cannon fodder stand-in alliance

As the end of the term approaches, all the students are trying their best to hold their feet.The library and the study room are full of people, and even the milk tea shop, which is often full, is even more overcrowded.Many students covet the good atmosphere of the milk tea shop and sufficient heating, so they go to the milk tea shop to check in on time every night.Choose a favorite table to sit down and order a cup of milk tea.The fragrance of tea is lingering, the fragrance of books is overflowing, and it is matched with various exquisite and beautiful stationery.I don't know how to review homework, anyway, the ostentation and atmosphere are full.

Because students have to stay up late to study, the business of the milk tea shop is getting better and better.After discussing with Shen Huaiyu, Cheng Lang and Shen Huaiyu simply changed the business hours of the milk tea shop to open 24 hours a day.It's just that after twelve o'clock in the evening, the employees of the milk tea shop get off work.Only the students stay in the store to review their homework, and they can scan codes and insert coins at the vending machines if they want to drink.Cheng Lang also put Shen Huaiyu's special milk tea powder on the vending machine.If students really want to drink milk tea, they can scan the QR code in the vending machine to buy milk tea powder, and then brew it by themselves.Hot water is provided free of charge by the milk tea shop.

When Cheng Lang returned to the milk tea shop, Shen Huaiyu was sitting behind the bar, doing business while reviewing his homework.It was the evening rush hour after school and get off work, and there were a lot of customers who came to buy milk tea.There are also many netizens who come here admiringly from the hot search.Originally, I wanted to taste the taste of Mori milk tea, but I didn't expect that as soon as I entered the door, I saw the owner of the milk tea shop who was even more outstanding than the stars on TV.A heart throbbed secretly, and even the impatient queuing process became inexplicably more patient.

Cheng Lang bypassed the long queue and walked directly into the bar: "Have you had dinner yet?"

Shen Huaiyu shook his head.

The guests who were queuing recognized Cheng Lang as the boss who liked to talk about cross talk, and immediately took a breath: "Cheng Lang, we like you!"

Cheng Lang glanced at the inexplicably excited customer, and said with a smile, "Thank you. I like you too... the money in your pocket."

The guests laughed out loud.He said loudly again: "Cheng Lang, your cross talk is really good."

"I really like hearing you talk about cross talk!"

"Can you talk about cross talk in a milk tea shop?"

Obviously it won't.

Cheng Lang answered a few questions patiently, and took Shen Huaiyu out for dinner.

Shen Huaiyu discussed with Cheng Lang: "I want to set up a stove outside the milk tea shop to make a big bowl of tea."

Recently, Shen Huaiyu has been concentrating on researching new milk tea cream and milk tea powder.Whenever I have free time, I go to Xuanpu Tea House to discuss new product development with Mr. Luo.Because the weather is getting colder and colder, Xuanpu Tea House set up a large bowl of tea stand at the entrance, sprinkled a handful of tea leaves into a large copper pot and boiled them, and provided them free of charge to the employees and guests in the store, as well as passers-by.Especially the cleaners who are on the night shift and the morning shift, when they are tired, they will sit down on the stall, pour a bowl of tea to warm their bodies and rest their feet.Shen Huaiyu felt that it was very humane.

"We can also learn." Shen Huaiyu thought this way: "Our milk tea shop does not sell finished milk tea after twelve o'clock every night. If customers want to drink milk tea, they have to buy milk tea powder to make it themselves. A bag of milk tea powder I can only make a cup of milk tea, and many customers have to study all night, and they don’t have the money to buy too many bags.” After all, the milk tea powder of Sen Department milk tea is much more expensive than similar milk tea powder due to the production process and materials.

"If you don't have money to buy milk tea powder and beverages, you can only drink free hot water." But drinking hot water does not match the brand image of the milk tea shop.

So Shen Huaiyu thought of developing a big bowl of milk tea.

"We will set up a large bowl of tea stall every night after twelve o'clock, and provide free large bowls of tea to guests and passers-by." Shen Huaiyu said here, looking at Cheng Lang with bright eyes: "Do you think How about it?"

Cheng Lang asked, "If you set up such a stall, how much will it cost in a month?"

Shen Huaiyu made some calculations: "It should not exceed 1000 yuan."

In view of the fact that the new milk tea paste and milk tea powder developed before are too expensive, Shen Huaiyu has always wanted to develop a new milk tea that is cheap and delicious.It is best to keep it as convenient as a drink.The reason why we focus on the big bowl of tea is because the big bowl of tea has both a mass base and a historical heritage.Shen Huaiyu understood by analogy, and felt that since Cheng Lang could propose to pack milk tea by ordering tea, he would definitely like to move closer to cultural and creative promotion.

"...Actually, this money can be regarded as the cost of my research and development of new products." Shen Huaiyu blushed slightly, and added: "When I was developing new products before, I made too many semi-finished products, and no one drank them, so I threw them away. It's a pity. So I thought, can I find a way to use this research and development cost. It can also help the store to promote. What do you think?"

For less than 1000 yuan, it can establish a warm, loving and humane positive image for Mori milk tea.Cheng Lang thought for a while and said, "Not bad. Then it's settled."

"Really?" Cheng Lang affirmed the first time he made a formal proposal.Shen Huaiyu was very happy: "You also think my idea is good?"

"Of course." Cheng Lang nodded, and added: "Our President Shen is really getting better and better. Not only is he proficient in research and development, but he is also so thoughtful in publicity work."

Shen Huaiyu's excited face flushed slightly: "It's good if I can help you."

