Those clothes are expensive.But Mother Lu did not. Asking this way means that she has already begun to hesitate in her heart. People like to buy cheap and high-quality things, but it is really easy to satisfy these two points. A good price will naturally not be cheap.

But what if an otherwise expensive product is discounted?For some reasons, manufacturers or merchants sell products with high quality and high price at a discount, so you can buy good quality and cheap products!Especially if the regular big brand stores do this, housewives like Lu's mother will be convinced.

At this time, people's hearts will naturally change. Even if a piece of clothing still costs hundreds of yuan after a few hundred yuan discount, you will naturally think in your heart that it is so cheap.Even if it is several times more expensive than your original intention and the clothes you are wearing now, your heart has already been captured by such a strong price comparison, and with the gimmick of the brand, you will naturally be tempted and obediently take it out of your pocket money to buy it.

"[-]% off!" Chen Weiwen laughed. He had already asked his eldest sister. Their clothing factory has a lot of backlog inventory, which are all styles that were waiting for last year. Such backlog goods need to be sold at a discount. Yes, but he just took advantage of it.

"20% off?" Lu's mother muttered to herself and calculated, "Most of the clothes I usually wear are more than ten yuan and 80 yuan. If a piece of clothing originally costs [-] yuan, then [-]% off..."

"40 yuan." Chen Weiwen immediately helped Mother Lu figure it out.

"Then, it's more expensive than the clothes I used to wear, not much more expensive, and the clothes are famous brands, the quality is good, and the style must be very beautiful. After such a calculation, it's really worth it. "

Chen Weiwen squinted his eyes with a smile. Mother Lu's idea is too good, and she is too right. Yes, the quality is good, and the brand's high-end clothes are only a little more expensive than the roadside stalls she usually wears. , I can't afford it, why not buy it! ?

"Mom, what if I tell you that the clothes on sale are last year's out-of-season clothes?"

"What does that matter? I wear its brand, not its style. Besides, how would I know when and what style it will be popular in? Even if I knew, I wouldn't be able to buy so many styles." She said that Mother Lu's heart is like that of a nouveau riche. She wants to wear so-called famous brands, and if she wants to go out, she can show off the clothes of a certain brand to others, and then accept the envious eyes of others.

But so what?The clothes he sells are not really big brands with cultural heritage, and he doesn't want to praise these brand cultures. Is there any difference between a real understanding or just a nouveau riche mentality.

"Then mom, let me tell you again, the base price of these out-of-season clothes is only [-]% off, and some may only be [-]% off?"

Lu's mother looked straight at Chen Weiwen. Obviously she understood what her son meant. Using the name of off-season clothes to be discounted, she could attract popularity, increase the popularity of their clothing store, and still make money. Why is this killing three birds with one stone? No, and they are the first in the town, they can completely monopolize the market.

After trying to pass, Lu's mother's eyes lit up immediately.Chen Weiwen has always known that her mother is a visionary woman, and she is not a conservative woman who dares to try and only shrinks into a square inch. Success is almost in front of her eyes, all she needs is to grasp it, why refuse?

"I'll have a good talk with your father tonight." Mother Lu said.

……

After two days of thinking, Father Chen finally agreed to the proposal of Mother Lu and Chen Weiwen. Mother Lu and Chen Weiwen acted immediately. It is summer vacation, which happens to be the off-season for selling clothes, and they can take advantage of this time to decorate or something , the season will change when it officially opens, just in time.

Chen Weiwen told Mama Lu about the store he was optimistic about before, and asked Mama Lu to inspect it. Mama Lu expressed her satisfaction when she came back, and went there with Papa Chen the next day to discuss the rent and lease period.

Chen Weiwen’s opinion is to sign for about 5-8 years first, and sign for this number of years. First, it takes about eight or nine years for the land they bought to fully develop. If they want to move at that time, they can directly move to their own store. That’s enough; the second is to prevent the other party from temporarily raising the price. If the landlord sees their business is good, they may suddenly want to get a share of the pie, and then the rent will be raised; the third is that the number of years signed is good for lowering the price, so they can be confident. They said how many years we want to rent, and pressed the rent again and again.

Chen Weiwen did not discuss the first point with Lu's mother, but only focused on the analysis of the second and third points. After all, it is definitely a problem that is too realistic. Frequent changes of store locations will completely affect the business, not to mention the troubles of moving. At that time, it may not be possible to find such a suitable location and store size.As for lowering prices, people always have a kind of psychology. If my demand is large, the price must be cheap. This is the psychology of big customers. Not only consumers have this idea, but also sellers.

