Xueba Fengyun
Chapter 036
Now that the Big Three of Baoqing Department Store Group had made a decision, Father Liu took Liu Miao to the office building of the Department Store Group early the next morning.Because the monthly leave of Guangming Middle School is only two days, if you don't leave early, then Liu Miao will not be able to catch up with the evening self-study in the evening.The headquarters of Baoqing Department Store Group is not located in Baoqing Commercial Plaza, but in the old department store, which is the area where the Nanmen Branch of Baoqing Supermarket Chain is now located.Nanmen commercial district is the commercial district with the longest development history in Baoqing City, and Nanmenmen is on the road called Old Street by the locals.
Looking at the familiar yet unfamiliar scene outside, Liu Miao's eyes became moist.Liu Miao knew that in another five years, this place would be razed to the ground in the name of development.As it turns out, that development was an absolutely catastrophic mistake.The reason why the Nanmen Commercial District exists is because of its dilapidated and ancient charm. Although the redeveloped Nanmen Bazaar has more convenient transportation and more modern decoration, it has never reproduced the glory of the old Nanmen Commercial District.This may be a common problem in the development of that space-time city. Everyone thinks that it is best to be foreign and modern, but it turns out that some people stay here just because of "habits".Why do people stay here when you take away everything that people are used to?
When I was still Zhou Sen, because the family was struggling, Zhou's mother would buy fabrics and needles and threads here in the old street before going back to make clothes for herself.At that time, when I saw my mother chatting and haggling with acquaintances in the store, Zhou Sen felt that many people did not necessarily come here to shop and spend, maybe what they needed was a different kind of shop. Just a social occasion.
As the former leader of Baoqing's retail industry, the former department store building is located at the beginning of the old street.When the six-story building stood in Baoqing City, it caused a sensation. Today, the six-story building is everywhere.The first to third floors of the current old department store building are Baoqing chain department stores, while the fourth to sixth floors are the offices of the department store group.
Originally, Liu's father planned to take Liu Miao to the office floor directly by taking the elevator, but Liu Miao said that he wanted to visit the supermarket.So Liu's father had no choice but to take Liu Miao into the supermarket. Liu Miao looked at it, and there were still quite a lot of people.After all, the supermarket is still a new thing in Baoqing, and the things in the supermarket are really cheap, so housewives will come here to shop if they have nothing to do.It's just that the arrangement of the goods is a bit disappointing. Although the goods have been classified initially, they have not been placed where they should be.For example, the fruit, vegetable, aquatic products, meat and poultry area, which is the most commonly used and favorite place for mothers, is actually placed at the door. This is indeed convenient for mothers, but it also blocks the way for other customers to enter the store; The snacks and drinks area is placed on the second floor, so the snacks and drinks that should have been very popular seem to have become somewhat uninterested.Moreover, Liu Miao took a look and found that there was no special brand. Generally speaking, most supermarkets have several brands that they have cooperated with for a long time. His own purchase price suppressed his opponents again.
But Liu Miao didn't say anything for the time being, but walked with his father from the first floor to the third floor, and then went up the emergency stairs to the fourth floor.The place where Papa Liu and others work is on the sixth floor. Since Papa Liu is nominally the chairman of the group, the office is the largest.According to the division of labor between Papa Liu and the others, Papa Liu is in charge of the supermarket and department store business, while Papa Zhang is in charge of the commercial plaza business, and Papa Li seldom comes forward, unless the other two have disagreements, then he will come forward coordination.
"Hey, isn't this Miaomiao? You came here with your father so early?" It was Zhang's father who spoke.
Compared with Zhang Yao, who has a superior IQ and a negative EQ, Zhang's father is simply a social genius with long sleeves and good dance skills.Although Liu Miao and Zhang's father don't meet many times, they always find that Zhang's father can give people a feeling that he remembers you, and then you become more and more familiar with him, and finally you will let go of your guard against him.Liu Miao naturally knows that this is a kind of social talent, so she is also consciously imitating the small details of Zhang's father in dealing with people.
Seeing Father Zhang take the initiative to greet him, Liu Miao immediately greeted Father Zhang with an innocent smile that only teenagers can have.Children's smiles are always pleasant, and Zhang's father also felt that he was in a particularly good mood today. He reached out and touched Liu Miao's head before entering the small conference room next to Liu's father.This conference room is the place where Dad Liu and the Big Three hold meetings, and it is also where the three argue in order to reach a compromise.This is the proposal of Zhang's father. Zhang's father believes that if the three have conflicts, they should avoid their subordinates to reach a compromise. The three must be consistent at all times when facing subordinates and the public.Liu Miao felt that this proposal was very necessary, as the disunity of the leadership would only make the whole company panic.
