After the little singer marks the big sister Gao Leng

After the Dragon Boat Festival holiday, the marketing department of Aila Entertainment began to prepare for the release of Tao Xiaoyu's new album.

She held several meetings with producer Di Jiayan, assistant Xi Huixin and the marketing department, and finally confirmed the plan, sequence and date of the series of activities.

Then, Di Jiayan personally selected the first title song;

Then, the outreach team of the marketing department contacted major music stations, entertainment media, well-known music critics, and entertainment internet celebrities on related platforms to discuss cooperation matters;

As for fan support and Tao Xiaoyu's social platform account, it will be managed and followed up by Xi Huixin.

Originally, the artists of Aila Entertainment could also increase the exposure of the artists' works through variety shows, live events, or summer concerts on the company's platform, but because Tao Xiaoyu's image is quite special, so at the beginning of her debut, According to her situation, the company specially created an exclusive animation and cartoon anchor account for her.

During the announcement period, all she has to do is do a few live broadcasts.

And her live broadcast will have to wait until the first title song is released on the Aila Music APP, related entertainment media reports, music critics' comments, and music radio and social platforms are in place. The marketing team will then determine her according to the market response. Details and timing of the live event...

At the beginning of July, Tao Xiaoyu's first warm-up work for his new album went smoothly.

Because of Di Jiayan's unique vision and keen sense of the market, together with Tao Xiaoyu's clear voice, full of emotion singing, as well as Ala Entertainment's first-class production level, and fans' enthusiastic supporters, the first —A flagship song—when it was released, it quickly reached the top of the new song list.

Tao Xiaoyu's first title song has received rave reviews, affirmed by industry insiders, played by major music stations across the country, and entertainment Internet celebrities have spared no effort to promote it, which is a good start.

However, the company is not satisfied with this.

The first title song failed to reach the No. [-] hot search on Weibo and Baidu.

Aila Entertainment executives conveyed the order to Di Jiayan and the marketing department to adjust the warm-up plan.

Di Jiayan knew that Tao Xiaoyu's singing skills and works were impeccable. This point, almost all the music reviews were highly praised, which proved that what she lacked was topicality.

Tao Xiaoyu's personality is Buddhist and indisputable, so she lacks hype.

The marketing department suggested to put the opportunity in the next step of the live broadcast, because Tao Xiaoyu did not participate in variety shows and live events, so Tao Xiaoyu only had the live broadcast to play.

In today's meeting, the marketing department suggested to advance her live broadcast, which was originally scheduled for late July, ten days earlier, that is, to July [-].

The marketing department plans to tailor relevant topics for her, and hopes that this time - this time - she can win the top spot on the hot search list and successfully get out of the circle.

"That won't work, how can you suddenly say it's ahead of time?" At the meeting, Tao Xiaoyu was the first to voice his objection.

"According to the current market feedback and industry-related data analysis, it is more beneficial to advance the live broadcast time for the overall release of the new album; and we also suggest that the release interval of the second and third singles should also be shortened.

"Although the current situation of the first title song is generally well received by the industry, there is obviously a lack of opportunity to get out of the circle, so we have to continue to press the time to push the wave.

"We all know that the middle of the year and the end of the year are the best times to release performing arts works. The company's concert will enter the final stage in August. At that time, manpower and related resources will be allocated to the concert, which is not good for the release of the album. So, I hope you will think about it carefully." The head of the marketing department argued hard, trying to persuade Tao Xiaoyu.

"Now there are only three days until July [-]th, is there enough time for the live broadcast related work?" Di Jiayan asked.

"I can arrange this, no problem." The head of the marketing department replied.

"Xiaoyu, this link doesn't require you to do too much work, otherwise, you should think about it again. We want to maximize the benefits." Since Di Jiayan spoke, it means that there is no room for negotiation in advance of the live broadcast matter.

In fact, the reason why Tao Xiaoyu objected was not because of the workload, but because Tang Manwen said that she would come back on NO.20 in July, and she made an appointment with her to celebrate her after the live broadcast. very important.

In addition, there is another very important reason, the one that Di Jiayan chose as the first title song was the one that Cai Chengmin wanted to take away at that time, and it was also the song that Tao Xiaoyu planned to give to Tang Manwen.

Tang Manwen was not at Ludao when it was first released, and Tao Xiaoyu already felt regretful. Now, if she couldn't even catch up with the live broadcast, she was too embarrassed to say that the song was sung for Tang Manwen.

"It's not because of the workload, I just—I don't like the feeling of being disrupted."

"Then leave the rest to me. You just need to perform well during the live broadcast, okay? Everyone has worked so hard for better results."

Tao Xiaoyu had no choice but to nod.

After the meeting, Di Jiayan reassured her privately, and the time of the live broadcast was finally decided to advance.

After more than ten minutes, Tao Xiaoyu left Di Jiayan's office sullenly.

While waiting for the elevator, Cai Chengmin suddenly appeared beside her in a fiery red goldfish dress.

