A different director [entertainment circle]
Chapter 111 Chapter 111 "God"
Although Qin Yan has been out of the public eye for a while and is busy with the filming of "Born in Silt", in fact, the outside discussion about Qin Yan has never cooled down.
The casting turmoil of the two films recently has caused the entire market to boil, and many of the actors finally selected are young faces or old actors, which is unexpected anyway.
This made many people lament that directors Du Peng and Guo Zitao are really direct descendants of Qin Yan.As expected, Qin Yan is a director who has been trained/taught by himself, even the criteria for selecting actors are exactly the same.
Excellent acting skills, high quality and low price, dare to work hard...
But Qin Yan was really wronged, because the selection of actors really had nothing to do with him.
At that time, he gave all the power to Du Peng and his three new directors. He really didn't force them to choose these "high-quality and cheap" actors. It will be much easier.
Highly popular actors have a fixed group of fans, and they will walk into the movie theater the first time.As long as the quality of the movie is excellent, it is easy to achieve the effect of automatic promotion.
It's just that Du Peng and the others finalized the actors who are the most suitable actors for their movies.
Although Qin Yan did not intervene, it cannot be said that this matter has nothing to do with him.
Du Peng and the others have been studying with Qin Yan for more than a year, and they have long recognized Qin Yan's ability as an actor.
Because of their admiration for Qin Yan, they have been trying their best to learn from Qin Yan how to be an actor.
My idol can make a good movie with unknown actors when he is 18 years old, so can they!
Of course, Du Peng and the others are not stupid absolute idealists. They have also considered the film's box office and appeal.
The most important purpose of choosing famous actors is that they can bring fans into the cinema, which is the celebrity effect.
However, which actor in China is more famous than Qin Yan, who is a director?
Most of the actors with the strongest combat effectiveness among movie fans are between 20 and 30 years old.For the younger generation, Xi Qianqian is the actress and Xie Beiyang is the actor.
In terms of popularity, even the two of them can't compare to Qin Yan, who else can compete with him!
So they have already discussed it. When the time comes to promote the film, the focus of the promotion will be "produced by Qin Yan", "produced by Qin Yan", "commented by Qin Yan"...
It has been planned to use Qin Yan as a tool to the extreme.
Faced with Du Peng's bold idea, Qin Yan did not refuse.
After all, this is also the goal he has been working hard for these years, to shape himself into a movie signboard, as long as the quality of his movies is not messed up, this signboard is more useful than any actor joining.
Of course, Qin Yan also clearly put forward his own requirements. If the film made by the three of them fails to meet his requirements, he will directly take back the directing rights, or even withdraw the investment.
If other producers uttered such threats, no one would believe them.All the money has been spent, and there is still a situation where the film is not filmed or released without capital withdrawal?
No matter what, put it in the theater to cheat a wave of money.
To make money, having no conscience is the norm.
But when Qin Yan said this, Du Peng and the others did not doubt it, because they knew that Qin Yan could really do such a thing.
What's more, Qin Yan's reputation is more valuable than those of the two movies, so Qin Yan will naturally not do stupid things like killing chickens and taking eggs.
Qin Yan's request put enormous pressure on Du Peng and the three of them.
On the other hand, another reason why Du Peng and the others did not choose well-known actors was because they were afraid that they would not be able to suppress them.
Every director hopes that he has absolute control over the movie. Du Peng and the others can be said to be unknown in the director circle. They don't believe that these famous actors will completely follow their arrangements.
Although Qin Yan is the producer, they can't bother Qin Yan with everything big and small.Instead of choosing certain high-minded and arrogant actors, they still prefer to use actors who are down-to-earth.
The media and the public don't care what Du Peng thinks, they just interpret the news according to their own wishes.
"Qin Yan is a direct line director, perfectly inheriting Qin's style!"
"Hua Yan, a film and television company that does not take the usual path."
"The man standing behind the new director—Qin Yan"
So just like that, Qin Yan became the one who took the blame for the casting turmoil.
A wave of unrest, a wave of up again.
Qin Yanren sat on the set, and the pot came from the sky.
When the first promotional film "Sword" was launched last year, Qin Yan implicitly expressed to the outside world through various channels that he would shoot a total of 5 Olympic promotional films.
Then the most recent promotional film was "Nian" released in January, and it has been 1 months now, and there is still no movement.
It is already June, and the Olympic Games will be opened in two months. During this time, various promotional materials and official promotional songs have been released.
It's hard to wait for a series of promotional videos that have attracted attention. If you don't hurry up, I'm afraid it will be forgotten by the audience.
Qin Yan has not released any new publicity, and many people are speculating whether Qin Yan is preparing some big move.
A super long promotional film that reaches half an hour?Can it be viewed as a short movie?
It's exciting just thinking about it!
However, all of them guessed wrong. This time the promotional video has not been released, not because Qin Yan has any additional plans, but simply because the production speed of the promotional video is too slow, and the construction period has completely exceeded Qin Yan's expectations.
The promotional video originally planned to be released in May has been delayed.
But Qin Yan didn't regret it at all.