Liu Miao followed Papa Zhang into the meeting room, while Papa Liu went to Papa Li.Although the meeting room is small, there are whiteboards and black pens, which surprised Liu Miao.After taking Dad Liu to find Dad Li and walking into the meeting room together, Dad Zhang smiled and said: "Miaomiao, we have heard your dad talk about your views on the consumer industry. We are not only surprised by your age, but also by your age. Your vision. Today we want to hear your views on our supermarkets, department stores and commercial plazas, and I believe your vision and perspective will definitely bring us surprises and inspirations.”
Liu Miao thought for a while, then took out a stack of paper and put it in front of her, and then took out a black marker pen to draw on the whiteboard. "The first thing I want to say is that the three are my elders, but I don't want you to treat me as a child when I explain my point of view. Since you want to ask for my opinion, at least at this moment you should treat me as a child." As an adult. Secondly, what I want to talk about is just my point of view, some points of view that I have read and come up with myself. It may be right or wrong. It needs to be judged by Dad and the two uncles. Finally, if someone asks me in the future, I hope that my father and two uncles will keep it a secret for me. I don’t want to be a child prodigy or a genius, I just want to study and live a normal life.” Liu Miao talked a lot first, which provoked Liu’s father and others Dumbfounded, but finally nodded in agreement.So Liu Miao went on to say, "According to the discovery of the Italian economist Pareto, 20% of the people in the world control 80% of the wealth, and the uneven distribution of wealth exists everywhere, but it is obviously related to It’s not obvious. So we have the positioning of supermarkets and department stores: supermarkets are supermarkets for the masses, and parity and sufficient quantity are the keys to attracting 80% of ordinary consumers; department stores are supermarkets for elites, high-quality goods and differential treatment are our The key to attracting 20% of high-end consumers. As for the positioning of the commercial plaza, I told my father yesterday that the commercial plaza should be a comprehensive consumer center integrating entertainment, shopping, leisure, and even sightseeing.”
"Entertainment and shopping are easy to understand, and I agree with leisure, but sightseeing is really out of line with commercial plazas, right?" Zhang's father couldn't recognize him and asked, "We have neither natural scenery nor cultural and historical background, why do we come for sightseeing? Woolen cloth?"
"Uncle Zhang has a lot of relatives and friends abroad, so I have a question, why do I have to go to 57th Avenue when I am in New York, and why do I have to go to Beverly Avenue when I go to Los Angeles? There is no natural scenery there. and historical relics, some are just a row of boutiques, but why has it become a must-see place for tourists?" Liu Miao asked rhetorically.
Zhang's father was speechless for a moment, although he could explain it by saying that there were many boutiques there, there could also be many boutiques in his commercial plaza.Therefore, in essence, there is not much difference between a commercial plaza and a boutique shopping street.Since New York's 57th Avenue and Los Angeles' Beverly Avenue can be tourist spots, why can't our own commercial plaza?
"Liu Miao, let's continue." Seeing that Zhang's father was a little embarrassed, Liu's father motioned Liu Miao to continue.
But Liu Miao said with a smile: "Father, even if I am your son, it would be a bit unkind for you to take away the whole set of analysis solutions from me without spending a penny. Uncle Zhang should have contacted McKinsey or Boston Consulting Group." , how much does it cost for someone to come and give a lecture, and I should at least get something?"
Liu's father blushed a little, as if he was instigating his son.But Li's father said, "Miaomiao is right. Since Miaomiao was invited by us to explain some issues, then we should pay for it. Miaomiao, why don't you talk about your conditions, as long as it is If it is a reasonable request, I will definitely be the first to agree."
"I want the shares of the department store group, which will not be diluted." Liu Miao stated her conditions frankly.Since everyone thinks his opinions are useful and crucial, he can't be ambiguous.
"Liu Miao, Dad owns the shares." Liu's father quickly stopped.If it's just cash, Dad Liu can still accept it.But if you want shares, then this puts you in a very embarrassing situation.
"I know." Liu Miao said frankly, "but those are your shares, not 'my' shares. I need shares and a position in the group, so that I can have greater say in order to obtain a higher position." Execution."
After hearing Liu Miao's request for shares, Zhang's father and Li's father looked a little unhappy. They took it for granted that Liu's father was instigating behind the scenes.But Liu Miao's next words proved that this was only his personal request, and Zhang's father also found that Liu Miao had deliberately pointed out the difference between him and his father.
After pondering for a moment, Zhang's father asked back: "Shares and positions are not impossible, but you have to show us your ability, right? Miaomiao, since you are a person who wants to apply for the company's executives, should you Come up with something to convince us?"
