Fat Guangge's happy time

I wanted to treat it with a normal heart, but the other party was too much.Sima Xi finally raised his sword, ready to defend his happiness.

Naturally, Sima Xi is best at marketing. It just so happens that Sister Xiao is also a businessman. It is of course the most suitable for PK from this aspect, and there is a chance.

First, there is market research and analysis.

On this commercial street, there are two beauty salons.On the surface, it looks like a competitor, but it is actually a one-man industry.For the nearby consumer groups, no matter which one they went to, the money actually flowed into Sister Xiao's pocket.It seems that Sister Xiao is also good at business.

Sister Xiao also took care of the other three shops, but those were the properties of Sister Xiao's sisters, and Sister Xiao mainly helped them collect rent.

The consumer business circle is formed in this way.Two residential quarters, opposite to two large office buildings.In the office building, there are no less than 5000 large and small companies, with more than [-] employees, all of them in suits and shoes, with an image of a socially successful but not very successful white-collar elite.

It stands to reason that such a business district should not only have two small beauty salons like Sister Xiao.But that is the case, and this happens to be a starting point.Moreover, if you hit a snake to hit seven inches, it depends on whether you can hit it or not.

Sima Xi had been in contact with many haircutting shops in the south, all kinds of them.According to the data from the survey, I imagined that I also opened a hair cutting shop, compared the advantages and disadvantages, conducted SWORD feasibility analysis, and quickly came to a conclusion.This is an industry that is very suitable for the local area, and looking at the daily flow of people in Sister Xiao's two stores alone is enough to support this conclusion.The market demand is greater than the supply. The only difficulty is that even if you open your own hair cutting shop and the business is very good, it will not crush your competitors.But what Sima Xi needs to do is, good business is second, the most important thing is to kill the opponent!

After a week of personal investigation, I communicated with several white-collar workers from different companies in different ways.Understand the commuting time, income level, entertainment habits, age group, and even work pressure of future consumer groups.A complete plan gradually formed in my mind.

Then, estimate the funds that you can use.In the past six months, the company's performance has been increasing explosively every month.On average, the monthly net profit is at least 30 yuan.Then 150 million plus Yutian Lighting's first batch of She's payment, the total capital is 180 million.However, this is not entirely true, because nearly half of the funds have to be put on the project, as long as it is the accounts of Oasis and Lunda.That is to say, the profit of 30 per month is only verbal for the time being, and 10,000+ of it has not really fallen into the pocket.Therefore, the actual capital flow that can be used is 90.

Sima Xi has already set his sights on the double-bottom shop in the office building across from Xiaojie's row of shops.The area is close to 25 square meters, and the rent is [-] per year.In the early stage, it was a hot pot restaurant, but the business was so poor that it closed down after half a year.In fact, it's no wonder that the office workers in the vicinity are all fast-paced, and they don't have time to eat hot pot at noon.Even if it is the management, it is impossible to drop the price of a hot pot when you invite someone to dinner.I went to the department store HAPPY in the evening, because there are all kinds of dining and entertainment.However, this place has only just started, and the overall supporting environment has not yet been fully formed.Therefore, it is no wonder that this hot pot restaurant did not close down, because the market positioning is not good.

However, when Sima Xi found the landlord to negotiate a lease, something unexpected happened.The landlord speculated on the Hang Seng Index, which resulted in heavy losses and public funds.At this time, they were eager to fill in the gaps and save their lives, and refused to sign a contract. They just wanted to sell the bottom dealer directly.

Sima Xi was very hesitant. The price of the bottom dealer was very suitable. Each square meter only cost nearly half of the market price, which was 1000 yuan. It seemed that the landlord was really eager to sell.However, this also requires 220 million funds.Sima Xi didn't have so many, even if he had to take out a loan, he would put all his capital in. If the company encountered any accidents, it would be in big trouble.

However, after all, the price is really cheap, and the current real estate market is booming, as long as you win it, you will definitely make a lot of money in the future.Sima Xi thought of his design for the haircutting shop again. There was really no second shop with a suitable size on this street.After thinking about it again and again, I didn't dare to make up my mind alone, so I decided to discuss it with Fatty.

Unexpectedly, at this time Fatty Guang went out to Yutian Lighting headquarters to participate in the distributor meeting, perhaps in the middle of the meeting, Sima Xi called several times but failed.Just as he was trying to find a way to procrastinate with the landlord, the landlord's cell phone rang.It turned out that there was another businessman who had made an appointment, but had a traffic accident on the way, and called to say that he would be late.

Sima Xi became impatient. With such a price, there is no need for the landlord to ask a child to negotiate.If the businessman rushed over, the duck that had reached its beak might have flown away.Sima Xi made a decisive decision, and let's do it first.I took the landlord to a nearby bank, signed the house purchase contract in person, transferred money from the bank card to the landlord, paid a deposit of 5 yuan, and made up the rest within a week.

Next, Sima Xi got busy.Mortgage the specialty store, residential building, and two cars to the bank, and finally got together 210 million, and the coefficients were paid to the landlord. Since then, the building has been owned by Sima Xi.I called Fatty Guang halfway, but Fatty Guang didn't say anything, so let's figure it out.

Sima Xi said: "Brother Guang, we are penniless now, we are paupers again!"

Fatty Guang laughed and said, "It's okay, we can go back to our hometown to farm. We just need to take that water mattress back."

"Old rascal! If you do this again, I'll touch your tits."

"Little pervert! That's it, I'll fuck your ass."

