A different director [entertainment circle]

In the spacious office, Wang Zifeng said to Qin Yan a little weakly:

"My Director Qin, you are too much trouble for us."

Although he was complaining, but Wang Zifeng's expression was not that anxious, and Qin Yan had already seen through this, he said calmly:

"Isn't the current result what everyone wants to see?"

When Qin Yan exposed his true thoughts without hesitation, Wang Zifeng's expression froze for a second or two. As expected of Director Qin, he was still so confident and direct.

Wang Zifeng was the official of the Olympic Committee who communicated with Qin Yan about the relevant work

When Qin Yan worked as a promotional film director, Wang Zifeng was very excited when he returned to his office. He always felt that he had completed a particularly powerful task, and his promotion and salary increase were just around the corner.

Seeing that Wang Zifeng was so happy, his leader couldn't help pouring cold water on him:

"Don't get too excited, it's really easy to be successful when you work with Qin Yan. But don't forget, Qin Yan is definitely the most troublesome director in China right now, so just pray that he won't make any troubles. "

Wang Zifeng's heart tightened, why did he forget this?

Seeing Wang Zifeng's frozen smile, colleagues also smiled and said:

"Don't worry, if Director Qin doesn't do something, he won't be Director Qin."

So Wang Zifeng was worried and waited secretly for the release of the promotional video.

He originally thought that Qin Yan would be more decisive and decisive, and directly release the promotional video.After all, when the organizing committee gave this right to Qin Yan, they felt that Qin Yan must have his own ideas.

No one talked until two weeks ago, Qin Yan took the initiative to approach the organizing committee and submitted "Sword" to them for review.

After reading it, Wang Zifeng said to Qin Yan in a particularly tangled manner:

"Director Qin, do you have a safer way? Such a promotional film is too easy to cause controversy. Can't you consider making two versions of the promotional film?"

"There is no safer way. If you think it's okay, then release it. If it doesn't work, forget it."

Qin Yan refused without hesitation. He never thought about shooting two versions of the promotional film.

Now that the Internet is so developed, if netizens find out that the versions of his promotional videos for domestic audiences and foreign audiences are different, he can imagine how he will be described.

"Qin Yan intentionally vilifies Chinese culture in front of foreigners", "Qin Yan is a foreigner with spirit", even Qin Yan dare not touch these hats.

Now this version of "Sword" makes people doubt his cultural level at most, but it is not fatal.

This is not asking him to discuss things, this is completely threatening.Wang Zifeng gritted his teeth, and consulted with his superiors again and again, and finally passed Qin Yan's promotional video.

Isn't it a purely commercial promotional film?Isn't it incompatible with the mainstream domestic aesthetics?

release!

No one expected that the controversy caused by "Sword" would be so huge.

Many people have no way to understand why there is such a huge contrast in attitudes towards "Sword" at home and abroad.

But Qin Yan sees it very clearly, because there is no uniform aesthetic perception in the world, and because movie fans have too high expectations of him.

Qin Yan knew that more than 10 years later, a company called Disney made the live-action movie "Mulan".

"Mulan" has high investment, exquisite costumes, and realistic special effects. No one will deny Disney's meticulous production of "Mulan". Disney definitely wants to promote "Mulan" to the world.

After all, "Mulan" is Disney's No. 1 work and the first princess to prove that women can be powerful enough without relying on men[[-]].

But what about the final result?Clearly a failure.

We regard "Mulan" as the best carrier for cultural export, and the best opportunity to wash away the stereotypes of Huaguo.

But the question is, how powerless we are when the power of image discourse is in the hands of others.

We tell people over and over what our culture really is, but no one really listens to us.

What Qin Yan wants to do is to regain the right to define Huaguo's image from Western film companies from now on. It is no longer the image of small eyes, braids, and bound feet.

This is easy to say, but how can it be so simple to do?

The western media has the power of international public opinion. Qin Yan wants to single-handedly fight a bloody way in it, and he has tried his best.

The method he can think of now is to enter the western market first, and then shape the image of Huaguo step by step in his works.

Now there are also voices defending Qin Yan on the Internet, but these voices of defense seem so powerless in the face of mainstream aesthetics.

