Xueba Fengyun

In China, magazines are sold in two ways.One is to make a reservation through Huaxia Post Book Publishing Company, and then Huaxia Post will mail the books to the book readers on a regular basis every month; Published by bookstores.Generally speaking, the former is the guaranteed readership of the magazine, while the latter is the main force driving the sales of the magazine.In fact, at various annual conferences, experts in the book industry believe that the average sales volume of domestic magazines should be around one million, after all, the country has a large population and territory.But in fact, if domestic magazine sales exceed 50 copies, it is considered a first-class magazine.Of course, the sales volume of news and current affairs magazines is slightly higher, while the sales volume of academic and professional magazines is relatively low, but it is also depressing that the average sales volume is far below the forecast of experts.

Now Liu Miao, who is the actual publisher of the magazine, has also started to read the two magazines "China Book Publishing and Distribution Association Monthly" and "Magazine Man". Recently, in "Magazine Man", some experts pointed out that there is no unified large-scale distribution company in China This is the reason why the sales volume of domestic magazines has been unable to increase, especially now that magazine publishing companies are often integrated with distribution companies, causing some large regional distribution companies to sell magazines under another large regional distribution company. boycott and boycott.Liu Miao is convinced that the first thing domestic magazine publishers do is to find a suitable distribution company before starting a magazine.Publishers who are lucky can hold the thighs of Kunlun, Yangzijiang or Huadu; those who are unlucky can only embrace the thighs of the distribution companies in various provinces.Embracing the three major thighs means that your magazine's sales volume will be at least 20, but even so, your sales still cannot be spread across the country.Kunlun informs the northwest, north and northeast markets; Yangzijiang leads the east and southeast markets; Huadu dominates the south and central China markets; the only southwestern market that has not been involved is in Jinguan Culture, Jinshajiang Publishing, Emei Publishing and Spring City Books in the melee.

In addition, in fact, there are national-level distribution companies in China, one is called Huaxia Book Publishing and Distribution Corporation, and the other is called Huaxia Education Publishing and Distribution Corporation.The former has branches or offices in the administrative regions above the county level; the latter also has branches in the administrative regions above the prefecture level.But the problem is that these two companies actually follow a loose corporate structure. The head office cannot control the provincial subsidiaries, and the provincial subsidiaries cannot control the prefecture-level branches. The prefecture-level branches can pay attention to the county-level offices. But so what?The sales volume of a prefecture-level administrative area is only tens of thousands. It is too costly to visit one by one for this sales volume, so no one cares about it.

Although everyone knows how necessary it is to have a national distribution company and separate publishing and distribution, no one dares to mention it, because everyone knows that if this proposal is proposed, it will be difficult for the three major publishing companies and even all the publishing companies in the country. .If people offend too much, they won't be able to survive in this place.

Under the release of Huadu Culture, the second issue of "Youth" was distributed in South China and Central China as scheduled. At the same time, because of the signing of the distribution contract with Baodao Culture Publishing Group and Pearl Book Company, the second issue of "Youth" also successfully landed in Baodao Province and Mingzhu City and Haojing City.At the same time, according to Jin Ruilin's guarantee, the negotiations with distribution agencies in several major countries in Southeast Asia have also entered the contract signing process. If there is no accident, the third phase can also enter overseas markets.But what is embarrassing is that although the third issue can enter the overseas market, there is no domestic distribution company outside South China and Central China that is willing to act as an agent.But Liu Miao has nothing to comment on this except for a sigh.

However, readers who got the second issue of "Youth" were surprised by the last statement of the magazine. , and the sister magazine "Flower Season and Rainy Season" of "Youth" will also be published in the form of a monthly magazine.As soon as the news came out, several readers went to the Wuwennongmo version of the Haijiao community or went to the literature rivers and lakes forum to complain.Although "Youth" is still a freshman magazine, the content has indeed amazed many people. Many people think that "Youth" will be the leader of youth literature and literary magazines in China.Unexpectedly, in the second issue, it was announced that it would be revised, and it was published from one to four. Many readers began to worry about the quality of the magazine.

"Yue Shi", a well-known commentator in the literary world, wrote: "The revision of "Youth" is a reasonable but unexpected thing. After all, "Youth" is positioned as a book for 13 to 30-year-olds. It is a literary and artistic magazine for young people, so it is a bit strange that a large amount of comic content is filled in it. Therefore, it is understandable that "Youth" is divided into two parts. It may not be a bad thing to say. But the problem now is that "Youth" not only needs to be divided into issues, but also has four volumes, and "Youth" itself will change from a monthly magazine to a biweekly magazine, which makes the author worry about the magazine. The quality of the future. As we all know, current political and economic magazines are mostly weekly, which is related to the need for fast refreshing of information; while life and fashion magazines are mostly biweekly, which is also related to the refreshing speed of trend culture; why are some scientific professional magazines Is it a bimonthly or even a quarterly or a ten-day magazine? Because they are demanding on quality, not speed. Similarly, we know why domestic popular literary magazines are mostly monthly, while serious literary magazines are mostly bimonthly. Because the author needs time. However, "Youth" dared to break this rule and turned into a bi-weekly magazine. This means that it must either allow its contracted authors to produce twice as many works as other authors, or it must sign the current New authors with twice the number of authors, otherwise I have to worry about the future of "Youth".