-
Zhan Yanghui stared at the computer in front of him. He had watched this promotional video no less than a hundred times in the past few days. In addition, he was responsible for the production from beginning to end, so he could really remember every frame and every second very clearly.
But he was still very worried about any loopholes and flaws in the film. He said to Wang Zikun:
"Do you think our promotional video is really okay? Is there a big difference in quality from the previous promotional video?"
Zhan Yanghui is the general manager of Yaoser Special Effects and the top leader of Fortress Special Effects, while Wang Zikun is his roommate in the special effects class and the second leader of the company.
Zhan Yanghui didn't know how many times he asked Wang Zikun such a question, and Wang Zikun said helplessly:
"There must be a gap."
Hearing this sentence, Zhan Yanghui's expression immediately became depressed, and his face, which was as round as Maitreya Buddha, was full of unhappiness.
"I just said that the quality is definitely not good. Sending this thing out will not only embarrass our fortress special effects, but also embarrass Director Qin!"
Wang Zikun can fully understand why Zhan Yanghui is so nervous, even he himself wants to know the final answer, which is really important for their fortress special effects.
"Don't be in a hurry! Listen to me!"
"Didn't we already ask Director Qin to see the finished product? Don't worry, if Director Qin said yes, then it must be possible.
The word "Qin Yan" seems to have a magical power that makes people believe him.
Zhan Yanghui was finally not so anxious, he nodded and said: "Let's release it on time according to the previous plan."
The promotional video they made a few days ago finally finished rendering, and hurriedly handed the video over to Qin Yan who was far away in City A.
After reading it, Qin Yan made a special phone call to them and said in a particularly encouraging voice:
"Great job!"
It was these words that made everyone in the fortress company a little bit more confident.
There is a reason why they are so nervous, after all, this is a promotional video independently produced by their own company.
And it's not a live-action plus special effects production mode, but a pure special effects video.
Motion capture and other technologies are also used in the video, but expression capture technology is not yet mature in China, and Western companies are unwilling to provide it, so this time we have to give up.
As the top company in the mainland special effects industry, Fortress knows better than anyone how exaggerated the production level of those powerful special effects companies in the world is.
They are not satisfied with the works they have produced, but this is already the best effect they can achieve under the existing conditions.
The production of the promotional video was handed over to the Fortress Company, which was also a temporary decision in March.
Not just because Light & Magic turned down the promo for the same reasons.
The proportion of special effects of each promotional film is not the same, and the scripts are also created in real time, so the Olympic promotional film did not sign a series contract.
After the failure of the previous cooperation with Guangmo Company, Qin Yan deeply realized that even a commodity industry like film still has technical barriers.
If domestic special effects are to rely on the kindness of overseas special effects companies, it is impossible to get rid of the shackles of the Western film and television industry.
In fact, everyone knows that the special effects industry is a very profitable industry.
No matter how well the movie is shot, as long as the special effects are done well, it is a market that guarantees both drought and flood.
But there has not been much capital willing to enter the special effects market, because this is an industry with a particularly large investment and a particularly slow return.
Tens of millions can't do anything in the special effects industry. Since the establishment of Fortress Special Effects, Qin Yan has spent nearly 2 million in funds, but he is still in a slump and can't do it alone.
If you have hundreds of millions of funds, wouldn't it be good to use them to make movies and idol dramas to make some quick money?
Everyone is in the entertainment industry. Isn't it easier to make money by forming an idol group and launching a few stars?Why bother to endure such a long payback period.
Qin Yan is very clear that the special effects industry is an industry that needs to be accumulated. If you always hold this idea and wait for the charity of Western companies, you will never be independent.
In addition to increasing the investment in the fortress, Qin Yan will also try his best to find some jobs for the special effects of the fortress.
It is best that these tasks have a certain degree of difficulty, and cannot completely exceed the capabilities of the special effects of the fortress.This time the Olympic promotional video is a good opportunity.
And now is the time to accept the results.
----
When the time came, mainstream video sites around the world simultaneously released the promotional video for this time.
Many viewers who had followed the relevant homepages were immediately reminded, but when they clicked on the promotional video this time, everyone frowned subconsciously.
The first thing they saw was the progress bar of the promotional video, which was too short, and the entire promotional video was less than 4 minutes.
The promotional videos of the previous four Olympic Games lasted more than 10 minutes.
In the past, they told a simple story, but they still felt that the story was not complete enough.They really couldn't imagine what kind of story a short film of just over three minutes could tell.
But out of trust in Qin Yan, they still pressed the play button.
They thought that as long as the director was Qin Yan, the final effect of the promotional film would definitely not be bad.
But the video played for a few seconds, and they froze again.
Because the video clearly stated "Director——Du Peng" at the very beginning.
This is a name that Western audiences have never heard of. Only a few Chinese audiences know that this is the new director who is good at Chinese painting.
Isn't this the work of Director Qin?Isn't this the final step in the Olympic promotional series?Everyone was surprised.
Many viewers even quit the video and went to check the account number and the title of the film, and there was nothing wrong with it.
