your majesty please nod

Ming Yan frowned slightly.

His thinking is very clear, the drawings are very detailed, and the technology is impeccable, but unfortunately - the works are nothing new.

Liu Mingyan used to be Shi Donglai's partner, so he knew everything about him.

This person has solid basic skills, but lacks innovation awareness.

And creativity is precisely the soul of advertising.

Losing it is like a beautiful woman, although she looks good, she can't make people resonate, she can only be reduced to a vase.

That is to say, consumers forget such advertisements at a glance, and cannot make people firmly remember the products, let alone become classics.

Shi Donglai's current plan is just a "licensed product". It is okay to fool ordinary domestic customers, but a company as rigorous as Mercedes-Benz is almost harsh, and there are many competitors around it. Such a work is very difficult. It will be easily brushed off.

"Mr. Liu, what do you think?" Shi Donglai asked Liu Mingyan, who had been silent for a long time.

Liu Mingyan looked up at Shi Donglai, knowing that he has been working very hard and has paid a lot for this project, working overtime until late every night.

He is different from himself, he already has a family. Some time ago, because of this incident, his wife had a conflict with him.

Liu Mingyan thought for a while, and said tactfully: "Donglai, can we change the angle? Yes, many car dealers like to promote like this, but think about it, if everyone makes the same thing, there is no need for Mercedes-Benz to spend a lot of money Please let us be creative. You can see if you can modify it like this..."

Liu Mingyan put forward his own opinion, which almost gave him a new idea. Just like they worked together before, Shi Donglai was responsible for making his idea into a finished product.

"Thank you Mr. Liu for your suggestion, I will modify it immediately."

Shi Donglai was an honest man, and he was told to do things quickly.

Two days later, he humbly took the revised work to Liu Mingyan for advice.

When Liu Mingyan saw it, he did what he said, and he did it [-]%, without any ideas of his own.

Just like a primary school student completes the homework assigned by the teacher, he can do whichever problem he is asked to do, and he can do whatever he is asked to do, absolutely following the rules.

Liu Mingyan couldn't help sighing in his heart, after so many years, he really hasn't improved at all.

"Mr. Liu, do you think there is anything else to modify?"

Liu Mingyan smiled, it was all his stuff, so he had to do it himself.

"It's nothing, come here." Liu Mingyan stopped talking about business, and instead cared about his life, "Work is very important, and family must also be taken care of. These days, I get off work early and go home to have a good rest. Long-term fatigue, inspiration I won't come to see you."

"Okay, Mr. Liu, thank you for your concern."

"Well, cheer up, and if you think of something, just write it down. Make a few more works, and the chances of success will be higher."

"Yes, I will work hard, I will go down first if there is nothing else."

"it is good."

After Shi Donglai left, Liu Mingyan sighed.

Only now did he know what the gap between Zhang Yi and Shi Donglai was. Maybe this was the reason why Li Yunhong didn't promote him to be the deputy director.

The author has something to say: Queen, the loyal dog did not give up, he just changed his method...

23

23. Knock on the door

Liu Mingyan walked into the house and turned on the light, threw away the heavy briefcase, and walked into the bathroom while undressing.

After a comfortable bath, I poured some water into the pot and turned on the fire, threw some bread, a few slices of tomato, two eggs, and a few ham sausages, and it was dinner tonight.

Sitting down to turn on the computer, staring at the screen and stuffing my stomach, the goddamn phone rang again.

Seeing that it was Zhang Yi, Liu Mingyan pressed the answer button impatiently: "What are you doing?"

Brat, you better have a reason that satisfies me why you interrupted my dinner, or I will run to the opposite side and beat you right away!

"Mr. Liu, I'm sorry to disturb you so late." Zhang Yi said on the other end of the phone, "My work is finished."

"Oh? So fast?"

Zhang Yi's words really dispelled Liu Mingyan's anger at the right time.

This kid has asked for leave for the past few days to retreat at home, and finally made some achievements.

"Yes, I just finished it. Two theme films came out, one for business models, one for family models, and one for ART models..."

"Damn, aren't you right next door? Why is Rory so wordy, bring it over here and let me have a look!"

"Oh, then I've passed..."

In less than a minute, the doorbell here rang.

Liu Mingyan opened the door and saw that Zhang Yi was dressed in casual clothes and nodded politely outside the door: "Mr. Liu."

"come in."

