Xueba Fengyun

Perhaps because of the excitement brought by the trip to Pengcheng, Father Liu, who had always been a little ahead of the trend of the times, suddenly became interested in the world of computers and the Internet.And at this time, with Alibaba in the East and E-Bay in the West, Father Liu was naturally stimulated to become interested in e-commerce.However, like many e-commerce pioneers at this time, Dad Liu also believes that only the b2b model can make money.

But Liu Miao, who came from a later generation, naturally knows that although b2b is one of the ways to make money, it is c2c and b2c that really bring attention and benefits, as well as o2o that emerged later.Thanks to eBay and its invested eBay for pioneering in China, and for enabling many Internet users to learn how to shop electronically.However, due to the incompleteness of goods and the lack of guaranteed shopping safety and logistics speed, e-commerce in China is just a game for a few people.

Liu Miao is going to break the myth of Liu's father at this time. While Alibaba is still obsessed with b2b and eBay has not yet perfected their c2c, Liu's father can definitely enter Taobao at this time.

"Dad, you have to admit that the current e-shopping environment should be equivalent to the traditional Chinese market four or 50 years ago?" Liu Miao tempted, "Large transactions will never appear in the market at all, and often only a few A big merchant can negotiate in private. Therefore, under the premise that neither the buyer nor the seller has formed a large-scale transaction volume, the market has no value at all. Therefore, the b2b model does not make much sense at this time. We can Layout, but it must not be the main force. On the contrary, small commodity trading has always been the most active in the market. We first face the market of street vendors, and then there will be markets like department stores and supermarkets. Therefore, we first What we need to do is the c2c market, and when the c2c market matures, we will set foot in the b2c market. For us, the b2b market is just to ensure that the c2c market has enough supply."

Liu's father came from a traditional department store, so he naturally understood Liu Miao's words.Before the market matures, the vendor-style c2c is probably the most suitable form of e-commerce in China.Because neither the buyer nor the seller is the website itself, the website itself just provides a bazaar.The prosperity of a market actually depends on its popularity, and the accumulation of popularity is actually very simple, the words cheap and good are enough.

So Dad Liu couldn't help sighing: "That means we can't charge? Every day the website is open, the money will be lost by one day!"

"Of course we can't charge, and we have to put a prominent word on our website like Penguin QQ, and the website promises not to collect sales revenue from buyers and sellers." Liu Miao said this very skillfully. In the future, Taobao will not accept sales. In terms of sharing, but other aspects of the money still have to be collected. "Dad, although we don't charge booth fees, don't we need a guide for what the booth sells? We sell the recommended spots on the guide site. If you want to sell well, then pay for it. Of course, in the early stage, we can Taobao coins are exchanged for commodity turnover, and website advertisements are purchased with Taobao coins. Later, we will cancel this exchange and use real money to pay for advertising costs.”

"So what about shopping safety?" Dad Liu also saw the key points restricting the development of e-commerce.

The buyer is worried about losing money by buying fake products; the seller is worried about not receiving money after delivery and losing both money and goods.In the United States, e-Bay uses credit cards for payment. Due to the perfection of the credit system in the United States, credit card companies actually act as third-party payment guarantees.Once the buyer confirms the deal, then the seller must ship the goods.If you cannot receive the payment after delivery, you can force the credit card company to pay directly through legal channels.But all this is really not suitable in China, and the current credit card is only the privilege of a few people.

"A third-party payment company." Since Taobao was taken away from Ma Yun, Alipay should also be taken away by the way. "After the transaction is confirmed, the buyer pays for the goods into a third-party payment company, and then the seller delivers the goods. After the buyer receives the goods, he can choose to return the goods or choose to confirm the payment. If the goods are returned, they must abide by relevant national laws and regulations and store regulations."

"Miaomiao, since you already have a mature plan, is there any other good way?" Dad Liu asked.

After thinking about it, Liu Miao decided to throw out the authentication system and credit rating system of later generations.The authentication system is very simple. Anyone who has passed the ID card authentication will put an ID card logo on the introduction page of the store; There are three levels of gold, silver and copper.Certified stores are automatically weighted when searching, and the results are higher.The credit rating system allows buyers and sellers to score each other to determine the credit ratings of stores and buyers.

"Dad, but I want to remind you that if you want to build Taobao and Alipay well, I estimate that the amount will be at least [-] million U.S. dollars."

Liu Miao estimated the amount based on the investment of later generations of Softbank and Yahoo in Alibaba.Of course, this part of the money also includes the Alibaba website, but the $[-] million is definitely just the start-up capital.Liu Miao estimated that even if Liu's father sold all his current assets, it would only be worth a million dollars in US dollars.Even if they join in with all their strength and add bank loans, the father and son can raise more than ten million US dollars at most.

