White dove

"Singer" was an instant hit when it went online, and the platform also honored the additional commercial promises in the contract. From the second episode, there were pre-roll and interstitial advertisements. Some advertisers won the title of the entire season in one go. Advertising revenue naturally rises with the popularity of the program.

Tong Tong and Shen Shen had another meeting with the platform, and proposed the idea of ​​turning this documentary into an IP. During the brainstorming, a lot of new operational ideas were derived. In addition to the normal online announcements, and the behind-the-scenes highlights of the show, In addition to cutting a series of short documentaries, offline concerts are the most important thing that Tong Tong cares about most.

Tong Tong’s idea is that original ecological music is not only music, but also art. He wants to make this concert a cross-border performance of comprehensive art, and invite some artists who have similarities with music to play a big one together. With the theme of sound, a variety of art forms will be performed.

This matter came to a conclusion very quickly. A blockbuster IP was created with a production cost of several million, and this IP has a greater and more explosive possibility. The platform gave the greatest support, and they led the establishment of The project team has brought in all kinds of resources that are convenient for doing things, and Shen Shen and Tong Tong are responsible for the operation.

For a full three-month broadcast cycle, Tong Tong wished he could give birth to three heads and six arms. In addition to following up the normal editing, he also had to prepare for the concert. The name of the concert has already been decided. Following the concept of the original ecology, Tong Tong proposed to call it "Everything "Sound", music does not only exist in people's throats and various musical instruments, it is the sound of all things in the world, and some people feel it and present it in the form of art.

The meeting was unanimously approved, and the time was fixed, which will be held the week after the last episode of the show.

Many resource issues are coordinated and resolved by the platform, and Tong Tong and Shen Chen only need to come up with the most exciting and sincere content ideas to impress all partners who want to cooperate.

Because of the cross-border cooperation of the concert, Tong Tong was faced with dealing with various people for the first time, but he found that dealing with artists and dancers is actually a challenge and a lot of fun. , experimental art, and dance theater people are naturally direct and naive. They only care about whether the matter itself is interesting enough, whether there will be sparks when everyone is together, and what I want to express in my works can be It can't be presented well, and the others don't care too much.

However, almost every artist who has watched the documentary of the singer is unlikely to be able to refuse this invitation. Once the two of them came out of the artist's studio they visited, Tong Tong said to Shen Shen on the way back: "Maybe for those who want to create Said, self is not a bad thing, look at so many people we have contacted recently, whether it is those original singers or these artists, they are all very self-centered people, only in this way do not care about the voice of the outside world, focus on expressing what you want Only by expressing something can a good work be produced.”

Shen Chen was holding a cigarette in one hand and clutching the steering wheel in the other. The wind from the fallen car window was blowing towards his face with the breath of early summer. He smiled quietly: "Little Tong, you are also a person of your own, don't you think?"

Tong Tong was taken aback, he didn't expect him to give people such an impression, he said: "I just think I don't like to express myself very much, is there some misunderstanding?"

"You also said that ego is not a bad thing. Generally, people with clear goals will be ego, because they know what they want to do, what they care about, and what they don't." Shen Shen glanced at him and said with a smile.

"Actually, I haven't known what I want for a long time." Tong Tong said, "Many things only gradually figured out recently."

"I just said that you are different. Alas, I see everything in my eyes, but I know that this change has nothing to do with me. It hurts." Shen Chen made an exaggerated expression.

Tong Tong smiled and said: "Although I don't know what you mean by being different, but I want to say that if I am different, it has something to do with you. Thank you for finding me, bringing me into the industry, and lighting the lighthouse for me." ,give directions."

At the beginning, he was quite serious, but later on, he lost his way, Shen Shen shouted: "I don't have the habit of being a good teacher, don't put a hat on me and label me like this."

