A different director [entertainment circle]

Zhang Xiaofang is browsing the webpage. As a loyal fan of director Qin Yan, she has been looking forward to "Fortress Earth 3" and "Born in Silt" for too long.

However, Qin Yan has not announced the official news, which makes Zhang Xiaofang a little dissatisfied.She secretly decided in her heart: this time she will definitely not go to the cinema for a second time.It was because the box office performance of the previous movie was so good that Director Qin Yan became more and more lazy!

Director Qin, please hurry up and earn my money!

In the midst of contradictory complaints, the homepage of the water drop video that Zhang Xiaofang was watching was suddenly updated!

The bright title and thumbnail made Zhang Xiaofang's heartbeat soar.

"Fortress Earth 3 is back, witnessing the final battle between humans and silicon-based life!"

""Born in Silt" is a painstaking work! Cannes Film Festival Jury Award and Best Actor!"

Zhang Xiaofang even wondered if she stayed up late last night to read novels too late, which caused her hallucinations.Trembling, she clicked on the web link and found a promotional video for each.

real!It's all true!

The promotional video of "Earth Fortress 3" is very direct and shocking. In the vast and endless universe, the battleships of silicon-based life and silicon-based life officially meet.

Facing the endless silicon-based fleet like insects and ants, Duan Chaoyang ordered:

"Go to war!"

Next, the warships of the two sides fired at each other. The huge warships were like paper in front of the high-tech weapons. Humans, warships and even the earth seemed so small.

Numerous explosions and flames bloom in the dark space!There is no sound for this explosion, but the quieter it is, the more shocking it is.

This is the trace of human existence in the universe!

"On July 7th, it will be released simultaneously worldwide!"

The first promotional video of "Earth Fortress 3" is only 1 minute long, but every frame is burning money.As long as you watch the promotional video, your worries about the quality of the movie will disappear in an instant.

Zhang Xiaofang quickly clicked the red cross in the upper right corner, not because she didn't like the promotional video of "Fortress Earth 3", but because she looked forward to "Born in Silt" even more!

Who made her actually a loyal dog?

She will definitely not miss the two promotional videos.But she has a habit of saving the best for last.

She even specially found potato chips and Coke, even if there is only a 1-minute promotional video, she still wants to enjoy it.

However, when the video started playing, Zhang Xiaofang had no idea of ​​eating potato chips at all.

She looked at Xie Beiyang in the camera, and felt distressed at the first moment.

Xie Beiyang was doing farm work in the field, and the surrounding trees that had just sprouted were enough proof of the weather at this time.However, Xie Beiyang was planting rice seedlings in the field in short clothes and shorts.

Walking in the mud, every step seems so difficult.

After planting an acre of paddy field, Xie Beiyang straightened up and stretched his limbs.

At this time, the screen gave Xie Beiyang a close-up shot, his face was covered with beads of sweat and steaming.

Xie Beiyang wiped his forehead with the back of his hand, inevitably some mud remained on his face, which perfectly blended with his skin color.

Zhang Xiaofang was sure at a glance that Xie Beiyang's skin had never undergone any makeup, but a complexion formed by long-term labor and sun exposure.

She suddenly remembered Xie Beiyang's fully armed appearance at the opening ceremony of the Olympic Games, and she finally understood why Xie Beiyang did that in the first place.

Although Zhang Xiaofang felt sorry for Xie Beiyang's change, she soon continued to be attracted by the promotional film.

Because there are scenes of Xie Beiyang attending class and studying at school, as well as scenes of chasing and fighting between Xie Beiyang and his classmates.

The promotional video of "Born in Silt" is also very short, only 1 minute.

The almost identical "July 7th, released simultaneously worldwide!" appeared at the end of the film, making people have to sigh that Qin Yan is determined to reap the box office of the summer vacation.

Although Xie Beiyang's living conditions are very difficult, Xie Beiyang is really happy. The smile on his face will make people feel warm from the heart.

Zhang Xiaofang also feels inexplicably happy in front of the computer.Moreover, she has seen what is called the actor's acting skills. In the promotional video, Xie Beiyang completely makes people feel that he is a young man from the countryside, without any sense of disobedience.

