cannon fodder stand-in alliance

"First Milk Tea is the milk tea brand with the highest market share in China. Has this brand been on the market for more than ten years? The taste has not changed much. It tastes good. What is Sen milk tea? I don't know!"

"Sen milk tea is a very popular Internet celebrity milk tea recently. The two bosses are very handsome. Moreover, Sen milk tea was developed by one of their bosses through tea ordering skills. It is made and sold now, with good color and fragrance. Than the first Milk tea is much better."

"I went to a TV station to watch a show before, and I happened to come across Mori milk tea as a support. I have drank both milk teas, and I think Mori milk tea tastes better."

"One is mainly bottled milk tea and bagged milk tea, and the other is mainly freshly made in stores. There is no comparison, right?"

"A bottle of No. 20 milk tea is five yuan, and a cup of Mori milk tea is more than [-]. The ingredients and methods are different. How do you compare?"

"That means Mori milk tea tastes better?"

"You can't say that. One is flavored milk tea, and the other is real milk tea. If you compare it only in terms of taste, it's obvious that No. [-] Milk Tea is at a disadvantage. It can't be compared like this, right?"

"In terms of taste, I think First Milk Tea is not as good as the big bowl of milk tea that Senxi Milk Tea gives away for free every night."

"What free gift? Is Mori milk tea doing an event now?"

"It's not considered an event. The two bosses of Mori milk tea are students of X University. Isn't it the end of the semester..."

When someone asked a question, the students of X University answered the question for free in the hot search.As the saying goes, the students of X University drink the big bowl of tea provided by the forest milk tea for free every night, so they will naturally speak for the forest milk tea.Including Meng Tianye's fans, based on the idea of ​​Aiwujiwu, they also helped promote it for free in hot searches and various posts that mentioned Mori milk tea.

Soon, the discussion on the Internet attracted the attention of many self-media and marketing accounts.A large group of people came out to catch the heat, and even opened an online vote on "Which is better, the Mori milk tea or the first milk tea".

What's more, it directly raised the discussion of "Which one do you think has a better chance of winning, the official designated brand or the unofficial designated brand, and which one does better in support and promotion".And he also carefully posted the live photos of Mori Milk Tea and No. [-] Milk Tea doing support at the entrance of the TV station, so that netizens can compare.

The PK voting initiated by First Milk Tea and Senxi Milk Tea on the Internet quickly attracted the attention of people from all walks of life.Some people are keenly aware that this may be a slanted sword, but it is a novel and effective brand announcement.No matter what the final result of this PK is, under the banner of "the unofficial designated brand of "Tomorrow's Starlight", the Mori milk tea that has been swaggering in the related hot searches of "Tomorrow's Starlight" and No. [-] Milk Tea every day will become Biggest winner.

This point, the first milk tea obviously also noticed.The people in the public relations department checked the public opinion on the Internet every day, and watched as Mori Milk Tea relied on the promotion and planning of the No. [-] Milk Tea to do bundled marketing with a domineering attitude, and its popularity also increased rapidly in the shortest time.On the contrary, it is the first milk tea, because of its low cost, the taste is definitely not as rich and mellow as the real Sen milk tea, and it is useless to be belittled by loyal customers of the Sen milk tea.Brand reputation has also been greatly affected.

The first milk tea has been on the market for more than ten years, and has accumulated a group of loyal consumers.Of course, I am very upset to see the milk tea I have been drinking since I was a child being trampled like this by a brand that has not been established for a long time.As a result, consumers on both sides started a war of words on the Internet.

However, most of the customers of Mori Milk Tea are young students. The owner of Mori Milk Tea, Mr. Cheng Lang, also has a group of fans who love to listen to cross talk, and he is very sharp-tongued.This group of people are willing to make a three-pointer if they have nothing to do, not to mention that there are still ready-made topics to make a big difference.

In contrast, although the consumer audience of the first milk tea is large, the marketing strategy of the old milk tea has always been the national propaganda route.Consumers can spend money to drink milk tea, but there are only a few people who are willing to stand up for the first milk tea debate with their true feelings.So after arguing for a long time, the voices of the consumers who supported No. [-] milk tea were completely suppressed by the fans of Mori milk tea.The news media, who have been watching this scene, couldn't help feeling that "a new generation replaces the old".

No. [-] Milk Tea was completely helpless by this wave of beatings.I can only think of ways to do crisis public relations while being pissed off by the brazen behavior of this forest milk tea.

In the end, Xin Bosong, who was furious, even issued a statement in the official name of No. [-] Milk Tea, severely criticizing Mori Milk Tea, which is an Internet celebrity operation line that is only marketing hype, which is really not advisable.He believes that real industrialists should concentrate on researching products and speak with quality.Rather than blindly doing this kind of sensational thing, stepping on the established company to take the lead.

"We should be a star enterprise, not a corporate star."

The implication is that a new brand like Senxi Milk Tea, which only wants to be an Internet celebrity brand, is obviously a corporate star who cannot make products in a down-to-earth manner.

In response to the voice of the first milk tea, Mori Milk Tea also quickly responded.Cheng Lang said that they have been working overtime to stock up on milk tea powder and milk tea paste. Although they do not have the strength to open a branch store yet, their online store has been registered. Interested netizens and diners are welcome to enter the store to place an order and taste it for themselves. Let’s check whether the products of Mori milk tea are genuine.

