The King of Bad Movies[Entertainment Circle]

"There are too many kinds of news this day, so I can't react at all, okay?"

"Gu Yu actually acted in "The Magpie". No wonder there was no sound at all for half a year. It is said that Director Zhao Hang likes actors who are low-key and not causing trouble."

"If you can make Zhao Hang's movie, you have to pretend, too?"

"His life is really good, he became popular easily."

Netizens were genuinely happy for Gu Yu, and naturally there were some who felt sour about his fate. It's a pity that "Shocking Magpie" has already reached the filming stage, and no matter how bitter they are, it can't change the reality of Gu Yu's participation in "Shocking Magpie".

On Weibo, a marketing account directly posted a photo of Gu Yu's face: "Forward this Gu Yu, you can make a group debut with nothing, 20+ participate in top movie works, and your luck value exceeds Max."

Not long after this Weibo was posted, the number of retweets easily exceeded [-], which was almost the most retweeted Weibo by a marketing account in the whole year.

In the retweets, some prayed that they would pass every exam, some blessed them with fortune, and some vowed that Gu Yu was nicknamed Gu Shanyu, and a sweet potato is a sweet potato, and only those who are famous in their names can be popular in their lives.

"Sounds very reasonable. Should I change my name?" Ning Chuan thought for a long time, "Ning Hong is your red, how about my name is Ning Chuan Hong?"

Gu Yu: "..."

"Not very good." Li Xiaozhuan explained, "Chuan Tongshui means that even if you are popular, you are very watery."

Ning Chuan: "..."

Finally, a comment under the marketing account broke the feudal superstition: "First of all, you must have a Gu Yu face."

"..."

As soon as these words came out, the comment area was silent for a few seconds.

It's easy to change the name, not to mention the sweet potato, it's okay to be called the purple potato, but if you want to have a face like Zhang Guyu, plastic surgery may not be able to do it.

"Okay, stop talking!"

"Can't I change it?"

"Understood! There will be no pies in the sky, and there will be no good luck. This should be @我爸, why is Gu Yu so beautiful, and I was born so ugly?"

So slowly, a good transfer blog turned into Gu Yu's beautiful Anlibo, from the young and shy boy in "Idol Feast" in the early days, to the shocking stage when Link fit together, even the so-called collapsed pictures are different Nice angle.

"As long as the appearance does not collapse, I believe that Gu Shanyu can grow popular."

"My favorite is the one about taking out the trash...how can you look so good without makeup?"

"God is so unfair!!!"

"So Gu Shanyu, what are you waiting for? Hurry up and make a new picture, let's build it!"

After the release of the promotional video of "Amazing Magpie", Gu Yu's business invitations more than doubled compared to before. In addition to business endorsements, script invitations also flew in one after another, mainly for various types of youth idol dramas, and there were also some small dramas. cost movies.

Gu Yu sifted through it carefully, and still found a few good books. Gu Yu personally prefers drama, but the books he handed over are mainly youth pure love movies, about pure love on campus, this type It's not that Gu Yu can't take it, it's just that he has relatively little experience in this field, and his acting is far less handy than a drama.

"Zhiyu invites you to shoot next year's spring blockbuster." Fang Jun said, "This brand has never had a public relations before, this time the brand came to the door by itself."

Gu Yu glanced at Fang Junpai's job list, the endorsement is the least, although the number of endorsement invitations is the largest.

The brand is interested in Gu Yu’s traffic, but the reality in the industry is that the flowering period of traffic is short, and after one wave is cut off, the next wave of fans’ traffic will come again. Even if some idols were once popular, they can’t stop them The reality is becoming more and more blurred—but now that Gu Yu has participated in Zhao Hang's movie, the shortcoming of the short flowering period has been overcome.

Even if "Shocking Magpie" is just a small hit, it is enough for Gu Yu to gain a firm foothold in the film circle, not to mention that the major brands already know that Gu Yu signed the contract with Zhao Hang Studio, so the brand side does not need to worry .

With both traffic and long-term popularity potential, such a star is the best choice for brand endorsement.

Of course, the brand inspects the spokesperson, and the spokesperson also inspects the brand. Fang Jun is not an agent who accepts everything, and Zhao Hang does not want Gu Yu to spend too much energy on business activities. Gu Yu's main business is still filming.

……

Zhiyu is one of the most well-known men's clothing brands in China. At the fashion dinner held by "White River" magazine, Gu Yu wore his family's suit. When Fang Jun came to approach him, he considered Gu Yu's reputation. No response was given - although the brand wanted to find a spokesperson who could perfectly control the style of Zhiyu and label it as Zhiyu.

At least let customers think of Zhiyu when they see this spokesperson.

In terms of dress style, Gu Yu fully meets Zhi Yu's requirements, but in terms of popularity, Gu Yu is not qualified at all.

Big-name clothing brands with a fixed customer base prefer a stable spokesperson. These spokespersons are often clean, zero-scandal, and have a good status in the entertainment industry, so as to ensure the durability of the endorsement and the shaping of the brand image.