"Director Qin Yan may just want the West to understand us faster."

"If he has such an idea, he should respect history more! Joking is not nonsense, and change is not nonsense!"

Qin Yan also remembered very clearly that a few years later there was another actor who acted in a skit about historical figures.

It was soon condemned by the historical figure research association, and in the end the actor was not allowed to come out to apologize. Since then, no one in China has dared to change historical figures.

Even when "A Chinese Journey to the West" was released a few years ago, some people thought it was distorting history.

Similar arguments have existed since ancient times, and Qin Yan was unwilling to argue and defend.

Qin Yan especially likes a saying, "The one who knows me is only "Chunqiu"! The one who sins against me is only "Chunqiu".

In fact, Qin Yan was completely understandable, and even anticipated the public's reaction in advance.

Huaguo has been a state of etiquette since ancient times, practicing hospitality.Now when inviting others to be guests at home, it is natural that they want to bring out the best food and wine in their own home, and offer them to the guests.

And Qin Yan's "Sword" is like the fish-flavored shredded pork with carrots in the eyes of Bashu people, and the pot-wrapped meat made with tomato sauce in the eyes of Northeast people, it cannot be served on the table for entertaining guests anyway.

When Qin Yan first communicated with the organizing committee, they actually had such worries.Later they asked Qin Yan a question:

"Are you sure the West will like your video? Will they really like Huaguo because of "Sword"?"

"can!"

Speak with certainty and with confidence.

Qin Yan's self-confidence is based on his exhaustive thinking.

It is hard for outsiders to imagine how much effort Qin Yan put in for the 10-minute "Sword", and its difficulty is not inferior to that of the movie.

Xi Qianqian's character image of a strong woman, the market acceptance of soldiers stationed at the border, the Chinese elements that the West likes...

It was Qin Yan who led the team to do a lot of research and came to the conclusion.

From the beginning to the end, "Sword" is not Qin Yan's personal aesthetic expression, but market research, the purpose is to conquer Western audiences!

Although Wang Zifeng came to him on behalf of the organizing committee, Qin Yan knew that the organizing committee would definitely not have any opinions on him.

Because "Sword" has already made a big splash abroad, more and more audiences from other countries began to pay attention to the various symbols in "Sword" and the history of Huaguo.

Netizens are not only howling that they want to travel to China and watch the Olympics, they are seriously planning this matter.

Recently, the website of the Pingcheng Olympic Games has seen a geometric increase in overseas hits.

The customer service calls were also buzzed by people from all over the world. The only question they asked was when will the Pingcheng Olympics start selling tickets!

Looking at these data, the organizing committee has been laughing all over their faces recently, but they have to keep a low profile when meeting everyone.

"Director Qin is good at everything, but he likes to make trouble too much. Our organizing committee is also very troubled."

The real way of hospitality is not to give the guests what you think is the best, but to bring out the guests' favorite things.

This is Qin Yan's purpose in filming "Sword" from the very beginning.

He wants to let more people understand Huaguo culture in a way that Westerners like, so as to further take the initiative to understand Huaguo culture.

It's just that it's obvious that Qin Yan's step is a bit too big, and many people in the country can't accept it.

Although many viewers and netizens in China have quite objections to "Sword", in fact, whether it is the Olympic Organizing Committee or higher-level organizations, they still quite approve of Qin Yan's "Sword".

Even some departments are already considering whether to take the initiative to shoot more promotional videos and spread them overseas, so as to export culture in this way.

Wang Zifeng said with some lingering fear: "The leader means to let you give everyone a little buffer time, so stop being so exciting."

The organizing committee knew that Qin Yan's shooting plan was far more than this "Sword". If Qin Yan had already filmed all the promotional videos behind their backs and sent them out one after another, it would be too troublesome.

So Wang Zifeng came to Qin Yan this time, not to criticize Qin Yan, but to discuss with Qin Yan.

In the eyes of the organizing committee, these promotional videos are the just-released Buddha Jumping Over the Wall. Although it is delicious, it is a bit hot.They hope that Qin Yan can feed the Western audience slowly and bite by bite.