This is indeed the last promotional video for the Olympic Games. Not only did Qin Yan hand over all the special effects to the Fortress Company, but Qin Yan also asked the new directors and screenwriters of Huayan Company to be responsible for the content creation.
Apart from the creative idea of the promotional film, Qin Yan did not actually participate in its production.
The vast majority of viewers still choose to continue playing. Anyway, the page is opened, and a delay of one or two minutes is not a waste of time.
Then they saw a short film made entirely of special effects.
In this short film, there are a large number of myths and legends that Chinese people feel familiar with, such as Pangu, Nuwa, Houyi, Jingwei and so on.
For the Hua people, they don't even need subtitles to tell their identities.
Their image characteristics are too clear, such as Houyi shooting the sun into the sky, while Kuafu is on the earth, running towards the sun.
All mythological characters are modeled and drawn by 3D modeling, and more importantly, the surrounding environment is also the same.
If it is just to introduce Chinese gods, the promotional video this time would be a bit boring.
The gods who originally lived on the vast land were suddenly summoned by the Jade Emperor.
"Recently, there will be a sports meeting in the world. It is said that it was passed from Olympus. The so-called learning from each other's strengths and having fun in two sessions, let's also hold one!"
In this way, the first China Tianshen Games was officially held, and the special effects were even more direct.
During the archery competition, Hou Yi raised his longbow and shot through the target with one arrow. At the same time, a huge gap appeared in the mountains behind him.
Taibai Jinxing, the chief executive of Tiangong, roared frantically:
"Houyi! Be gentle! Do you know that archery targets ask for money! We don't have sponsors for this Tianshen Games!"
The screen turned and came to the track and field again. The contestants included Kuafu, Monkey King, Xiaotiangou and other gods.
As the referee, Tota Li Tianwang, the pagoda in his hand has been replaced with a stopwatch. He gave an order, and the three gods disappeared from sight.
"Kuafu! I told you to run around the field! I didn't ask you to chase after me!"
"Splash monkey! This is running! It relies on both feet, and all flying vehicles are prohibited!"
Xiaotiangou is probably the only competitor who abides by the running rules, but no one is sure whether dogs can participate in track and field competitions.
There are also giant spirit gods throwing discus, water god Gonggong swimming, and seven fairies' synchronized swimming...
Every competition venue was filled with smog and chaos by these gods.
In fact, this is a good fusion and innovation. Every venue has its own jokes, and it is also ingeniously integrated with traditional Chinese mythology.
The only problem is that the promotional video market is too short, and many contents are just glimpses, and even many lines of gods have only one sentence, and the promotional video ends with "Welcome to the Beijing Olympics".
"God", the name of this promotional film.
Let a group of gods come to participate in the human sports meeting, this is a plot that no one has guessed.
On the contrary, the Chinese people are used to it. Even though Qin Yan unexpectedly chose to read the gods with distinctive personalities in the traditional Chinese mythology this time, he still arranged them in a magical "sports meeting" in a nondescript and deviant way.
Although the director is not Qin Yan, this is obviously Qin Yan's style!
Their previous guesses about young directors like Du Peng were indeed good, and they all inherited Qin Yan's "excellent" tradition,
The attitude of foreign audiences towards "God" is a little subtle.
Their expectations for Qin Yan were too high, because Qin Yan had a good grasp of the aesthetics of the picture, which completely fit their aesthetics.
Coupled with the fact that the previous four promotional videos all fit their interests, their expectations for the fifth promotional video can be said to be infinitely high.
But the style of "God" this time is completely different, not to mention the length of time and quality, there are obvious differences in the tone of the picture and the use of light.
It's not that the quality of "God" is not good, it's just that they are not very used to it.
With the golden signboard of Qin Yan, what Zhan Yanghui was worried about was not that "God" would be quiet, but that the discussions would be too intense and negative.
Sure enough, after "God" was released, comments on various websites around the world increased rapidly.Zhan Yanghui has been paying attention to the comments on the Internet.
Domestically, most of the promotional videos this time are praised.
"The picture of the promotional video this time is too beautiful! This is the myth of Huaguo, the shape of Huaguo!"
"I really like the looks of Chang'e and the Seven Fairies! These clothes are the traditional costumes of our country, they are so beautiful."
"Also, the synchronized swimming of the Seven Fairies is also very beautiful. There are many elements of traditional Chinese dance in their movements."
"I think the plot this time is very interesting. These mythical characters can actually be connected with the Olympic sports! See if Kuafu's long-distance running is very interesting!"
"Although there is still a gap with the promotional film made by Director Qin, Du Peng's director skills are still good, especially the picture is quite good."
"Does this director have any other works?"
Soon after, someone began to popularize Du Peng. Du Peng did not have any works, but "Hou Yi" has been released to the public.
Is "Hou Yi" a joyful and funny movie like "God" this time?They can also accept such a movie with full special effects!
Many people said that they must take the whole family, young and old, to the cinema to watch "Hou Yi".
At the same time, the comments from foreign audiences are not as uniform as the previous four promotional films.
"Sure enough, it's not a promotional film made by Director Qin. The gap is too obvious. I have no idea what these stories are talking about."