In many people's minds, Gu Yu is too "reigning". Although his image is changing a little bit, the idol's active period is too short, and the brand would rather choose an actor who looks vague but has enough stability.

——However, for Oriha, such an actor is too unknown.

But the top actors either signed contracts with overseas luxury brands early, or their fashion acumen is so low that they can only endorse drinks and daily necessities. For example, Yan Xiu is the spokesperson of C Brand in the Asia-Pacific region.

So to a certain extent, it is even more difficult for domestic front-line companies like Zhiyu to find spokespersons.

After the news of Gu Yu's participation in "The Magpie" was announced, Zhi Yu immediately contacted Fang Jun and signed a three-year contract with Gu Yu.

For this spring blockbuster shooting, the exclusive photographer of "White River" was also invited, and the photos will be used on the cover of the next issue of "White River" magazine, so after Gu Yu and Fang Jun arrive, there will be people from the Zhiyu brand Today, "Baihe" magazine also had an associate editor present.

"We must clearly state the theme and brand concept of the next shoot to you." Editor-in-Chief Liu of "White River" introduced.

Weaving is a brand with a simple style. Seeing elegance in simplicity is the style that the brand has always pursued. However, under the impact of big overseas brands, at the same price, under the premise of better texture and design sense of Weaving, consumers prefer it. Overseas luxury brand.

Of course, this is not a problem faced by Zhiyu, but a dilemma faced by all domestic brands.

……

Because of the freshness of Zhiyu itself, Gu Yu didn't wipe anything when shooting, and posed in various poses under the guidance of the photographer.

He was wearing a draped shirt, the moon white color was full of classic taste, in the studio, the lights reflected the effect of a bright moon, Gu Yu lay quietly in the center of the moon halo, her hair was spread out, revealing a smooth forehead and neck.

There are no extra decorations, but under the lens of the photographer, Gu Yu has a calm and peaceful temperament, with his trousers rolled up, leaning against the door with his bare feet.

"Very good! Hold on, don't move!"

Li Xiang, the photographer of "White River", has been working in the magazine for five years, and has photographed countless celebrities, big and small. When he first took the order of Gu Yu, he didn't take it seriously at all, but now, when the other party puts him in his imagination When the scene was restored, he found that he couldn't stop his hand at all.

A sense of fashion requires talent, and a sense of camera is even more needed—in Li Xiang's career, he rarely sees someone who can combine the two to the extreme, and Gu Yu is like this at the moment.

Li Xiang felt that the other party probably belonged to the kind of person who looked good in a sack.

When he changed into a set of simple denim clothes, the indifference between Gu Yu's eyebrows dissipated in an instant, and the boy's youthful vigor was immediately revealed. In the studio, he was sitting on a motorcycle, with his legs stepping on the ground casually, The chin is slightly raised, and the youthful wantonness and publicity are matched with the outfit to the extreme. This is also Zhiyu's youngest outfit this season.

During the shooting, Li Xiang whispered to the brand side: "Where did you find the spokesperson? I have photographed your family so many times, and this is the most suitable one."

In the past, Zhiyu paid attention to style, and the spokespersons he found were all too old, which invisibly deepened consumers' impression of the "uncle" brand, but did not help the brand's sales.

Consumers of men's wear brands are relatively single. With the trendy items of sports brands becoming popular, fewer and fewer consumers are willing to choose brands such as Zhiyu. Overseas luxury brands are making a lot of money through joint names. Yu Brand's thinking is not as good as that of its opponents, so they can only watch helplessly as the market they have finally won is handed over to others.

To some extent, the growth history of brands like Zhiyu is a history of blood and tears.

Gu Yu took a total of five sets before ending today's shooting under the reluctant gaze of the photographer.

Li Xiang told him that there are not many places that need to be revised in this set of drawings today, so the drawings can be finished and sent to him probably tomorrow. If Gu Yu has any comments, he can also bring them up for revision.

Before leaving, the photographer suddenly called Gu Yu: "Mr. Gu, after the photos come out, can you give me a collection?"

Gu Yu still remained in the daze of being called a teacher, and the other party was the first to call him a teacher in such a long time.

Gu Yu nodded blankly: "No problem."

After Gu Yu and Fang Jun left, Editor-in-Chief Liu stared at their backs curiously, and asked Li Xiang, "Why are you asking this all of a sudden?"

"I have a hunch." Li Xiang showed a mysterious smile, "The day when I become famous is not far away."

Editor-in-Chief Liu: "?"

"Just wait and see."

As the exclusive photographer of "White River", although Li Xiang's popularity in the industry is not low, it is only limited to the industry. Moreover, because of the special nature of "White River" magazine, in many cases, overseas brands and even some domestic brands will not invite him. shoot.

A real big-name photographer in the industry walks between magazines and brands. He must shoot the most important covers of top magazines. Within a month, four or five magazines will even publish his works at the same time.The cooperation relationship between the brand and him is also very close, and he must be appointed for every shooting demand.

But this partnership builds on the photographer's existing classics.

What Li Xiang lacks is a work that is classic enough to make him famous in one shot.

But today, he thought he had met an opportunity.