Xueba Fengyun
Chapter 147
The simplest criterion to measure an author's status in the literary world is the sales volume of his works.According to the regulations of the China Printing and Publishing Industry Association, works with a sales volume of tens of millions will receive the "Diamond Book Sales Award"; works with a sales volume of one million will receive the "Platinum Book Sales Award"; Gold Book Sales Award".Although this reward is not limited to age, it must be counted again if it is revised or re-published, so it is still objective.
In the Fengchao Forum, where writers and critics are relatively concentrated, everyone recognizes that the author's level is that an author can only become a popular author if the sales volume exceeds 50 in the year, but it is only a pink that has just become popular; 500 copies are big hits; It is Zihong; breaking a million copies is naturally the rhythm of conferring gods, but if you don’t reach 500 million copies, you can only call yourself a small god; and more than 5000 million copies are a great god; More than ten million, according to a senior commentator, it can only be said that in the golden age of that year, there were five platinum gods who had exceeded [-] million sales, known as the "Supreme God".And in this silver age, there are only three platinum gods who can win the Diamond Book Sales Award. Unfortunately, these three people have not released new works in the past five years.That's why the so-called four great romance queens and martial arts double walls appeared. After all, these six have also won the Platinum Book Sales Award and are recognized as great god-level authors.
However, the loneliness in the literary world seems to be broken today. Yangzijiang Media suddenly announced that its author Gu Chongguang signed a contract with Yangzijiang Media Group to jointly fund the establishment of a studio.The studio will be controlled and operated by Gu Chongguang, while Yangzijiang Media will appear as the exclusive distribution partner.As soon as the news was announced, whether it was in the Haijiao community or the Fengchao forum, there was a lot of excitement.
Although in this era, only three authors sold more than [-] million in the end, Gu Chongguang's books are still the best-selling among the three authors. He completed nine novels and six essays in ten years of writing time The creation of collections, including three novels and a collection of essays won the diamond book sales award.In the last three years of his contract with Yangzijiang Media, he hardly created any texts, but devoted all his energy to filming.He produced five series of films in three years, two of which were annual box office champions, and even one that made him nominated for the best director of the year.
However, after finishing filming, he suddenly announced a break. It is said that he traveled around the world for two full years, and only occasionally a few travel notes appeared in the travel magazine "Good Life" under Yangzijiang Media.Some people say that the reason why Gu Chongguang suddenly transformed when he was the most popular, and then suddenly rested after the transformation was successful, was because of the problem with his contract with Yangzijiang Media.Some people in the industry kicked it up, saying that although Gu Chongguang received the highest 30% royalties in the country, Gu Chongguang still thought that his publishing house was exploiting too much, so he switched to the entertainment industry.
"Liu Miao, I didn't expect your book "Youth" to force Yangzijiang to make more moves." After learning that Gu Chongguang had returned to the arena, Jing Ming, whose style has always been known as imitating Gu Chongguang, immediately called to complain. "Don't underestimate Gu Chongguang's appeal. Back then, he could claim to have 3000 million female suspender fans supporting him. And I heard that he has been studying abroad for two years on courses related to book planning and magazine publishing. It seems that he He has long had ambitions in this area. But yes, he was the one who sneered at 30% of royalties back then. By making a magazine by himself, the biggest profit is in his own hands. The important thing is that there is Yangzijiang behind him As a backer, it seems that it will be difficult for his new magazine not to be popular."
How could Liu Miao underestimate a giant crocodile like Gu Chongguang? Hearing that Jingming called to remind him so cautiously, he already felt the pressure even if he came to him.Unlike Jing Ming, although Liu Miao's style is also classified as Gu Chongguang's side, there is still a big difference in the writing style of the two.But Jing Ming is a real imitator.Fortunately, Jing Ming is now also serialized in "Youth" under the pseudonym of Mario, hoping to complete her own transformation.