Audiences in Huaguo can immediately know the story of the gods and why the screenwriter arranged the corresponding activities, but foreign audiences are confused.
Although "God" also has subtitles to introduce, the promotional video is too short, and most of the gods only appear for about ten seconds. It is impossible to explain such a complicated Chinese mythology clearly with subtitles alone.
As a result, many overseas audiences were at a loss when they saw these mythical characters.
What is this all about? A character who looks like a god suddenly appeared, doing modern sports. Don’t you feel awkward?
On the other hand, they were quite disappointed with the special effects of "God".
"Didn't Qin Yan ask Guangmo Company to produce special effects this time? Why is there such a big gap?"
Foreign movie fans have already been attracted by top special effects companies. Of course, this is also related to the outstanding special effects of Qin Yan's previous promotional films and "Earth Fortress".
They saw that the expressions of these gods were so sluggish, and even their movements were a little stiff, which was obviously the result of inadequate special effects technology.
As for the surrounding environmental effects, the gap is obvious.One can tell at a glance that these are fake special effects, and there is no sense of substitution at all.
The special effects film market is such a reality. If the quality of the film is not good, no one will buy your account.
Moreover, the story of "Sword" is very thin, without the blessing of any stars, if the quality is not good, no one will like it at all.
However, there are also many overseas audiences who are interested in these stories. Someone left a message:
"Although I don't know what these myths are, I find that the myths of the Hua Kingdom are also very interesting. I wonder if there will be a chance to learn about the myths of the Hua Kingdom in the future."
"I think so too. As a country with such a long history, Huaguo is completely unknown in the world. I think they must have many interesting stories."
Seeing these comments, Zhan Yanghui and Wang Zikun, who have been watching the video in front of the computer, don't know what to say, their hearts are really complicated.
On the one hand, they are really ashamed, after all, the level of their works is there.
They are fully aware of how big the gap is with Western special effects companies.From a technical point of view, there is at least a 10-year gap between them and Light & Magic.
Of course, this decade refers to the fact that they rely on their own development speed without any external intervention.Whether it is investment, policy or accumulation, this time can be greatly shortened.
Overseas audiences are watching "Sword" now, just like they are watching TV series from 10 years ago. The first reaction must be to dislike the clarity of the video back then.
But this is a video that they have spent more than three months and go all out to make.
They also know that it is impossible to tell a story clearly in less than 4 minutes, and they also want to show "Tenjin Games" in half an hour.
However, extending the time means more special effects. With their current efficiency, there is no way to complete them before the start of the Olympic Games.
They have also seen the support of many audiences at home and abroad for "God" this time, but they still feel ashamed in their hearts.
Because they know that the support and tolerance, especially those overseas audiences who are willing to understand the myths of Huaguo, are all thanks to Qin Yan.
If they were really allowed to shoot alone, "God" would probably be like a pebble thrown into the sea, without splashing any waves at all.
Thinking of this, Zhan Yanghui had to sigh and said:
"Director Qin is too powerful. I'm afraid he has already planned to use the promotional film as a bait to let overseas audiences take the initiative to understand Huaguo culture."
"Could it be that Director Qin's selection of "Hou Yi" as a project is part of his scheme?"
It's too scary to be so thoughtful.
While all of them were guessing what Qin Yan was thinking, someone in the city far south of China asked this question in front of Qin Yan.
"Did you decide to shoot "Hou Yi" from the very beginning? You decided on the theme of this promotional film, right?"
"Be honest, have you figured everything out?"
Xie Beiyang tapped Qin Yan's forehead with his right hand, showing curiosity on his face, as if he really wanted to open Qin Yan's head to have a look.
Qin Yan grabbed the mischievous Xie Beiyang directly in front of him, and said:
"Do you really think your boyfriend is a monster? You can predict the future, but in fact these are helpless choices."
Originally, Qin Yan felt a little uncomfortable seeing the online comments. After all, according to his original plan, this time "God" will also be produced by Fortress Special Effects and Western special effects companies.
The effect of the finished film will definitely be improved to a higher level, allowing Western audiences to fully devote themselves to the plot.
It can draw a successful conclusion to the promotional film, and let Western audiences' expectations for Chinese mythological films reach a peak.
At the same time, the special effects of the stronghold can also accumulate experience.
But the plan couldn't keep up with the changes. After the cooperation with Guangmo Company fell through, it was impossible for Qin Yan to hand over all the special effects to overseas special effects companies.
He can only choose to support the fortress with all his strength.
Qin Yan has always been brooding about this matter. He hasn't encountered a situation where his plan was accidentally broken for a long time.
Qin Yan knew that although the promotional effect of "Sword" was good, it was essentially overdrawing his own influence in the world, and all future plans would be affected.
We must ensure that the next movie is good enough!But the next movie is "Born in Silt".
He had been thinking about how to remedy it just now, and he was somewhat depressed.
Obviously Xie Beiyang saw the displeasure in Qin Yan's heart, and took the initiative to provoke the topic. He smiled and said to Qin Yan:
"It's okay, even if you overdraw your international influence, don't you still have me?"
"I will definitely help you support the box office!"