"Oh, sorry to bother you."

"Quick, show me something."

Liu Mingyan looked forward to Zhang Yi's works. He had seen so many messy ideas on his desktop before, and I really didn't know which one he chose in the end?

Liu Mingyan inserted the mobile hard disk into the Macintosh, and was about to open the files inside when he heard a gurgling sound coming from someone's stomach...

"Have you eaten yet?"

"Hey..." Zhang Yi rubbed his head embarrassingly, "Today I was busy driving things out, so I forgot the time before I knew it..."

"There is still noodles in the pot, serve it yourself."

Zhang Yi pretended to be polite: "Then why are you so embarrassed?"

"It's fine if you don't eat..."

"Eat, eat!" Zhang Yi hurried into the kitchen without saying a word.

The two of them were holding a large bowl of noodles, sitting side by side in front of the computer screen, and were eating.

"Not bad, you also made FLASH."

"Hmm." Zhang Yi was a little nervous, for fear that Liu Mingyan would not like it.

The name displayed on the screen is "With You Forever".

Then, Zhang Yi's works began to be opened one by one, accompanied by his magnetic voice commentary.

The warm piano music came from the stereo, and abstract roads appeared on the screen, and cars were driving on the road.

"Life is like a long road. We are all driving on these roads. You will encounter different weather, see different scenery, and there will be many people getting on and off here."

Then the picture zoomed in and made a close-up of the situation in the car. On the back seat of a family-sized nanny car, there was a dancing little BABY sitting in the baby seat.

"Do you still remember your first trip to the countryside with your parents? It was a beautiful spring day, and you were so curious about the outside world. We have fully prepared for your safety, with all-round buckled seat belts and non-slip seats. , and an open skylight, allowing you to look up at the blue sky.”

Then the screen changed, and the little BABY disappeared, growing into a fashionable young man, driving a stylish sports car, and beside him was a young girl with heavy make-up.

The music has also changed from the warm and smooth before to the wild and exciting metal rock.

"When you grow up, our nanny car can no longer hold your heart that wants to fly. Then let me take you to experience the speed. My speed can reach 300 kilometers per hour, satisfying your flying desire Feel!"

However, just when the music reached its crazy peak, there was a sudden "bang"-a serious car accident happened!

"Don't worry, our white airbags will deploy immediately. Your safety is my top priority. I will only be injured."

Looking at the damaged sports car after the accident, the young man was so sad that he was about to cry.

"If you really cherish me, please don't drive too fast next time."

Seeing this, Liu Mingyan smiled knowingly.

As time goes by, the boy in the picture also has his own career, and he is as busy as a superman every day.

"We have a high-end commercial vehicle, your mobile office. I can be turned into a desk, allowing you to continue to deal with urgent business at hand; I can be turned into a negotiation table, allowing you to negotiate business with guests face to face; Comfortable bed for a comfortable nap on the way to the airport...”

At this time, the music became soothing and tender again. The man drove a luxury car with his family, no longer blindly pursuing speed, but safety and stability.

"When you are successful in your career, don't forget to go home to see your wife and children, and drive out to enjoy life. We know that the safety of your family is more important than the pursuit of speed. We have the most stable RV in the world, even if Driving on rough roads without disturbing the dreams of the kids in the backseat.”

Zhang Yi has been slowly explaining in the form of storytelling, the car is changing all the way, and the person is also from youth to old age.

"At this time, you have experienced the wind and rain, you are used to seeing the sunrise and sunset, you have passed through the scenery of the four seasons, and you have tasted the warmth and coldness of human relationships. The last part of the journey, accompanied by you, is your long-term friendship. Wife... Oh no, dear, don't forget that there is me, your most loyal friend. I have always kept you in my body, caring for you, protecting you, and accompanying you... You may have many cars in your life What remains unchanged is our brand - Mercedes-Benz, a part of your life, let us accompany you for the rest of your life, let me accompany you for the rest of your life."

The 60-second short film ends with such words.

Zhang Yi carefully asked Liu Mingyan beside him: "How is it?"

Liu Mingyan nodded: "Very good, but..."

"But what?"

"Germans have always been rigid, will they accept such emotional things?"

"No matter how old-fashioned a person is, he still has feelings..."

"Didn't you say there are two theme films? What about the other one?"

"Oh." Zhang Yi reached out and opened the other one.

What emerges is another completely different style, the title