Xueba Fengyun

No one expected that the problems of the Jiangnan factory, or the new star mobile phone company, would erupt so soon.We must know that when the new star mobile phone was first established, PHS had been the best-selling mobile phone in the country for three consecutive months.After the new star mobile phones took over, despite the decline in sales, PHS still maintained its reputation as the king of summer mobile phones.In order to expand production capacity, New Star Electronics even issued a second batch of corporate bonds less than three months after the issuance of the last batch of corporate bonds. Welcome.

Under the initiative of the mayor of Baoqing City, civil servants and teachers joined the ranks of purchases one after another.The issuance of corporate bonds this time raised at least 3 million yuan in cash for New Star Electronics, so the second phase of the Jiangnan Plant announced the start of construction immediately.The mobile phone they are going to produce this time is called Star Phone, which is a simplified version of PHS.The Sun family's ability to operate Star Electronics in Mingzhu City for so many years is enough to prove that the company has vision and ability.When they noticed that mobile phone manufacturers in Guangdong Province were launching counterfeit mobile phones with lower prices, they had to follow up immediately.However, according to their agreement with Liu Miao, the specifications of each PHS mobile phone must meet the standards set by Liu Miao at that time, so they had to launch a lower-end product, the star mobile phone, to challenge the domestic counterfeit mobile phone manufacturers.

According to the expectations of the Sun family, new star mobile phones can succeed in the low-end market by virtue of their price and brand advantages, but they lost... From the national low-end mobile phone war that started in October, whether it is PHS or star mobile phones, They have encountered dismal Waterloo.The sales volume of PHS is only about 100 million units, and the national mobile phone sales list has fallen out of the top ten; and the celebrity mobile phone has become the bottom product in the national mobile phone sales list of the month with a sales volume of 30 units.As soon as the news came out, both the Sun family and the Dahua Group rushed to the incredible scene.

At the same time, the Jiangnan factory also felt the pressure of slow sales for the first time.The original three-shift production mechanism was stopped, and everyone returned to the nine-to-five work routine; then, the canteen and logistics departments were abolished; then half of the production lines were shut down, and at least [-]% of the workers were fired by the company.The news that the Jiangnan Factory was in danger soon spread to the entire Baoqing City and Xinbao County. Investors who had purchased the corporate bonds of the Jiangnan Factory came to their door one after another, demanding that the Jiangnan Factory pay the bonds as soon as possible.

However, the Sun family and Dahua Group refused to pay because the bond had not yet expired. At the same time, New Star Electronics also plummeted in the Pearl stock market.The star stocks in the past few months have immediately turned into fairy stocks that no one cares about. Even the Pearl Securities Regulatory Commission has to remind the Sun family that if the stock price is below one yuan for three consecutive months and the achievement is less than a thousand hands, New Star Electronics It must be delisted from the Pearl stock market.

"The lifespan of the Jiangnan factory is limited, and with Star Electronics and other people who kill chickens and eggs, whether it can survive this winter is a problem." After the Jiangnan factory was in deep debt crisis, Mr. Tan immediately invited Liu Miao to come over to help him. Explain one or two.

"Compared with the mobile phone factories in Guangdong Province, the Jiangnan factory does not have any price advantage. They have introduced a more advanced MediaTek platform, and at the same time have cheaper raw materials, more abundant labor and more convenient transportation. The cost alone is huge. It is enough to kill the Jiangnan factory in seconds. As for the so-called brand advantage, this is the saddest part. Since it is the lowest-end cheap mobile phone, who will remember the brand?

"Just like the boys in our class, of course you have to remember the brand of CK underwear for [-] yuan a pair; but do you need to remember whether it is a good player or Yiershuang for [-] pairs of underwear for [-] yuan? The important thing is that the mobile phone is not Daily consumables such as underwear. For domestic users, PHS may be the first mobile phone they buy, but it will definitely not be the last mobile phone they buy. More importantly, that little brand advantage is also It’s for PHS, not celebrity phones.”

Liu Miao said plainly, "If the Jiangnan factory is in my hands, then I will continue to innovate at low prices. Differentiation is the capital to ensure the survival of the Jiangnan factory! Why is PHS popular? Because it is The cheapest entertainment machine is also the most reliable copycat machine. What do celebrity phones have? They are exactly the same as those in Guangdong Province, even lower in quality, how can they survive?”

After listening to Liu Miao's words, Mr. Tan asked suddenly: "Liu Miao, I want to ask you a question, and I hope you can answer me honestly. If you think you can't answer the real answer, then I would rather you not answer. I What I want to know is, is the sale of the Jiangnan factory a long-planned conspiracy? If the Tan family is also involved, you will not let it go?"

"The Jiangnan factory was initially used by the Titan Group to make its first pot of gold, but we never thought of selling it in this way." Liu Miao is actually quite worried about the sale of the Jiangnan factory.

"If it wasn't forced by the situation at that time, I would never have sold the Jiangnan factory. When we launched the PHS, we were actually developing the so-called e, b, and s three mid-to-high-end mobile phones at the same time. And in the sale agreement When the signing was signed, we did not give up research and development. That’s why I feel that it’s a pity that this acquisition not only killed the Jiangnan factory, but also made our original ambitious plan to launch three mobile phones aborted. As for whether it is revenge, I think Let the benevolent see benevolence."