After Liu Miao disclosed the initial investment amount, Father Liu fell silent.He is very clear that such a sum of money is not what he can expect at this time, even the Zhang family probably can't invest it, right?

Liu's father finally sighed: "Miaomiao, it seems that my father thinks too easily about e-commerce. I think I should invest in other areas?"

"Dad, if we can't do it, it doesn't mean others can't do it." Liu Miao gritted her teeth.

Now that Softbank and Yahoo haven’t discovered Alibaba, it’s a big deal to bring the tens of millions of dollars and the follow-up plans of Taobao, Alipay and Tmall to talk to Ma Yun. With Ma Yun’s eyes, he can naturally see these things. value of the plan.

"You also know that Alibaba on Ma Yun's side is very impressive now. If it turns into c2c, there will be no problem. We have no problem selling assets now, but the Zhang family and Dahua Group have to show enough sincerity. They Isn’t the Zhang family in the transportation business? Give us a controlling stake in a mature logistics company, and we will agree to their sale plan. With this capital, go talk to Ma Yun, we can have a better equity.”

After Liu's father listened to Liu Miao's suggestion, he could only think that this was the best solution at present.After talking about business matters, Father Liu also cared about the studies of the two brothers, especially Liu Yan's sequelae of concussion.After confirming that the two children were safe, Father Liu hung up the phone.

At this moment, Liu Yan suddenly said, "Is something wrong at home?"

"Nothing." Liu Miao said with a smile, "It's just some small commercial disputes, just deal with them casually."

"Small disputes still require you, a big consultant, to be so nervous?" Liu Yan didn't believe it, "Come on, you are a few minutes younger than me and can participate in major family investment matters, why can't I know? Besides, I Not a child anymore."

Liu Miao thought about it, and then told about Dahua Group and the Zhang family's joint plan to force her father to sell the shares of Baoqing Trading Group.But then Liu Miao also talked about the current situation between the enemy and ourselves, and the future response plan. "The Internet is definitely a sunrise industry in the future. If the billionaires in the last world were born in industries such as oil, mining, heavy industry, and banking, then the billionaires in this century must be born in high-tech industries, especially the Internet. In the Internet, we The three things I am optimistic about are e-commerce, search engines and instant messaging. Now I am doing instant messaging here, and my dad is interested in e-commerce, so naturally don’t give up. As for search engines, I am also in the United States Pick up Google stock."

After listening to Liu Miao's words, Liu Yan didn't ask any more questions, but asked instead: "Then what about your relationship with Zhang Yao?"

"There are no fathers and sons in the mall, let alone classmates." Liu Miao smiled wryly, "I will definitely return the slap the Zhang family slapped me in the future." For the Liu family, the Zhang family is completely ruined this time. , Falling into the past is an endless situation.It's just that Liu's family has Liu Miao's foresight to back down a step, but a step back doesn't mean they don't want this face. "If Zhang Yao wants to stand against us in the future, he can only be treated as an enemy. The only thing I can do is to defeat him and give him a trace of dignity. As for the other members of the Zhang family, how much humiliation we have suffered now, It will be returned tenfold in the future!"

"Actually, I don't like you at all." Liu Yan shook his head, "Of course, I know you did nothing wrong."

Soon there was good news from Aunt Zhang's family. She found a good real estate near Wenchang Road that was suitable for a publishing house, especially this real estate was very close to Tanzhou No. [-] Middle School and Jiangnan Furong Culture Printing and Publishing Group.Aunt Zhang said that she is working hard to negotiate a printing and publishing contract with Furong Publishing, so that Huadu Culture, as a distributor, will have less control over the Youth Club.I have to say that with the assistance of a professional like Aunt Zhang, everything seemed to go much smoother.

And with the start of school for the students, the Penguin website also posted a new version of the instant messaging chat software - QQ download on the official website.The blue and simple software background quickly gained everyone's love, especially Penguin said that qq users will seamlessly connect with oicq users, and that due to copyright risks and other factors, oicq will stop updating.At the same time, Penguin also expressed its willingness to transfer the openicq and oicq trademarks and related rights to AOL free of charge.With these guarantees, it is not easy for America Online to hunt down and kill them.

It's just that AOL, Microsoft and Yahoo didn't expect that qq actually played the slogan of "forever free".Mr. Ma even showed a notarized letter of guarantee in front of the global media, saying that as long as QQ still belongs to Penguin, there will be no charges for the software.With this guarantee, coupled with the superior operation of other communication software, qq attracted a blowout of user growth on the first day of its release.

Users who downloaded and used it soon discovered that QQ actually has a rating system and an expression system, and various cute expressions have attracted many female users.Although the rating system has attached instructions, no one thinks the rating system is useful. It was not until a certain user uploaded his own custom avatar for the first time that it attracted the attention of the entire QQ user and other similar software.