Gold public relations dressed as coquettish cannon fodder

"Have you ever been hungry? You haven't!"

Feng Lixing looked at him angrily and said, "Su Yanyun, do you know what is more anxious than being hungry but having nothing to eat? At this time, you don't even have the heart to think that you are hungry. You have to get money , because your account is already in arrears, if you don’t get the money back, they will stop the medicine for your family! If you don’t want to watch, your mother died in front of you, you have to get money!”

Su Yanyun was stunned, and took a step back involuntarily. Feng Lixing had already turned around and left with great strides.

Su Yanyun couldn't help but lose his mind for a moment when he thought about the way Feng Lixing's eyes were spitting fire and the corners of his eyes were red.The stories in the book are only a few short lines, and once they all become real existences, each with their own hardships, may not be humane at all.

At this time, Su Yanyun felt that the mobile phone in his pocket seemed to be vibrating.

He picked up the phone and heard Tang Shaohuan say: "Brother, I think this is not a good thing. I'm afraid something will happen to the mouse."

Su Yanyun cleared his throat and said, "What's wrong?"

Tang Shaohuan said: "That woman seems to have caught some evidence, saying that the engine of this car is a sample and is not allowed to be sold publicly. Now she says she will sue them."

Regarding Li Sheng's handling method, Su Yanyun expected that there would be problems in the future.But since he didn't accept this order from the beginning, he didn't want to intervene in the future.

Su Yanyun thought for a while and said: "It's hard to define such a thing, but since the other party has caught the handle now, I think it's best for the two parties to negotiate and resolve it. Don't continue to make trouble. There is no winner in this kind of thing, and it will only let other brands Watch the joke and take the opportunity to divide their market."

Tang Shaohuan said: "I also don't think there's any need to be so stiff. But Mice seem to be working hard, saying they're not used to these money extortionists."

"Then I can't help it."

Su Yanyun said: "I suggest that you should try your best not to participate in this matter, so that if something happens later, he will still blame you."

In the afternoon of the next day, Su Yanyun saw the continuation of this incident after suffering from the hardships of filming.The husband of the female car owner Wang Wen took the lawyer they hired and held a press briefing directly.

The lawyer produced evidence on the spot to prove that the express car used a certain type of engine that the world-renowned auto parts supplier clearly stated that it was only used for internal sample testing and research and could not be sold publicly.

Now the female car owner, Wang Wen, wants to sue Xunjie brand for seriously violating commercial agreements, ignoring the safety of consumers, and using sample engines in violation of regulations. In addition to returning the involved vehicles, she also claims 5 million yuan to alert Xunjie brand. Pay attention to the safety of life and property of consumers in China.

Once the press conference was exposed by the participating media, it immediately caused an uproar on the Internet. Not only the Internet, but many offline media also reproduced the report.

This time, the discussions on the Internet were even more varied.It is said that the Xunjie brand spread rumors and slanders, which angered the female car owners and led to them being sued.

Some netizens also said that the female car owner exposed her true colors of wanting to blackmail.For a while, there were many discussions and controversies.

At the same time, with the sharp drop in the stock of domestic fast cars, the limit fell again in the short term.

Watching the video, Su Yanyun couldn't help touching his chin, this time it was even more lively.With Han Hao's style, Li Sheng's lack of professional ethics and bottom line, the follow-up direction of the matter is likely to be out of control.

Sure enough, a few days later, Wang Wen's sister and parents stood up and held a press conference with tears in their eyes. Facing the media, they accused Xunjie Motors of extorting and extorting the police. Now both Wang Wen and her husband have been arrested. Into the detention center.

As soon as the news came out, it caused an uproar.Netizens immediately overwhelmingly supported Wang Wen and his wife, accusing Xunjie Motors of abusing public power.At the same time, a large number of netizens questioned that Wang Wen and his wife believed that their own interests were damaged in the purchase of cars, and it was the legitimate rights and interests of consumers to file a lawsuit against the other party.The local police arrested Wang Wen and his wife without careful investigation. It is really doubtful whether there are other factors in it.

Immediately, a number of lawyers spontaneously stood up, interpreted the incident, supported Wang Wen and his wife, and formed a lawyer team to provide free legal assistance to Wang Wen and his wife.

Then, the official Weibo and official blogs of many automobile brands released information to support consumers, connoting fast cars, and private use of public equipment.

Soon, the local consumer protection associations, women's federations, and industry and commerce departments came forward one after another, saying they would pay close attention to the incident and would assist in the investigation.

A large number of netizens even spontaneously united to support Wang Wen and his wife and boycott Xunjie.

The accusations against Xunjie Motors on the Internet have been rising one after another, and the stock of Xunjie Motors has plummeted.

At this time, Han Hao's father, Han Hongsheng, was shocked when he received the news. Fearing that the situation would become uncontrollable, he hurried back from abroad.

Han Hongsheng heard what had happened, scolded Han Hao, and called Su Yanyun himself, inviting him to conduct crisis public relations again.

Su Yanyun didn't want to accept this order at first, not to mention that it has become a hot potato now that it has become like this.He really picked it up, and if he handled it carelessly, not only could he not hold back the fire, but he would also be flabbergasted.