When Liu Miao said this, there was still a hint of ferocity in his eyes.Indeed, he had no plans to sell the Jiangnan factory, but when he finally sold the Jiangnan factory under the pressure of all parties, he had the idea of ​​digging a big hole.The most important asset of the Jiangnan Factory at that time was the PHS, but at the same time the biggest resistance was also the PHS.Liu Miao only intends to use PHS to make money for a year, and then quickly transform into a normal domestic mobile phone factory. The launch of the three mobile phones e, b, and s is enough for Titan Jiangnan Factory to establish itself in the second year, and then Liu Miao will continue to develop smartphones and tablet computers.

According to Liu Miao's original plan, Titan Group's mobile phone brand line will be three traditional mobile phones from PHS to EBS, then a quasi-smartphone with a full keyboard like Blackberry, and finally a full-screen smartphone.After the smartphone has gained a firm foothold, the battle with Apple will be extended to the tablet market.However, the coveting of Xingxing Electronics and the pressure from the Baoqing and Xinbao governments finally disrupted Liu Miao's overall plan.

Cutting off people's wealth is no different from killing their parents. It would be strange if Liu Miao could swallow this breath.So after Liu Miao found out that everything was irreversible after working hard, he began to turn the Jiangnan factory into a poison rich in honey.He first transferred all the research and development plans and researchers of the three EBS mobile phones, as if the Jiangnan factory had never planned to produce other types of mobile phones; Pushed to the status of machine king, the status of machine king for three consecutive months is enough to make everyone who intends to buy the Jiangnan factory crazy; in the end, Liu Miao insisted on the strategy of selling the Jiangnan factory and PHS separately, forcing the Jiangnan factory to spend more money. Double the price to buy.Of course, the last fatal foreshadowing has not yet been opened, and Liu Miao is still smiling at the Jiangnan factory struggling by the river.

"Do you think Boss Xiao Liu will re-acquire the Jiangnan factory?" Seeing that the factory is shutting down more and more days, the workers have more and more free time.Therefore, there are always a few people looking forward to Liu Miao's return, "I heard that Boss Xiao Liu moved the company to Dongfang City, how much will it cost? And Boss Xiao Liu's father is also a rich man. I am I heard that Liu's Xinlongmen Group plans to build more than a dozen Xinlongmen Plazas in major cities across the country from this year to next year? Unfortunately, Boss Liu has also taken his company to Dongfang City. The leader should regret it now, right?"

"It's strange if you don't regret it." Someone said with a sneer, "I thought the Liu family and his son were weak and deceitful, but now it's okay? Da Liu's Xinlongmen and Taobao.com are simply the top department store groups in China. Little Liu's Titan Group has bought a large piece of land in Gusu and is preparing to return to the mobile phone industry. Now the Liu family and his son are not only the guests of the leaders of Dongfang City, but also the leaders of the nearby Zhejiang Province and Suzhou Province. Because of Grandma Liu’s relationship with Grandma Liu, it’s pretty good, but what some people in the factory did at that time broke Grandma Liu’s heart. Some time ago, when my grandma went to visit Grandma Liu, she heard that Old Liu's family plans to move to the East. Liu's family has a villa in Dongfang City, and it is right to take their parents there for the elderly. Originally, Old Liu was reluctant to part with his hometown, but this time he abruptly snatched it from his grandson. It is said that Mr. Liu was so angry that he suffered from high blood pressure on the spot. It is good to leave, out of sight and out of mind. People! If you are not greedy, you deserve to be unlucky!"

This person was one of the people who opposed the acquisition of Jiangnan Factory by Star Electronics at that time, although the reason for his opposition was very simple.Compared with a star electronics company he is completely unfamiliar with, he is more willing to believe that his grandmother used to be Liu Miao, the chairman of the labor union of this factory.Moreover, Liu Miao did not disappoint those who supported him. In just two months, the original Xinbao Electronics Factory was brought back to life and became a favorite in the eyes of the people of the whole country - Jiangnan Mobile Phone Factory.

Although there were three shifts at that time, everyone was happy. Not to mention the high salary and good benefits, double wages for overtime work, and excess bonuses for overproduction... Although everyone was as tired as a dog at that time, but The eyes are happy.Many people think that after doing this for a few years, they will be able to live in a building with their wives and children.Then buy the biggest TV and the best clothes for my wife. As long as the children want to study, we will provide even Baoqing No. [-] Middle School.But now?The building has become a dream, and the tuition fees of the children are still weighing on everyone.

"It's time to give the Jiangnan factory the final blow." Liu Miao ordered lightly, "Remind the Liu family that if the balance cannot be paid by the end of the year, we will take back the PHS brand authorization. In addition, the information obtained at that time will be given to The media, the China Banking Regulatory Commission, and the China Securities Regulatory Commission all sent it. The debt crisis and illegal trusts of New Star Electronics, I think these two revelations are enough to drive the financial reporters in Mingzhu City crazy? I bet they'll make a special issue."

On this extraordinarily cold motive, the No. [-] financial and professional newspaper in Mingzhu City, "The Letter", published "The Crisis Behind the New Star Mobile Phone" in the form of a special issue, and suddenly the debt crisis and illegal trust incidents of the New Star Electronics Company detonated. national media.Pressed by the media, the China Banking Regulatory Commission and the China Securities Regulatory Commission were forced to say that they had formed a joint investigation team to investigate in Baoqing City. Reported that the mayor of Baoqing City had dereliction of duty and bribery in the acquisition of the Jiangnan factory that year.