Although the news that Gu Chongguang and Yangzijiang Media co-founded the Sogo Studio surprised the publishing industry for a while, but soon the news gradually subsided.After all, a good author does not mean a good publisher. Before seeing the publication of the magazine with Gu Chongguang as the editor-in-chief, all evaluations seemed a little pale.However, it seems that this literary world is destined not to allow Gu Chongguang to be too popular alone. At the same time that Gu Chongguang announced that he would cooperate with Yang Zijiang at the Sogo Studio to launch a personal magazine.Kunlun International, which has always been prudent, also announced in due course that it will launch its own personal magazines for its two popular authors Gong Yuxiang and Quan Xuenai.If Gu Chongguang had just announced the launch of his personal magazine, perhaps the Fengchao forum would have been lively for only a few months, but the addition of Gong Yuxiang and Quan Xuenai immediately made this popular literature magazine market a bit chaotic.
Gu Chongguang, Gong Yuxiang, and Quan Xuenai are the only three platinum-gold god-level authors in this era.If you judge the king by sales volume, then naturally Gu Chongguang is the best; but Gong Yuxiang has always appeared as an image of excellent sales, and because Gong Yuxiang loves extreme sports, he once climbed to the top of Mount Everest in his personal capacity Fenghe travels around the world in a hot air balloon, so he appears as a hardcore idol among teenagers; while Izumi Xuenai's sales volume is the worst among the three, but its fans have the highest stability and affluence.So Quan Xuenai bid farewell to the days of "selling words for a living" early, and has a program "Night Returning from the City" on the Urban FM of the China Broadcasting Network.
Now that Kunlun International is eager to bring Gong Yuxiang, who is preparing to participate in the Dakar Rally, and Quan Xuenai, who is the host of Transition Radio, back to the publishing industry, it seems that they are also frightened by Gu Chongguang's momentum.However, Kunlun International is straightforward. They didn’t follow the secrets of Sogo Studio. They announced that the magazine edited by Gong Yuxiang is called "Singer", which is a comprehensive literary magazine aimed at young people over 24 years old. Published; and the magazine edited by Izumi Xuenai is called "Cement Forest", which is an emotional literature magazine for white-collar women in the workplace and school girls, published NO.15 every month.
"Gong Yuxiang actually called his magazine "Singer"?" Liu Miao almost didn't laugh when she heard the news.
Gong Yuxiang is a critical realist author, and his articles are known for their sharp irony and cruel criticism.It might have been all right if his magazine had been called The Critic, but the title The Psalter was too ironic.However, Quan Xuenai's "Concrete Forest" is in line with her style. Quan Xuenai is a pessimist and stream-of-consciousness author. Most of her novels and essays end in tragedy. She is known as "the first stepmother of Chinese novels".But this stepmother's readers are extremely loyal, almost gathering around her since Quan Xuenai's first collection of novels and essays "The Night Is Tender".And Quan Xuenai's first novel "Manzhushahua" helped her become a god in one fell swoop with the sales volume of 1600 million copies that year, and thus became the god in the hearts of countless female authors.Even Liu Miao loves Quan Xuenai's novels, especially after Quan Xuenai completed her transformation through her fourth novel "Fu Qu" and her fifth novel "Wedding Banquet", her readership has expanded.
"You have the nerve to laugh! Although Gong Yuxiang's "Singer" and Quan Xuenai's "Concrete Forest" were directed at Gu Chongguang, but the fire at the city gate caused Chi Yu, we are also the group of people who were directly affected, okay? "Zhang Meiqing said angrily.
In fact, Zhang Meiqing is more and more concerned about the youth club now. When Liu Miao can't show up every day, she goes to the youth club to work almost every day, in order to let the youth club get on the right track as soon as possible.