It seems that "Born in the Mud" should be a movie about rural teenagers, and judging from the promotional film, it should be quite sunny.Zhang Xiaofang has decided to watch these two movies on the premiere day!

Watch two in one go!It's cool to think about it.

Zhang Xiaofang has been frantically calling friends on her chat software.

"Sisters! Eat and sing on the night of July 7, and then rush to the cinema in the early morning!"

"Xiaochen, your husband is making a movie, don't you want to watch it?"

Similar situations happened all over the world. The news of the release of the two films immediately detonated the global Internet.

There are too many viewers looking forward to "Fortress Earth 3"!At the same time, the popularity of "Born in Silt" is still there, and the superposition of the two is not as simple as "1+1=2".

""Fortress Earth 3" and "Born in Silt" will be released on July 7 at the same time" is like a flood, sweeping the world!

It's hard to describe in words how much influence this news has on the entire international film market.

The two movies were released at the same time, and it was a bombshell prepared by Qin Yan.

It is true that the same IP, director's work, actor's work, and a certain company's production... These common features can bring natural attention and box office to the movie. After all, related works can more or less endorse each other's quality.

"Director XX's latest masterpiece!", "Disney's masterpiece this summer!", "Movie starring XX actor"...

But it is not common for a director to release two films at the same time.

Qin Yan dared to do this. First of all, the genres of the two films are different. No matter which one the audience chooses to watch first, it can bring more audiences and attention to the other film.

The problem is that this is only the most ideal situation. Once any of the films has a bad reputation, it will immediately affect the other one.

What's more, if there is not a year or a half, how can it be possible to carve out a good movie?

And when a movie is made, both the capital and the film studio hope to release it as soon as possible, and the pressure of capital flow brought about by movie investment is not small.No one would be willing to keep the movie in their hands and keep it from being released.

The chances of two movies being released at the same time and neither being a bad movie are slim to none.

Qin Yan also considered many practical issues at the beginning, and it was definitely not a decision made just by patting his head.

If Qin Yan does nothing, let "Fortress Earth 3" and "Born in Silt" be released at the same time.I am afraid that others will immediately suspect the quality of these two films, and whether they are making money against their conscience.

What's more, "Earth Fortress 3" has a part of Warner's investment. If Qin Yan forces "Earth Fortress 3" not to be released, Warner will definitely use some dirty means to obtain more follow-up profits.

It took a lot of effort for Qin Yan to persuade Warner to cooperate with Qin Yan's plan willingly.

In addition, the expectations of the market are also a problem that Qin Yan needs to solve. The first card Qin Yan took out was the Cannes Film Festival.

With the endorsement of the Cannes Film Festival, who would think that the film "Born in Silt" is of poor quality?

As for "Fortress Earth 3", needless to say, any director with a brain would not falsify this kind of IP movie that is destined to make money.

Qin Yan has been paying attention to the trend of public opinion on the Internet, and it is as he predicted. After the two movies were announced to be released at the same time, countless netizens put down bold words on the Internet, indicating that they will finish watching the two movies on July 7. .

But now the focus of their debate is whether to watch the first one.

"At a time like this, of course you have to watch "Fortress Earth 3" first. How long has it been since "Fortress Earth 2" was released? It's been almost two years. Who can bear it at this time?

But more audiences in China are paying attention to "Born in the Silt".

"But "Earth Fortress" no longer has Xie Beiyang participating, don't you guys want to see Xie Beiyang's performance? This is the best actor of the Cannes Film Festival, and there is proof of the jury award!"

"Although I also know that "Born in Silt" is well shot, I really don't appreciate the genre of the Cannes Film Festival."

"You don't trust others, don't you trust Qin Yan and Xie Beiyang?"

Just when movie fans were full of enthusiasm and talking about it, the reactions of the movie companies were completely different.

The fastest responders are of course the film distribution companies.

Countless companies are eager to become the distributors of the two films, but this time there are only two big winners of the global distribution company.

One is Tenghui Pictures, which has been expanding in recent years. Relying on industry and real estate, Tenghui Pictures also owns a certain number of physical theaters in addition to its distribution business. It can be said that it is a rapidly rising new giant.

Qin Yan handed over the mainland distribution rights of the two films to Tenghui Pictures.

