Rise of Nongmen

There has been fermented bean curd for a long time in Da Yue Dynasty. Qingfang is a kind of fermented bean curd. The reason why it has been ignored and not adopted is because the taste is really unflattering. Now that someone discovers its function, it will soon be Someone followed suit.Since this is a technical job, it can't be launched immediately, so it took more than half a month for the stinky tofu to appear on the market.

Ye Chen had no channels, and took the civilian route. Even so, his business was also affected to a certain extent.

Ye Chen didn't feel much about this. It's basically a fantasy for any business without a strong backing to eat alone, and it's actually not good for him, and it's very bad for promotion.

The reputation of stinky tofu spread and it appeared in restaurants of different grades one after another, announcing that the market has been opened to all merchants, and Ye Chen followed behind and got a share of the pie, but the process was not so good.

Seeing that he came from a humble family background and had no backing, several restaurants kept the prices very low. Ye Chen understood that these people were calculating, so he ignored them, and changed restaurants directly. After traveling almost the entire Jinmin County, he finally got his wish Sell ​​stinky tofu.

With one more sales channel, the Ye family's tofu business has obviously grown.

Ordinary stinky tofu recipes are easy to get, but it is difficult to develop a secret recipe in a short period of time, otherwise those old shops that only rely on a secret recipe to survive may find it difficult to survive.The fact is just the opposite. These shops with tens, hundreds, or even hundreds of thousands of years of inheritance not only exist, but also live a much more nourishing life than ordinary shops. The only thing that needs to be paid attention to is to keep the prescription and keep people from coveting.

With the opening of the market, Ye Chen has gradually shifted from focusing on the production of ordinary green cubes to a combination of medium and low-end varieties. Occasionally, a small amount of high-end secret green cubes will be released, and the response is good. Not only has the business of the Ye family not been weakened, but it has been rising steadily.

But limited by the stinky tofu itself, many people regard it as indecent and refuse to try it. Customers decide the market, and most restaurants reject it, which greatly delays Qingfang's introduction to the market.

Ye Chen looked at the market feedback, frowned slightly, and then relaxed.Now that the market itself is not prosperous enough, he doesn't need to be stubborn on it, as long as he can make money, he immediately changes his strategy and increases the production of red and white squares.

Although these two production processes are troublesome, the benefits are also obvious. The shelf life is quite long. Even if Suifeng Village is located in the northwest of Dayue, it can be sold to all parts of the country, and it saves the time of cellaring. It is unreasonable for him to let go of such a thing that kills two birds with one stone. Need not.

"Boss, our restaurant is almost becoming a stinky tofu specialty store, how good is this?" Hong shopkeeper of Qingyuan Restaurant was worried.

"How is business?" Xu Yanqing asked, rubbing his slightly swollen forehead.

"The income has risen by nearly three layers, and the upward momentum remains unabated." Speaking of this, shopkeeper Hong's face lost a bit of worry.However, when he thought of vigorously promoting Qingfang dishes, causing the "stinky smell" in the store, driving away many customers, and attracting a large number of Qingfang lovers at the same time, his brain jumped. They are restaurants, not stinky tofu.

"Look again." Xu Yanqing's eyes flashed a gloomy look.He naturally knew the consequences of doing so, but he had no choice. If he didn't do this, the restaurant would be crushed soon. If he did the opposite, he might still be able to earn a living.

"Tuk Tuk."

"Shopkeeper, Mr. Ye is looking for you to discuss something. It seems that there is a new product."

Hearing this, shopkeeper Hong swept away his previous worries, straightened his clothes and strode out. Soon he realized that something was wrong, and the sound of footsteps behind him was obvious.

"Boss, are you going too?"

"Ah."

Shopkeeper Hong immediately walked a few steps slowly, letting Xu Yanqing go first.Under the guidance of the shop assistant, the two quickly came to the private room on the second floor.

Ye Chen got up to greet him: "Shopkeeper Hong, I haven't seen you for a few days, and his complexion is rosy. It seems that the business is quite good."

"It's all thanks to Young Master Ye." Shopkeeper Hong greeted with a smile.

"I'm just a countryman, and I can't be called a son, who is this?"

"My boss, my surname is Xu."

"Xu Yanqing." The owner of Qingyuan Restaurant added.

Shopkeeper Hong was taken aback for a moment, then relieved.Qingyuan Restaurant has been suppressed frequently recently, and the business is going from bad to worse. They rely on Ye Chen now, and this is indeed not the time to be self-confident.

Ye Chen: "Young Master Xu, I have admired your name for a long time."

"Young Master Ye, you are being polite." Xu Yanqing did his part to sit on the upper seat, and stretched out his hand to greet him with a smile, "Please."

Ye Chen is as good as others.

Shopkeeper Hong saw that the owner attached great importance to it, so he ordered a few more plates of dim sum.

Xu Yanqing didn't talk nonsense, and when Ye Chen was seated, he got straight to the point: "I don't know what Mr. Ye brought this time?"

Ye Chen didn't respond directly, he sealed and uncovered the small clay pots in front of him, and pushed towards Xu Yanqing: "You two have a taste."

Xu Yanqing looked down, and saw a square meter of white fermented bean curd soaked in the juice. After passing the level of color, it was not this that attracted him the most. However, with the snap of his fingers, the unique rich fragrance of fermented bean curd came to his nostrils, and quickly dispersed. Filled the entire elegant room.

Shopkeeper Hong's eyes lit up. Fermented bean curd is not a new thing, but he has never smelled this unique smell that is familiar but different from other similar products. Obviously this is a new recipe, and he suddenly became interested.

Xu Yanqing was no exception, with all the flavors and aromas, except for one taste, so he started to taste it immediately.

Not long after, Xu Yanqing put down his chopsticks: "Young Master Ye, are you interested in further cooperation?"

"Please tell me." Ye Chen was slightly taken aback.

"Exchange a part of Qingyuan Restaurant for the exclusive right to buy Mr. Ye's new product in Jinmin County."

Although Ye Chen had expected it long ago, when he really heard it, he still looked at Xu Yanqing with admiration.The Dai Viet Dynasty was not as good as modern times. Few people here would pay such a high price to cooperate deeply with a person from a poor background. It was more of a coercion and lure to overwhelm others, making them realize their insignificance, and then give in.

Xu Yanqing obviously released goodwill, and Ye Chen naturally accepted it, but it was not enough, and he had to pay more to obtain the exclusive local distribution rights.

The two sides had a heated discussion on this, and Ye Chen walked briskly away with the contract.

"Boss, did you give Ye Chen so many members..." Seeing Xu Yanqing disregarding everyone's manners and fighting with Ye Chen for every penny, shopkeeper Hong was stunned.After Ye Chen left, he came back to his senses and wondered, is this really his son?Ye Chen really came from the countryside?

"If you can't break it, you can't stand it. If you don't pay the price, you can't break the situation." Xu Yanqing put away the expression of laughing at Yan Yan just now, and tapped the table lightly with his fingers, "I have been forced to this point, and I have no way out."

"Those people should be damned, thank you for your hard work." The shopkeeper Hong was filled with indignation, but now he had no time to waste complaining, and left immediately with the newly purchased goods.