I led the whole village to become rich in 80

Today was the day of recruitment. Zhang Ze only recruited 70 people in total, but there were at least a few hundred workers who came from the provincial capital, which immediately blocked the entrance of the factory.Zhang Ze thought that the workers in the provincial capital would look down on the factory in the county and would not come to work here.But he obviously underestimated the influence of old man Zhang's brand. In addition, the conditions provided by Zhang Ze are still very favorable compared with other factories, so naturally there is no shortage of applicants.

Old man Zhang led Zhang Aidang, Yang Jiang, and old man Hu to maintain order outside the door, asking everyone to line up one by one, for fear that something might happen to them.

Zhang Ze's recruitment requirements are still the same as before. First of all, workers must love cleanliness and keep tidy at all times. Many people have been passed by this requirement.After screening one by one again, it took three full days to almost recruit most of the workers.

For the remaining positions that require a little education, Zhang Ze wants to slowly screen.

The first is accounting. There are a total of 6 applicants, all of whom claim to have work experience.Zhang Ze gave them a set of questions, but only two qualified.Zhang Ze kept both of them and gave them three months of internship time, when the time came to select the best ones.

There is also the salesman, the factory is growing gradually, and he cannot always be the factory manager to expand the market outside.It's time to train salesmen.Zhang Ze doesn't pay much attention to academic qualifications when choosing a salesman, just graduate from junior high school.But the premise must be to have a flexible mind, a quick mouth, and know how to innovate.

Zhang Ze finally chose 4 people, two men and two women.The first task Zhang Ze entrusted to them was to think of the best plan for the promotional activities a week later, and how to set up the lucky draw.

On the day before the event, all four of them submitted their proposals.What Zhang Ze was most satisfied with was one of the girls named Li Xue. The plan she made was similar to what Zhang Ze expected, but it was not rigorous enough and lacked some experience.But as a novice, it's pretty good.

What she proposes is that on the day of the event, not only can you get as much as you buy, but also set conditions for participating in the lottery.For example, she set up two lottery drawers. When the consumption amount reaches 6 yuan, she can get a small turntable lottery chance. The prizes include small gifts and vouchers.When the amount of consumption reaches 15 yuan, you can turn the big turntable, and the prizes on this turntable will be even richer, and there is even a chance for free orders.

Zhang Ze finally adopted her opinion and appointed her as the leader of the business group.

On the day of the event, there was a sea of ​​people at the entrance of the food factory. It felt like people from the whole county came here.Zhang Ze had asked the workers to arrange all the things in the open space in front of the factory.The long tables are pieced together and arranged in rows, like a small supermarket.

The snacks on the long table have already been packed in bags by the catty for everyone to take.In front of each long table in the new product display area stood a worker in the overalls of Zhang Laotou Food Factory, smiling and dividing the new product into small portions, waiting for customers to taste.The final checkout area is at the gate of the factory, and the turntable is also placed here.Customers who reach the consumption amount can participate in the lottery and spin the wheel.

He handed the trumpet to Li Xue, asked her to stand on the high platform and explain the rules of the event to everyone, and wanted to take the opportunity to exercise her.

Unexpectedly, Zhang Ze asked himself to go up and speak. The moment Li Xue took over the trumpet, she was terrified.But after thinking about it, she was the leader of the business team, and if she shirked the tasks assigned by the boss just after taking office, it would definitely disappoint him and be looked down upon by other salesmen, so she bravely walked up.

Just standing on the stage, Li Xue's nervous palms were sweating, and even her voice was trembling.But in the end, things got better, my heart rate slowed down, my voice became louder, and I became more and more confident.

After Li Xue finished speaking, Zhang Ze went up to introduce his new products to everyone.That is pork jerky and two new hot sauces, and he also told the news about the cooperation between his factory and the military region.

The onlookers heard that old man Zhang's pork jerky, hot sauce, and marinated eggs were actually provided for the military region, so the quality was naturally nothing to say.They all want to buy it and try it at home, to see if they can be as powerful as soldiers after eating.

After Zhang Ze finished speaking, everyone couldn't wait to take the initiative to line up, ready to rush in at any time.After all, after such a long time, I finally waited for the old man's food factory to hold an event, so I had to seize this opportunity to buy more.Anyway, no matter whether you keep it for yourself or give it away, the food at Mr. Zhang's house is the best.

Zhang Ze prepared about a dozen boxes of snacks for this event, and they were all sold out in one day, and some people almost made a fuss at the scene because they were late and didn't grab them.

His activity not only attracted consumers, but also attracted many food factory manufacturers in the provincial capital to come and learn.Back home, I organized such a promotional activity like a cat painting a tiger, although the sales volume has increased compared to usual.But it was still far from the crowds of people rushing to buy on the day Mr. Zhang held it.

Several manufacturers can't figure out where the problem is.

Zhang Ze didn't know about their confusion.Because at this time, he had brought the salesmen in the factory and brought a large number of goods to the south.