The strength of Tenghui Pictures is not the strongest, at least the number of theaters is not enough.But Tenghui gave Qin Yan the most favorable share and filming rate.

This made other theaters lose their momentum when they came to negotiate with Huayan Company.

When most movies are released and filmed, they are like grandsons in front of the theaters, begging grandpa to sue grandma, but in front of Qin Yan, these theater companies have nothing to do.

Because Tenghui made up his mind to stand on the same front as Qin Yan. Although Tenghui's theater chains accounted for a small proportion, as long as this opening was opened, other theater companies would have no way to oppress Qin Yan.

Otherwise, only Tenghui Pictures will release Qin Yan's movie, and other theaters will be immediately captured by angry movie fans.

The international screening rights of these two films are a little more delicate, and will be arranged by Warner Bros.

In addition to the direct responsibility of Warner Corporation for the North American theater chain, theater chains including Europe, Sun Country, Bangzi Country, and Ganges Country also need to be handed over to Warner Company.

Warner Pictures, deservedly the biggest winner.

Many people are very curious about why Qin Yan gave Hua Yan such good conditions.

They didn't know that these were the contracts that Qin Yan signed with Warner after repeated negotiations.This is also the concession Qin Yan had to make in order to let Warner cooperate with his plan.

In fact, according to Warner's thinking, they hope that the release date of "Born in Silt" can be determined earlier to facilitate publicity.

At that time, Qin Yan approached Warner and proposed to keep the release date concealed, and then when it was released together with "Born in Mud", Warner's opposition was quite clear.

Everyone could see that Qin Yan wanted to use "Fortress Earth" to boost the box office for "Born in Silt".

In the eyes of Warner, "Born in Mud" can be said to have no value at the beginning.Even if Warner executives have watched "Born in Silt", their evaluation has not changed much.

Because "Born in the Mud" is completely a local story of Huaguo, and it is an original script without any special effects elements.

All in all, no box office appeal.

Although the Hollywood studios in the lighthouse country shoot literary films every year, and there are countless films to sprint for the Oscars and the three major film festivals every year.

But every film company knows very well in their hearts that they shoot literary films to make a name for themselves.No one expected much box office profit from these films.

Letting a film like "Born in Silt", which has no overseas market foundation, be released at the same time, this is obviously to carve up the box office and popularity of "Fortress Earth 3".

If the quality of "Born in Silt" is not good and the market response is not good, many people may even have doubts about "Fortress Earth 3" after watching "Born in Silt", and lose a lot of passerby box office for nothing.

Of course, Warner Company firmly opposed Qin Yan's proposal.

You must know that they are the investors in "Earth Fortress" and have a higher profit sharing ratio.

The filming and production of "Born in Silt" has already been completed, no matter how they increase the proportion of the box office account, they will definitely not be inferior to "Fortress Earth 3".

Of course, Qin Yan also pointed out that if "Born in Silt" really wins the award, it will also strengthen the box office of "Fortress Earth 3".

But Warner, as a businessman, how could he gamble for no reason.No matter how you look at it now, the box office of "Fortress Earth 3" has basically stabilized.

They will only consider it unless Qin Yan directly distributes more than 10% of the box office share to them.

Qin Yan also would not agree to such a condition, and the two sides remained in a stalemate.

Anyway, Hua Yan bit Qin Yan and had to ask for their consent in order to postpone the release date of "Earth Fortress 3".

This is why Qin Yan has always disliked letting other companies participate in film investment, not only the profit sharing, but also the game between each other.

Everyone is seeking to maximize their own interests, but they will miss good opportunities.

In the end, Warner agreed to Qin Yan's conditions, not because they realized that this was a possible win-win result, but because Qin Yan proposed a gambling agreement that they had no way to refuse.

The publicity and screening were implemented according to the plan given by Qin Yan, and finally the proportion of accounts was determined according to the global box office of "Fortress Earth 3".

If "Earth Fortress 3" can't earn more than 10 billion US dollars in the global box office, Qin Yan will give up a certain percentage of the extra box office to Warner Pictures, and the highest share of the account is as high as 40%!

Such conditions made Warner Pictures willing to sit at the gambling table with Qin Yan and have a big gamble.