"Wow, isn't this the talented singer of our Aila Entertainment!" Cai Chengmin said, like before, when he saw Tao Xiaoyu, he would poke her lightly when he said the first sentence, "The new album is about to be released, shouldn't you have a happy face? But what I saw was a frowning face!"

Tao Xiaoyu wondered, since the last time she cried and begged for forgiveness, she has been polite to herself for two or three months, why did she turn on the mocking mode again today?

"I just ate rocket, you better not mess with me," she warned.

"Hahaha, I'm so scared! Tao Xiaoyu, if you have something painful, you might as well tell it to make my sister laugh!"

"I'm too lazy to talk to you." The elevator came, and Tao Xiaoyu was in no mood to quarrel with her now, and didn't speculate too much why her attitude became arrogant and mean again.

She stepped into the elevator, and as expected, Cai Chengmin also walked in.

The elevator door closed, and Tao Xiaoyu pressed the floor of his office.

Cai Chengmin stretched out his hand to press the - building, and then unexpectedly moved to Tao Xiaoyu's ear -

"Hey! Did you get bored during the meeting? It's just like this in this world. The walls are falling and everyone is pushing, so you have to think about it, poor boy."

"I do not know what you're talking about."

"Let me give you a hint, Tang-man-wen."

"What does it have to do with her?"

"I said Tao Xiaoyu, you are really a little white flower. Before you hugged Tang Manwen's thigh, the whole company knew about it! Now, she has been released, so oh, if you don't hug Tang Manwen's thigh, you have no right to speak. Just obediently obey the company's arrangement, lest - you won't even be able to drink the soup!"

"Don't worry about it." Tao Xiaoyu arrived, the elevator door opened, and she walked out quickly.

Cai Chengmin's dry laughter was locked in the elevator behind him.

When she arrived at the office, Xi Huixin seemed to be busy. She didn't attend the meeting with the marketing department today.

"Sister Xi, our live broadcast has been advanced. It should be scheduled on the tenth day. Today, you remember to confirm with the marketing department for the final confirmation. When the time is fixed, send out the live broadcast announcement as soon as possible."

"Ah! Why are you so many days ahead of schedule? Is it too late?"

"This is a matter for the marketing department. This is what was discussed in the meeting just now. Follow up. I'm a little tired. I'll go back first. If there is anything urgent, please call me."

"Okay, I will arrange it as soon as possible after I confirm it. Xiaoyu, do you want me to call the company's car for you?"

"No need, the company's car has to go through the process, which is relatively slow. I'll just take a taxi by myself tonight."

Before that, Tao Xiaoyu would not deliberately remember how long it had been since she and Tang Manwen hadn't seen each other.

But because she sent her away in person, and Tang Manwen also said that she would come back on July 20th, Tao Xiaoyu would always unconsciously count how long she had been away and how long it would be until the next meeting. some days.

Yes, Tao Xiaoyu knew very well that they hadn't seen each other for almost two weeks.It was the longest time between seeing each other since April.

On the way home, Tao Xiaoyu received a message from Tang Manwen, saying that she was going to a classmate's house in Norway in the afternoon.

It was three o'clock in the afternoon on Ludao, and she calculated the time difference while sitting in the taxi. It should be eight o'clock in the morning in London.

"Norway? It seems to be a beautiful country."

"It's not like, it's beautiful, and the natural scenery is impeccable."

"Have you been there?"

"of course."

"Is your classmate male or female?"

"You really want to know?"

"If you don't want to say it, forget it."

"female."

"Then you might as well not say it."

"Tao Xiaoyu, be more mature."

"By the way, Sister Manwen, the time of my live broadcast that I told you before has moved up. I'm sorry I can't wait until you come back."

"When is it early?"

"July tenth."

"Change is a constant thing."

Is change a common thing?Tao Xiaoyu suddenly remembered Cai Chengmin's words. It turned out that Sister Manwen's release was already a well-known fact.

Regarding this matter, anyone who pays a little attention to financial news will know that the Tang Group's coaching change is very popular all the time, but because Tao Xiaoyu didn't pay attention, she didn't know that Tang Manwen left-it's up to Lu How much an uproar was caused by the island's high society and even the entire financial circle.

Coupled with Tang Manwen's indifferent behavior, Tao Xiaoyu thought it was just an internal matter of the family group, but she didn't know that even Cai Chengmin knew about it, and she blamed herself slightly.

Obviously the age difference between Tang Manwen and Tang Manwen is not too big, but Tao Xiaoyu can see the gap between herself and her, she is always so calm and calm.Such a big thing can be calm and calm.

I hope Sister Manwen's trip to Europe can alleviate her frustration.Tao Xiaoyu thought.

July [-]th, Friday, at the activity room of Aila Entertainment Company.

The marketing department has set up the event venue early on. Although the event venue is not required to enter the country, the event room has been carefully arranged.

The live broadcast is scheduled to start at eight o'clock.Before 07:30, all the relevant personnel are already in place, and all the preparations are in place, just wait for the time—the broadcast will start immediately when it arrives.