"Our "Youth" and "Flower Season and Rainy Season" are popular literary magazines after all. Not only do we have to face the obstacles of established literary magazines such as "Rose", "Xia Ke Xing" and "Galaxy", but now we also have to face the three great gods of the past. The strangulation of magazines. Although "Rose" and others will also be impacted, they are vertical specialized literary magazines with a fixed readership, and they are more resistant to impacts than comprehensive literary magazines like ours. We are directly facing ", "Concrete Forest" and their impact, especially Gong Yuxiang, who actually called out a thousand words and a thousand yuan with no upper limit for soliciting manuscripts, this is clearly to challenge the entire publishing industry!"
"You also said that he is going to challenge the entire publishing industry, so naturally someone older than us will teach him." Liu Miao said flatly, "And the three magazines can eat up all the authors. And readers? Magazines are not books. Their books may sell tens of millions, but magazines are impossible. Even Reader's Digest, which is the number one seller in China, only sells millions of dollars in regular sales, while the sales of literary magazines The regular average sales volume is only 50 copies. Even if the three of them insist on star halo, can they sell more than [-] copies? Moreover, just as we cannot break through the South China Central China market, they cannot enter the South China Central China market. —— However, we do have to find a way to break through the southern and central China market.”
"How can there be such a good way." Zhang Meiqing couldn't help shaking her head, "As long as we stay with Huadu Culture for a day, then Kunlun International and Yangzijiang Media will block us in their market for a day. This is not just for us , but the unspoken rules of the industry. Unless you can convince people in the cultural department or the education department to let our magazine go through those two channels."
"Didn't you see that there are only two channels?" Liu Miao laughed. "My father is from the retail industry. Do you think chain supermarkets can become one of our sales terminals? My father and I established a Chizi Culture Communication Company." , is negotiating with well-known domestic and international supermarkets to win their retail agency rights for books and other cultural products. In addition to large supermarkets, some chain small supermarkets or community supermarkets are also our goals. How about it, I have a vision, right?"
Zhang Meiqing is not a fool. After a little calculation, she said in surprise: "My God! Your Chizi Communication is very likely to become the largest sales channel provider of books, magazines, records and other cultural products in the country. Do you still want to raise money? I still have a lot of funds here to buy shares. Miaomiao, you see we have such a good relationship, let me have some shares."
"We're not short of money yet, so we won't raise funds in the near future." Liu Miao shrugged, "But I can guarantee that you will be No.1 on our list when raising funds in the future."
In the Fengchao Forum, where writers and critics are relatively concentrated, everyone recognizes that the author's level is that an author can only become a popular author if the sales volume exceeds 50 in the year, but it is only a pink that has just become popular; 500 copies are big hits; It is Zihong; breaking a million copies is naturally the rhythm of conferring gods, but if you don’t reach 500 million copies, you can only call yourself a small god; and more than 5000 million copies are a great god; More than ten million, according to a senior commentator, it can only be said that in the golden age of that year, there were five platinum gods who had exceeded [-] million sales, known as the "Supreme God".And in this silver age, there are only three platinum gods who can win the Diamond Book Sales Award. Unfortunately, these three people have not released new works in the past five years.That's why the so-called four great romance queens and martial arts double walls appeared. After all, these six have also won the Platinum Book Sales Award and are recognized as great god-level authors.
However, the loneliness in the literary world seems to be broken today. Yangzijiang Media suddenly announced that its author Gu Chongguang signed a contract with Yangzijiang Media Group to jointly fund the establishment of a studio.The studio will be controlled and operated by Gu Chongguang, while Yangzijiang Media will appear as the exclusive distribution partner.As soon as the news was announced, whether it was in the Haijiao community or the Fengchao forum, there was a lot of excitement.
Although in this era, only three authors sold more than [-] million in the end, Gu Chongguang's books are still the best-selling among the three authors. He completed nine novels and six essays in ten years of writing time The creation of collections, including three novels and a collection of essays won the diamond book sales award.In the last three years of his contract with Yangzijiang Media, he hardly created any texts, but devoted all his energy to filming.He produced five series of films in three years, two of which were annual box office champions, and even one that made him nominated for the best director of the year.
