Xueba Fengyun

Originally chatting with Li Xin was because Liu Yan wanted to find a place to confide in, but he did not expect that the news from Li Xin made Liu Yan even more disappointed, so he was not in the mood to accept Li Xin's invitation to go to the swimming pool, and took Liu Miao I went home dully.Because the air pressure at home is very low, Liu Miao is obediently reading a book. Anyway, he has too many foundations that need to be consolidated.However, Liu Miao read the book for a while, and after completing today's review plan, she decided to think about whether she could help Liu's father.

After all, Liu Miao has worked in both traditional industries and Internet companies, and has been doing commercial marketing work.Although it is somewhat different from the retail industry, many marketing principles are still the same, especially since I have read many books analyzing the success of Wal-Mart in later generations.Since someone's success can be achieved by copying and pasting, why can't I help Dad Liu copy other people's successful experience?Thinking of this, Liu Miao took out a large white paper and started to do a SWOT analysis to help Dad Liu clarify his strengths, weaknesses, encounters and challenges.

From the perspective of the internal environment, Liu's father's advantages are still obvious. He has the experience of successfully running a department store company, so he has the support of the employees of the entire department store; but the disadvantages are also very obvious, lack of funds, and the risk of labor costs is too high .As far as the external environment is concerned, the support of the government and the perfect purchase and sales channels are all chances, but the coveting of the international supermarkets and the overlords of the provincial supermarkets is also a challenge that Liu's father must face.

Liu Yan saw Liu Miao scribbling and drawing on a piece of paper, so he paid attention.Soon he also understood that Liu Miao was analyzing his father's situation, and this form clearly listed everything, which was clear at a glance.

"This is called SWOT analysis. I discovered it when I was reading in a bookstore." Liu Miao naturally noticed Liu Yan's surprised gaze, and then explained. "In the afternoon, Shi Liang and I went to the bookstore and looked through some marketing books."

"Very good." Although Liu Yan has never been exposed to SWOT analysis method, he was able to see some clues quickly because of his physique. "You want Dad to take over the department store? But you've also heard Li Xin's words, his father doesn't think much of it."

"Why not?" Liu Miao asked rhetorically, "Department stores are indeed a product of that era, because there was an extreme shortage of materials in that era, so supply and marketing companies and department stores were needed to adjust the distribution of living materials. But with the progress of the times and With the development of the economy and the extreme abundance of living materials, it seems that department stores are no longer needed. But don’t forget that the first sentence in the opening chapter of "The Romance of the Three Kingdoms" is "a long time must be divided". A unified supermarket chain is still very helpful .Do you think about why Carnival and Hand in Hand are successful? Because if many stores use a unified purchase channel and then sell at a uniform price, a lot of costs can be reduced. When our products have a price advantage, do you think department stores What are you afraid of? There are just a lot of problems that we need to solve, as long as these problems are solved, the department store will have a bright future!"

Just when Liu Miao persuaded Liu Yan, Liu's father also came back.Mother Liu specially prepared soup for Father Liu to warm up and sober up. After drinking it carelessly, Father Liu went back to his study and started working.When Liu's mother cleaned up the dishes, she could only sigh in a low voice towards Liu's father's back.After being persuaded by Liu Miao, Liu Yan finally decided to take Liu Miao to talk to Liu's father.After all, if Liu Miao went to Liu's father alone, Liu's father would probably just treat it as a thirteen or fourteen-year-old child's cranky thoughts, but Liu Yan has always been a precocious child, and Liu Yan's words still have some effect at home.

Therefore, with Liu Yan's company, Liu's father may listen to Liu Miao's opinions even more.When Liu Miao put the SWOT analysis table in front of Liu's father, Liu's father looked at Liu Miao in surprise, and then at Liu Yan. Liu Yan explained: "I read it when Liu Miao went to the bookstore in the afternoon. Basically a book about business marketing, definitely this SWOT analysis method is very good, so I use it to analyze my father’s current problems.”