Hearing Xie Beiyang's self-recommendation, Qin Yan finally showed a satisfied smile and said:
"Yes, yes, no matter what, I still have you."
The casting turmoil of the two films recently has caused the entire market to boil, and many of the actors finally selected are young faces or old actors, which is unexpected anyway.
This made many people lament that directors Du Peng and Guo Zitao are really direct descendants of Qin Yan.As expected, Qin Yan is a director who has been trained/taught by himself, even the criteria for selecting actors are exactly the same.
Excellent acting skills, high quality and low price, dare to work hard...
But Qin Yan was really wronged, because the selection of actors really had nothing to do with him.
At that time, he gave all the power to Du Peng and his three new directors. He really didn't force them to choose these "high-quality and cheap" actors. It will be much easier.
Highly popular actors have a fixed group of fans, and they will walk into the movie theater the first time.As long as the quality of the movie is excellent, it is easy to achieve the effect of automatic promotion.
It's just that Du Peng and the others finalized the actors who are the most suitable actors for their movies.
Although Qin Yan did not intervene, it cannot be said that this matter has nothing to do with him.
Du Peng and the others have been studying with Qin Yan for more than a year, and they have long recognized Qin Yan's ability as an actor.
Because of their admiration for Qin Yan, they have been trying their best to learn from Qin Yan how to be an actor.
My idol can make a good movie with unknown actors when he is 18 years old, so can they!
Of course, Du Peng and the others are not stupid absolute idealists. They have also considered the film's box office and appeal.
The most important purpose of choosing famous actors is that they can bring fans into the cinema, which is the celebrity effect.
However, which actor in China is more famous than Qin Yan, who is a director?
Most of the actors with the strongest combat effectiveness among movie fans are between 20 and 30 years old.For the younger generation, Xi Qianqian is the actress and Xie Beiyang is the actor.
In terms of popularity, even the two of them can't compare to Qin Yan, who else can compete with him!
So they have already discussed it. When the time comes to promote the film, the focus of the promotion will be "produced by Qin Yan", "produced by Qin Yan", "commented by Qin Yan"...
It has been planned to use Qin Yan as a tool to the extreme.
Faced with Du Peng's bold idea, Qin Yan did not refuse.
After all, this is also the goal he has been working hard for these years, to shape himself into a movie signboard, as long as the quality of his movies is not messed up, this signboard is more useful than any actor joining.
Of course, Qin Yan also clearly put forward his own requirements. If the film made by the three of them fails to meet his requirements, he will directly take back the directing rights, or even withdraw the investment.
If other producers uttered such threats, no one would believe them.All the money has been spent, and there is still a situation where the film is not filmed or released without capital withdrawal?
No matter what, put it in the theater to cheat a wave of money.
To make money, having no conscience is the norm.
But when Qin Yan said this, Du Peng and the others did not doubt it, because they knew that Qin Yan could really do such a thing.
What's more, Qin Yan's reputation is more valuable than those of the two movies, so Qin Yan will naturally not do stupid things like killing chickens and taking eggs.
Qin Yan's request put enormous pressure on Du Peng and the three of them.
On the other hand, another reason why Du Peng and the others did not choose well-known actors was because they were afraid that they would not be able to suppress them.
Every director hopes that he has absolute control over the movie. Du Peng and the others can be said to be unknown in the director circle. They don't believe that these famous actors will completely follow their arrangements.
Although Qin Yan is the producer, they can't bother Qin Yan with everything big and small.Instead of choosing certain high-minded and arrogant actors, they still prefer to use actors who are down-to-earth.
The media and the public don't care what Du Peng thinks, they just interpret the news according to their own wishes.
"Qin Yan is a direct line director, perfectly inheriting Qin's style!"
"Hua Yan, a film and television company that does not take the usual path."
"The man standing behind the new director—Qin Yan"
So just like that, Qin Yan became the one who took the blame for the casting turmoil.
A wave of unrest, a wave of up again.
Qin Yanren sat on the set, and the pot came from the sky.
When the first promotional film "Sword" was launched last year, Qin Yan implicitly expressed to the outside world through various channels that he would shoot a total of 5 Olympic promotional films.
Then the most recent promotional film was "Nian" released in January, and it has been 1 months now, and there is still no movement.
It is already June, and the Olympic Games will be opened in two months. During this time, various promotional materials and official promotional songs have been released.
It's hard to wait for a series of promotional videos that have attracted attention. If you don't hurry up, I'm afraid it will be forgotten by the audience.
Qin Yan has not released any new publicity, and many people are speculating whether Qin Yan is preparing some big move.
A super long promotional film that reaches half an hour?Can it be viewed as a short movie?
It's exciting just thinking about it!
However, all of them guessed wrong. This time the promotional video has not been released, not because Qin Yan has any additional plans, but simply because the production speed of the promotional video is too slow, and the construction period has completely exceeded Qin Yan's expectations.
The promotional video originally planned to be released in May has been delayed.
But Qin Yan didn't regret it at all.
-
Zhan Yanghui stared at the computer in front of him. He had watched this promotional video no less than a hundred times in the past few days. In addition, he was responsible for the production from beginning to end, so he could really remember every frame and every second very clearly.