Cheng Lang has always acted vigorously and resolutely, and Shen Huaiyu has always followed Cheng Lang's lead.Now that the two had decided to provide a large bowl of tea for free in the milk tea shop, they started to act that night.Shen Huaiyu called Luopu and ordered a set of tea-making equipment similar to that of Xuanpu Tea House.I immersed myself in studying the recipe of the big bowl of milk tea for a few days.After working for three or four days in a row, when the big bowl of milk tea was released, it caused heated discussions among the students in the school.

Many students naively think that Mori milk tea is doing good deeds.And because the large bowl of milk tea developed by Shen Huaiyu is cheap, but it tastes very good. No matter what, it tastes better than those inferior flavored milk teas, instant coffee and tasteless hot water.Once released, it was immediately sought after by many old customers.Many students who don't like milk tea have been smelling it for a long time, and they can't help but want to try it.When they get used to the milk tea from their classmates, they know that these big bowls of tea are provided for free.After twelve o'clock in the evening, under the lobbying of my classmates and girlfriends, I went to the door of the milk tea shop to pick up tea with my classmates and girlfriends.

At first, those students were a little guilty.I'm afraid that the milk tea shop will come out to chase people away because they are not regular customers.Everyone is a student, so they will feel embarrassed if they are so thin-faced.As a result, I was trembling for many days, but the milk tea shop did not respond.On the contrary, the students who drink free milk tea feel embarrassed, so they have to buy two cups of milk tea a week to try.Then I found that although the milk tea made by the milk tea shop is more expensive, the taste and style are really not comparable to the milk tea outside or the big bowl of milk tea provided for free at night.

So the act of compensation slowly turned into enjoyment.I have also become a loyal customer of Mori milk tea.Many students from less well-off families are even used to studying hard every day, staying up late to study and drinking free milk tea, and when the exam results come back or part-time salary is paid, they go to a milk tea shop to drink a cup of milk tea ordered by the boss himself to reward themselves.

Many students will keep this memory in their minds even after they graduate for a long time.It means that everyone works hard to study together, staying up late every night to study and drink milk tea.And the taste of Mori milk tea, especially the big bowl of milk tea, has also become a memory of youth for many people.

But that's all a long time ago.

Since there are too many students who come to drink free milk tea every day, the supply of large bowls of milk tea has also increased suddenly, and the basic consumption including water, electricity and gas has also increased exponentially.It is almost equivalent to a small milk tea shop supplying the entire school, as well as the needs of netizens who saw this news on the Internet and ran over to join in the fun, as well as the occasional pedestrians passing by.So much so that after a month, the cost of providing a large bowl of milk tea for free turned out to be as high as more than 8000 yuan.All the employees watching were secretly dumbfounded.I think the cost is a bit too high.

But in contrast, because of the compensatory psychology of many students who don’t drink milk tea, and the participation of netizens who come here especially for the name, the turnover of this month has almost doubled.

After weighing it over, Cheng Lang and Shen Huaiyu finally decided to continue to provide a free big bowl of milk tea.And define this initiative as the tradition of Mori milk tea shop.If Mori Milk Tea opens a branch in the future, this free big bowl of milk tea will still be provided.

On the other hand, the Senpu food processing factory on the outskirts of the city was finally completed at the end of December after working overtime during this period.Luo Pu, who bought the production line long ago, immediately arranged for the equipment to enter the factory.All the front-line workers who have been trained for several months have also arrived at their posts.The two master chefs stared at the overtime work of the employees, trying to save enough inventory before the Chinese New Year.

Cheng Lang also silently launched the e-commerce store of Mori milk tea, and added store links to the official accounts of the major platforms.

At the same time, Cheng Lang spent a lot of money, invited Meng Tianye to produce, and the MV for the milk tea promotion song, which was joined by the three gold medal music producers of Qin Dynasty Records, was also officially launched.Because the melody is fresh and catchy, the MV shooting is more beautiful and exquisite.Once the promotional song was launched, it immediately became popular on the Internet.

Anyone with a discerning eye can see that Mori milk tea is going to be a big deal.

But before that, we have to turn the camera to the recording of the No.11 performance of "Tomorrow's Starlight" a month ago.

Cheng Lang and Brother Wang arrived at the TV station after nine o'clock in the morning.As soon as they approached the TV station building, the two realized something was wrong.In front of the originally clean and tidy TV station building, twenty support booths appeared out of thin air.A large banner was hung on each booth, saying "The No. [-] Milk Tea, the official brand of "Starlight Tomorrow", wishes a certain contestant a smooth promotion"——

Brother Wang glanced at Cheng Lang with a strange expression, and said with a half-smile, "Fans are not allowed to cheer, but the title sponsor is very happy to come."

Cheng Lang smiled and said nothing.

Brother Wang snorted coldly: "Pick up people's teeth."

Cheng Lang parked the car.I got out of the car with Brother Wang.Walking to Meng Tianye's support booth, he smiled and said, "Can you give us two bottles of milk tea?"

The title sponsor's support campaign was personally proposed by Xin Bosong, who is the operation director of the Greater China region of First Milk Tea.So he himself came to the scene.After seeing Cheng Lang, some enemies inevitably became extremely jealous.I couldn't help but walked over, and said triumphantly, "Of course."

After finishing speaking, Xin Bosong personally took two bottles of milk tea and handed them to Cheng Lang and Wang Liu'an.He asked very ostentatiously: "I wonder what Mr. Cheng thinks of our brand's promotional activities? Do you have any good suggestions?"