Xueba Fengyun

"Liu Xiaodi is indeed a young phoenix among men. He and his mother started a first-line production company in China at a young age." In a small club in Tanzhou, a middle-aged man was tasting the unique Yunmeng of Jiangnan Province. Silver Needle said softly.

"The "Autumn Fairy Tale" produced by Star Power for Oriental TV Network this time is indeed the dark horse of this autumn season. Its ratings are not only the first in the same period, but also the top three in the weekly crossover period. It is really hard to imagine that this is Star Power. It is a debut. A female work. And I also watched the clips of "Winter Sonata", and I believe that it can perfectly take over "Autumn Fairy Tale" in the winter file. Although it is difficult to say, I have to say that the prime-time TV drama ratings in the second half of this year The champion of the big battle has been basically determined. Because the star power is so conspicuous, when Ms. Zhang recommended DreamWorks to us, we suddenly discovered that we have a common interest."

That's right, the person who was chatting with Liu Miao at this time was the vice president and CEO of the United Television Network.Liu Miao had a very good impression of the man in front of him. You must know that the United Television Network is the oldest and most powerful TV network in Asia, and its average ratings have been ranked first in China for a long time.As an executive of such a TV network, he can also talk to the head of a new production company on an equal footing, which is a kind of grace in itself.

"I believe that Liu Xiaodi also understands that with the rise of cable TV platforms and satellite TV platforms, the advantages of our wireless TV network are actually about to be exhausted. After all, a good enough cable TV station can rely on the four domestic cable TV platforms and The three satellite platforms have completed the coverage of 80% of the viewing households in the country. Especially with the rise of the Internet, I believe that after the combination of the cable TV network and the Internet in the future, the coverage of the cable TV station to the audience will be further improved. In comparison, the cable TV station There is no need to purchase member stations to complete nationwide coverage, and their operating costs are at least two-thirds less than ours; at the same time, the program scale of cable stations is larger than our wireless stations, which can attract more young viewers; especially It is cable channels that can specialize in the production of vertical channels, and the audience is more clearly defined. Therefore, it is an open secret that wireless channels have established subsidiaries to enter the cable market. There are already cable channels, not to mention the other three TV networks, so our joint channel is no exception. However, in addition to forming a professional cable channel, our interest is in the audience under the age of 18. I don’t know, what does Liu Xiaodi think? "

Liu Miao was taken aback for a moment, she didn't expect the man in front of her to ask such an interesting question.Ratings survey companies are very strict in the selection of ratings samples, and single or two-person worlds will not be selected as samples.The sample for the ratings survey must be a family of three, and it would be even more perfect if there were four generations living together.In addition to providing audience share and audience rating data, ratings survey companies also have a very important data called "25/45 age group audience rating".In addition to the overall ratings of the TV network and the simultaneous ratings, ratings ranking and ratings share of the intended programs, the "25/45 age group ratings" is the key reference data for general manufacturers to place advertisements.This rating refers to the ratings of the 25- to 45-year-old age group, because viewers in this age group already have their own income and are still in the period of impulsive consumption. This is the favorite audience group for advertisers and manufacturers.And if you want to be a youth TV channel, then it is almost an enemy of the entire advertising market.

In fact, the children's channels of Liu Miao's later generations have basically disappeared. Except for CCTV's children's channels, there have been no children's professional channels in China for a long time, and even children's programs are almost extinct.However, Liu Miao also knows that this is actually the short-sightedness of the advertisers. You must know that the program channel with the highest ratings and the highest advertising placement in the United States is the Nickelodeon children's television network under Viacom.Fortunately, China's TV station soon discovered this trick. Although children have no money to buy things, they are the treasures of every family.Once the baby looks at something, are you still afraid that no one will pay for it?Especially the age group from 25 to 45 is impulsive consumption, so the group of teenagers and children under the age of 18 are willful consumption.If people like it, then you have to buy even the moon.As a result, the children's channel has fully recovered in the following China, and there are even several children's channels covering the whole country through satellites.At this time, it is obviously a very forward-looking initiative for United Television Network to want to be a children's channel, and high-quality animation programs are indispensable for children's channels.

"Mr. Sun, what can I think as a high school student? You think too highly of me." Now that Liu Miao has figured it out, she naturally wants to take Joe.For Liu Miao, he can save them a few years of detours by directly throwing the concept of the future Nickelodeon children's TV network to the United Television Network.But this kind of future experience cannot be given for free, Liu Miao must have enough benefits.

"Our cable channel for minors is called Kaleidoscope TV Network, which will cover the whole country through cable platforms and satellite platforms." Mr. Sun introduced lightly, "At present, the major domestic TV networks are not very interested in DreamWorks cartoons. It can even be said that there is no demand at all. For them, instead of trying these cartoons that have no market prospects, it is better to make a few puppets or children’s TV series. It can be said that Kaleidoscope is the last straw of DreamWorks. Brother Liu, you We are natural allies. Only when we are strong can your cartoons be sold in the market. And I also warmly invite DreamWorks to become a shareholder of our Kaleidoscope TV network, which is also to avoid possible 'antitrust lawsuits' ,how?"