But he was still very worried about any loopholes and flaws in the film. He said to Wang Zikun:
"Do you think our promotional video is really okay? Is there a big difference in quality from the previous promotional video?"
Zhan Yanghui is the general manager of Yaoser Special Effects and the top leader of Fortress Special Effects, while Wang Zikun is his roommate in the special effects class and the second leader of the company.
Zhan Yanghui didn't know how many times he asked Wang Zikun such a question, and Wang Zikun said helplessly:
"There must be a gap."
Hearing this sentence, Zhan Yanghui's expression immediately became depressed, and his face, which was as round as Maitreya Buddha, was full of unhappiness.
"I just said that the quality is definitely not good. Sending this thing out will not only embarrass our fortress special effects, but also embarrass Director Qin!"
Wang Zikun can fully understand why Zhan Yanghui is so nervous, even he himself wants to know the final answer, which is really important for their fortress special effects.
"Don't be in a hurry! Listen to me!"
"Didn't we already ask Director Qin to see the finished product? Don't worry, if Director Qin said yes, then it must be possible.
The word "Qin Yan" seems to have a magical power that makes people believe him.
Zhan Yanghui was finally not so anxious, he nodded and said: "Let's release it on time according to the previous plan."
The promotional video they made a few days ago finally finished rendering, and hurriedly handed the video over to Qin Yan who was far away in City A.
After reading it, Qin Yan made a special phone call to them and said in a particularly encouraging voice:
"Great job!"
It was these words that made everyone in the fortress company a little bit more confident.
There is a reason why they are so nervous, after all, this is a promotional video independently produced by their own company.
And it's not a live-action plus special effects production mode, but a pure special effects video.
Motion capture and other technologies are also used in the video, but expression capture technology is not yet mature in China, and Western companies are unwilling to provide it, so this time we have to give up.
As the top company in the mainland special effects industry, Fortress knows better than anyone how exaggerated the production level of those powerful special effects companies in the world is.
They are not satisfied with the works they have produced, but this is already the best effect they can achieve under the existing conditions.
The production of the promotional video was handed over to the Fortress Company, which was also a temporary decision in March.
Not just because Light & Magic turned down the promo for the same reasons.
The proportion of special effects of each promotional film is not the same, and the scripts are also created in real time, so the Olympic promotional film did not sign a series contract.
After the failure of the previous cooperation with Guangmo Company, Qin Yan deeply realized that even a commodity industry like film still has technical barriers.
If domestic special effects are to rely on the kindness of overseas special effects companies, it is impossible to get rid of the shackles of the Western film and television industry.
In fact, everyone knows that the special effects industry is a very profitable industry.
No matter how well the movie is shot, as long as the special effects are done well, it is a market that guarantees both drought and flood.
But there has not been much capital willing to enter the special effects market, because this is an industry with a particularly large investment and a particularly slow return.
Tens of millions can't do anything in the special effects industry. Since the establishment of Fortress Special Effects, Qin Yan has spent nearly 2 million in funds, but he is still in a slump and can't do it alone.
If you have hundreds of millions of funds, wouldn't it be good to use them to make movies and idol dramas to make some quick money?
Everyone is in the entertainment industry. Isn't it easier to make money by forming an idol group and launching a few stars?Why bother to endure such a long payback period.
Qin Yan is very clear that the special effects industry is an industry that needs to be accumulated. If you always hold this idea and wait for the charity of Western companies, you will never be independent.
In addition to increasing the investment in the fortress, Qin Yan will also try his best to find some jobs for the special effects of the fortress.
It is best that these tasks have a certain degree of difficulty, and cannot completely exceed the capabilities of the special effects of the fortress.This time the Olympic promotional video is a good opportunity.
And now is the time to accept the results.
----
When the time came, mainstream video sites around the world simultaneously released the promotional video for this time.
Many viewers who had followed the relevant homepages were immediately reminded, but when they clicked on the promotional video this time, everyone frowned subconsciously.
The first thing they saw was the progress bar of the promotional video, which was too short, and the entire promotional video was less than 4 minutes.
The promotional videos of the previous four Olympic Games lasted more than 10 minutes.
In the past, they told a simple story, but they still felt that the story was not complete enough.They really couldn't imagine what kind of story a short film of just over three minutes could tell.
But out of trust in Qin Yan, they still pressed the play button.
They thought that as long as the director was Qin Yan, the final effect of the promotional film would definitely not be bad.
But the video played for a few seconds, and they froze again.
Because the video clearly stated "Director——Du Peng" at the very beginning.
This is a name that Western audiences have never heard of. Only a few Chinese audiences know that this is the new director who is good at Chinese painting.
Isn't this the work of Director Qin?Isn't this the final step in the Olympic promotional series?Everyone was surprised.
Many viewers even quit the video and went to check the account number and the title of the film, and there was nothing wrong with it.
This is indeed the last promotional video for the Olympic Games. Not only did Qin Yan hand over all the special effects to the Fortress Company, but Qin Yan also asked the new directors and screenwriters of Huayan Company to be responsible for the content creation.