"It's indeed a very good analysis method. Know yourself and the enemy." Of course, Liu's father understands the function of this method better than Liu Miao and Liu Yan, so he also took out a blank piece of paper and began to analyze, and by the way, he also referred to Liu Miao's analysis method.After all, there are some things that you don't know because you are in the game, but unrelated people around you can see it more clearly.After Liu's father finished the SWOT table, he looked at it carefully for a long time, and then asked, "According to the analyzed structure, I should buy the department store, but how should I solve the problems after buying it?" Dad suddenly became interested and asked his sons about their work.In Liu's father's view, if he really bought the department store and managed it well, he would definitely give priority to passing it on to his son to manage it, so it was inevitable that he would be a bit of a school test.However, although Liu Yan studied well, he has never been out of society after all, so he can only listen to his opinions. On the contrary, after thinking about it for a while, Liu Miao said: "Dad bought the department store now for nothing more than 'money' First of all, the price offered by the government is too high, which may not be in line with the actual situation of the department store; secondly, after taking over the department store, the placement of redundant employees and the arrangement of retired employees; finally, after the acquisition is completed, Dad will definitely be short on cash, but in retail, cash flow is very important."

After listening to Liu Miao's words, Father Liu's eyes lit up.In fact, Liu's father also knows the risks of buying a department store, but it is really difficult to sum it up concisely like Liu Miao.So Dad Liu continued to ask with great interest, "If it were you, Liu Miao, how would you solve it? Tell me, don't be afraid of making mistakes."

"It's very simple. Doing business is nothing more than bargaining. It's just that we need the government to bargain this time to buy a department store." Liu Miao said, "First, the purchase price can definitely be renegotiated, and we can even borrow from the company in the form of converted shares. , promise us to pay back in five years to recover the shares. But when we buy a department store, we must include all land ownership and property rights, otherwise what we buy is just a signboard. After all, the government wants to get rid of this burden as soon as possible, so here It must be negotiable. Second, for retired employees and redundant employees, it is not uncommon to directly buy out their working years. This money can be used to cash out the bank through the mortgage of land and front buildings. Third , in addition to borrowing from the bank, you can also consider financing, as long as Dad maintains a controlling stake. And don’t forget to ask the government to promise the preferential tax policy of "three reductions and two exemptions", so that Dad can have at least five years relatively easy development environment. And some not very important stores, we can take over and sell them to other supermarkets, and they can keep an eye on the western market.”

"Hejiahuan and hand in hand won't buy the facade we don't want, and why should we lure wolves into the house?" Liu's father asked, "As for the other things you said are good, I can find someone to solve it, but who should I ask for financing?"

"If you don't want Family Carnival and Hand in Hand, Wal-Mart, Carrefour and Tesco will definitely want it. First of all, in addition to open-shelf supermarkets, they also operate warehouse-style supermarkets. Our presence in the suburbs allows them to build warehouse-style supermarkets, and they It is also necessary to nail a nail in Jiangnan Province, so they will not give up the opportunity we give them. Similarly, family carnival and hand in hand are not stupid. In order to prevent foreign supermarkets from nailing nails, they will definitely participate in the bidding. There are fewer things, but instead The selling price can be higher. Secondly, this is not considered to lead the wolf into the house. Dad, do you think you can eat the entire Baoqing market by yourself? And eating alone is always the most offending person, instead of letting some unknown people stab in the back , we might as well let in opponents who know the basics. And we also have common interests with them. Once someone wants to make things difficult for the retail industry, we have allies. Also, Dad is actually worried that he can’t find a financing partner , isn’t that Li Xin’s father?”

"Li Guocai?" Dad Liu was a little dazed, "He's a construction worker and I'm a retailer, so he doesn't fit in."

Liu Miao curled her lips. They have never seen the "Wanda model" of later generations, which is the perfect combination of the construction industry and the retail industry.Liu Miao patiently explained: "Father, don't you want to find a construction company when you open a branch in the future? And you don't plan to buy your current store and just use it? Don't you want to find a construction company to renovate? If that's the case, dare you say You have nothing to do with the construction company? Also, if Li Xin’s father wants to make architectural plans, he must hope that there will be a popular one, right? Especially when developing a residential area, there must be a place to buy things? If Li Xin’s father has If it's a department store, he must be very happy, right? So, dad still thinks that you and Li Xin's dad have nothing in common?"