Qin Yan said with a smile:

"Don't worry, I haven't found the actors for the next promotional film yet, and I haven't written the script yet. It will take at least a month, so you don't have to worry too much."

"And even if I shoot a promotional video later, I don't plan to emphasize the cultural differences anymore. Don't say you are under a lot of pressure, I am also under a lot of pressure. My new movie will be released soon, and I don't want to be boycotted by everyone all of a sudden. "

When Qin Yan said these words, he said them in a humorous tone, but no one knew the bitterness and pressure in them.

Hearing this, Wang Zifeng finally breathed a sigh of relief, as long as Qin Yan doesn't make big things happen to them during the promotion of the Olympic Games.

However, what Wang Zifeng didn't know was that Qin Yan said silently in his heart:

This time, let's let everyone get used to it in advance. I hope that when my movie comes out in the future, it will be better accepted in China.

With the passage of time, the evaluation of Qin Yan on the Internet finally changed.

Although there is a global satellite network, in fact, people with different languages ​​and different countries basically play their own networks. However, sporadic foreign friends have suddenly appeared on some domestic network platforms recently.

They asked in English or broken and strange Chinese: "Does the culture mentioned in the movie really exist?"

This time, the tough fighting style shown in "Sword" won the favor of young people in the West, and many people even went to Huaguo's website to find related sword culture.

Why Bruce Lee was able to set off the trend of exaggerating Huaguo Kungfu in the Western world back then, apart from his strength, it also fits with Bruce Lee's fighting style and the concept advocated by the West.

Seeing these foreign friends come to ask questions about their country's culture, the feelings of Chinese people are really complicated.

On the one hand, they felt that "Sword" could not represent their national image, but on the other hand, because of "Sword", foreigners became interested in their country's culture.

Gradually, some people began to understand what is a promotional film that Western society likes, and why Qin Yan used "Sword" to promote the Olympic Games.

Now that I think about it carefully, is Qin Yan's promotional video really unforgivable?

Not really, it's just that Qin Yan is not rigorous enough in some details.

It can only be said that Qin Yan fixed the first wave of public opinion with his extremely tough attitude and strength.

In any public event, the first wave of public opinion is always the most violent and one-sided.

"Forget it, forget it, as long as the result is good, you can accept it."

More and more people, after seeing the success of Qin Yan's promotional video, have such an attitude.

The vast majority of people in this world are resultists, as long as the final result can meet expectations, they don't care so much about the process.

However, Qin Yan never announced his thoughts to the public from the beginning to the end, he seemed to be very decisive in doing these things.

Including Qin Yan's tough attitude when he was chatting with Wang Zifeng, it seems that no difficulty or speech can affect him.

Like the most heroic soldiers, charge forward and march forward bravely.

But in fact, only Qin Yan's closest friends know how anxious and anxious Qin Yan is.

Qin Yan was working overtime in the office, Xie Beiyang brought Qin Yan a cup of tea.

Qin Yan knew that Xie Beiyang would definitely adjust the water temperature for him, so he took a sip from the teacup, and immediately said:

"It's really too light."

When Qin Yan was working overtime, he always drank green tea like Longjing and Biluochun. The thicker the better, it was refreshing after all.

Xie Beiyang said angrily:

"If you're not satisfied, next time you'll just drink plain water. The last time you drank tea, your stomach hurt. Do you want to go to the hospital for vacation again?"

Qin Yan raised his hands to express his surrender.

In fact, these tasks should be in the charge of the assistant, but Xie Beiyang took the initiative to take over these chores. Apart from worrying about Qin Yan, he was also a supervisor.

Seeing Xie Beiyang's unabashed concern, Qin Yan's heart was full of warmth:

"You also know that there are too many jobs recently. If we don't solve the work quickly, when will we go home."

"So make me a cup of strong tea, I'm a little sleepy."

Speaking of Qin Yan, he also showed a particularly meaningful smile, Xie Beiyang really wanted to give Qin Yan a hammer.

Every time he talked about health and work with Qin Yan, Qin Yan would change the subject like this.

However, Xie Beiyang took Qin Yan's tricks again, so he took the initiative to lean forward and kiss Qin Yan too.The two kissed for a long time before parting reluctantly.