"The main channel of Kaleidoscope TV Network can focus on children's programs and programs that children like, and make it into an entertainment, sports and information TV channel." Liu Miao said, "In addition to the main channel, I also suggest that you start several sub-channels. For example, according to the growth stages of adolescents and children, we can divide them into prenatal period, infant period from 0 to 1 year old, toddler period from 2 to 5 years old, school age period from 6 to 12 years old, and juvenile period from 13 to 18 years old. Channels. For example: Kaleidoscope Mom Channel, for people who are going to be mothers and mothers-to-be; Kaleidoscope Baby Channel, for families with newborns; Kaleidoscope Toddler Channel, for preschool children; Targeting middle school students and adolescent audiences. In addition, Kaleidoscope animation channel and Kaleidoscope game channel can also be launched. Importantly, I think Kaleidoscope TV network can also launch a fixed-time strip program that will be broadcast on all affiliated stations of the United Network , such as the period from [-]:[-] p.m. to [-]:[-] p.m.

Mr. Sun pondered for a moment, and finally smiled: "No wonder some people say that Liu Xiaodi is a young genius in the TV circle. I wonder if he will be interested in studying the communication industry in the future? If necessary, whether it is Huaxia Communication University or New York University School of Communication , I can write a recommendation letter for Liu Xiaodi. If Liu Xiaodi graduated and I was still in United Television Network, I would definitely recruit you as the director of the entertainment department. No matter which TV station gets you, it is definitely ahead of other TV stations At least five years."

"Uh, I'm overwhelmed." Liu Miao was a little embarrassed, "Actually, we all just get what we need."

"Whether it's for profit or not, your suggestion is very interesting, and I think we will be interested." Mr. Sun said with a smile, "But according to the agreement, I can give you a time slot from [-]:[-] p.m. to [-]:[-] p.m. on the main channel of Kaleidoscope TV Network , and at the same time invite you to help us make only one one-hour program. We will pay for the part related to the purchase of cartoon copyright; at the same time, we can also deeply cooperate with that animation channel in the future. I am still very interested in this. I am, after all, a reader of your Sunday."

After exchanging greetings with Mr. Sun for a while, everyone left.When Liu Miao returned to the Youth Club, she talked with Zhang Meiqing about it. Zhang Meiqing frowned and said, "Would it be good to get involved in the TV broadcasting industry? Although the country's control over cable stations is not so strict, the cost and risk of TV broadcasting are also very scary. Especially to support a channel, we don’t have so many program hours, it is a complete waste. Moreover, the ratings, cable stations also need to look at the number of subscribers, which all need to be bothered to get.”

"It's not our Youth Club, it's DreamWorks." Liu Miao corrected Zhang Meiqing's statement, "And DreamWorks is just a program provider for Kaleidoscope, we don't operate TV channels. Now we have a fixed time to broadcast cartoons, This is also good news. Moreover, the more important market for cartoons is the rental and retail market of DVDs and video tapes. If children like it, parents will buy it. Besides, children's pocket money is still enough to buy a set of DVDs. As for the children's program, let my mother worry about it then." Liu Miao closed her eyes and thought for a long time, and found that the only children's program that caught her eye was Disney Family Channel's "Mickey Club".This is a children's talent show, or a talent reality show for children.It just reduces the competitiveness a lot, and it's more of a game.Anyway, Britney and Boss Jia were trained for this show, so my mother must be able to see the potential value of this show.

One week after the establishment of the basketball team of the liberal arts experimental class in the second year of high school, Tan Yaohua brought all the equipment.Each player has six sets of player equipment, from uniforms to sneakers, including socks, elbow pads, etc., and then more than a dozen official balls for international competitions.At the same time, Long Yuan also pulled up the cheerleaders.With the help of Li Xin, everyone was finally able to go to the basketball hall of the middle school attached to the Sports Institute to practice for an hour after school in the afternoon.

Although such an arrangement keeps everyone busy, the energy of teenagers is always unlimited, and under the catalysis of the comic "Slam Dunk", basketball has almost become the first choice for many teenagers to play handsome.Even with an hour of serious practice, everyone still has the energy to fight each other while showering in the lounge.Even Liu Miao himself sighed, it's better to be a teenager, with unlimited energy and carefree.

"You sound like you are very old!" Liu Yan couldn't help complaining when she heard Liu Miao's sigh.

As a result, Liu Miao pointed to his heart seriously, "I am actually very old here, and there is a 40-year-old soul living here."

Liu Yan was taken aback for a moment, and then threw the book in his hand over, "Hurry up and review, you can't think about it all day long!"

"Among the new generation of writers in the popular literary world, Liu Miao is the one I am most optimistic about." A comment post was quietly posted on the Fengchao forum, "Not only is it high-yield, but also has a variety of styles. The most important thing is that the quality is also very high. So I'm a little strange, can a person really do this? Could it be another Ni Guo, another secret that the publishing circle can't tell?"