Although many readers expressed concern about the "Youth" branch, the content of the second issue of "Youth" is indeed very good.In particular, the new novels and comics listed in the last few pages of revision instructions attached to "Youth" are also quite itchy.In addition to "Natsume's Book of Friends" which is currently being serialized, Liu Miao will also bring a mystery novel "Detective Sherlock Holmes" and a light novel "The Melancholy of Haruhi Suzumiya".As for the other serialized novels, except Zhang Meiqing's "Across Time and Space to Love You" will be transferred to "Flower Season and Rainy Season", the rest remain unchanged; " and "Adolescence" five major columns will appear at the same time. "Navigation Records" will be some interesting stories inside the editorial department; "Listening to Records", "Watching Movies" and "Reading Novels" will be music reviews, film reviews and book reviews; Communication of Physiological Doubts.

In the newly published "Flower Season and Rainy Season", in addition to Zhang Meiqing's "Across Time and Space to Love You", there will also be new works by four new authors. It is Xiaoan, which tells the love-hate entanglement between Tang Minghuang Li Longji and three women, Concubine Wu, Concubine Yang and Concubine Mei Shu in the prosperous age of the Tang Dynasty; while Sissy, who is also good at historical romance novels, brings a book "Scary Step By Step" ", different from Xiaoan's ancient love themes, Sissy's novels focus more on the struggles and intrigues of the harem women; Isabella, who is good at modern love backgrounds, brings the magical theme "The Vampire Diaries", and the Thorn Bird "Desire" brings the theme of urban love.Hope City".Of course, "Flower Season and Rainy Season" also has fixed columns, such as "Pretty Lady" which introduces makeup and styling; "Sweetheart Afternoon Tea" which introduces gourmet desserts and "Pink Memoirs" which discusses love.However, the length of "Flower Season and Rainy Season" is only two-thirds of "Youth", so the pricing is maintained at about half of "Youth".

However, what makes readers more depressed is that the comics "Sunday" and "Dream Over Flowers" only announced their respective covers and positions, but did not disclose other content at all.

"It's not enough to say half of it, okay?" Zhang Meiqing was also reading this issue of the magazine, "You have introduced all of "Youth" and "Flower Season and Rainy Season", even the introduction of the main novel; but "Sunday" and "Flowers" "A Dream" has only the cover."

"Because there is nothing new about text magazines, everyone can guess what we are going to do. In this case, I simply open it to everyone." Liu Miao explained, "But comic magazines In China, we are the only ones, and how we do it can only be guessed by others. Instead of announcing it early and losing the sense of mystery, it is better to do hunger marketing.”

"Success, as long as you know it in your heart." Zhang Meiqing is very aware of her strengths, so she never asks about the layout and editing of magazines. "By the way, your mother is in charge of this New Year's Eve party, how about getting me a few seats in the front row?"

"Your dignified Zhang family's direct daughter can't get a ticket for the New Year's Eve party?" Liu Miao looked at Zhang Meiqing in surprise, "Aren't the sponsors of this year's New Year's Eve party your Zhang family and Dahua Group? You didn't entertain Tickets?"

"The Zhang family is the Zhang family, and I am me." Zhang Meiqing said lazily, "If my immortal father was not still alive, I would have broken up with the Zhang family long ago. Of course, it is the same now. Except Every New Year's Eve when I go home for a New Year's Eve dinner, my relationship with the Zhang family has become so weak that they don't even think of me as a reception ticket. Tsk tsk, you're right, no matter how bad I am, I'm still the eldest daughter of the Zhang family. What good things shouldn’t be left to me to choose first before it’s someone else’s turn? Now that a bitch who works for my elder brother can hold a stack of tickets and swagger in front of me, I’ve become an outsider of the Zhang family.”

"Uh." Liu Miao didn't know what to say.

It stands to reason that the Zhang family is considered a respectable family in Jiangnan Province, but in terms of a wealthy family, the Tan family may be the only one in Jiangnan Province.But although the Tan family is constantly being rich, at least there haven't been too many family ethics dramas. On the contrary, this family has spilled a lot of blood.As far as Liu Miao knew, Zhang Yao's father and mother were first forced to divorce on the grounds that they were not in the right household; then Zhang Yao's stepmother did not hesitate to tarnish the reputation of Zhang Yao and even the Zhang family to plot against Zhang Yao. Not only did no one in the Zhang family object There are still a bunch of people watching the theater; now there are still young ladies from the Zhang family who are excluded by people, this is almost enough to write a 300-episode local ethics drama.

"Okay, let me ask you about the tickets, but I guess my mother doesn't have many. After all, my mother also has some related households to entertain, so don't expect too much."

"Don't worry, I just can't swallow this breath." Zhang Meiqing said.