However, after finishing filming, he suddenly announced a break. It is said that he traveled around the world for two full years, and only occasionally a few travel notes appeared in the travel magazine "Good Life" under Yangzijiang Media.Some people say that the reason why Gu Chongguang suddenly transformed when he was the most popular, and then suddenly rested after the transformation was successful, was because of the problem with his contract with Yangzijiang Media.Some people in the industry kicked it up, saying that although Gu Chongguang received the highest 30% royalties in the country, Gu Chongguang still thought that his publishing house was exploiting too much, so he switched to the entertainment industry.
"Liu Miao, I didn't expect your book "Youth" to force Yangzijiang to make more moves." After learning that Gu Chongguang had returned to the arena, Jing Ming, whose style has always been known as imitating Gu Chongguang, immediately called to complain. "Don't underestimate Gu Chongguang's appeal. Back then, he could claim to have 3000 million female suspender fans supporting him. And I heard that he has been studying abroad for two years on courses related to book planning and magazine publishing. It seems that he He has long had ambitions in this area. But yes, he was the one who sneered at 30% of royalties back then. By making a magazine by himself, the biggest profit is in his own hands. The important thing is that there is Yangzijiang behind him As a backer, it seems that it will be difficult for his new magazine not to be popular."
How could Liu Miao underestimate a giant crocodile like Gu Chongguang? Hearing that Jingming called to remind him so cautiously, he already felt the pressure even if he came to him.Unlike Jing Ming, although Liu Miao's style is also classified as Gu Chongguang's side, there is still a big difference in the writing style of the two.But Jing Ming is a real imitator.Fortunately, Jing Ming is now also serialized in "Youth" under the pseudonym of Mario, hoping to complete her own transformation.
Although the news that Gu Chongguang and Yangzijiang Media co-founded the Sogo Studio surprised the publishing industry for a while, but soon the news gradually subsided.After all, a good author does not mean a good publisher. Before seeing the publication of the magazine with Gu Chongguang as the editor-in-chief, all evaluations seemed a little pale.However, it seems that this literary world is destined not to allow Gu Chongguang to be too popular alone. At the same time that Gu Chongguang announced that he would cooperate with Yang Zijiang at the Sogo Studio to launch a personal magazine.Kunlun International, which has always been prudent, also announced in due course that it will launch its own personal magazines for its two popular authors Gong Yuxiang and Quan Xuenai.If Gu Chongguang had just announced the launch of his personal magazine, perhaps the Fengchao forum would have been lively for only a few months, but the addition of Gong Yuxiang and Quan Xuenai immediately made this popular literature magazine market a bit chaotic.
Gu Chongguang, Gong Yuxiang, and Quan Xuenai are the only three platinum-gold god-level authors in this era.If you judge the king by sales volume, then naturally Gu Chongguang is the best; but Gong Yuxiang has always appeared as an image of excellent sales, and because Gong Yuxiang loves extreme sports, he once climbed to the top of Mount Everest in his personal capacity Fenghe travels around the world in a hot air balloon, so he appears as a hardcore idol among teenagers; while Izumi Xuenai's sales volume is the worst among the three, but its fans have the highest stability and affluence.So Quan Xuenai bid farewell to the days of "selling words for a living" early, and has a program "Night Returning from the City" on the Urban FM of the China Broadcasting Network.
Now that Kunlun International is eager to bring Gong Yuxiang, who is preparing to participate in the Dakar Rally, and Quan Xuenai, who is the host of Transition Radio, back to the publishing industry, it seems that they are also frightened by Gu Chongguang's momentum.However, Kunlun International is straightforward. They didn’t follow the secrets of Sogo Studio. They announced that the magazine edited by Gong Yuxiang is called "Singer", which is a comprehensive literary magazine aimed at young people over 24 years old. Published; and the magazine edited by Izumi Xuenai is called "Cement Forest", which is an emotional literature magazine for white-collar women in the workplace and school girls, published NO.15 every month.