Director Gao wrote in a letter saying that he had contacted supermarkets and shopping malls for him, and they were willing to sell Director Gao's thin noodles and put on the shelves old products from Zhang Laotou Food Factory.

However, since their products are not well-known in the south, the counters they provide for displaying products are small and biased.If customers don't pay attention carefully, they really won't notice.After Zhang Ze saw it, he was naturally not reconciled. After all, it was impossible to enter the southern market quickly.But he wouldn't blame Director Gao for this. After all, he tried his best to help him, and his products were not well-known in the south.

So Zhang Ze planned to start from this aspect first, and start the first shot of his own products in Guang'an Province.

On this day, Zhang Ze took his own sales staff to investigate the food counters of most supermarkets and shopping malls in Guang'an Province.After returning to the hotel in the evening, Zhang Ze asked everyone to express their opinions and talk about how to quickly increase their popularity in Guang'an Province.

A few salespeople looked at me and I looked at you, and they were all silent.After a while, Li Xue spoke first.

"We can advertise." She spent a day shopping in Guang'an today, and what she felt the most was that the streets here are particularly prosperous.Posters of celebrities and movie stars can be seen everywhere, as well as the products they endorse. If they also invite a celebrity to endorse and post more posters, they will quickly gain popularity in Guang'an.

Zhang Ze didn't speak after hearing this. This plan is possible, but it's not a once-and-for-all solution.

"Then who do you think should be the best endorsement?" Zhang Ze asked her.

Li Xue immediately said: "Of course the most famous person will be invited." Isn't this obvious.

Zhang Ze smiled and shook his head, denying her idea.

"It doesn't mean that the famous products are suitable for our products, and our factory has a variety of products, and the main consumer groups of each type of product are different. If you confuse them and only find one spokesperson, some customers will lose customers .”

Li Xue scratched her head and bowed her head in thought for a while, and felt that what Zhang Ze said made sense.

"How about we find one of each?" She watched Zhang Ze tentatively propose a solution.

Zhang Ze didn't say no, he just told her the endorsement offer that is now a popular star.Li Xue shook her head immediately after hearing this, "It's too expensive." If you really want to hire one of each type, the factory won't go bankrupt.

Seeing that she also understood why this plan would not work, Zhang Ze continued: "But the plan you proposed is not without any merits. For example, our factory's jujube products can be endorsed by celebrities. Do you know why?" Said He looked around at several people.

Everyone bowed their heads in silence as if they were in deep thought, and Zhang Ze didn't urge them aloud. After a few minutes, a girl named Wu Shanshan replied in a low voice.

"Is it because more girls buy this?"

"Bingo! There's a reason for that."

Seeing that the answer was correct, Wu Shanshan shyly pursed her lips and smiled.

Zhang Ze watched the big guy talking. "The main buyers of jujube products in our factory are mainly women. In addition, girls will pay more attention to entertainment stars, so we can use this to promote. In addition, jujube itself has many health benefits for women. We can Use advertising to amplify that quality."

Li Xue listened and nodded in agreement, and his subordinates were also taking notes non-stop.

After the decision was made, Zhang Ze compared several well-known celebrities and actors, and finally settled on one named Xu Wan'er.Because compared to other artists, her appearance is very distinctive, full of classical beauty.And the skin is very good, which is very suitable for the advertising slogan that Zhang Ze thought of.

After he found a way to contact the agency, he quickly signed a contract with the artist. At this time, the entertainment industry had not yet developed, so it was quite easy to find a celebrity to endorse.It’s just that they encountered difficulties during the shooting of commercials. Zhang Ze was not satisfied with the shooting plans they provided, and they all had the style of the times.When the star walks into the screen, holds the product in his hand and says the advertisement with a smile, the shooting is over.As a later generation, Zhang Ze really couldn't appreciate it, so he had to conceive it by himself.

The shooting location was moved from the advertising booth to a small courtyard with Jiangnan characteristics. He specially prepared a well-tailored maroon cheongsam for Xu Wan'er, which perfectly set off her beautiful figure.The monotonous picture was banned, and it turned into a beautiful woman sitting in the courtyard eating snacks and enjoying herself in the misty afternoon; there was no blunt sales promotion, and the dry advertisement became the background sound of Jiangnan minor tune .

As soon as the advertisement was aired, a trend of wearing cheongsam was immediately set off across the country.After all, at this time, such advertisements are still very novel and aesthetically pleasing to the audience.So everyone began to imitate Xu Wan'er, abandoning the coats and dresses with a very western feel, and choosing clothes with oriental beauty.

Xu Wan'er wore a cheongsam to endorse the posters of Zhang Laotou Food Factory's jujube products, and it was posted all over the streets and alleys in an instant, and its popularity can be glimpsed.

Not to mention Zhang Ze's jujube products, the sales immediately went up, and even the position in the supermarket has undergone earth-shaking changes.Zhang Ze struck while the iron was hot, and organized promotional activities at the entrances of several large supermarkets in Guang'an Province, and sold other products of his own.

During the broadcast period of the advertisement, the popularity of Zhang Ze's factory continued to increase, and orders from all over the country were received in an endless stream.