cannon fodder stand-in alliance

After being stunned for a while, Mr. Xin came back to his senses and said slowly, "Mr. Cheng really knows how to joke."

"I'm serious." As Cheng Lang said, he took out another plan from his schoolbag and handed it to Mr. Xin.

Mr. Xin took the planning book, flipped through it, and sighed: "Young people are awesome."

After a pause, Mr. Xin still couldn't hold back, and he couldn't tell if it was emotion, or he said sarcastically: "Mr. Cheng is really deliberate."

Cheng Lang didn't take Mr. Xin's complaint to heart, and said a little shyly, "I have to thank Mr. Xin. If Mr. Xin didn't cooperate repeatedly, I wouldn't be able to do so well."

Hearing Cheng Lang's words, Mr. Xin had nothing to say.

Indeed, it was the incompetent prodigal son of their family who provoked others first, and now his skills are inferior to others, so there is nothing to say.

Cheng Lang continued: "After the two companies cooperate, I hope that Mr. Xin can send a mature manager to take charge of the cooperation here. Of course, I didn't mean to say that Mr. Xin is sorry. Mr. Xin is also a good person , just a little youthful..."

Looking at Cheng Lang who was sitting opposite and talking to himself, Mr. Xin couldn't hold back, interrupted Cheng Lang, and asked in a deep voice, "Why did I agree to cooperate with you?"

As Mr. Xin said, he threw the plan handed over by Cheng Lang on the table, and said in a neutral tone: "To be honest, I'm not interested in this cooperation."

Cheng Lang's smile remained unchanged: "Is Mr. Xin interested in the stock price of No. [-] Milk Tea?"

Mr. Xin's jaw tightened suddenly, and he looked at Cheng Lang sharply.After a while, he sneered: "Young man, you have to be measured. You'd better not bully others too much."

Cheng Lang chuckled and took a sip of coffee: "Don't get me wrong, old man. I just want to tell you that the stock market is changing rapidly. Today, the stock price may fall due to bad news, and tomorrow it may cause the stock price to skyrocket due to good news. The first milk tea and Sen The cooperation of milk tea is a strong alliance. Our Sen milk tea has a formula and the most advanced marketing methods, and the first milk tea has the most solid consumer audience and a good brand image—"

When Cheng Lang said this, he paused slightly: "Of course, some recent public opinion may affect the brand image of First Milk Tea. But it doesn't matter. As long as First Milk Tea is willing to cooperate, all the difficulties you encounter now will be solved. .”

Mr. Xin listened to Cheng Lang's words quietly, and snorted indifferently: "Mr. Cheng turns his hands into clouds and turns his hands into rain, and his methods are superb."

"Don't dare." Cheng Lang said with a smile: "Mr. Xin started from scratch. For so many years, I haven't seen any big storms. This little trick can't catch the eyes of your old man."

"Don't be too modest." Mr. Xin looked at Cheng Lang: "A small move will cost the First Milk Tea billions. If you really make a big move, our Xin family may not be able to bear it. "

With such vicious methods at such a young age, how could Mr. Xin feel at ease to cooperate with such wolves.I'm afraid it wasn't for the tiger's skin, maybe one day even the flesh and bones will be calculated by others.

Cheng Lang also knew what Mr. Xin was worried about, and explained with a smile: "Mr. Xin can rest assured, I am actually a very honest and reliable person."

Mr. Xin twitched, and looked at Cheng Lang in disbelief.He wondered how Cheng Lang was able to cultivate such a thick-skinned face at such a young age.

"If you don't believe me, you can ask me about my personality." Cheng Lang said very sincerely: "Furthermore, for business cooperation, the contract comes first. If Mr. Xin has any concerns, you might as well tell them all. I will follow your wishes Draft the contract. In the commercial society, everyone must abide by the spirit of the contract—"

"If you really respected the spirit of the contract, you wouldn't use the banner of the unofficial designated brand of "Tomorrow's Starlight" to swagger on the Internet." Mr. Xin interrupted Cheng Lang.He didn't believe Cheng Lang at all.

"Whether you abide by the contract and whether you will use the partnership relationship to poach the corner of the partner during the cooperation period are two different things." Mr. Xin said slowly: "You have spent a lot of time to come up with so many things, forcing the first Milk Tea cooperates with you. Do you want to get something from First Milk Tea?"