"Whether the product is good or not, what the company says doesn't matter, what consumers say is what counts. Talking about quality does not mean that Wang Po is selling melons and boasting, but needs consumers to evaluate."

After finishing speaking, Mori milk tea took advantage of the popularity and posted the store link.Prior to this, the tea paste workshop of Xuanpu Tea House had been expropriated by Cheng Lang.More than a dozen master craftsmen and nearly a hundred recruited apprentices worked hard to stockpile [-] packs of milk tea powder, which were swept away by enthusiastic netizens and regular customers within a day.

After winning the first battle, while thanking the customers for their trust and affirmation, Cheng Lang also sincerely expressed that Mori Milk Tea will continue to work hard to develop good products and strive to survive the first year.

As for why it survived the first year, there are naturally some good people who uploaded what Mr. Xin Bosong, the operations director of the First Milk Tea Greater China, said at the entrance of the TV station.

At this point, those voices who accused Sen milk tea of ​​not taking the lead and promoting their own brand by stepping on the first milk tea finally stopped abruptly.They originally thought that everyone was in the same industry, and newborn calves of Mori milk tea were not afraid of tigers. Relying on the high quality and high cost of their own milk tea, and familiarity with the pain points of online marketing, they belittled the first milk tea to nothing, and what they did was a bit unkind.However, the video that went viral on the Internet proved that it was the first milk tea that first copied the marketing strategy of the Mori Milk Tea, and then belittled the Mori Milk Tea.

The consumers of No. 11 Milk Tea thought they had discovered the truth, and they were suddenly a little bored.At this time, the No.[-] performance of "Tomorrow's Starlight" was officially broadcast.This was also the performance in which Meng Tianye voluntarily withdrew from the competition because he was dissatisfied with the oppression of the program group.After watching this episode of the program, everyone recalled the reason why No. [-] Milk Tea and Mori Milk Tea "fighted".

As expected, the program crew did not show Meng Tianye's best performance.Instead, Meng Tianye's first performance was edited.The reason explained to the outside world was that the candid video of Meng Tianye's last performance had already been posted on the Internet. In order to keep it fresh, the program team had to cut that video.In this regard, the program team also feels very sorry.And called on the audience to abide by the recording order, and never reveal the contestants' performances in advance.So as not to affect the entire recording and post-editing of the program.

The "Starlight of Tomorrow" program team thought their explanation was reasonable, and Meng Tianye voluntarily withdrew from the competition.It's not that the program group eliminated him.Even if Meng Tianye said something unfavorable to the program group in future interviews, the program group would have a way to respond.

However, what the program team didn't expect was that after the broadcast of this episode of the program, Meng Tianye did not accuse the program team of black-box operation to deliberately suppress the contestant Yun Yun, but Jian Feng pointed directly at the title sponsor No. [-] Milk Tea.

Directly questioned whether First Milk Tea treated all the contestants fairly during the recording of the program.Coupled with the fact that the previous program group interfered with the recording of the program due to equipment failure, it was already a certainty, and the tit-for-tat confrontation between No. [-] Milk Tea and Mori Milk Tea was also brought to light under Cheng Lang's operation.

Well, the No. [-] Milk Tea was annoyed at Meng Tianye for helping Mori Milk Tea to do publicity, so it seems reasonable to suggest that the program group eliminated Meng Tianye to kill chickens and monkeys.And under Cheng Lang's secret promotion, this kind of speculation spread across the entire network in the shortest possible time.And it is also vaguely implicated in whether certain commercial actions of First Milk Tea's headquarters in Hong Kong Island are acts of unfair competition.

First Milk Tea never expected that things would go this way.For a while, I was a little bit overwhelmed.Chairman Xin and shareholders who were far away at the headquarters on Hong Kong Island also belatedly noticed something was wrong.

On the other hand, after pushing the Mori milk tea's counterattack to the moral high ground, Cheng Lang didn't stop there.It's just that the next competition will obviously not be at the level of the consumer market.

As a result, First Milk Tea, which was originally only troubled by the impact on its brand reputation, was surprised to find out the next morning that, affected by the negative news, many shareholders who held shares of First Milk Tea sold a large number of shares of First Milk Tea after the market opened. stock.Moreover, a rumor that "First Milk Tea may be investigated for unfair competition" began to spread rapidly in the stock market.

Stimulated by the bad news, the stockholders who were still waiting and watching immediately panicked and followed the big players to sell.The Xin family's first reaction was of course to invest in the tray.However, no matter how much money the Xin family puts into the tray, there will be a corresponding large amount of stocks thrown out immediately.Seeing the situation, the other scattered stocks did not dare to hesitate, and immediately sold them for delivery.

The stock price of First Milk Tea plummeted.It was impossible for the Xin family to come up with too much cash as a tray in a hurry.I can only watch the stock fall from 80 yuan to 70 yuan step by step.It finally settled at 69.7 at the close.

So far, the confidence of stockholders in No. [-] Milk Tea has also collapsed.The Xin family finally realized something was wrong.They suddenly realized that someone was shorting No. [-] Milk Tea.