"Gong Yuxiang actually called his magazine "Singer"?" Liu Miao almost didn't laugh when she heard the news.
Gong Yuxiang is a critical realist author, and his articles are known for their sharp irony and cruel criticism.It might have been all right if his magazine had been called The Critic, but the title The Psalter was too ironic.However, Quan Xuenai's "Concrete Forest" is in line with her style. Quan Xuenai is a pessimist and stream-of-consciousness author. Most of her novels and essays end in tragedy. She is known as "the first stepmother of Chinese novels".But this stepmother's readers are extremely loyal, almost gathering around her since Quan Xuenai's first collection of novels and essays "The Night Is Tender".And Quan Xuenai's first novel "Manzhushahua" helped her become a god in one fell swoop with the sales volume of 1600 million copies that year, and thus became the god in the hearts of countless female authors.Even Liu Miao loves Quan Xuenai's novels, especially after Quan Xuenai completed her transformation through her fourth novel "Fu Qu" and her fifth novel "Wedding Banquet", her readership has expanded.
"You have the nerve to laugh! Although Gong Yuxiang's "Singer" and Quan Xuenai's "Concrete Forest" were directed at Gu Chongguang, but the fire at the city gate caused Chi Yu, we are also the group of people who were directly affected, okay? "Zhang Meiqing said angrily.
In fact, Zhang Meiqing is more and more concerned about the youth club now. When Liu Miao can't show up every day, she goes to the youth club to work almost every day, in order to let the youth club get on the right track as soon as possible.
"Our "Youth" and "Flower Season and Rainy Season" are popular literary magazines after all. Not only do we have to face the obstacles of established literary magazines such as "Rose", "Xia Ke Xing" and "Galaxy", but now we also have to face the three great gods of the past. The strangulation of magazines. Although "Rose" and others will also be impacted, they are vertical specialized literary magazines with a fixed readership, and they are more resistant to impacts than comprehensive literary magazines like ours. We are directly facing ", "Concrete Forest" and their impact, especially Gong Yuxiang, who actually called out a thousand words and a thousand yuan with no upper limit for soliciting manuscripts, this is clearly to challenge the entire publishing industry!"
"You also said that he is going to challenge the entire publishing industry, so naturally someone older than us will teach him." Liu Miao said flatly, "And the three magazines can eat up all the authors. And readers? Magazines are not books. Their books may sell tens of millions, but magazines are impossible. Even Reader's Digest, which is the number one seller in China, only sells millions of dollars in regular sales, while the sales of literary magazines The regular average sales volume is only 50 copies. Even if the three of them insist on star halo, can they sell more than [-] copies? Moreover, just as we cannot break through the South China Central China market, they cannot enter the South China Central China market. —— However, we do have to find a way to break through the southern and central China market.”
"How can there be such a good way." Zhang Meiqing couldn't help shaking her head, "As long as we stay with Huadu Culture for a day, then Kunlun International and Yangzijiang Media will block us in their market for a day. This is not just for us , but the unspoken rules of the industry. Unless you can convince people in the cultural department or the education department to let our magazine go through those two channels."
"Didn't you see that there are only two channels?" Liu Miao laughed. "My father is from the retail industry. Do you think chain supermarkets can become one of our sales terminals? My father and I established a Chizi Culture Communication Company." , is negotiating with well-known domestic and international supermarkets to win their retail agency rights for books and other cultural products. In addition to large supermarkets, some chain small supermarkets or community supermarkets are also our goals. How about it, I have a vision, right?"
Zhang Meiqing is not a fool. After a little calculation, she said in surprise: "My God! Your Chizi Communication is very likely to become the largest sales channel provider of books, magazines, records and other cultural products in the country. Do you still want to raise money? I still have a lot of funds here to buy shares. Miaomiao, you see we have such a good relationship, let me have some shares."
"We're not short of money yet, so we won't raise funds in the near future." Liu Miao shrugged, "But I can guarantee that you will be No.1 on our list when raising funds in the future."
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