"The marketing channel that we have worked hard to accumulate for more than ten years? The brand nationality with the largest market share?" Mr. Xin continued: "Young man, I know you are very smart and have means, but don't put the old man It's too silly to think."

Cheng Lang said with a smile: "The First Milk Tea has been on the market for more than ten years. Although it is still the first milk tea brand in the domestic market, I have seen some sales data of the First Milk Tea..."

When Cheng Lang said this, he glanced at Mr. Xin: "It seems that the first milk tea is not very recognized among young people under the age of 25. The proportion of consumption in this age group is actually ranked outside the top five."

An established fast-moving consumer brand has lost its young consumer group under the age of 25.This is a very scary thing for the future development of the brand.

That's why Xin Bosong decided to name the talent show "Tomorrow's Starlight" immediately after he was airborne as the Operations Director of the Greater China Region.It is to attract the attention of young people through the sponsorship of talent shows, so as to achieve the purpose of converting players fans and program viewers into consumers.

It's a pity that Mori milk tea was born out of nowhere. The show operation of an "unofficial designated brand" directly overwhelmed the guests and attracted the attention of countless spectators.Indirect damage to the interests of the first milk tea as the exclusive sponsor.A series of subsequent bundled marketing PK votes made the reputation of No. [-] Milk Tea among young consumers drop again and again.In the end, the online publicity and marketing even developed to short-selling in the capital market, and the first milk tea that was directly sold was retreating steadily and surrendered.

Mr. Xin still doesn't know how to clean up this mess.As the culprit, Cheng Lang even dared to come to him for cooperation.This means that Mr. Xin has cultivated himself well, and if he were someone else, he might not be relieved if he beat Cheng Lang on the spot.

Cooperation is impossible to cooperate.Mr. Xin, who started his business from scratch for many years, of course knows that seeking skin from a tiger is no different from committing suicide.But the current situation is that he doesn't want to cooperate, and I'm afraid it's not so easy to refuse.

Thinking of this, Mr. Xin felt a little headache.Still a little depressed.He couldn't figure out why this ambitious wolf cub had his eyes on their family.After all, it is still to blame Xin Bosong, the director of operations, for not knowing how to avoid risks.He even lured wolves into the house.No wonder the major shareholders of First Milk Tea were furious and wanted to hold a general meeting of shareholders to hold Xin Bosong accountable.

Cheng Lang was a little hungry.After receiving Mr. Xin's call for peace, he immediately bought a plane ticket and flew to Hong Kong Island.Didn't even have time to eat lunch.It's a bit hungry right now.

Cheng Lang rang the bell to call the waiter, and ordered a few dishes: "I heard that you Hong Kong people like shark fin rice very much. I have never tried it. Just try it."

Cheng Lang said, closed the menu, and handed it to Mr. Xin: "What do you like to eat?"

Mr. Xin is in no mood to eat.He waved his hand and said in a deep voice, "You can do whatever you want."

Cheng Lang nodded, and ordered a few more light and digestible dishes.After the waiter left with the menu, he continued to swim and said: "Presumably after this period of contact, Mr. Xin can also see the influence of our Sen milk tea among young consumers. Of course, our Shen milk tea is also indispensable. The technology in general. I think that's the basis of our collaboration as well."

"The two brands cooperate to establish a new milk tea series. At that time, our Mori Milk Tea will be responsible for online marketing, and your No. [-] Milk Tea will be responsible for offline promotion. Our Mori Milk Tea can quickly gain popularity through the huge distribution channels of No. [-] Milk Tea. With a firm foothold, your No. [-] Milk Tea can also successfully complete the brand transformation with the help of our Mori milk tea marketing operation. At the same time, it will not affect the traditional image of No. [-] Milk Tea. Isn’t this a best of both worlds thing?”

Cheng Lang made no secret of his small calculations.At the beginning of the establishment of Senxi Milk Tea, he really set his sights on the distribution channel of No. [-] Milk Tea.But he believes that this cooperation also has advantages that cannot be ignored for the first milk tea.To do business, of course, I have to replace someone with nothing.As long as the cooperation is profitable for both parties, there is no need to care about some minor details.