At [-]:[-], Tao Xiaoyu logged into the account of the company's live broadcast platform, ready to start the live broadcast of the first title song of the new album.

Eight o'clock—arrived, no greetings, no greetings, with Tao Xiaoyu singing with a touch of nostalgia, the live broadcast began.

Unlike the recorded and processed version, in the live broadcast, her voice is more pure, and the emotion of the song is less embellished. Listening to it, it feels like the wind is blowing on the face, and it seems that there are water waves slowly pushing away , White clouds float across the blue sky in front of me, everything is as bright as spring, but with imperceptible sadness...

When she sang the chorus "I think you are the moon / Whenever I look up / I always see you hanging high in the night sky... I think you are the moon / Whenever I look up / You always brighten my heart...", the live broadcast room The number of viewers has reached 50 plus, and the number is still increasing, and messages and gifts are constantly swiping the screen.

After singing, she began to interact with fans.

The live broadcast was carried out in an orderly manner with the cooperation of the relevant personnel of the company. According to the activity plan given by the marketing department, Tao Xiaoyu performed it with real feelings, so that people would not think that she was following a routine. Even though her image was just a cartoon character, she Still working hard.

Tang Manwen: "Sing it again."

Tang Manwen: "Sing it again."

Tang Manwen: "Sing it again."...

Tao Xiaoyu secretly rejoiced that she was here.

Almost no one among the fans knew Tang Manwen. Although this comment appeared many times, it was quickly brushed away.

Soon, many staff members in the event room noticed the ID on the projected large screen, as well as the repeated same comments.

Of course, all of this was also seen by Tao Xiaoyu.

At first, she chatted with everyone about her creative process, as well as her feelings and expectations for the release of her new album. In the second half of the live broadcast, she said, "There is a fan who is very persistent and has repeated it hundreds of times. ——Once, then I will sing—again, thank you for your support.”

So many repeated comments have already washed away Tao Xiaoyu's secret joy when she first saw the word Tang Manwen in the comment area. She even couldn't help wondering whether this ID was really her.

When Tao Xiaoyu sang for the second time, Tang Manwen began to tip the maximum amount. In just one song, her tipping never stopped and dominated the screen. Except for Tao Xiaoyu, everyone in the activity room All the employees in the studio, or rather including the nearly one million fans in the live broadcast room, were all stunned by Tang Manwen's tipping behavior.

In less than 5 minutes, Tang Manwen's reward amount equivalent to RMB has exceeded eight figures.

After singing for the second time, Tao Xiaoyu really wanted to stop the live broadcast, and immediately contacted Tang Manwen to ask her to stop this irrational rewarding behavior, but her professional ethics warned her not to be so unprofessional.

Tang Manwen's rewards are still going on...

At this time, the activity room was a little out of control, and everyone kept whispering.

The marketing department seized the opportunity in time, and immediately contacted the big V on Weibo and entertainment media accounts to post a super talk. As expected, ten minutes later, near the end of the live broadcast, the vest account of the marketing department posted a comment in the live broadcast room, "Tang Manwen's It’s a trending search on Tao Xiaoyu with a reward.”

With this wave of operations by the marketing department, the fans in the live broadcast room were brought to Weibo, and within a short time, the popularity and out-of-circle index of "Tao Xiaoyu's new album premiere Tang Manwen's huge reward" on Weibo continued to rise.

On the other side, in Tao Xiaoyu's new album announcement group, the head of the marketing department is leading everyone to discuss how to seize this great opportunity and pursue the victory...

The live broadcast lasted for an hour. After the end, the people in the activity team were responsible for the after-dinner work.

The marketing department immediately called everyone for a summary meeting. During the meeting, everyone—while discussing—did not forget to contribute to the hot search. All the topics closely revolved around Tang Manwen's crazy tipping behavior that lasted for nearly half an hour just now.

Tao Xiaoyu felt very sad. Everyone seemed to have forgotten that music is the core of this live broadcast.

She was bored by everyone's discussion, but couldn't get away to contact Tang Manwen, and she couldn't help being very irritable.

— More than an hour later, at the end of the summary meeting, on the big screen in the meeting room, the marketing director clicked to refresh the screen. The huge reward event in Tao Xiaoyu's live broadcast has been fermented, disseminated, and discussed, and it has been on the hot search at the speed of light Ranked second.

In the topic, fans and melon eaters are gossiping about Tang Manwen's real body and her relationship with Tao Xiaoyu.

In the comment area of ​​related topics, everyone's focus and hot discussion content are getting farther and farther away from the song itself.

That worrying thing about music turning into entertainment has finally happened to itself.

Tao Xiaoyu couldn't help feeling sad again.

At the end of the meeting, the head of the marketing department said emotionally: "Our team will work overtime tonight, and we will definitely send Tao Xiaoyu to the top of the list."

After 10:30, Tao Xiaoyu's work for the day is almost over.

Everyone was happy with tonight's results, except for her.

Tao Xiaoyu returned to the office and slumped on the office sofa.

She took out her phone and initiated a voice chat with Tang Manwen.