After laughing for a while, Shen Shen returned to normal. He asked Tong Tong: "Do you have any ideas about the venue of the concert? Where is it? My own consideration is to be in the open air and be with the natural environment. What do you think?" "

Tong Tong actually had an idea, but after listening to Shen Shen, he paused and said: "The effect will indeed be good in nature, and it fits well with the theme, but there are too many uncontrollable factors, especially the weather."

Hmm... It's not that Shen Chen hasn't thought about this. The outdoor effect is good, but it's very risky. Tong Tong continued, "Actually, my ideal place is an art gallery."

"Hey? That's a good idea." Shen Chen knew Tong Tong's meaning as soon as he heard it: "Since it's a cross-border, let's make a thorough cross-over and turn this concert into an art alliance, from the venue to the visual to the auditory."

"Yes, that's what it means." Tong Tong nodded.

Soon, the finalized art gallery was Shanghai PSA. After Tong Tong went there once to see the venue, he felt that it was the only one. Avant-garde and the most primitive state can reach the same goal here.

This is what Tongtong wants, this is a world music where performance art, installation art, dance, various types of music and original ecological music are integrated... An unprecedented blend of various arts, how to make these seemingly complicated arts Presenting their best form, Tong Tong and Shen Chen discussed round after round of proposals with top domestic art directors...

On the contrary, artists are the easiest to deal with. The more difficult ones are those singers who already have a fixed life style. These protagonists who appear in documentaries are either in a state of solitude, or have been far away from the hustle and bustle, and just want to live in peace. Either they are afraid of performing, and it is difficult to overcome their psychological barriers. They can sing to the misty mountains or the stormy sea, but they can't imagine what it would be like to sing to the audience in the city.

To convince these people who were carrying treasures but didn't know it or even didn't care, Tong Tong and Shen Chen ran around again, specifically to explain their intentions and dispel each other's concerns.

The popularity of the show, the discussion outside the circle, from the online "singer" to the offline "everything has a voice", truly formed a closed IP loop.

People from the business department of the platform told Tong Tong and Shen Chen that the tickets for the show were selling well. They chose to perform in an art gallery, and relatively speaking, they chose a small and beautiful form of expression, which was consistent with the temperament and type of the show, and the venue could accommodate The number of spectators is not too much, and it is not a concept at all to hold a concert in a gymnasium. The tickets released in batches are almost sold out in seconds.

Everything was so busy that the pause button could be pressed during the preparation period, it was already late summer and early autumn.

Tong Tong hid a selfish heart and never told anyone. Neither the client nor the partner knew. For nearly half a year, he had done all this with great urgency and desire, and finally it was time to tell that person himself. .

He asked Biancheng, and said casually: "Well, I planned a performance in Shanghai, do you want to come and see it?"

He edited this simple message several times, but in the end he decided to just ask it so simply and directly.

He was too busy during this period. After leaving Yijiang, the temperature between the border town and the border town fluctuated. Sometimes he would receive a message from the border town in the middle of the night, but most of the time they were like two rivers rushing separately. Go to different places.

But at the end of all rivers is the sea, and he hopes to reunite with Border Town.

Bian Cheng asked, "What time is it?"

Tong Tong said, "Next Saturday night."

"Okay, I'll make arrangements and let you know the tickets." Bian Cheng replied.

"Well, I'll leave you the ticket." Tong Tong looked at the WeChat dialog box, feeling happy.

After a while, Biancheng asked again: "Can I keep two tickets? Can I bring someone with me?"

Tong Tong's heart sank suddenly, who would he take with him?Is there anyone around the border town?

He didn't dare to ask, but said bravely, "Okay, no problem."

After another meeting, Bian Cheng said: "Su Lei heard that the performance is in Shanghai, and he also wants to come. I just confirmed with him. However, I guess he didn't want to come to the performance, but to find an excuse to see Cheng Shanshan."

Tong Tong let out a sigh of relief and held his heart. In just a few seconds, he even thought about how to say his blessings with a sullen face and a forced smile. It turned out that Su Lei... was scared to death!

Fortunately, it was Su Lei.