"No problem." Liu Miao took it over, "To put it simply, the layout of the supermarket downstairs is very unreasonable. The first floor should be the area for food, drinks, and daily consumer goods, and the second floor should be the area for clothing, bedding, and household utensils." , the third floor should be the area for small home appliances, white goods and large household appliances. However, your layout obviously does not meet this requirement. The first floor is full of home appliances and clothing, which not only affects the display of their respective products, but is also very unsafe. Most importantly, you shouldn’t put snacks and drinks in the corner on the second floor and fruits and vegetables at the entrance on the first floor.”
To be continued
Looking at the familiar yet unfamiliar scene outside, Liu Miao's eyes became moist.Liu Miao knew that in another five years, this place would be razed to the ground in the name of development.As it turns out, that development was an absolutely catastrophic mistake.The reason why the Nanmen Commercial District exists is because of its dilapidated and ancient charm. Although the redeveloped Nanmen Bazaar has more convenient transportation and more modern decoration, it has never reproduced the glory of the old Nanmen Commercial District.This may be a common problem in the development of that space-time city. Everyone thinks that it is best to be foreign and modern, but it turns out that some people stay here just because of "habits".Why do people stay here when you take away everything that people are used to?
When I was still Zhou Sen, because the family was struggling, Zhou's mother would buy fabrics and needles and threads here in the old street before going back to make clothes for herself.At that time, when I saw my mother chatting and haggling with acquaintances in the store, Zhou Sen felt that many people did not necessarily come here to shop and spend, maybe what they needed was a different kind of shop. Just a social occasion.
As the former leader of Baoqing's retail industry, the former department store building is located at the beginning of the old street.When the six-story building stood in Baoqing City, it caused a sensation. Today, the six-story building is everywhere.The first to third floors of the current old department store building are Baoqing chain department stores, while the fourth to sixth floors are the offices of the department store group.
Originally, Liu's father planned to take Liu Miao to the office floor directly by taking the elevator, but Liu Miao said that he wanted to visit the supermarket.So Liu's father had no choice but to take Liu Miao into the supermarket. Liu Miao looked at it, and there were still quite a lot of people.After all, the supermarket is still a new thing in Baoqing, and the things in the supermarket are really cheap, so housewives will come here to shop if they have nothing to do.It's just that the arrangement of the goods is a bit disappointing. Although the goods have been classified initially, they have not been placed where they should be.For example, the fruit, vegetable, aquatic products, meat and poultry area, which is the most commonly used and favorite place for mothers, is actually placed at the door. This is indeed convenient for mothers, but it also blocks the way for other customers to enter the store; The snacks and drinks area is placed on the second floor, so the snacks and drinks that should have been very popular seem to have become somewhat uninterested.Moreover, Liu Miao took a look and found that there was no special brand. Generally speaking, most supermarkets have several brands that they have cooperated with for a long time. His own purchase price suppressed his opponents again.
But Liu Miao didn't say anything for the time being, but walked with his father from the first floor to the third floor, and then went up the emergency stairs to the fourth floor.The place where Papa Liu and others work is on the sixth floor. Since Papa Liu is nominally the chairman of the group, the office is the largest.According to the division of labor between Papa Liu and the others, Papa Liu is in charge of the supermarket and department store business, while Papa Zhang is in charge of the commercial plaza business, and Papa Li seldom comes forward, unless the other two have disagreements, then he will come forward coordination.
"Hey, isn't this Miaomiao? You came here with your father so early?" It was Zhang's father who spoke.
Compared with Zhang Yao, who has a superior IQ and a negative EQ, Zhang's father is simply a social genius with long sleeves and good dance skills.Although Liu Miao and Zhang's father don't meet many times, they always find that Zhang's father can give people a feeling that he remembers you, and then you become more and more familiar with him, and finally you will let go of your guard against him.Liu Miao naturally knows that this is a kind of social talent, so she is also consciously imitating the small details of Zhang's father in dealing with people.
Seeing Father Zhang take the initiative to greet him, Liu Miao immediately greeted Father Zhang with an innocent smile that only teenagers can have.Children's smiles are always pleasant, and Zhang's father also felt that he was in a particularly good mood today. He reached out and touched Liu Miao's head before entering the small conference room next to Liu's father.This conference room is the place where Dad Liu and the Big Three hold meetings, and it is also where the three argue in order to reach a compromise.This is the proposal of Zhang's father. Zhang's father believes that if the three have conflicts, they should avoid their subordinates to reach a compromise. The three must be consistent at all times when facing subordinates and the public.Liu Miao felt that this proposal was very necessary, as the disunity of the leadership would only make the whole company panic.
Liu Miao followed Papa Zhang into the meeting room, while Papa Liu went to Papa Li.Although the meeting room is small, there are whiteboards and black pens, which surprised Liu Miao.After taking Dad Liu to find Dad Li and walking into the meeting room together, Dad Zhang smiled and said: "Miaomiao, we have heard your dad talk about your views on the consumer industry. We are not only surprised by your age, but also by your age. Your vision. Today we want to hear your views on our supermarkets, department stores and commercial plazas, and I believe your vision and perspective will definitely bring us surprises and inspirations.”