"Wonderful!" Father Liu couldn't help but patted the table, he and Li Xin's father were a perfect match (it seemed that he said something wrong). "I'm going to talk to Li Guocai tomorrow. The construction industry is in full swing. It's absolutely no problem to talk to a bank with his relationship."

"But Dad, you have to consider a problem. First of all, you must own the absolute controlling stake in this company, otherwise you are just making wedding dresses for others." Liu Miao couldn't help warning, "There are still some people with interests that you have to take care of. How are the shares allocated?"

Father Liu was taken aback for a moment. Now many businessmen are very unclear about the division of equity, which led to many problems later.Seeing Father Liu's dazed expression, he knew that Father Liu was completely unprepared.Liu Miao had no choice but to say, "You can first establish a holding company with Li Xin's father, and you will take the controlling share; and then use this holding company to acquire department stores. As long as the holding company in the department store has 51% of the shares, then you are the one who speaks." place. In this way, you can reserve enough shares for the company’s executives, excellent employees, and some people we must please. Dad, you must use the equity of a department store to build a protective umbrella that can protect you enough, otherwise we will not be accepted by the international If the big supermarket eats it up, it will be divided up by the two overlords in the province."

Father Liu began to think after listening to Liu Miao's words, but he didn't understand why his youngest son suddenly became proficient in these things.However, thinking of Liu Yan's physique as a top student, Liu's father had no choice but to explain that it was because his youngest son might have a talent in this area, and now his talent has suddenly awakened or something.Liu's father thought for a while, and finally said: "Liu Miao, my father has listened to what you said. If you have any good suggestions in the future, come to talk to my father directly."

☆、Episode 007

After solving the boredom in his heart, Father Liu's mood obviously improved a lot.After letting the children go back to bed, Father Liu was rarely in a happy mood to appease his wife who had been neglected for many days.When it was time to rest, Father Liu suddenly said, "Honey, don't you think Liu Miao is different today from before? I always feel that he is more confident and has more ideas than before."

Hearing her husband talking about her son, Ms. Liu also became interested, and added: "Yeah, as soon as I woke up this morning, I felt that something was wrong with Miaomiao. Miaomiao is usually very pestering to me, but today she is a little shy. And Miaomiao In the past, Miaomiao always compromised immediately when he met his brother, but now Miaomiao still dares to confront Yanyan. Now he has a bit of a boyish spirit."

"It's a good thing." Father Liu nodded.

As a father, I naturally don't want my son to be too "mother".In the past, Liu Miao was too weak to please Liu's father, but thinking of what happened to Liu Miao when he was a child, Liu's father couldn't bear to educate him, so he had to let it go.But for some reason, Liu Miao seemed to have suddenly opened up today.On the one hand, he has become a little stronger, and on the other hand, he has also become a little talented in business.

Liu's father knew that Liu Miao's grades could only be regarded as a laggard among the top students, and estimated that the city's key points would be his best choice for the future.Then I will go to a second-level university and study a business major. After graduation, I can help myself.Anyway, let the boss do the work of Guangzong Yaozu, and it's not bad for the second child to help him by his side.Thinking of this, Liu's father felt that his plan for his sons was too perfect, so he fell asleep satisfied.

And Liu Miao in the other room never thought that Liu Miao's father had such low expectations for Liu Miao, because he was trying to search for the memory of Liu Miao himself.After all, living in Liu Miao again, some differences may be ignored, but if the changes are too large, flaws will inevitably be exposed.Fortunately, there are still a lot of Liu Miao's memories in this body, but I just ignored it when I was reborn today.At the same time, she was concerned about that cowardly self, and Liu Miao couldn't help sighing when she thought of seeing her childhood appearance in the morning.No wonder at the class reunion later, many students said that they didn't have much impression of themselves when they were young.But I felt that studying hard at that time was to make people pay attention to me, but now it seems that the effect is not great.Even Liu Miao himself admitted that if he hadn't paid special attention to Zhou Sen, he would have almost ignored him.

And hearing Liu Miao's sigh, Liu Yan's voice came down from the upper bunk, "What are you sighing for? Don't sleep well."