However, Su Shunyi and Han Hongsheng were old friends, and the two had a personal relationship for many years. With Tang Shaohuan playing side drums, Su Yanyun had no choice but to bite the bullet and ask for leave from the crew to go to the headquarters of Xunjie Motors in China.

Unexpectedly, as soon as Su Yanyun entered, the room was filled with public relations, but Li Sheng was still there.

Although Han Hao sat on the side with his head drooping, he still looked unconvinced.

Su Yanyun touched his chin without any trace, turned his head and walked towards Han Hongsheng, "Uncle."

"Yanyun, you are here."

Han Hongsheng is only in his early 50s, but after this wave, he even has a lot more gray hair.In today's Internet age, there are no secrets at all.Before he returned to China, the phone was rang off by the German headquarters of Xunjie Motors, asking him to resolve the incident as soon as possible and eliminate the adverse impact on the brand, otherwise he would have to reconsider his qualification as the general agent in China.

Looking at this mess, Han Hongsheng felt overwhelmed.

Han Hongsheng coughed, looked at the staff present and said, "The headquarters hopes that we will resolve the dispute as soon as possible to avoid adverse effects on the brand. Yanyun, I think your previous strategy was correct, please tell us what we should do now , I want to hear your thoughts."

"It's simple."

Su Yanyun said: "Immediately publish an apology statement for all domestic consumers, go to the public prosecution agency to close the case, withdraw the charges, and release the consumer. Then, contact the consumer to return the vehicle and negotiate compensation. After the two parties reach an agreement, they will publicly issue the apology statement again. Explain the situation……"

"Aren't you telling me to admit cowardice? If I want to do this earlier, what public relations do I need!"

Han Hao jumped up and said, "They just want to extort money. If I get used to them this time, what if all the poor and crazy people come to my door?!"

"so what?"

Su Yanyun smiled and said: "The vehicle involved in the accident is only more than 90 yuan. If you return or exchange the goods, it will also be borne by the dealer, and it has nothing to do with you. Even if it is all given to the person involved, so what? Now, these days , In order to calm the public opinion, how many sailors have been found, how many posts have been posted, how many media have been contacted, and how much public relations fees have been paid, Young Master Han, you know better than me, right?"

Han Hao was at a loss for words, paused, and then patted the table and shouted: "But now it's not a question of 90 or 100 million. They want 5 million or 000 million from me. This is blackmail!"

"To be fair, 5 million is just the subject of litigation."

Su Yanyun said frankly: "The specific determination depends on how the judge judges and how the lawyer fights. This lawsuit has not yet started, he is just a number and statement. There is absolutely no need for Mr. Han, he jumped when he saw this number.

Of course, this is also normal.In fact, in many crisis public relations events, if no party is stupid, there is no need for public relations to intervene. "

Han Hao jumped up and said, "You say I'm stupid, you..."

"Aren't you stupid?"

Han Hong said angrily: "It's just such a small thing, you can just return and exchange the goods. Even if the incident happens at the first time, you should put out the fire immediately. You are so lucky, you will add fuel to the fire and put consumers to death." You've caught it, you're really capable! You've caused immeasurable losses to the brand and the company, why are you still dancing here? Get the hell out of here!"

Han Hongsheng immediately arranged for his assistant to go to the Public Security Bureau to close the case and release the consumer Wang Wen and his wife.And Han Hongsheng's assistant and Su Yanyun came to the door to negotiate compensation.

It was okay at first, but the couple's attitude was just indifferent. As soon as they heard that Su Yanyun was a publicist, Wang Wen's husband Lin Lei immediately jumped up and cursed: "You bastards, get out of here! It's because you spread rumors on the Internet to slander my wife. I was a mistress, so I was called a panxia by netizens and a bastard. Talking about compensation, you are all lackeys of those bastards!"

Wang Wen looked haggard, pulling his husband with a tired face, "Calm down, husband, calm down!"

"Mr. Lin."

Su Yanyun got up and said: "I must make a special statement. I just took over this case. The public relations company that handled this case before has been fired by Xunjie Motors because of serious mishandling and various violations of professional ethics. I believe that after , It is also difficult to gain a foothold in the circle. It is my suggestion to release the two immediately, apologize to you, and provide compensation. Please do not misunderstand this point. I am here today, it is indeed very sincere, Those who want to represent the brand and solve this problem..."

"Su Yanyun, are you Su Yanyun?!"

Wang Wen's daughter, who was timidly hiding in another room, ran out of the back room when she heard his voice, looked at him in surprise and said, "You are really a publicist, I thought you were just on a variety show Hype!"

Su Yanyun smiled slightly at the handsome girl of sixteen or seventeen, "I am indeed Su Yanyun, and I am indeed a publicist. At the same time, I am also a consumer, and an ordinary Chinese. I will not help foreign brands. framed our own countrymen."

Hearing his words, Lin Lei calmed down somewhat and said, "Then you have taken the money from those big bosses, so you have to wear a pair of pants with them. Su, you should leave quickly, otherwise don't blame us for being rude!" "