"How is it? Are you refreshed now?"

Qin Yan was a little unhappy to be replaced now, he said:

"The spirit is the spirit, but the spirit is too much, and I don't want to work."

"What's wrong? Are you still thinking about the next plan?"

Qin Yan's expression, which was still in high spirits just now, suddenly became a little serious and said:

"Well, I'm still revising the plan for the next promotional video. This time, I have to be careful. If I stimulate the audience like this again, it will be troublesome."

After thinking about it, Xie Beiyang still chose to be blunt:

"I still suggest that you should be more conservative next time. It will be difficult for everyone to accept so much information at once."

In fact, Qin Yan understood what Xie Beiyang said, but whether he was paranoid or self-righteous, he always felt that if he didn't do some things, no one would do them.

Qin Yan showed some bitter smiles:

"This time, if we don't seize the opportunity to let the West face up to the strength of China through the Olympics and re-examine the image of China, we don't know how long we will have to wait for the next opportunity like this."

The topic suddenly became serious, and the air was a little dignified.

Qin Yan directly pulled Xie Beiyang over. Qin Yan sat on the chair, while Xie Beiyang stood in front of him.

Qin Yan hugged Xie Beiyang directly and tightly, and buried his head in Xie Beiyang's abdomen, like a wounded child seeking a haven to escape from.

Except for Xie Beiyang, no one knows how much pressure Qin Yan has been under during this period.

When Qin Yan was creating the script, he privately asked many domestic professional scholars to ask questions about various aspects.

In fact, scholars have a relatively open attitude towards cultural creation.

What kind of novels and works they have never read, who cares how authentic the promotional film is?

It's just that Qin Yan is different. His position allows him to bear the expectations far beyond ordinary people.

Everyone thinks that the movies created by Qin Yan must be perfect, and they must be able to attract the most foreigners in the way that Chinese people are most looking forward to, but this is not in line with the law at all.

It's not that what you like, others will definitely like.

During the period of writing the script, Qin Yan often couldn't sleep all night.

Xie Beiyang woke up in a daze, and there was often no one around him.After getting up and looking, as expected, Qin Yan ran to his study again, turned on the computer and began to revise the script.

Qin Yan has tried his best to balance the relationship between "form of expression" and "attractiveness", and now it is the best result Qin Yan can achieve.

Qin Yan never complained to Xie Beiyang about his timidity and hesitation, which was discovered by Xie Beiyang himself.

Xie Beiyang knew that Qin Yan was like a child, brave, aggressive, and unwilling to admit defeat, and he wanted to prove himself.

However, my boyfriend is different from myself.

Because every time Qin Yan persisted, he was correct and had perfect results, which made Xie Beiyang more fascinated and admired by Qin Yan.

What Xie Beiyang can do is to act as an actor in the promotional film without hesitation,

If there is no way to change the world's attitude towards Qin Yan, then let yourself and Qin Yan bear all kinds of criticism and guidance.

Of course, Qin Yan just hugged Xie Beiyang like this for a while, and then he raised his head suddenly.All the anxiety on his face had disappeared, and he seemed to have regained enough courage to go to battle immediately.

Qin Yan smiled and said, "You should be wearing my perfume today, right?"

Xie Beiyang was not shy either, he nodded and said, "I quite like this taste, why do you have any objections?"

How dare Qin Yan have any opinion: "You said that if others smell the same perfume on both of us, what will they think of us?"

"Whatever they think, at most, they think I've been adopted by you. Are you satisfied with this answer?"

Of course Qin Yan was satisfied, Xie Beiyang's answer greatly satisfied his vanity.

"Okay, I'm resurrected now, and I can continue to write the script."

Xie Beiyang suddenly remembered something and said:

"Have you found someone for the next promotional video? If there is no one, do you want me to upload it again?"

"Don't worry, I don't know where the actors who contacted me now are. If you want to continue to be my hero, you have to bribe me."

Qin Yan and Xie Beiyang were joking, seeming to put aside all the heaviness just now.

Indeed, as Qin Yan said, don't look at the domestic public still talking about "Sword". In fact, everyone in the industry stared at Qin Yan, Xie Beiyang and the others with red eyes.