"Or, Mr. Xin is too old to accept the challenge of new things?" Cheng Lang raised his eyebrows, simply agitated.

Mr. Xin pondered for a while.It has to be said that the analysis in Cheng Lang's words really touched Mr. Xin's heart.First Milk Tea has been established for so many years, and it has indeed laid a very solid mass foundation.However, as the domestic economic situation is getting better and better, the consumption demand of this group of young people is also getting higher and higher.Taste is ever-changing.The No. [-] milk tea, whose formula has not changed much for more than ten years, obviously can no longer satisfy the increasingly sophisticated taste buds of young people.In addition, the domestic beverage market is becoming more and more abundant, and many kinds of beverages are emerging in the market one after another.It further distracts the attention of young consumers.

It's not that the first milk tea has never thought about improving the formula and launching new flavors.It's a pity that their R&D team seems to have been unable to figure out the taste buds of young people.Not only did it fail to cater to the young people’s market, but it caused a group of old customers to complain about No. [-] Milk Tea.The first milk tea was so scared that it quickly changed the formula back.The situation is getting more and more embarrassing.

Mr. Xin thought about the cooperation model proposed by Cheng Lang carefully, and he was not indifferent.But he did have concerns about Cheng Lang.There is no other reason, this young man is too ruthless.So much so that Mr. Xin had a kind of fear that he had to stay away from him.

He is old and not as aggressive as he was when he was young.He felt that he couldn't control this young partner, and he was afraid that he would lead the wolf into the house.So timid, very tangled.

Seeing this, Cheng Lang couldn't help but say a few words of comfort.Continued: "If the two of us cooperate to establish a new milk tea brand, we can invite Meng Tianye to be the spokesperson of this series. At that time, No. [-] Milk Tea will be the exclusive title sponsor, because Meng Tianye is annoyed at promoting Sen milk tea, implying that The rumors that the "Tomorrow's Starlight" program team eliminated him will naturally be resolved."

"Although Meng Tianye failed to sign a contract with Star Entertainment Media, and also withdrew from the program "Tomorrow's Starlight". But his current topic and discussion have reached the peak. Even the popular candidates among the contestants can't compare. I also invited Meng Tianye to write a promotional song for Mori Milk Tea. Produced by the three gold medal producers of Qin Dynasty Records, it is a very good song. The MV is also very beautiful, exquisite and beautiful. I believe it will be There will be a wave of Internet hype."

"Oh, by the way, I forgot to mention. Meng Tianye has also signed a contract with Qin Dynasty Records. He will be the newcomer that Qin Dynasty Records will promote next year. In conjunction with the release of the Mori milk tea promotional song, Meng Tianye himself will probably officially debut, and released his own solo single."

"With the vigorous promotion of Qin Dynasty Records, Meng Tianye's popularity will naturally increase at that time. You might as well ask Meng Tianye to record an advertisement for your No. [-] milk tea. Said 'for milk tea, I still choose No. [-] milk tea'."

Mr. Xin looked at Cheng Lang suddenly.

Cheng Lang said with a smile: "Most of the rumors on the Internet are not based on real evidence, and they are just typing on the keyboard to settle the case. There is no need to clarify anything. As long as Meng Tianye accepts the advertisement, those netizens will naturally believe that it is a hype from the beginning to the end. .It’s just a story created by the two brands in order to launch a new series.”

Mr. Xin suddenly asked: "What about the stock market?"

Cheng Lang said indifferently: "Before the good news, it is also a common practice in the financial market to deliberately spread some bad news to gather scattered stocks. In this way, the first milk tea will have face. When the stock price rebounds, the shares that your old man has absorbed Naturally, the rising tide can also raise all boats. If I were your old man, I would raise funds to take advantage of the low price now."

Mr. Xin's eyelids twitched when he heard this.Looking at Cheng Lang with a strange face: "You can't have done this already, have you?"

Cheng Lang smiled slightly and avoided answering: "We will work together to develop a big bowl of milk tea. It is the end of the year. Even if we introduce equipment and production lines at this time, I am afraid that we will not be able to stock up on a large number of new products until the end of the year. Then we will plan a marketing strategy. It should be almost summer when it is fully rolled out to the market. Just drink herbal tea."

When Cheng Lang said this, he showed a bright smile at Mr. Xin: "It really is the right time, place and people."