Liu Miao suddenly felt that this matter could be discussed with Liu Yan, so he said, "Liu Yan, come down, I have something to tell you."

"What's the matter?" Although a little unhappy, Liu Yan climbed down from the upper bunk, "Go in, or I won't have any space." Liu Yan lay down next to Liu Miao, and then confirmed Liu Miao. Is the quilt covered.

Although Liu Miao felt that Liu Yan was a bit of a mother-in-law, she was still jealous that the original Liu Miao had a good brother. "What do you think of Zhou Sen?" As the No.2 in the class, Liu Yan, who wanted to come No.1, should still have a little impression of him.

"The grades are very good, but he is too boring." Liu Yan expressed his impressions very succinctly, "Why did you suddenly ask him?"

"Just curious, because I felt a little sympathetic when I heard Shi Liang say something about Zhou Sen." Of course Liu Miao knew that Shi Liang and Zhou Sen were somewhat related, especially since Shi Liang's mother and Zhou Sen's mother were colleagues.

Liu Miao knew that Zhou Sen's family should be in the darkest time at this time. Zhou's father, who was originally not good at business, was mercilessly cheated by his partners after going to sea, and he was burdened with millions of debts.The millions of debts at this time are almost tens of millions of debts in later generations, and Zhou Sen's family is not a wealthy family, which is simply enough to destroy a family.But Zhou Sen's family persevered. Although it took nearly 10 years for the family to pay off their debts, the Zhou Sen family also won word of mouth.But Liu Miao obviously hopes that Zhou Sen's family will not waste ten years repaying debts that should not belong to them, and Liu Miao also hopes to give Zhou Sen a hand, so that Zhou Sen's excellent grades will not end up having to choose some colleges because of scholarships. Ordinary school attendance.

"Oh, it's really unlucky to have such a thing at the booth." As the class monitor, Liu Yan naturally feels that he knows more than Liu Miao, and Baoqing City is not a particularly big city, so this kind of thing spreads very fast. . "Don't worry about him. Teacher Hao and the others won't ignore him anyway. Besides, Zhou Sen's grades are also at the top of the school. I think he will get a scholarship when he goes to high school in the future, so it won't delay his studies. What about you, Think about how you passed the three foreign language tests first, don’t blame me for not reminding you, the first foreign language test is a week after the start of the third year of junior high school, if you fail to pass it, you will be delayed for a semester. Okay, sleep now!”

Seeing that Liu Yan didn't want to talk more, Liu Miao didn't do anything else. Besides, now that Liu Yan was lying next to her, Liu Miao couldn't think about anything, so she fell asleep obediently.Tomorrow I have to get up early to exercise. Anyway, the body is the capital of the revolution.Although Liu Miao was still thinking about how to help Zhou Sen before going to bed, she still had a child's body after all, and once she fell asleep, she would have no dreams all night.

At six o'clock, Liu Miao woke up.Liu Miao couldn't help sighing that it's better to be young. At the age of 30, I would feel tired even if I slept until nine o'clock, but now I feel full of energy after sleeping until six o'clock.Because Liu Yan was sleeping next to Liu Miao, when Liu Miao moved, he also woke up.

"what?"

"Get up and go for a run. Didn't Teacher Hao say that the more you have to exercise before the big exam."

"I'll go with you." Liu Yan also remembered what Teacher Hao said, so he decided to run downstairs with Liu Miao.

The various public facilities in the Furong community are still very complete, especially the road around the periphery of the community is a place for old men and women to detour at night, and it is a morning jogging route for young people in the morning.Besides Liu Miao and Liu Yan running, Li Xin was also running there.However, Li Xin was surprised that the Liu family brothers would come down for a run. After hearing that it was for learning and exercising, Li Xin suddenly felt small.The two children ran downstairs for more than half an hour, and then followed Li Xin to do a set of exercises, feeling quite refreshed and went home.After all, I was sweating all over my body, and I still had to take a shower and change clothes before going to school.Liu Miao went to the bathroom to wash for a while, and found that Liu Yan had also come in.

Liu Miao was startled, "Why are you here?"