What an enviable luck!

Actors from Huaguo constantly want to step onto the international stage and enter the Western market, and now is the time when they have the greatest opportunity.

In recent years, the box office market in Huaguo has continued to increase, and Western directors will also deliberately choose some yellow-skinned actors in their movies, including actors from Huaguo, Sun Country, and Bangzi Country, so as to open the door to the corresponding market.

Many Chinese actors only need to go to a big foreign movie and then come back, and they can say in a high-sounding voice that they have starred in a masterpiece of a certain famous director, and their value has risen instantly.

In order to win the favor of Western directors and film companies, many actors went to the Western Hollywood Film Association to register. Actors often appear on Western red carpets and fashion weeks, isn't it just to gain a sense of presence?

But they have put in so much effort, and there are too few actors who can really be recognized by the West.

However, Xie Beiyang and Xi Qianqian just starred in a 10-minute promotional video, which made overseas audiences completely excited and remembered their names.

Even many Chinese-language film directors are thinking, if they use Xie Beiyang and Xi Qianqian to make a movie, can they open the door to the western market.

Everyone in the industry knows that regardless of the quality and effect of Qin Yan's next promotional video, it will definitely attract continuous attention in the West.

So they all squeezed their heads and wanted to join Qin Yan's publicity team.

In the past, many movie kings and actresses who had to show up in the general director's promotional film or the official promotional film because of their identities, now expressed their willingness to cooperate with Qin Yan.

"I hope to have the opportunity to cooperate, and I am willing to contribute my part to the country."

"To be able to contribute to the country, of course you don't need any remuneration."

They inquired very clearly that neither Xie Beiyang nor Xi Qianqian charged any fees, and they could only choose free labor.

This society is such a reality. Whoever can control the distribution of benefits and bring benefits to the other party will be able to gain the other party's friendship, at least a business friendship.

Of course, Qin Yan is also willing to establish a good relationship with these companies. His headache now is not that he doesn't have any actors, but how to allocate his next quota.

In his plan, there are still 4 to 5 promotional films, and there are only 10 main actors.

The promotional film is not like a movie, which can be avoided by saying that the character image is not harmonious, the acting skills are not good, and the schedule is extended.

It's all about social relations!

And last year at the Youth Film Festival, Qin Yan happened to owe a lot of favors, which now gave him a splitting headache.

It can only be said that one drink and one peck are all fixed numbers.

Fortunately, Ding Chang handles these relationship problems quite well.

Qin Yan did not hesitate to leave the casting job to Ding Chang, and he slightly revised the script according to the list determined by Ding Chang.

Ding Chang is really going crazy recently, he has already found out that his partner is a big villain, offending people and troublesome jobs will be thrown to him.

Facing the youngest in his dormitory, Dan Ding Chang, a director whom he admired so much in terms of movies and character, what else could he say, help his youngest to carry it!

It's not easy to create a script for a promotional film, and Qin Yan has to prepare the script for his own movie, so he's not going to do it behind closed doors by himself.

Moreover, every time when creating a script, Qin Yan couldn't find a screenwriter to communicate with, which made Qin Yan quite painful.

So Qin Yan planned to set up a screenwriting class just like the special effects industry.

Qin Yan has been preparing for this matter for almost a year, and now is the time for this study class to start.

----

Zhao Guangren is a small screenwriter in the industry, and he usually makes a living by choosing to write scripts.

He is considered well-known in the country, and to be honest, his life is not particularly good.

When he debuted back then, he wrote a very good TV drama script, and finally sold it to a TV company successfully. Unfortunately, he didn't even have the right to author, and he only got a reward of more than 2 yuan.

Moreover, his career as a shooter has lasted for several years, and now he has finally made a little name, at least he can see his name on the credits list.

In fact, Zhao Guangren also thought about participating in the Youth Film Festival before.

It's a pity that the Youth Film Festival does not have a separate channel for screenwriters to participate in the competition, but conducts a unified evaluation through film entries.

This incident became a regret in Zhao Guangren's heart.

But who knows that a few days ago, some time ago, he suddenly received a call from Huayan Company, hoping to invite him to participate in a screenwriting creation class.