Apart from the creative idea of the promotional film, Qin Yan did not actually participate in its production.
The vast majority of viewers still choose to continue playing. Anyway, the page is opened, and a delay of one or two minutes is not a waste of time.
Then they saw a short film made entirely of special effects.
In this short film, there are a large number of myths and legends that Chinese people feel familiar with, such as Pangu, Nuwa, Houyi, Jingwei and so on.
For the Hua people, they don't even need subtitles to tell their identities.
Their image characteristics are too clear, such as Houyi shooting the sun into the sky, while Kuafu is on the earth, running towards the sun.
All mythological characters are modeled and drawn by 3D modeling, and more importantly, the surrounding environment is also the same.
If it is just to introduce Chinese gods, the promotional video this time would be a bit boring.
The gods who originally lived on the vast land were suddenly summoned by the Jade Emperor.
"Recently, there will be a sports meeting in the world. It is said that it was passed from Olympus. The so-called learning from each other's strengths and having fun in two sessions, let's also hold one!"
In this way, the first China Tianshen Games was officially held, and the special effects were even more direct.
During the archery competition, Hou Yi raised his longbow and shot through the target with one arrow. At the same time, a huge gap appeared in the mountains behind him.
Taibai Jinxing, the chief executive of Tiangong, roared frantically:
"Houyi! Be gentle! Do you know that archery targets ask for money! We don't have sponsors for this Tianshen Games!"
The screen turned and came to the track and field again. The contestants included Kuafu, Monkey King, Xiaotiangou and other gods.
As the referee, Tota Li Tianwang, the pagoda in his hand has been replaced with a stopwatch. He gave an order, and the three gods disappeared from sight.
"Kuafu! I told you to run around the field! I didn't ask you to chase after me!"
"Splash monkey! This is running! It relies on both feet, and all flying vehicles are prohibited!"
Xiaotiangou is probably the only competitor who abides by the running rules, but no one is sure whether dogs can participate in track and field competitions.
There are also giant spirit gods throwing discus, water god Gonggong swimming, and seven fairies' synchronized swimming...
Every competition venue was filled with smog and chaos by these gods.
In fact, this is a good fusion and innovation. Every venue has its own jokes, and it is also ingeniously integrated with traditional Chinese mythology.
The only problem is that the promotional video market is too short, and many contents are just glimpses, and even many lines of gods have only one sentence, and the promotional video ends with "Welcome to the Beijing Olympics".
"God", the name of this promotional film.
Let a group of gods come to participate in the human sports meeting, this is a plot that no one has guessed.
On the contrary, the Chinese people are used to it. Even though Qin Yan unexpectedly chose to read the gods with distinctive personalities in the traditional Chinese mythology this time, he still arranged them in a magical "sports meeting" in a nondescript and deviant way.
Although the director is not Qin Yan, this is obviously Qin Yan's style!
Their previous guesses about young directors like Du Peng were indeed good, and they all inherited Qin Yan's "excellent" tradition,
The attitude of foreign audiences towards "God" is a little subtle.
Their expectations for Qin Yan were too high, because Qin Yan had a good grasp of the aesthetics of the picture, which completely fit their aesthetics.
Coupled with the fact that the previous four promotional videos all fit their interests, their expectations for the fifth promotional video can be said to be infinitely high.
But the style of "God" this time is completely different, not to mention the length of time and quality, there are obvious differences in the tone of the picture and the use of light.
It's not that the quality of "God" is not good, it's just that they are not very used to it.
With the golden signboard of Qin Yan, what Zhan Yanghui was worried about was not that "God" would be quiet, but that the discussions would be too intense and negative.
Sure enough, after "God" was released, comments on various websites around the world increased rapidly.Zhan Yanghui has been paying attention to the comments on the Internet.
Domestically, most of the promotional videos this time are praised.
"The picture of the promotional video this time is too beautiful! This is the myth of Huaguo, the shape of Huaguo!"
"I really like the looks of Chang'e and the Seven Fairies! These clothes are the traditional costumes of our country, they are so beautiful."
"Also, the synchronized swimming of the Seven Fairies is also very beautiful. There are many elements of traditional Chinese dance in their movements."
"I think the plot this time is very interesting. These mythical characters can actually be connected with the Olympic sports! See if Kuafu's long-distance running is very interesting!"
"Although there is still a gap with the promotional film made by Director Qin, Du Peng's director skills are still good, especially the picture is quite good."
"Does this director have any other works?"
Soon after, someone began to popularize Du Peng. Du Peng did not have any works, but "Hou Yi" has been released to the public.
Is "Hou Yi" a joyful and funny movie like "God" this time?They can also accept such a movie with full special effects!
Many people said that they must take the whole family, young and old, to the cinema to watch "Hou Yi".
At the same time, the comments from foreign audiences are not as uniform as the previous four promotional films.
"Sure enough, it's not a promotional film made by Director Qin. The gap is too obvious. I have no idea what these stories are talking about."
Audiences in Huaguo can immediately know the story of the gods and why the screenwriter arranged the corresponding activities, but foreign audiences are confused.