"Taking a bath?" Liu Yan thought Liu Miao's question was very strange. "How can I have time to wash without you? You don't look at your watch. What time is it? Do you want to read in the morning? Don't tell me." You forgot that you planned to apply for the three foreign language exams yesterday."

Liu Miao is just so big and has no one and the experience of being squeezed under the same faucet to take a shower. Even when I was in high school, everyone was in different cubicles anyway.But Liu Yan didn't do anything wrong, instead he wiped Liu Miao's back.Liu Miao had no choice but to hypnotize herself. Liu Yan and I are brothers, twin brothers.

After taking a bath, Liu Yan went to read a book, and then Liu Miao also started to read the foreign language tutoring book she bought yesterday.I haven't let go of English, so the so-called "New Century English" textbook is almost for fun; for Japanese, I barely passed the second level in the previous life, but this life is enough; only French is taken for granted that I belong to the same class as English. Latin, it should be easy to learn.As a result, after opening the French tutoring materials, Liu Miao knew that she might be playing off this time.It's like Chinese and Tibetan belong to the Sino-Tibetan language family, but the Han kid dares to say that he can learn Tibetan well in a month?

The gap between English and French is almost the same. Although Liu Miao has the ability of photographic memory, he is also a little dizzy by the almost abnormal grammatical rules of French.Fortunately, Ms. Liu came to the rescue at this time. It turned out that Ms. Liu had graduated from a French major, so Ms. Liu agreed to spend half an hour every morning explaining French to Liu Miao.As for the early morning exercise of the children, both Mother Liu and Father Liu are in favor of it, especially Mother Liu suggested that Father Liu should participate together, otherwise Father Liu's beer belly that has just taken shape is very likely to develop indefinitely .

This is the second day after Liu Miao was reborn, and he is a little obsessed with this warm family atmosphere.When he was Zhou Sen, he had to deal with his middle school studies and his father's creditors at the same time.In order to pay off the debt, his father did not see Zhou Sen and his mother for three years.Some creditors couldn't help splashing red paint and throwing white paper on the door of Zhou Sen's house, and even cursed Zhou Sen's father in front of Zhou Sen's face.How much impact this has on the hearts of teenagers, I am afraid these people have never thought about it again.Fortunately, Zhou Sen's two uncles were not easy to mess with, and Zhou Sen's uncle was a police officer, so these creditors did not dare to do extreme things such as kidnapping Zhou Sen except for these things.But once again, he didn't feel the warmth he felt when he was a teenager in Liu's house, and he couldn't help but get red eyes.

With Liu Miao's red eyes, Liu's mother immediately asked, "Miaomiao, what's wrong?"

Liu Yan was very nervous, and said calmly: "Liu Miao recently wrote a very sad love novel, I guess he was making up the plot behind it, and then moved himself."

I have to say that Liu Yan's explanation helped Liu Miao get rid of the embarrassment of being questioned. Mother Liu said with great interest: "Then I would like to read our family's Miaomiao's love novels. Alas, youthful feelings are always poetry. We Jia Miaomiao is also starting to feel pregnant."

Father Liu coughed in embarrassment, and then reminded, "How do you talk when you are a mother?" Then he looked at Liu Miao and Liu Yan and said, "At this stage, you should study hard and fall in love. It's not too late to go to university."

Inexplicably, Liu Miao saw that the topic had turned to a very strange place, and then she had to express to Liu Yan very seriously that she would never do it.So Father Liu nodded, indicating that the sons could go to school.Liu Miao went to school obediently with Liu Yan, but he didn't meet Sun Zheng who was bothering him today, probably because what Liu Miao said yesterday was too irritating to him, so he temporarily gave up on troublesome Liu family brothers.The first thing Li Xin said when he saw Liu Yan was, "Liu Yan, have you finished your paper? Can you show me the answer?"

"That paper was borrowed by Mr. Hao with great difficulty, so you can't do it yourself? If you don't understand, just ask me, just copy the answer. If you are not interested in doing this kind of paper, we won't help you next time Got it." Liu Yan refused.

"Don't!" Even Li Xin, who doesn't like studying very much, knows how precious this kind of paper is, so of course he dare not refuse.