Mother Lu deeply agreed with Chen Weiwen's opinion. Originally, the landlord just wanted to sign the contract for three years first, but Father Chen and Mother Lu disagreed, so they changed the three years to six years, and then signed the contract.

The signing of the contract was also suggested by Chen Weiwen, and he also specially asked Father Chen to go to the city to find the eldest sister, and asked the legal consultant of their garment factory to draw up a copy.After reading the treaty, both agreed to the contract, and formally signed the contract.

The cash at home is not enough, so Father Chen and Mother Lu can only go to relatives to borrow money. Chen Weiwen can't help with this. Apart from the pocket money of tens of dollars, he has already handed in the other money. Now let him There is nothing for taking out the entire 100 yuan.

Fortunately, Father Chen and Mother Lu have a good reputation. It should be said that this is the first time they have borrowed money from relatives, and everyone is willing to lend it. In my eyes, I have become a capable and capable person, and I am not afraid that I will not be able to repay the money I borrowed from him. Everyone borrowed it with peace of mind.

The storefront is rented out, how about renovation?

Chen Weiwen has a way, whatever way, it is Chen Zihao.Chen Zihao's father is a decoration contractor, and he is a very famous decoration contractor in the town. Chen Weiwen took Chen's father to visit Chen Zihao's house once, and Chen Zihao's father agreed to be in charge of the store decoration.

Chen Weiwen hasn't broken contact with Chen Zihao in the past few years. It's not because he has already calculated something, but because Chen Zihao is more attached to him than Chen Qingwei and the others. Chen Qingwei and the others have been in contact with each other since they were in different classes in the third grade. At least, now they have almost no contact, and their family is close, the two of them go to each other every now and then, even their parents are familiar with each other.

Adding up several conditions, Chen Weiwen has been classmate with Chen Zihao for five years like this. Chen Zihao's parents also like this child Chen Weiwen.With the presence of this friend, his son's grades have also improved a lot, especially every time he takes the big exam, Chen Weiwen will go to Chen Zihao's house to help him with tutoring. Of course, the parents are happy to see their son having such a classmate.

It took Chen Weiwen three days to draw a rough decoration drawing, and after discussing it with his mother, he spent another two days revising it, then went to Chen Zihao's house to discuss it with Chen Zihao's father, and spent time revising it again. After this, the final plan of the decoration was finally determined.

Looking at the decoration picture that was praised by Chen Zihao's father, Chen Weiwen laughed without confidence. In fact, he was referring to the decoration style of many famous brands in his previous life, and then modified and mixed it to make it suitable for them, what Chen Weiwen wanted A picture of feeling.There is no such thing as design genius.

The decoration started, and Chen Weiwen started busy with publicity work again. How to publicize and how to do publicity, there should be a charter, should you choose to distribute leaflets?Where should the leaflet be printed, what content should be printed on the leaflet, what font should be used for the content, how big should the font be, what patterns should be printed on the background, what color should the pattern be, and what color should the background color...

A basketful of trivial matters kept Chen Weiwen busy, and Mama Lu and Papa Chen were not idle either. Papa Chen went to the construction site every day in addition to continuing to go to the cigarette shop. The supervision also checked whether there were workers cutting corners and No shoddy etc.Although the foreman is a trustworthy person, Chen Zihao's father is a big foreman, and there are many small foremen under him. The decoration project of the clothing store in the Chen family was completed by a small foreman.

Mother Lu went to her eldest daughter. Besides negotiating agency matters, she also had to choose the initial purchase of clothes. In a flash, the twins were often the only ones to look after the house.

One day, the rare Father Chen, Mother Lu, Chen Weiwen, and Chen Weijun were all at home. The twins were assembling plastic flowers. These two of them took the plastic flowers and returned them by themselves. The second brother was often too busy to see anyone. Busier than my elder brother who helped in my uncle's shop.

Chen Weijun saw that everyone was there, and announced something, "Mom and Dad, I want to be a chef, so I want to go to culinary school."

26 open

Everyone was stunned for a moment, they didn't realize what Chen Weijun said, their minds were still about decoration, agency, and publicity.

Chen Weiwen is the fastest

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