Everyone knows that "Fortress Earth 3" is getting a lot of attention, but no movie can claim to make more than $10 billion at the box office.

So after repeated discussions, Warner Pictures accepted Qin Yan's conditions.

Of course, Warner is also shrewd enough, they put forward an additional condition, that is, the overseas screening rights of "Born in Mud" must be handed over to Warner.

In case "Born in the Mud" really had a particularly good market response, it would have a positive effect on "Fortress Earth 3". Because of the VAM agreement, they would also reduce their share of the bill.

But this means that "Born in Silt" will definitely be a double success at the box office and awards.

If Warner owns the screening rights of "Born in Silt", Warner can reduce its losses due to the gambling agreement.

Qin Yan didn't think too much about these harsh terms, so he agreed directly.

If the contract between Qin Yan and Warner is leaked, many people may think that Qin Yan has a brain problem.

The risk is too high, the return is too low.

But there is only one reason why Qin Yan dared to make such a choice, and that was that he was confident enough in his two works.

It is true that Qin Yan thinks that "Earth Fortress 3" and "Born in Silt" are not works that are absolutely ahead of the times. In terms of quality, there are still many rivals, but Qin Yan can assert that they can achieve market success.

The Beacon Country has just experienced a financial crisis. Regardless of the lipstick economic theory or the perception of history, the box office in North America will rise against the trend this year.

And Huaguo's GDP continues to grow, the domestic box office will also usher in a new peak, national awareness is flourishing, and "Born in the Silt" has great potential.

He believes that even if "Born in Silt" is a literary film, it can bring enough attention.He also believes that no matter what, the final global box office of "Fortress Earth 3" will definitely exceed 10 billion.

This is the wealth that Qin Yan's two lifetimes of experience brought him, and no one else can match it.

After learning the news that "Fortress Earth 3" and "Born in Silt" were about to be released, other films that were originally planned to be released immediately made corresponding adjustments.

After the directors of most of the films cursed at the air, they chose to cancel the film or adjust the schedule.

Especially for commercial films with relatively large investment, they all chose to avoid the period from July 7th to August.

Traditionally, the first two weeks of a movie's release are the strongest at the box office.They figured out two weeks to avoid the limelight.

What they never expected was that this was just the first wave of "surprise" Qin Yan gave him.

Not long after confirming the release time of "Fortress Earth 3" and "Born in Silt", Huayan Company announced the movie "New New Era", which is the first film invested by Huayan Company and Qin Yan as the producer. A movie, its showtime.

On August 8st!

Generally, the release time of movies is one month, which happens to occupy the second half of the summer vacation.

This movie has not been sold abroad, because the actors of "New New Era" are not well-known in the world at all, and the content is also a joke that only Chinese people can understand.

Qin Yan didn't plan to go to the international box office market to humiliate himself, and put more publicity in the country.The overwhelming publicity, the publicity investment is even higher than the two movies of "Fortress Earth 3".

I have to say that the golden signboard of "Qin Yan" is really useful. As long as the two movies on July 7 don't crash, there will definitely be a large number of audiences willing to try "New New Era".

Now many movies are scolding Qin Yan, which is really deceiving.Isn't this going to kill them all?But scolding is scolding, many movies are immediately shifted to September, or even October for the National Day.

It showed that he didn't want to confront Qin Yan head-on, this is Qin Yan's terror, crushing the market with absolute movie quality and fame.

There are also some movies that don't believe in evil. The two movies "Fortress Earth 3" can't compete with each other, and "New New Era" has to give in?

After that, will everything related to Qin Yan have to go around?

Many media even directly commented that "the movies on the theaters in July are better, and the battles outside the theaters in August are better."

"New New Era" was completed in February this year, and the production was completed in April.And the content is quite relaxed, and there is no difficulty in reviewing.

"New New Era" was originally planned to be released in this year's summer vacation. As a comedy movie, many young people will definitely go to the cinema together during the summer vacation.

Qin Yan also thought about how to add more popularity and attention to "New New Era", but he didn't let "New New Era" be released on July 7 as well.

After all, compared with "Fortress Earth 3" and "Born in Silt", the actors of "New New Era" are all unknown, at least they don't have much sense of presence in front of Xie Beiyang, Xi Qianqian, and Chen Lingfeng.

