Xueba Fengyun

"It seems that our situation is indeed very bad, but this is the worst outcome. In fact, we have not reached this point yet." Now that Liu's father has used himself as a think tank, Liu Miao will come up with his own "brain tank". "The opinion of evaluation comes. "Let's start by talking about the three biggest overseas supermarkets that pose the greatest threat. They have experience and brands. Coupled with the Chinese people's psychology of 'worshiping foreigners and fawning on foreigners', they can be said to be aircraft carrier-level opponents. But they also have shortcomings that they cannot get rid of. , For example, limited by the protection of national policies, they cannot enter inland cities in the last five years, which means that they have no channels. In the retail industry, without channels, it is almost like dying. Although overseas supermarkets will be our The Big Macs we have to face in the future, but we don’t need to pay too much attention to them for at least five years, we just need to develop ourselves silently and prepare ourselves. The second is the two dominant brands in the province. They have channels and experience, but Limited by development, they did not expand the brand. This means that even if they can successfully open in Baoqing next year, their starting point is actually the same as ours. In the end, it is the supply and marketing company that plans to transform into a supermarket. Our imminent opponent. To put it bluntly, if you strike lightly, you will be bitten if you hit a snake; but if you strike hard, how much will our Baoqing Department Store Group pay?"

The question Liu Miao asked was precisely the problem discussed by Father Liu and Father Zhang. The reason why Father Liu asked Liu Miao was to know how much business talent his son had.Because Liu's father and Zhang's father also talked about Liu Miao's business talent, this also made Zhang's father interested.After all, this is an industry that the three families have worked hard for, especially Father Liu and Father Zhang, who have worked hard. If their son can take charge of the family business, they will naturally be happy not to find a professional manager to take care of the family property.But Zhang's father knows that his son's IQ may be close to a perfect score, but his EQ is worrying.Therefore, the next generation of successors must have someone who is smart and capable of being a man, and Liu Miao is obviously a good choice.Therefore, Zhang's father is very much in favor of Zhang Yao and Liu Miao making friends and cultivating a strong friendship. Once the children's friendship is confirmed at this time, it will be a lifetime thing. Then their friendship is destined to pass on the business world built by their generation.Zhang's father knew that Zhang Yao was born in Zhang's family, so he knew a little about business matters; but he still had doubts about Liu Miao's vision, so he asked Liu's father to try Liu Miao.

Father Liu saw that Liu Miao had already discovered the problem, so he asked one more question to see if he had the ability to solve the problem. "So what should we do?"

"Since we can't be enemies, we have to be friends." Liu Miao threw out an answer casually.Seeing Father Liu's distressed expression as if swallowing a fly, Liu Miao had no choice but to explain, "Officially speaking, the leaders definitely don't want to see the two models they set up criticize each other. The leader loses points first; from our point of view, can we swallow the entire Baoqing market? No, and even if we can swallow it, we have to take into account the feelings of others. Therefore, there is no way for us and the supply and marketing company to become enemies Yes, then we have to be friends." Liu Miao thought of the later hand in hand and family carnival, although these two families were fighting fiercely in Jiangnan Province, but as long as there is a third supermarket in the province that can threaten their existence, They will definitely join forces to force the third supermarket away.So don't look at the fact that Wal-Mart and Carrefour also entered Jiangnan Province later, but they were forced to stay in the provincial capital for a long time and could not enter other cities in Jiangnan.Later, even if it was able to enter other cities, it would only be one supermarket in each city, and in the end it would not even be able to cover second-tier counties and cities.So Liu Miao told Dad Liu about the practice of hand in hand and family carnival in later generations, that is, the struggle between department stores and supply and marketing companies can be clearly defined, and each winner depends on his own ability.But once a third big supermarket wants to enter Baoqing City, the two companies must put aside their past differences and unanimously speak out.

"Your Uncle Sun is not such a talkative person." Father Liu smiled wryly.Where did he not know Sun Zheng's hostility towards Liu Yan and Liu Miao?Doesn't the discord among children come from the struggle among adults?

"Then change someone else to be the person in charge of the supply and marketing company." Does Liu Miao think this is a problem? "Now there is no leader in the supply and marketing company, and the managers of the three branches are not convinced by anyone. Uncle Sun just occupies the position of manager of the first supply and marketing company, making people feel that he is the closest to the general manager of the supply and marketing company. Besides, If the supply and marketing company is going to be restructured, should it introduce foreign capital? And the agricultural materials must be separated and put under the government's jurisdiction. This is the fundamental policy of the country and will never be handed over to outsiders. Once the agricultural materials are lost Profit, the status quo of the supply and marketing company is even uglier than that of the department store back then. The supply and marketing company alone cannot complete the restructuring, so they need more foreign capital. Since they pay more than you, how can you let a branch manager Be the person in charge of the company after the restructuring? Dad, what you have to do now is to try your best to find out who will be the real person in charge of the supply and marketing company. That Uncle Sun will be the manager of a certain store in the future." After listening to Liu Miao Liu's father suddenly felt a burst of relief because the existence of Sun Jianshe (Sun Zheng's father's name) had always been a thorn in his heart.It's interesting to say that Liu's father and Sun Jianshe are college classmates and fellow villagers, so they should have established a very close friendship in college.But the two have been fighting since college, and they still compare each other after they are assigned jobs.Back then, Supply and Marketing No. [-] Company and Department Store No. [-] Company were both profitable state-owned enterprises in Baoqing City, and the people in charge of the two companies were Sun Jianshe and Papa Liu.In the past, the two companies competed to increase their respective profits, and they had no plans to compete with each other.It's just that Liu's father is now the general manager of the newly established Baoqing Department Store Group, and Sun Jianshe obviously doesn't have much chance to move up a step.