"But Brother Guang, there is another problem. I don't have money to decorate it." Sima Xi was very embarrassed.

Fatty Guang felt strange, he thought Sima Xi was just speculating on houses. "Why do you want to decorate? Do you want to do something else? However, the project manager of Lunda has promised to help me settle a payment of about 40 yuan. I will ask him to come back when I go back."

"Let's talk about it when we get back." Sima Xi responded, secretly worried.I planned to use a small amount of money to secretly open a hair cutting shop, but I didn't want to tell Fatty Guang directly.Because he was worried that Brother Guang thought he was narrow-minded.Brother Guang is an idiot, but he is simple and honest, so he definitely won't believe how bad and excessive Miss Xiao is.

Despite the difficulties, "Master Cai's 10-minute super quick cut shop" opened as scheduled.The people nearby, especially the white-collar workers in the office buildings, were very curious.What is "10 minutes quick cut"?I didn't understand until I got a copy of the "Master Cai" promotional POP booklet.

As the name suggests, a series of processes from washing hair to cutting hair only takes 10 minutes to complete.Of course, it is only theoretical, and it should normally be within 15 minutes.This model was formulated by Sima Xi in combination with the fast pace of work of the local white-collar workers, because these small white-collar workers only have an hour's break at noon.They basically don't live in the local area, and they rush home after work in the evening.At the same time, young white-collar workers are all very concerned about their appearance, because they can fix their heads in ten minutes without affecting their rest, so they will definitely be very popular.

The fact is also true, fast cutting does not mean that there is no quality, although it cannot be completely compared with fine cutting, it is similar in general.Moreover, the price is only 15 yuan, while the normal market price is at least 20 yuan.Sister Xiao’s two stores cost at least [-] yuan in the early stage. Anyway, the two stores on this street are their own, and there is no vicious competition.As for high-end customers, of course, the price will be discussed separately.

The effect is immediate, whether it is in business or against opponents.When it opened, colorful flags fluttered and pillars of air stood tall.The shop has a few clear windows, and there are two rows of young girls inside.Barbers are different from ordinary shops.Generally, barbershops are dressed in handsome men with personality, but "Master Cai" is all in black Korean-style long-collared tight-fitting suits.And there are three handsome female barbers, wearing suits with short hair, neat and tidy.This unified image gave those young white-collar workers a strong visual impact. This kind of attire was simply the image standard that he pursued every day, which was very natural and kind.At the same time, it gives the nearby residents a formal and professional impression.

Promotional promotion is Simaxi's strong point. Residential buildings, office buildings, corners and corners, there is no place where the distribution is not in place.Originally, everyone was curious about whether the cut could be finished in 10 minutes, but the store promised to lose money if it was not charged.After a try, the price/performance ratio is super high.Not to mention that the price is nearly half cheaper, it looks the same as the one that costs 20 yuan to cut.Within two days, customers flocked to the store, filling the lobby on the first floor.

But it doesn't matter, Sima Xi has his own coup.First start the membership system, recharge [-] yuan at a time to become a VIP, and give a haircut at the same time.Secondly, streamlined key operations are implemented in operation.Several small workers who specialize in hair washing are all experienced younger sisters in the south.The speed of shampooing depends on the progress of the barber.It's too long, let the customer sit on the chair and knock the back.When does the barber finish a job and when does it stop.That way, there aren't any impatient customers.Waiting turned into a kind of enjoyment instead. The nine yuan spent was so worth it, and there was also a massage-like service.

The effect was immediate. A week later, Sister Xiao's two shops were empty.Regular customers have become members of "Master Cai".There are only some high-end customers left, maybe they don't bother to queue up in the lobby of "Master Cai".But it's okay.Since Sister Xiao is going to be completely crushed, Sima Xi naturally has a backup.

The second floor is built into a garden-like layout, and each small area is partitioned with green plants.In the middle is a pile of bottles and jars such as ecliptas and gladiolus, with a small fountain inside, forming a pattern of small bridges and flowing water.The whole second floor is full of fragrance.Hair stylists are generally a few years older than the first floor, and most of them are mature men and women in their early thirties.Refined and elegant with a gentle, intellectual taste.As for the price, I verified the sentence in the movie "Big Wrist": don't seek the best, but seek the most expensive!

Cut any hair you want, at least 200.If you choose the foreman, work hard towards around 999, the store manager is [-] yuan once!Of course, the store manager is also considered the treasure of the store, with his figure, appearance, language and actions, a typical teacher-wife killer.I don't know whether it's a show or "selling yourself".

I haven't had time to get comprehensive in terms of beauty, just because of one reason, I have no money!

Equipment, decoration, and personnel are all costs.Especially the personnel, in order to attract high-quality and high-level hairstylists, Sima Xi only kept two yuan for the nine yuan haircut fee this time, and gave the rest to the hairstylist himself.Of course, this is a policy within half a year.

Therefore, although there is a huge flow of people every day, there is not much money to be made in a month.This situation will take half a year before the employee policy becomes a dividend system.All in all, it's basically a [-]-[-] split.

The problem is that Simaxi has a lighting company operating and its profits are growing.This barber shop is fine if it doesn't lose money, and it can survive.However, Sister Xiao's two hair salons struggled to stand up.In one month, two-thirds of the employees ran away.No way, no business, no customers.The hairdressing industry basically takes a commission, and employees have to live.Therefore, whether the boss can live or not is not their concern.

Sister Xiao has nothing to do every day, looking at "Master Cai's 10-minute super fast cut shop" from a distance, staring at the cheap Alto car, her eyes sparkle with anger.