On the other hand, "New New Era" does not have any blessings from international awards. If it is forced to join in the fun on July 7, it is very likely that it will be crushed by the two movies and has no sense of existence.

Perhaps the two films "Fortress Earth 3" can bring some box office revenue to "New New Era", but they cannot give "New New Era" an objective evaluation.

This is not Qin Yan's plan, he wants to gradually transform "produced by Qin Yan" into "produced by Huayan", and finally establish a quality orientation.

After considering many issues, Qin Yan still decided to let "New New Era" be screened alone.

It was impossible for Qin Yan to put the movie that was supposed to be released during the holidays in the Spring Festival file in order to avoid suspicion.

Therefore, it is really a beautiful accident that three movies occupy the summer vacation at the same time.

It's a disaster for other movies.

----

On the other side of the earth, in anticipation, "Fortress Earth 3" and "Born in Silt" opened the pre-sale.

Kong Xiuming and Carl have already made an appointment to go to the movies on July 7th, and now they have encountered another entanglement.

The two of them are now Qin Yan's loyal fans. Relatively speaking, Carl prefers science fiction films, and Kong Xiuming wants to see the Chinese film "Born in Silt", which was very popular at the Cannes Film Festival.

Of course, both of them have already decided to watch the two movies in a row, otherwise they wouldn't come out and line up all night to buy tickets today.

It's just that the two have a little disagreement about which movie to watch first.

The publicity campaign of "Fortress Earth 3" and "Born in Silt" this time can be said to have far exceeded everyone's expectations.

Every year, the three major international film festivals win awards and attract a lot of attention, but in fact, when the promotion period and film scheduling period really enter, most of the films will be despised by the market and theaters.

After all, they are all literary movies, after all, they don't make much money.

But this time the promotion of "Born in Silt" is extremely exaggerated. Basically, as long as "Fortress Earth 3" is released in theaters, "Born in Silt" will be filmed.

In fact, this is also the result of continuous communication between Qin Yan and Warner Pictures.

Qin Yan needs to artificially create a miracle so that "Born in the Silt", as a purely Chinese film, can still enter the international stage.

To achieve such a result, it is not only possible to make a good movie, the director and actors have the charisma to achieve it, but also must have the vigorous promotion of the cinema.

When Qin Yan was negotiating terms with Warner, it had already been agreed that if "Born in Silt" could win the target award at the Cannes Film Festival, then Warner would have to vigorously promote "Born in Silt" in theaters around the world. Silt", and there is a clear minimum standard for the film scheduling rate.

Of course, Warner Bros. is not losing money at all.

First of all, now that the basic box office of "Born in Silt" and "Fortress Earth 3" has been guaranteed, the global distribution of "Born in Silt" in Shanghai is controlled by Warner Corporation itself. "Born in Silt" The higher the box office, the higher Warner's share.

Warner Corporation is willing to help Qin Yan unreservedly only if the profit front is united.

Of course, the result of this is that most theaters have zero-point premieres of the two films.

In fact, all movie theaters hope to arrange "Fortress Earth 3" as much as possible, after all, the ticket price is higher and the market is bigger.

After all, no movie theater is allowed to queue only a certain movie, which violates the anti-monopoly regulations of the international film and television industry.

Anyway, they have to line up other movies, and the theater will naturally choose "Born in Mud" that can bring audiences to each other.

But now, Kong Xiuming and Karl are struggling with what to watch first.

It is obvious that both of them know each other's thoughts, and some don't know how to speak directly.

Looking at the shorter and shorter line, Karl took the initiative to speak first:

"Otherwise, let's open your mouth and watch "Born in Silt" first."

"Ah."

Kong Xiuming nodded subconsciously. Anyway, he is used to accommodating his hobbies. He is well-known among friends as a good old man. It took a few seconds for him to realize what Carl was talking about.

Because he originally thought that Karl would ask them to watch "Fortress Earth 3" first, after all, he knew that Karl was a loyal sci-fi fan.

For more than a year, Carl would come to him when he had something to do, watch other sci-fi movies together, and complain to him at the same time, when will "Fortress Earth 3" be released?

Didn't expect Karl to be willing to watch "Born in Silt" first?