When Zhao Guangren received the call, he still felt that he had been cheated.

Hua Yan's study class has become famous since the special effects study class, and everyone is looking forward to opening a new study class, but Zhao Guangren can't find any relevant information on the Internet.

When the other party asked him to go directly to Huayan Company without charging any intermediary fees, Zhao Guangren vaguely had a premonition: Maybe he could also meet Bole who appreciated him.

Zhao Guangren found out that he was not the only screenwriter invited, there were nearly 20 of them.

Screenwriters are originally behind-the-scenes workers, and even seldom participate in film shooting. When small screenwriters sell scripts, they have nothing to do with themselves anymore.

In fact, the screenwriters are relatively distant from the film and television industry as a whole, and most of the screenwriters are seeing each other for the first time.

But we are all adults, and we still have some skills in communication.Everyone reported their names to each other and talked about what scripts they had created.

This is a difficult opportunity to communicate, and the scene that was so unfamiliar just now immediately became warm.

Only then did Zhao Guangren discover that there were some students who were still studying at school and had only won awards at the school's screenwriting festival; there were also small screenwriters who had worked like him for a few years and had just started to improve their careers; there were even well-known screenwriters who had created movie scripts.

Zhao Guangren couldn't figure out what Qin Yan would suddenly invite so many screenwriters to do. Even if domestic screenwriters were invited to create, generally speaking, they would be privately sent to individual screenwriters. What is the purpose of inviting so many people to participate like this?

The appearance of Qin Yan completely dispelled their doubts. Qin Yan actually invited them to write the script of the promotional film.

To be honest, after learning of Qin Yan's purpose for inviting them, some of them were not very happy.

Because writing scripts is actually a job with a huge difference in difficulty, the scripts for commercials or promotional films are not that difficult at all.

You actually called so many well-known screenwriters in the industry to your company for the script of a promotional film. Hua Yan may not think too highly of herself.

However, when Qin Yan told them about his plan and treatment, everyone was surprised and participated in Qin Yan's script creation without hesitation.

Qin Yan's scripts have always been unique in the industry. From the first script creation, Qin Yan embarked on a completely different path from others.

Whether it is "Ancient House", "The Gatekeeper", or "Laughing Jianghu", Qin Yan's scripts are completely different from those of other domestic directors, especially in terms of globalization and commercialization.

Some people will say that Qin Yan's commercial script has no artistic value and is not worth advocating and imitating.

Countless people have criticized Qin Yan for this, but people with a discerning eye say that this is not like eating grapes, saying that grapes are sour.

If you ask domestic directors whether they want to own Qin Yan's movie script, 95% of the directors will answer in the affirmative.

In the film business, a script that makes money is a good script.

Of course, the script created by Qin Yan did not ask for it from the very beginning. This time, he completely used the Olympic promotional film as an experimental product.

Let these directors accompany him to create together, and his first script is "Sword".

This script is based on a case, while creating it by myself, while guiding other screenwriters to learn.

In fact, at the beginning, these screenwriters were worried whether Qin Yan would impose any mandatory requirements on them, such as whether they needed to sign a non-disclosure agreement, and after learning script writing from him, they would be able to write scripts in the future. They were affected, but Qin Yan didn't have any reservations, which surprised them.

It is an unspoken rule in any industry to teach apprentices and starve the master to death.

Someone even directly raised this question in an internal exchange meeting. Qin Yan said with a smile when he heard what they said:

"Those who learn from me live, those who resemble me die."

"Can you learn more from me than me? If you can, I will be very happy."

Qin Yan really has no reservations at all.

From a general point of view, it has always been a goal of Qin Yan's hard work to improve the level of script creation in China. The current level of domestic script creation has continued for too many years in accordance with the traditional small workshop model.

The screenwriter went out to look for investors with the script, and it was not easy to find Bole in the vast crowd.

After all, it’s hard to get caught up in the script, and then others think that you are nameless and forced to make a living, and you are the easiest to bully.

It is not uncommon for Zhao Guangren to be forced to become a gunman. After becoming famous, many screenwriters complained about the darkness they encountered when they first started their careers.