Liu Miao thought for a while, then took out a stack of paper and put it in front of her, and then took out a black marker pen to draw on the whiteboard. "The first thing I want to say is that the three are my elders, but I don't want you to treat me as a child when I explain my point of view. Since you want to ask for my opinion, at least at this moment you should treat me as a child." As an adult. Secondly, what I want to talk about is just my point of view, some points of view that I have read and come up with myself. It may be right or wrong. It needs to be judged by Dad and the two uncles. Finally, if someone asks me in the future, I hope that my father and two uncles will keep it a secret for me. I don’t want to be a child prodigy or a genius, I just want to study and live a normal life.” Liu Miao talked a lot first, which provoked Liu’s father and others Dumbfounded, but finally nodded in agreement.So Liu Miao went on to say, "According to the discovery of the Italian economist Pareto, 20% of the people in the world control 80% of the wealth, and the uneven distribution of wealth exists everywhere, but it is obviously related to It’s not obvious. So we have the positioning of supermarkets and department stores: supermarkets are supermarkets for the masses, and parity and sufficient quantity are the keys to attracting 80% of ordinary consumers; department stores are supermarkets for elites, high-quality goods and differential treatment are our The key to attracting 20% of high-end consumers. As for the positioning of the commercial plaza, I told my father yesterday that the commercial plaza should be a comprehensive consumer center integrating entertainment, shopping, leisure, and even sightseeing.”
"Entertainment and shopping are easy to understand, and I agree with leisure, but sightseeing is really out of line with commercial plazas, right?" Zhang's father couldn't recognize him and asked, "We have neither natural scenery nor cultural and historical background, why do we come for sightseeing? Woolen cloth?"
"Uncle Zhang has a lot of relatives and friends abroad, so I have a question, why do I have to go to 57th Avenue when I am in New York, and why do I have to go to Beverly Avenue when I go to Los Angeles? There is no natural scenery there. and historical relics, some are just a row of boutiques, but why has it become a must-see place for tourists?" Liu Miao asked rhetorically.
Zhang's father was speechless for a moment, although he could explain it by saying that there were many boutiques there, there could also be many boutiques in his commercial plaza.Therefore, in essence, there is not much difference between a commercial plaza and a boutique shopping street.Since New York's 57th Avenue and Los Angeles' Beverly Avenue can be tourist spots, why can't our own commercial plaza?
"Liu Miao, let's continue." Seeing that Zhang's father was a little embarrassed, Liu's father motioned Liu Miao to continue.
But Liu Miao said with a smile: "Father, even if I am your son, it would be a bit unkind for you to take away the whole set of analysis solutions from me without spending a penny. Uncle Zhang should have contacted McKinsey or Boston Consulting Group." , how much does it cost for someone to come and give a lecture, and I should at least get something?"
Liu's father blushed a little, as if he was instigating his son.But Li's father said, "Miaomiao is right. Since Miaomiao was invited by us to explain some issues, then we should pay for it. Miaomiao, why don't you talk about your conditions, as long as it is If it is a reasonable request, I will definitely be the first to agree."
"I want the shares of the department store group, which will not be diluted." Liu Miao stated her conditions frankly.Since everyone thinks his opinions are useful and crucial, he can't be ambiguous.
"Liu Miao, Dad owns the shares." Liu's father quickly stopped.If it's just cash, Dad Liu can still accept it.But if you want shares, then this puts you in a very embarrassing situation.
"I know." Liu Miao said frankly, "but those are your shares, not 'my' shares. I need shares and a position in the group, so that I can have greater say in order to obtain a higher position." Execution."
After hearing Liu Miao's request for shares, Zhang's father and Li's father looked a little unhappy. They took it for granted that Liu's father was instigating behind the scenes.But Liu Miao's next words proved that this was only his personal request, and Zhang's father also found that Liu Miao had deliberately pointed out the difference between him and his father.
After pondering for a moment, Zhang's father asked back: "Shares and positions are not impossible, but you have to show us your ability, right? Miaomiao, since you are a person who wants to apply for the company's executives, should you Come up with something to convince us?"
"No problem." Liu Miao took it over, "To put it simply, the layout of the supermarket downstairs is very unreasonable. The first floor should be the area for food, drinks, and daily consumer goods, and the second floor should be the area for clothing, bedding, and household utensils." , the third floor should be the area for small home appliances, white goods and large household appliances. However, your layout obviously does not meet this requirement. The first floor is full of home appliances and clothing, which not only affects the display of their respective products, but is also very unsafe. Most importantly, you shouldn’t put snacks and drinks in the corner on the second floor and fruits and vegetables at the entrance on the first floor.”
To be continued
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