Although "God" also has subtitles to introduce, the promotional video is too short, and most of the gods only appear for about ten seconds. It is impossible to explain such a complicated Chinese mythology clearly with subtitles alone.
As a result, many overseas audiences were at a loss when they saw these mythical characters.
What is this all about? A character who looks like a god suddenly appeared, doing modern sports. Don’t you feel awkward?
On the other hand, they were quite disappointed with the special effects of "God".
"Didn't Qin Yan ask Guangmo Company to produce special effects this time? Why is there such a big gap?"
Foreign movie fans have already been attracted by top special effects companies. Of course, this is also related to the outstanding special effects of Qin Yan's previous promotional films and "Earth Fortress".
They saw that the expressions of these gods were so sluggish, and even their movements were a little stiff, which was obviously the result of inadequate special effects technology.
As for the surrounding environmental effects, the gap is obvious.One can tell at a glance that these are fake special effects, and there is no sense of substitution at all.
The special effects film market is such a reality. If the quality of the film is not good, no one will buy your account.
Moreover, the story of "Sword" is very thin, without the blessing of any stars, if the quality is not good, no one will like it at all.
However, there are also many overseas audiences who are interested in these stories. Someone left a message:
"Although I don't know what these myths are, I find that the myths of the Hua Kingdom are also very interesting. I wonder if there will be a chance to learn about the myths of the Hua Kingdom in the future."
"I think so too. As a country with such a long history, Huaguo is completely unknown in the world. I think they must have many interesting stories."
Seeing these comments, Zhan Yanghui and Wang Zikun, who have been watching the video in front of the computer, don't know what to say, their hearts are really complicated.
On the one hand, they are really ashamed, after all, the level of their works is there.
They are fully aware of how big the gap is with Western special effects companies.From a technical point of view, there is at least a 10-year gap between them and Light & Magic.
Of course, this decade refers to the fact that they rely on their own development speed without any external intervention.Whether it is investment, policy or accumulation, this time can be greatly shortened.
Overseas audiences are watching "Sword" now, just like they are watching TV series from 10 years ago. The first reaction must be to dislike the clarity of the video back then.
But this is a video that they have spent more than three months and go all out to make.
They also know that it is impossible to tell a story clearly in less than 4 minutes, and they also want to show "Tenjin Games" in half an hour.
However, extending the time means more special effects. With their current efficiency, there is no way to complete them before the start of the Olympic Games.
They have also seen the support of many audiences at home and abroad for "God" this time, but they still feel ashamed in their hearts.
Because they know that the support and tolerance, especially those overseas audiences who are willing to understand the myths of Huaguo, are all thanks to Qin Yan.
If they were really allowed to shoot alone, "God" would probably be like a pebble thrown into the sea, without splashing any waves at all.
Thinking of this, Zhan Yanghui had to sigh and said:
"Director Qin is too powerful. I'm afraid he has already planned to use the promotional film as a bait to let overseas audiences take the initiative to understand Huaguo culture."
"Could it be that Director Qin's selection of "Hou Yi" as a project is part of his scheme?"
It's too scary to be so thoughtful.
While all of them were guessing what Qin Yan was thinking, someone in the city far south of China asked this question in front of Qin Yan.
"Did you decide to shoot "Hou Yi" from the very beginning? You decided on the theme of this promotional film, right?"
"Be honest, have you figured everything out?"
Xie Beiyang tapped Qin Yan's forehead with his right hand, showing curiosity on his face, as if he really wanted to open Qin Yan's head to have a look.
Qin Yan grabbed the mischievous Xie Beiyang directly in front of him, and said:
"Do you really think your boyfriend is a monster? You can predict the future, but in fact these are helpless choices."
Originally, Qin Yan felt a little uncomfortable seeing the online comments. After all, according to his original plan, this time "God" will also be produced by Fortress Special Effects and Western special effects companies.
The effect of the finished film will definitely be improved to a higher level, allowing Western audiences to fully devote themselves to the plot.
It can draw a successful conclusion to the promotional film, and let Western audiences' expectations for Chinese mythological films reach a peak.
At the same time, the special effects of the stronghold can also accumulate experience.
But the plan couldn't keep up with the changes. After the cooperation with Guangmo Company fell through, it was impossible for Qin Yan to hand over all the special effects to overseas special effects companies.
He can only choose to support the fortress with all his strength.
Qin Yan has always been brooding about this matter. He hasn't encountered a situation where his plan was accidentally broken for a long time.
Qin Yan knew that although the promotional effect of "Sword" was good, it was essentially overdrawing his own influence in the world, and all future plans would be affected.
We must ensure that the next movie is good enough!But the next movie is "Born in Silt".
He had been thinking about how to remedy it just now, and he was somewhat depressed.
Obviously Xie Beiyang saw the displeasure in Qin Yan's heart, and took the initiative to provoke the topic. He smiled and said to Qin Yan:
"It's okay, even if you overdraw your international influence, don't you still have me?"
"I will definitely help you support the box office!"
Hearing Xie Beiyang's self-recommendation, Qin Yan finally showed a satisfied smile and said:
"Yes, yes, no matter what, I still have you."
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