It's hard to get out of the way, and domestic screenwriters don't have any real power.The capital can change the script as they want. One of the top screenwriters in China was so angry with the capital that he left the crew directly.

Screenwriters obviously directly determine the storyline of film and television dramas. This is the most cornerstone of movies and TV dramas. However, it is not valued at all in China.

Now that he has this ability and opportunity, Qin Yan will naturally choose to stand up.

From a personal point of view, the more commercial scripts like him in China, the larger the market for commercial films will be, and the more they can affect the aesthetics of the entire market.

If the entire market in this world is full of good scripts, then the bad scripts will naturally be eliminated, and the tragedy of bad money driving out good money will no longer occur.

However, "Sword" has been released for half a month, and no one has written a script that satisfies Qin Yan.

And there are still many screenwriters who chose to quit at this time.No matter how good Qin Yan promised them, they didn't hesitate.

Because they found that their concepts and habits were completely different from Qin Yan's. Of course, Qin Yan didn't have any objection to this.

After all, it is impossible for everything in this world to be the same as him, and if everything develops according to his path, then this world would be too boring.

He just needs to catch screenwriters who can cooperate with him and accept and agree with Hua Yan's ideas.

Moreover, Qin Yan is also willing to keep in touch with these screenwriters who choose to leave. Most of them have their own artistic pursuits, and many of them prefer literary scripts.

One day Qin Yan wants to make a literary film with Huaguo characteristics, Qin Yan will probably ask them for help.

It seems that it can only be a fantasy for these immature screenwriters or young directors like Guo Zitao to directly get started with the second publicity, and in the end it was Qin Yan who did it himself.

If the theme of "sword" was used last time, it was to show Huaguo's martial spirit, exquisite craftsmanship, and the New Year of the country.

So this time the theme of the promo is even more brutal.

"Food"

Qin Yan's script was actually very simple, it was just that the emperor got tired of the imperial chef's skills and asked chefs from all over the country to gather together to compete in cooking.

They used to have no common-sense knowledge of Huaguo's food at all, and they always felt that Huaguo was a country lacking food culture.

Why French cuisine can occupy such an important position in the world is closely related to French cuisine's management of its own culture.

He kept emphasizing how exquisite, elegant and advanced his dishes are.

It is true that French cuisine is a relatively complex and advanced type of cuisine, but there is definitely more than one cuisine system in the world.

And when French food has completely established its own image benchmark in the world, it can use its own standards to measure the food of other countries.

No green salad?How dare you say that your things are healthy.

No ingredients such as foie gras?How dare you say that your food is high-end.

Actually use chili seasoning?You don't know what spices are.

Even the most basic food system and concept are different, how to make Chinese cuisine compete with French cuisine in the world.

So this time "Food", Qin Yan has one purpose, to make the West have a good impression of Chinese national cuisine, as long as they are willing to try it.

Maybe the concept of the cuisine is different, but Qin Yan is not worried, the solution he adopted is very simple, that is to show off his skills!

Whether some dishes are delicious or not, Qin Yan has no choice.He knew that someone would criticize him, saying that he didn't know anything about food.

But Qin Yan didn't care, because what the promotional video can convey is the picture and sound, not the taste!

Qin Yan boldly puts the focus of "Food" on cooking skills and the appearance of things.

When everyone sees "Food", it must be too good-looking!The pure visual enjoyment already makes people want to try it.

When foreign netizens saw the promotional video titled "Food" released by Qin Yan, everyone started clamoring crazily. They didn't expect that there are so many beautiful foods in Huaguo!

This is art!

A thought suddenly arose in their hearts, even if they couldn't buy Olympic tickets, they still wanted to try things in Huaguo.

In "Food", Qin Yan brought the aesthetics of the picture to the extreme.

Chicken marrow bamboo shoots, rouge goose breast, sweet-scented osmanthus eggs, eight-treasure duck, crystal shrimp, boiled chicken, braised hoof...

There is no explanation, but the chef's skills, the color of the picture, and the expression of the emperor have already conveyed the taste of these foods to the audience.

Of course, when the audience in Huaguo saw these videos, they subconsciously began to criticize again. To be honest, the video of "Food" has too many loopholes.

Qin Yan has a certain frame in "Food"