"What does Miaomiao think about the upcoming Baoqing Commercial Plaza? This is the current plan." Liu's father has completely trusted Liu Miao, and even brought out the company's internal plan for the commercial plaza, which is still highly confidential.

Liu Miao took a look. This was the first time he saw the completed Baoqing Commercial Plaza.After all, I was locked up in school every day to study, how could I have time to watch it live?Baoqing Commercial Plaza is composed of a four-story main building and two two-story auxiliary buildings.The main building is in the shape of a concave shape, facing south from the north, facing the most scenic Hebin South Road; the auxiliary building is just at the two ends of the concave shape, and the whole square forms a shape that is not completely closed.There is also a small open park in the middle of Huizi, where nearby residents can come and have a rest.The whole design style is actually very close to the basic design of later commercial plazas, but the internal arrangement brought Liu Miao back to the present.People from Baoqing Department Store Group actually turned the entire commercial plaza into a pure shopping mall, isn't that a scam!The four floors are all selling things, do you want to kill consumers?Seeing the sarcasm emerging from the corner of Liu Miao's mouth, Liu's father knew that Liu Miao did not agree with this plan at all.In fact, Zhang Runmin (Zhang Yao's father) is also against it, and he also brought out many design cases of overseas commercial centers to persuade Liu Guoqing (Liu Miao's father) and Li Aihong (Li Xin's father), but Li Aihong thinks that overseas The case may not be suitable for the country, and Liu's father also has reservations. "What? Miaomiao also thinks this plan is not good enough?"

"Dad, what would you do if Mom took you shopping for a day?" Liu Miao asked back.Liu's father suddenly showed a painful expression, and Liu Miao said, "The current commercial plaza forces consumers to go shopping for a whole day, and judging from the current layout, I'm afraid it can't be done in a day. I’m afraid that the sisters and aunts who love shopping the most can’t hold it. Dad, the positioning of the commercial plaza is not a place for shopping, but a place for consumption and entertainment.”

"But aren't we in the retail business? Why do we sell things if we don't sell them?" Father Liu was a little puzzled.

"What we sell is appearance and grade!" Liu Miao explained, "The brands that can enter Baoqing Commercial Plaza are either well-known big names or brands with characteristics and taste. We will do the most essential shopping on the first floor Center, Yanjing, Dongfangshi and Hua can buy brands, we must have them on the first floor. Even if there is no entry fee or rent, we have to let them in. We can give the most essential facade, We can even run various government relations for them, because with such a brand support scene, we have directly opened up the grade with other shopping malls in the province. The second floor is the gathering place for second-tier brands, mainly for young people, after all, they pursue trends But the funds are limited, so we will give them the most popular but not so expensive trendy brands. This allows Uncle Zhang to contact his family, and there are many such brands in Mingzhu City. We can definitely set up another company to specialize in Acting for these trendy brands. The third floor is the entertainment floor, where dining, singing and beauty salons are all placed. As for the extra half floor, the fourth floor can be transformed into a movie theater, so that people can not only come to buy things, You can come for eating, drinking and entertainment. And these are mutually reinforcing. When you are tired of shopping, you can go to sing and eat, and you can go shopping and buy something after singing and eating."

"Movie theaters, KTV and restaurants are not easy to deal with. Moreover, KTV also involves some problems. Miaomiao, have you ever been to KTV?" Dad Liu suddenly realized something, and hurriedly asked.

Liu Miao secretly thought that it was not good, almost all the KTVs at this time had something to do with weathered places.Liu Miao hurriedly explained, "I heard from Zhang Yao. He explained that there are mass-market KTVs in Zhushi, all of which are self-service, which is different from our KTVs here."

Although Liu's father was a little puzzled, but after thinking about it, Liu Miao didn't seem to have a chance to fool around in KTV.Then Father Liu looked at Liu Miao's current height, his gradually hoarse voice and the gradually forming lines on his arms, and he suddenly realized that his son was going to grow up.Father Liu suddenly began to worry about what would happen if his son couldn't stand the temptation and was seduced to do it?Liu's father used to think that only when he had a daughter was he worried that the cabbage would be raped by pigs, but now he found that he was also worried that the pigs would be seduced to spoil the cabbage when he gave birth to a son, what should I do?

To be continued