society and the Huaxia Medical Association."
"Oh?" Liu Miao originally had a good impression of Fei Sun, and then heard that they took the initiative to win the recommendation letters from the Huaxia Nutrition Society and the Huaxia Medical Association. “What is your entry point? As far as I know, nutrition societies and medical societies rarely endorse products? By the way, I wonder how you would promote iced green tea if you were a marketing executive.”
Here's your chance!Fei Sun is an ambitious woman, otherwise she would not have willingly switched from the No. [-] Beverage Company in the East to this little-known company.What she values is the growth of this company. She knows that any successful company will not treat the talents in the early stage of entrepreneurship, and what she wants to do is the talents in the early stage of entrepreneurship.I didn't expect that I ran into someone from the group who came to investigate privately. If she didn't seize this opportunity, Fei Sun would not be called Fei Sun anymore.
"The recommendation letter from the Huaxia Nutrition Society is mainly to recognize that the nutrition of our Kirin Ice Green Tea is very balanced, and drinking it for a long time will not cause extra burdens on the human body. You also know that girls like to drink sweet things but they don't like it. I am afraid that sweet things will make you fat. The natural honey we use is not too sweet, but it will not increase the burden on metabolic organs when supplementing nutrition. Therefore, after drinking it, you can quench your thirst and beautify without worrying about gaining weight, especially It is because green tea itself has a certain function of cleaning the stomach and intestines, so it has a slimming effect instead. The recognition of the Huaxia Medical Association is that tea drinks have a certain protective effect on the cardiovascular and cerebrovascular diseases when drinking for a long time, and at the same time have a certain effect on the kidneys of middle-aged people. There are also certain benefits. You also know that the elderly want to live longer, and the middle-aged want to be energetic. Our iced green tea can fully meet their needs. For young people, healthy and energetic drinks are naturally very attractive. But according to Our tea beverage department estimates that iced green tea is still aimed at teenagers and female groups, so we hope to sign a teenage idol group to shoot the advertisement, preferably a girl group. The girly skin will definitely imply that female consumers want to beautify and slim Body? Come drink our Kirin iced green tea! As for the influence of girl groups on the youth group, there is no need to say more. Especially, if the girl group can produce a brisk dance song to promote, the effect will be even more brilliant.”
"Miss Sun, if I tell you that you will be the CEO of Kylin Foods tomorrow, how will you solve the current problem?" Liu Miao asked, "Don't worry about my problem, you can completely regard this as yours. interview questions."
Fei Sun took a deep breath, "Milk drinks are actually suitable for promotion in all seasons, but iced green tea is only available during the summer vacation. I will immediately start the promotion of iced green tea, and then take over the promotion with Nutrition Express at the end of September and early October, and at the same time launch our Oolong tea and black tea promotion plan. Drink iced green tea in summer, drink nutrition express in spring and autumn, drink black tea in winter, and drink yogurt and oolong tea all year round. This is my promotion rhythm. I can give you the specific promotion plan within a week you."
"Very thoughtful! Congratulations, Ms. Sun, from now on, you will be the interim CEO of Kylin Foods." Liu Miao stretched out her hand, "The appointment notice should come out tomorrow. But I hope you remember that if you The sales volume did not meet my expectations, and I will consider replacing you by this time next year."
"Thank you! But who are you? Are you qualified to appoint me?" Fei Sun was a little surprised.
"Liu Guoqing is my father, and Kirin Holdings Pte Ltd is my personal company." Liu Miao replied with a smile.
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